The Smiley Company

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The Smiley Company is a brand licensing company that licenses a trademarked smiley symbol. The company was founded by Franklin Loufrani circa 1972.[1][2][3][4][5]

In 2013, Smithsonian Magazine noted that the company "is one of the top 100 licensing companies of the world."[6]


  1. ^ Crampton, Thomas (2006-07-05). "Smiley Face Is Serious to Company". The New York Times. ISSN 0362-4331. Retrieved 2016-09-12. 
  2. ^ Pani, Priyanka (2014-01-20). "Smiley bets big on merchandise market". The Hindu Business Line. Retrieved 2016-09-12. 
  3. ^ Piercy, Joseph (2013-10-25). Symbols: A Universal Language. Michael O'Mara Books. ISBN 9781782430735. 
  4. ^ Dickson, Jeremy (2014-07-23). "Because I'm happy: Smiley logo gets its own animated TV series". Kidscreen. Retrieved 2016-09-12. 
  5. ^ Smith, Aaron (2016-06-02). "Walmart's Smiley is back after 10 years and a lawsuit". CNNMoney. Retrieved 2016-09-12. 
  6. ^ Stamp, Jimmy (2013-03-13). "Who Really Invented the Smiley Face?". Smithsonian Magazine. Retrieved 2016-09-12. 

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