Tuborg Squash

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Tuborg Squash is a Danish orange flavoured soft drink, brewed and distributed by Tuborg Brewery since 1936. Squash is largely a Danish product, and is not widely available outside of Denmark. According to its producers, it is the oldest Danish soft drink still in existence.[1]

In the late 80's throughout the 1990s, Squash released a famous series of commercials starring Danish comedians Jacob Haugaard and Finn Nørbygaard. Because of these commercials the soda has remained modern and in periods outsold its competitors such as Fanta (Today made under licensed by the same brewery). The commercials were often different variations of a customer going to a small old-fashioned grocery store, and the plot almost always ending up being recommended by the store owner to buy Tuborg Squash, which the customer cannot pronounce.[citation needed]


  1. ^ "Carlsberg Danmark - Tuborg Squash" (in Danish). Carlsberg A/S. Retrieved 2010-03-15.

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