The Points Guy

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The Points Guy
Founded2010
FounderBrian Kelly
Key people
  • Brian Kelly (CEO)[1]
  • James Cury (editorial director, 2017- )[2]
Number of employees
Increase 20 (2017)[2]
ParentBankrate (Red Ventures)
Websitethepointsguy.com
thepointsguy.com
OwnerThe Points Guy
Alexa rank6,514[3]
CommercialYes
RegistrationOptional
Launched2010
Current statuslive
thepointsguy.co.uk
OwnerThe Points Guy
Alexa rank148,753[4]
Commercialyes
Registrationoptional
Current statuslive

The Points Guy (TPG) is an American travel website and blog that produces news and stories on travel, means of accumulating and using airline points and miles, politics and credit cards, in particular credit card reviews.[5] The site was founded in 2010.[2] At the outset, the site was a blog written by founder Brian Kelly.[2] By 2017, a majority of the staff were engaged in content editorial activities harnessing about fifty freelance contributors;[6] a subset of the content serves as source material for video content.[2]

Prior to founding TPG, Kelly worked at Morgan Stanley, as an IT recruiter in the company's human resources department,[5] and he ran, for colleagues, an informal travel agency-type operation, aimed at maximizing return on earned travel reward points.[1] In 2011, TPG began affiliate marketing, which is the source of much of the company's revenue; shortly thereafter, Kelly quit his position at Morgan Stanley[5] The business receives revenue in the form of 'marketing fees' from credit card companies based on traffic from the site related to credit cards participating in loyalty programs.[2] Among the company's partners Citi, Bank of America, Chase;[2] and Capital One.[1]

In 2012, Bankrate, a company that publishes and promotes financial content, acquired TPG.[5] In a 2014 interview, Brian Kelly made this comment: "I still have a vested ownership interest in TPG and I retain 100% editorial control".[7] As of 2017, Brian Kelly was at number one on the Forbes list of Top Influencers for travel.[6] Bankrate was acquired by digital markeing company Red Ventures in 2017.[8]

References[edit]

  1. ^ a b c Field, Hayden (November 29, 2018). "The Points Guy, Brian Kelly, Talks Success, Scalability and Money-Saving Travel Tips (Podcast)". Entrepreneur. Irvine, California: Entrepreneur Media. Retrieved January 12, 2020. it remains successful today, with the help of additional revenue streams via parterships with companies such as Capital One. On Entrepreneur's How Success Happens podcast, Kelly talks success strategies, his top growth tips for entrepreneurs and, of course, his best advice for saving money on upcoming travel.
  2. ^ a b c d e f g Willens, Max (December 18, 2017). "How The Points Guy built a business based on affiliate fees". Digiday. New York, New York: Digiday Media. Retrieved January 11, 2020.
  3. ^ "thepointsguy.com". Retrieved January 12, 2020.
  4. ^ "thepointsguy.co.uk". Retrieved January 12, 2020.
  5. ^ a b c d Marikar, Sheila (June 29, 2017). "How to Travel Like a Millionaire? Ask the Points Guy". The New Yorker. Archived from the original on July 5, 2017.
  6. ^ a b O'Connor, Clare (June 20, 2017). "Forbes Top Influencers: The Points Guy, Brian Kelly, On Turning Miles Into A Media Empire". Forbes. Archived from the original on June 20, 2017. Retrieved January 12, 2020.
  7. ^ Martin, Grant (December 1, 2014). "The Blurring Ethical Lines Between Credit Card Companies and Travel Writers". Skift.com.
  8. ^ Saxena, Aparajita (July 3, 2017). "Red Ventures to buy Bankrate for $1.24 billion". Reuters. Retrieved January 12, 2020.

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