Tira (cosmetics)
 | This article reads like a press release or a news article and may be largely based on routine coverage. (June 2024) |
 | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | April 5, 2023 |
| Founder | Isha Ambani |
| Headquarters | Mumbai, India |
Area served | India |
Key people | Isha Ambani (executive director) |
Number of employees | 200+ (2023) |
| Parent | Reliance Retail |
| Website | Official website |
Tira is an omnichannel beauty retail platform,[1][2] owned by Reliance Retail, a subsidiary of Reliance Industries.[3] It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani.[4][5][6]
History
[edit]In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’.[7][8] The name tira was inspired by the goddess Rati, who symbolizes love, passion and beauty.[9]
In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai.[10] The app became operational in over 100 cities.[1][11][2]
In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail.[12][13] Tira later added stores in Bangalore, Pune,[14] Mumbai, New Delhi, Hyderabad, and Chennai.[15]
Campaign
[edit]Tira launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan.[16]
See also
[edit]References
[edit]- ^ a b Dhanrajani, Rachna Manojkumar (2023-04-13). "How is Reliance's beauty platform Tira different from Nykaa?". Business Today. Retrieved 2024-03-12.
- ^ a b Bhatia, Vinita (1 May 2023). "Outlook Business". Outlook Business. Retrieved 2024-03-12.
- ^ "Ambani's Reliance partners Sephora for India in latest beauty push". Reuters.
- ^ "With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success". Financialexpress. 2023-09-17. Retrieved 2024-03-12.
- ^ Shashidhar, Ajit (2023-06-02). "After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses". www.fortuneindia.com. Retrieved 2024-03-12.
- ^ Sampath, Vineetha (2023-04-13). "Reliance's Tira is unlikely to outshine Nykaa, at least for now". mint. Retrieved 2024-03-12.
- ^ "Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr". Business Standard.
- ^ "Reliance Retail in beauty, personal care biz with Tira". mint. 2023-04-06. Retrieved 2024-03-12.
- ^ "Reliance Retail launches omni-channel beauty retail platform Tira for beauty products". CNBCTV18. 2023-04-05. Retrieved 2024-04-10.
- ^ "Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira". The Economic Times. 2023-04-18. ISSN 0013-0389. Retrieved 2024-03-12.
- ^ Krishnan, Janaki (2023-04-05). "Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities". BusinessLine. Retrieved 2024-03-12.
- ^ Sen, Sesa (2023-09-18). "Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion". NDTV Profit. Retrieved 2024-03-12.
- ^ "How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains". The Economic Times. 2023-04-18. Retrieved 2024-03-12.
- ^ Sarkar, Gargi (2023-05-06). "How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India". Inc42 Media. Retrieved 2024-03-12.
- ^ Anupam, Suprita (2023-07-25). "Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira?". Inc42 Media. Retrieved 2024-03-12.
- ^ "As Tira Beauty announces Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as the faces of their latest campaign, Vogue chats with the trio". Vogue India. 2023-09-01. Retrieved 2024-03-12.