Draft:University of the Philippines College of Mass Communication

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College of Mass Communication
Established	1965
Type	A degree-granting unit of the University of the Philippines
Dean	Dr. Rolando B. Tolentino
College Secretary	Dr. Lourdes M. Portus
Location	Plaridel Hall, UP Diliman, Quezon City, Philippines
Former Names	1965-1989 Institute of Mass Communication 1989-present College of Mass Communication
Affiliations	COMMGUILD,
Website	http://cmc.upd.edu.ph/

The UP College of Mass Communication or UP CMC is the leading institution in mass media education in the Philippines. Formally established in March 1965 as the Institute of Mass Communication, it is an independent degree-granting unit of the University of the Philippines, Diliman, and offers programs in the field of media and communication studies.

The college, situated at Plaridel Hall, Ylanan Road, University of the Philippines, Diliman, Quezon City, is home to two of the Commission on Higher Education's Centers of Excellence in Communication Education, which are the Departments of Journalism and Communication Research. The Broadcast Communication and the Film departments, meanwhile, are candidates for Centers of Development.

After the term of Dr. Elena E. Pernia ended on May 31, 2009, the current Dean of UP CMC is Dr. Rolando B. Tolentino of the Film Institute.

History

On June 19, 1965 Republic Act No. 4379 was passed, providing for the establishment of the University of the Philippines Institute of Mass Communication (UP-IMC). Dr. Gloria Feliciano was appointed director, and later dean, of the Institute. UP-IMC was formally established as an academic unit on August 23, 1966 offering journalism courses leading to the A.B. Journalism degree.

In school year 1966-67, the A.B. Broadcast Communication and the M.A. programs were instituted. It was also in May 1967 that the Institute graduated its first batch of students—nine A.B. Journalism majors.

By September 9, 1969, the Institute had transferred from the College of Arts and Sciences to Plaridel Hall. The third undergraduate program of IMC, the A.B. Communication Research, was instituted on April 7, 1975.

Seven years later, in school year 1982-83, the Ph.D. in Communication program was instituted. It was also during this schoolyear that the merging of the three undergraduate programs into one B.A. Communication program with major in any of the three old programs (journalism, broadcast communication, and communication research) was undertaken. Likewise, the three masteral programs were merged into one M.A. in Communication program and students could major in either broadcast communication, journalism or communication research.

In school year 1984-85, the Film and Audiovisual Communication's program was added to the Institute's undergraduate course offerings. The following school year, Prof. Georgina R. Encanto was appointed new Dean of the Institute, succeeding Dr. Gloria D. Feliciano.

December 1, 1987 marked the reactivation of the DZUP under the management of the institute.

On April 28, 1988, almost 23 years after it was established, the UP IMC was elevated by the UP Board of Regents. Dr. Delia R. Barcelona then became the Dean in 1991. Prof. Luis V. Teodoro was dean from 1994 to 2000. During his term, the A.B. Communication program was divided once more into four distinct courses.

Construction of the new Mass Media Center began in late 1996. In 1998, the Commission on Higher Education named the Journalism and Communication Research departments as its Centers of Excellence in the study of communication. The Broadcast Communication and the Film departments, meanwhile, are candidates for Centers of Development.

In 2002, during the deanship of Prof. Ellen Paglinauan, a new MA Media Studies program was instituted with specializations in Broadcast Communication, Journalism, Film. The latter is considered to be the first (and only) graduate program in film in the Philippines. Dean Nicanor Tiongson, meanwhile, started two new Mass Comm institutions: the Plaridel Journal and the Gawad Plaridel.

Facilities

Cine Adarna

Cine Adarna is a 1,000-seat capacity film theater that regularly features popular and critically-acclaimed movies. It is also host to several international film festivals.

The Communication Research Laboratory

Among the projects of the Communication Research Department as a Center of Excellence of the Commission on Higher Education is the establishment of this Laboratory which serves as a venue for computer classes as well as a repository for communication databases.

TV and Radio Studios

The radio and television studios of the Broadcast Department are adequately equipped for instructional purposes. There are separate facilities for radio and television productions. The radio studio is acoustically designed and has its own multi-recording system. The television studio comes with its own production floor space, control room, dressing room and spinner's booth. The TV studio has a complete set of audio-visual production equipment, including editing facilities for post-production applications.

The Beltran Newsroom

A facility for the individual training of Journalism students in newspaper lay-out, design, editing, writing and processing, this electronic newsroom has been in use since 1994, equipped with high speed computers, an LCD projector, a large format printer, and one scanner. This newsroom was endowed to the college by the family of the late journalist, Prof. Louie Beltran and currently sponsored by a Philippine Daily Inquirer grant.

The Film Studios

The Film and Audio-visual Communication (FAVC) Department maintains film and video equipment, including a photo laboratory with darkroom facilities. Equipment is available for Super 8mm, 16mm, VHS, Hi-8 video production, and personal computers for animation and digital post production. Films are processed and edited at the laboratory of the Philippine Information Agency.

The Intel Animation Laboratory

The world's largest computer chip manufacturer linked with the FAVC in 1999 to establish this laboratory of five interconnected high-powered computers designed to improve the hands-on teaching of digital animation.

Journal

UP CMC publishes the Plaridel Journal, one of the few academic journals in the field in the Philippines.

Plaridel is published biannually (15 February & 30 August) by the Office of Research & Publication of UP CMC.

Plaridel is the nom de plume of Filipino hero Marcelo H. del Pilar. February 15, 1889 is the date of the first issue of La Solidaridad, a progressive paper that he edited. August 30, 1850 is the birthday of Del Pilar.

Gawad Plaridel

The UP Gawad Plaridel Award is the sole award in the University of the Philippines System given to outstanding media practitioners.

The Gawad bestows honor on Filipino media practitioners who have excelled in any of the media (print, film, radio, television, and new media) and performed with the highest level of professional integrity in the interest of public service. The recognition, which comes with a Napoleon Abueva trophy, is given to one practitioner in one medium for each year. The awardee is expected to deliver the Plaridel Lecture which addresses important media issues.

Given annually, it started in 2004 with Eugenia Apostol, publisher and founding chair of the Philippine Daily Inquirer as its first awardee. In 2005, it was awarded to premier actress Mayor Vilma Santos, PhD honoris causa, for film. Veteran radio broadcaster Fidela Magpayo, a.k.a. 'Tiya Dely', was the 2006 recipient. Cheche Lazaro received the award for 2007 for her outstanding contributions to the local television industry and broadcast journalism, while for 2008, Pachico A. Seares, editor-in-chief of Sun.Star Cebu and Sun.Star Superbalita (Cebu), was chosen as the recipient of the award for his contributions to community journalism.

Duly-recognized CMC-based Organizations

the parenthesized names are the names to which the organizations are recognized in the college

• CMC Student Council
• DZUP Radio Circle
• League of Filipino Students - CMC
• Union of Journalists in the Philippines - UP (UJP)
• UP-CMC Broadcasting Association (BROADASS)
• UP Broadcasters' Guild (BROADGUILD)
• UP Christian Mass Communicators Organization (UP ChristMass)
• UP Cineastes' Studio (CINEASTES)
• UP Cinema
• UP Cinema Arts Society
• UP Circle of Research Enthusiasts (CORE)
• UP Communication Research Society (COMMRES SOC)
• UP Green Minds
• UP Journalism Club (UPJC)
• UP Mass Communicators Organization (MCO)
• UP PR+Advertising Society (PRADS)
• UP Samahan ng mga Mag-aaral sa Komunikasyon (SAMASKOM)
• UP Sining at Lipunan (SILIP)

See also

• University of the Philippines Diliman
• PUP Department of Communication Research