A tradwife (short for traditional wife) is a neologism that denotes a woman who prefers to take a traditional or ultra-traditional role in marriage, including the beliefs that a woman's place is in the home and that wives should be under a husbands "wing"/protection. Some may have chosen to leave careers in business or in public life to focus instead on their families and raising children.
Usage of the term has spread in part through social media accounts on YouTube and Instagram, featuring women extolling the virtues of staying at home, fixing meals, having many children and raising them, submitting to male leadership, and behaving like "traditional wives". A report in America magazine, a liberal Catholic publication, suggested that some tradwife adherents had adopted the practice of wearing veils in church in order to appeal to men.
The concept is controversial partly because of the associations in the United States with the alt-right, the Republican Party, and white nationalism. It rejects many of the precepts of feminism, and accepts the notion of the husband being the dominant figure in the home. The New York Times columnist Annie Kelly suggested that there were connections between the idea of tradwives and white supremacy in that the movement urged more white women to have babies to offset a declining birthrate. Hephzibah Anderson, writing in Prospect, described the tradwife movement as a fringe development.
- Malvern, Jack (25 Jan 2020). "'Tradwife' is there to serve". The Times. Retrieved 1 June 2021.
- Rob Brown (17 January 2020). "'Submitting to my husband like it's 1959': Why I became a #TradWife". BBC News. Archived from the original on 17 January 2020. Retrieved January 17, 2020.
... growing movement of women who promote ultra-traditional gender roles ... images of cooked dinners and freshly-baked cakes with captions ... A woman’s place is in the home ... Trying to be a man is a waste of a woman ... particularly controversial because of its associations with the far right....
- Annie Kelly (June 1, 2018). "OPINION: The Housewives of White Supremacy". The New York Times. Archived from the original on January 22, 2020. Retrieved January 17, 2020.
...Enter the tradwives. Over the past few years, dozens of YouTube and social media accounts have sprung up showcasing soft-spoken young white women who extol the virtues of staying at home, submitting to male leadership and bearing lots of children — being “traditional wives.” ...
- Simcha Fisher (December 3, 2019). "The types of women who veil at Mass". America magazine. Archived from the original on December 30, 2019. Retrieved January 17, 2020.
...Then came the tradwives, who veil with a vengeance. These young Catholic women are highly active on social media, and they gleefully tout their physical beauty as a poke in the eye of feminism. ... a woman’s job to please her man with a fit body, on point makeup and lustrous hair that gleams as brightly as the lacy veil that covers it....
- Rottenberg, Catherine; Orgad, Shani. "Tradwives: the women looking for a simpler past but grounded in the neoliberal present". The Conversation. The Conversation Trust (UK) Ltd. Retrieved 2 June 2021.
- Ammar Kalia, Maeve Allen, Phil Harrison, Ellen E Jones and Paul Howlett (29 November 2019). "TV tonight: meet the 'TradWives' who hate feminism and adore Trump: Karishma Vyas visits the American women desperate to get Trump re-elected. Plus: the radical art history of Margate, from Turner to Tracey Emin. Here's what to watch this evening". The Guardian. Archived from the original on 30 November 2019. Retrieved January 17, 2020.CS1 maint: multiple names: authors list (link)
- ABC News, Bridget Judd, 23 February 2020, Tradwives have been labelled 'subservient', but these women reject suggestions they're oppressed Archived 2020-09-02 at the Wayback Machine, retrieved October 2, 2020, "...Others have likened it to an extension of white nationalism, propagating the belief that women should focus on their "natural" duties of childbearing and housekeeping..."
- Sally Howard (November 2019). "'I want to submit to my husband like a 50s housewife': inside the controversial UK tradwife movement: The tradwife movement is one of the most concerning trends to have emerged in the past few years, with more and more women looking to switch their careers and independence for tending to hearth and home – and every will of their husbands. But why? Stylist investigates". Stylist magazine. Archived from the original on December 29, 2019. Retrieved January 17, 2020.
... a growing online and real-life movement that rejects the worldview of modern feminism and instead proposes that a woman’s route to happiness lies in pursuit of an ‘ideal’ femininity and domestic submission....
- Hephzibah Anderson (December 9, 2019). "How feminism forgot motherhood—and why fathers don't mind". Prospect magazine. Archived from the original on December 26, 2019. Retrieved January 17, 2020.
...the fringe but frankly creepy “tradwife” movement....
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