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"Chocolate"
Single by the 1975
from the EP Music for Cars
Released21 January 2013
Studio
Genre
Length3:44
Label
Songwriter(s)
  • George Daniel
  • Matthew Healy
  • Adam Hann
  • Ross MacDonald
Producer(s)
The 1975 singles chronology
"The City"
(2012)
"Chocolate"
(2013)
"Sex"
(2013)

"Chocolate" is a song by English band the 1975, originally included on their third extended play (EP) Music for Cars (2013). It was later featured on the band's eponymous debut studio album (2013). The song was written by George Daniel, Matthew Healy, Adam Hann and Ross MacDonald. It was released as the lead single from the EP on 21 January 2013 by Dirty Hit, Polydor Records and Vagrant Records.

Background

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In January 2012,[1] the 1975 was formed by singer Matthew Healy, drummer George Daniel, guitarist Adam Hann and bassist Ross MacDonald, who had played music together since 2002. After being rejected by all major record labels, artist manager Jamie Osborne discovered the band and signed them to his label Dirty Hit.[2] The 1975 began a process of releasing three extended plays (EP) leading to their debut album.[3] In August of 2012, the band released their debut EP, Facedown, to critical success.[2][4] In November 2012, the 1975 released their second EP, Sex.[5] After being introduced to Mike Crossey during the recording of Sex, the 1975 worked with the producer during the development of "Chocolate".[2]

Development and release

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Writing

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The 1975 and Crossey spent a week in the band's studio engaging in pre-production for The 1975 (2013); they spent time listening to records together and discussed the desired aesthetics of the album. Crossey said it was critical to develop a sonic palette with a distinct character and "fingerprint" which could be "immediately" attributable to the 1975. The band also sought to incorporate contrasting sounds, one of which was "an impressive pop element" similar to the soundtracks from 1980s films and the work of Michael Jackson.[2] Healy described the lyrics of "Chocolate" as a love letter to boredom, limited opportunities for self-expression, understanding where one is from and embracing the make up of that place. Focusing on the 1975's relationships with drugs and the governing authorities in his small town, Healy developed a story which details smoking marijuana with friends, resulting in encounters with the police.[6][7] The song's title, "Chocolate", is used throughout the song as a euphemism for the drug.[7]

Recording and release

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For "Chocolate", Crossey revealed the band were "pretty unashamed" about wanting the song to become a commercial success. Following the initial ideation stage, the 1975 and Crossey recorded the song at Motor Museum studios in Liverpool.[2] Alongside "Robbers" and "Sex", the track was one of the first three written for The 1975.[8] After recording "Chocolate" in Liverpool, the band and Crossey traveled to London with engineer Mike Spink and programmer Jonathan Gilmore, where they worked at Livingston studio. The producers focused on achieving their desired sounds at the source rather than during mixing; they incorporated unorthodox recording techniques such as making the guitars sound like "a cloud of tone" by positioning the microphones at different heights and substituting the outboard for guitar pedals.[2]

Programming "Chocolate" involved the use of "strange" percussion such as off-beat "trashy parts" including a tambourine and a "body hit" sample developed by Daniel. To emulate the sound of film scores, Daniel and Healy created most of the electronic synthesiser programming at their studio in Wilmslow using Logic. While some of these synths were kept in the song's final version, the artists collaborated with Crossey and Gilmore to recreate most of their original work, "trying to make them bigger and better". The producers incorporated a number of different synths into the track, with Crossey noting: "It doesn't sound like there are that many electronics in the song, but if you took them out it'd have a very different listening experience." This portion of the recording included a marimba from Spectrasonics Omnisphere, an ambient pad from Absynth and an arpeggio constructed using various soft synths from Vacuum, EXS24 and Massive.[2]

Crossey, who mixed "Chocolate", said both himself and the 1975 had a "clear vision" of how they wanted the song to sound. Having already developed a rough edit of the track, the producer only wanted to create an improved version; Crossey was inspired by the "bottom-end vibe" of Foster the People's "Pumped Up Kicks" (2010), so his mixing work on "Chocolate" focused on the "bottom end" of the rhythm section and adjusting the song's groove. Elsewhere, the producer spent time developing the desired interaction between the vocals and the drums, seeking to construct the former with "some presence and wideness and vibe" to give Healy's voice "a sense of importance".[2] On 21 January 2013, "Chocolate" was released as the lead single from Music for Cars by Dirty Hit, Polydor Records and Vagrant Records.[9][10] The song was later included on The 1975, representing the album's fourth track.[11]

Music and lyrics

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Musically, "Chocolate" is a pop,[12] rock,[13] funk and alt-rock song.[14][15] The track has a length of three minutes and forty-four seconds (3:44) and was written by the 1975 members George Daniel, Healy, Adam Hann and Ross MacDonald, while the band handled the production alongside Crossey.[11][16] According to the sheet music published at Musicnotes.com by Hal Leonard Music Publishing, "Chocolate" is set in the time signature of common time with a tempo of 100 beats per minute. The track is composed in the key of B major, with Healy's vocals ranging between the notes of B4 and F♯5. It follows a chord progression of B–E–F♯–G♯m–C♯m–D♯m–A♯m.[17]

Reception

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Sources

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Music video

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Charts

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Certifications

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Certifications and sales for "Sex"
Region Certification Certified units/sales
United Kingdom (BPI)[18] Gold 400,000
United States (RIAA)[19] Gold 500,000

Sales+streaming figures based on certification alone.

Credits and personnel

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Credits adapted from Music for Cars and The 1975 album liner notes.[16][10]

References

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  1. ^ Cook, Beatrice (10 May 2013). "10 Minutes with: The 1975". Glasgow University Guardian. Archived from the original on 13 June 2021. Retrieved 13 June 2021.
  2. ^ a b c d e f g h Tingen, Paul (December 2013). "Secrets Of The Mix Engineers: Mike Crossey". Sound on Sound. Archived from the original on 12 November 2020. Retrieved 9 May 2021.
  3. ^ "Interview w/ The 1975". Blah Blah Blah Science. 15 October 2012. Archived from the original on 19 July 2013. Retrieved 9 May 2021.
  4. ^ Faughey, Darragh (11 December 2012). "The 1975 – Interview". Golden Plec. Archived from the original on 9 May 2021. Retrieved 9 May 2021.
  5. ^ "Sex - EP". Apple Music. 19 November 2012. Archived from the original on 12 December 2020. Retrieved 9 May 2021.
  6. ^ "Class of 2013 – Årets 100 bästa låtar!". Songs For Whoever (in Swedish). 20 December 2013. Retrieved 18 June 2021.
  7. ^ a b Whitehill, Gaby (27 March 2014). "11 songs you may not know are actually about drugs". Gigwise. Archived from the original on 13 June 2021. Retrieved 13 June 2021.
  8. ^ Mosk, Mitch (26 September 2014). "Sex, Drugs, and Music: A Conversation with The 1975". Atwood Magazine. Retrieved 18 June 2021.
  9. ^ Fleischer, Norman (21 January 2013). "The 1975 premiere new single Chocolate". Nothing but Hope and Passion. Archived from the original on 13 June 2021. Retrieved 13 June 2021.
  10. ^ a b Music for Cars EP (inlay cover). The 1975. Dirty Hit. 2013.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  11. ^ a b Collar, Matt. "The 1975 – The 1975". AllMusic. Archived from the original on 2 January 2021. Retrieved 4 January 2021.
  12. ^ Hiltunen, Lauri (23 April 2013). "The 1975: Music for Cars EP". PopMatters. Archived from the original on 13 May 2021. Retrieved 13 June 2021.
  13. ^ Whitehill, Gaby (17 December 2013). "The 19 best self-titled albums of all time". Gigwise. Archived from the original on 13 June 2021. Retrieved 13 June 2021.
  14. ^ Cohen, Ian (18 September 2013). "The 1975: Ruthlessly Catchy and Accidentally Interesting". Grantland. Archived from the original on 8 February 2021. Retrieved 13 June 2021.
  15. ^ Williams, Nick (19 July 2013). "Rock Single Review: "Chocolate" The 1975". Billboard. Archived from the original on 13 June 2021. Retrieved 13 June 2021.
  16. ^ a b I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It (inlay cover). The 1975. Dirty Hit and Polydor Records. 2016. p. 11.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ "The 1975 – Chocolate". Musicnotes.com. Retrieved 4 January 2021.
  18. ^ "British single certifications – The 1975 – Sex". British Phonographic Industry. Select singles in the Format field. Select Gold in the Certification field. Type Sex in the "Search BPI Awards" field and then press Enter.
  19. ^ "American single certifications – The 1975 – Sex". Recording Industry Association of America.
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