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Leibish & Co.

Company type	Privately help company
Industry	Diamonds
Founded	Ramat Gan, Israel, 1979
Founder	Leibish Polnauer
Headquarters	Ramat Gan , Israel
Number of locations	3 main offices (Israel, Hong Kong, New York)
Area served	Worldwide
Key people	Leibish Polnauer, Yossi Polnauer, Shmulik Polnauer, Itzik Polnauer
Products	Natural Fancy Color Diamonds, Natural Fancy Color Diamond Jewelry, Gemstones, Gemstone Jewelry
Services	Diamond Dealers, Jewelry Production, Jewelry Design, Diamond Appraisal
Number of employees	35 employees
Divisions	Marketing, Advertising, Sales, Design, Production, Appraisal
Website	http://www.leibish.com

Leibish & Company is a multinational online retailer of fancy color diamonds, color diamond jewelry, and rare gemstones. The company was founded in 1979 and opened its retail website in 1995. Leibish & Co. offers a wide range of natural fancy color diamonds that are found in any one of 12 colors, with over 90 secondary hues, 9 intensity levels, and over 230 color combinations.

The company’s head office operates out of the Israel Diamond Exchange, and they have main offices in New York and Hong Kong. The company also has hubs in the UK, India, Australia, Belgium, and most recently Shanghai, and Shenzhen.

Leibish & Co.’s business model is divided between the traditional diamond trade and their core business operations through the Leibish website. Leibish & Co.’s website appears in both English (www.leibish.com) and Chinese (www.leibish.com.cn). Through the website, users can search through their collection of loose diamonds and ready-made jewelry. In addition, customers can utilize the Design Your Own tool, which enables the client to custom design their own unique jewelry orders.

The Leibish & Co. website also features a comprehensive knowledge center for the fancy color diamond industry, including many educational and informative articles as well as investment material, and also provides a channel of direct purchasing for global buyers.

History

The company now known as Leibish & Co. began in 1979 when Leibish Polnauer sold his first brown diamonds to Garrard, the British Royal Crown Jeweler. He spent the next decade growing and establishing his reputation in the diamond industry. In 1990, Leibish, who specialized from the start of his career in manufacturing fancy shaped goods, started a 15 year partnership with Joske Herskovits. The business they formed focused on fancy colors and fancy shapes with an eCommerce approach. In 1995, when the website was first launched, Leibish & Co. became one of the first diamond companies to launch an online portal. At the time, the website was called www.fancydiamonds.net. Their goal was to utilize the Internet as a marketing, customer service, and sales tool in order to reach a wider spectrum of international customers.

In 2005, Leibish split with Herskovitz and took the company under his wing, together with his children forming the company as it is today. In 2014, Leibish & Co. rebranded their company and changed the website from www.fancydiamonds.net to www.leibish.com. In that same year, the company also launched their Asia operations with a website in Chinese, www.leibish.com.cn. In the last three decades, Leibish & Co. has become one of the leading sources for natural color diamonds and jewelry for both wholesale and retail diamond purchases, making fancy color diamonds accessible to clients and trade members who formerly did not have any access to these goods.

Operations

Leibish & Co. offers one of the largest privately owned collections of natural fancy color diamonds online. The stones they sell can be found in hues of pink, yellow, blue, orange, green, champagne, red, purple, violet, gray, black, white, and a multitude of combinations of these colors in different sizes, and price ranges. The company also manufactures and sells their in-house designed color diamond jewelry, and gemstone jewelry. Leibish & Co. diamonds are all sourced from conflict-free, legitimate sources (in compliance with the KPCS Resolutions), including Argyle in Australia, and vast mines in Africa, India and Russia. Loose diamonds and diamond jewelry each account for about half of Leibish & Co.’s yearly sales. In April 2013, Leibish & Co. partnered with El Corte Inglés, the biggest department store group in Europe and ranked fourth worldwide as their supplier of fancy color diamond jewelry. In June 2014, Leibish & Co. formed a partnership with Kela, one of the largest diamond retailers in China. Leibish & Co. is a certified member of the WFDB (World Federation of Diamond Bourses), NCDIA (Natural Color Diamond Association) , IDE (Israel Diamond Exchange), IDI (Israel Diamond Institute), RapNet , IDEX , and GemIT.

Awards and Social Contributions

• Leibish & Co. is a three time finalist in the JNA Awards, for 2012, 2013, and 2014. They won the 2014 JCK Jewelers Choice Award for Jewelry Design in the $10,000 and up category.
• Itzik Polnauer, JNA 2012 Nominee, Young Leader of the Year
• Leibish & Co., JNA 2013 Nominee, E-tailer of the Year
• Leibish & Co., JNA 2014 Nominee, E-tailer of the Year
• Leibish & Co., JCK 2014 Jewelers’ Choice Award for Design, $10,000 and Up category

Corporate Social Responsibilities

Leibish & Co. is a supporter of many social causes. During the month of October, Leibish & Co. runs a large breast cancer awareness campaign to promote the education and prevention of breast cancer among men and women alike across the world. At the end of the campaign, they donate a large percentage of their total sales to a Breast Cancer Awareness organization. In 2014, they donated to Rethink Breast Cancer. Throughout the twenty first century civil war in Syria, Leibish & Co. has supported the efforts to provide medical care to child refugees from Syria. Specifically, they have funded numerous surgeries for children who were injured in the conflict and would not have otherwise received any treatment. Leibish & Co. also supports ethnic, racial, and religious tolerance. After the 2009 terror attacks on a house in Mumbai, Leibish & Co. contributed to the building of the Mumbai Museum of Tolerance to promote the message of universal equality and treatment. Leibish & Co. does not deal in conflict diamonds. They participate in the international cooperation of the Kimberley Process Certification Scheme.