The Price Is Right (Philippine game shows)

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The Price Is Right
Genre Game show
Created by Bob Stewart
Directed by Bobbet Vidanes (ABS-CBN)
Starring Dawn Zulueta (ABC)
Kris Aquino (ABS-CBN)
Narrated by Mark Mangaliman (ABC, 2001-2003)
Marc Logan (ABS-CBN, 2011)
Richard Hardin (ABS-CBN, 2011)
Richard Herrera (ABS-CBN, 2011)
Opening theme "The Price Is Right" by Edd Kalehoff
Country of origin Philippines
Original language(s) Filipino, English
No. of episodes ABC: 67
Location(s) Quezon City, Metro Manila
Running time 45 minutes
Production company(s) FremantleMedia
Original network ABC (2001–2003)
ABS-CBN (2011)
Picture format NTSC (480i)
Original release ABC:
November 25, 2001 – March 9, 2003
February 14, 2011 – August 13, 2011
Related shows The Price Is Right
External links

There are two versions of The Price Is Right in the Philippines, aired on two networks. The first version aired every Sunday on ABC (now TV5) and was hosted by Dawn Zulueta, with voice over provided off screen by Mark Mangaliman from 2001 to 2003. The second version, hosted by Kris Aquino on ABS-CBN, premiered on February 14, 2011.[1][2] Voice over is provided by "Rich," composed of the identically-named The Amazing Race Asia 4 winners Richard Hardin and Richard Herrera ; at one point, due to a prior commitment by the Richards, ABS-CBN reporter Marc Logan, known for his tongue-in-cheek reporting and comedic voice overs, filled in for the duo.


The two versions are nearly identical to the template set by the original US series (i.e. One Bid, pricing games, two Showcase Showdowns, and a Showcase round) with some exceptions. Both versions also use models of both genders, as the hosts of the two versions are female.

The ABC version featured six contestants, three competing in each of the two Showcase Showdowns. The winners of each Showcase Showdown competed in the Showcase portion. Initially, the Australian format (1981 onwards) was used, involving the alternate guessing of the price of the showcase and the winner rearranging the Showcase items in correct order from cheapest to the most expensive. The more familiar American format was used later in the ABC version's run. This version aired only on Sundays.

The ABS-CBN version initially involved only four contestants, two competing in each of the two Showcase Showdowns. The winners of those two Showdowns then competed in a third, one-spin-only Showdown to determine who competed in the Showcase round. This round used the British/European format, involving the choice of a range (between ₱10,000 and 50,000) and bidding on one Showcase to be within the chosen range without going over the actual price.

Later, the show involved only three contestants competing in one Showdown to determine who played in the Showcase round. In addition, each contestant was partnered with two other players who won money if the main contestant won a pricing game.[3] Initially airing on weekdays, it was moved to Saturdays due to its low ratings.[4]

List of pricing games used in the Philippine versions[edit]

ABC version[edit]

  • Any Number
  • Balance Game
  • Cliff Hangers
  • Clock Game
  • Cover Up
  • Danger Price
  • Double Prices
  • Easy as 123
  • Hi Lo
  • Hole In One
  • Joker
  • Money Game
  • Most Expensive
  • One Right Price
  • Pick-A-Pair
  • Plinko
  • Push Over
  • Secret X
  • Shell Game
  • Squeeze Play
  • Shopping Spree
  • That,s Too Much

ABS-CBN version[edit]

  • Double Prices
  • Easy as 1 2 3
  • Five Price Tags
  • Golden Road
  • Hi Lo
  • Hole In One
  • It's In the Bag
  • Let 'Em Roll
  • One Right Price
  • One Wrong Price
  • Punch-A-Bunch
  • Race Game
  • Secret X
  • Take Two