User:Mprietot/sandbox
 | |
| Company type | Sociedad Anónima |
|---|---|
| BCS: LAN B3: LATM11 NYSE: LFL | |
| Industry | Aviation |
| Founded | 2015 |
| Headquarters | Santiago, Chile |
Key people | Mauricio Rolim Amaro, (Chairman) Enrique Cueto, (CEO) |
| Products | Passenger flights LAN Airlines, TAM Airlines, etc. Cargo activity Aircraft maintenance |
| Services | Airline Services |
| Subsidiaries | |
| Website | www |
LATAM is the new brand resulting from the joining of two South American airlines, LAN, TAM and their respective subsidiaries.3 With its head office in Santiago Chile, the airline operates passenger flights out of South America, Central America, North America and the Caribbean, Europe and Oceania with a total of 135 destinations in 23 countries.[1] Its cargo business provides freight services to over 144 destinations in 26 countries. Regarding traffic and coverage, it’s the largest airline in South America.[2]
The new brand was announced on the 6th of August 20155 and was the result of an important merger and subsequent process integration and validation, flight connection optimization, restructuring and fleet modernization.[3]
LATAM employs a staff of approximately 53 thousand and owns a fleet of 312, not including ordered and as yet undelivered planes.
History
[edit]
LAN was founded on the 5th of March 1929 as Linea Aerea Nacional, a state run airline that soon became LAN Chile. After the opening of certain markets (which led to the creation of LAN Peru, LAN Argentina, and LAN Ecuador), the company changed name again becoming LAN Airlines in 2005. In 2011, LAN acquired the Colombian airline Aires which later became LAN Colombia.
TAM was founded on the 21st of February 1961 by five charter pilots who joined to create their own company. Originally registered under the name “Transportes Aéreos Marília S.A.”, so named for Marilia in Sao Paulo, today its initials mean “Transportes Aéreos Meridionáis”.
LATAM Airlines Group was officially launched on the 13th of August 2010 when both companies publicly announced they had signed a memorandum of understanding and notified that its creation had been approved by the corresponding authorities in both countries. Each company kept their operations separate at their respective headquarters in Santiago and Sao Paulo and the association was finally completed on the 22nd of June 2012.
In 2104 both companies together became the first airline group in America to enter the Dow Jones Sustainability Index.[4]
New Brand
[edit]On the 6th of August 2015, the LATAM Airlines Group announced they would adopt a unique single identity: LATAM. The brand brought together all the airfreight carrier and passenger airlines in the group: LAN Airlines and its subsidiaries in Peru, Argentina, Colombia and Ecuador; TAM Linhas Aereas S.A., TAM Transportes Aereos Del Mercosur S.A., (TAM Airlines Paraguay); and the airfreight carriers in the LATAM Group, LAN CARGO, LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.8
The process behind the name went through various stages in which several possible brand scenarios were assessed. The study was carried out with support from the leader in global consulting and brand management Interbrand covering 10 countries, 5 of them home to LATAM Airlines Group domestic passenger operations, and other long distance destinations in which it also had significant scope.
The new brand incorporates the most valued strengths and attributes of both LAN and TAM, as well as the cumulative experience accrued over 86 and 39 years of operations respectively. The decision to create a new brand is a historic event in the aviation industry; not only is it the first airline group to come together under one brand, but it is also the first airline group with aspirations of becoming a global industry leader that at heart, is purely Latin American.
LATAM Airlines Group is currently working on modifying its corporate image, a process that will take approximately 3 years with notable changes starting in 2016; said changes will become gradually more evident in physical spaces, on planes, at business offices, airport service counters, web sites, uniforms among others. Some advances are already in place mainly in passenger travel experiences such as the new cabin interiors which have been incorporated into the fleet, new VIP lounges in Sao Paulo and Santiago currently open to the public and forming part of the largest network of frequent flyer lounges in the region, and digital platforms such as the onboard entertainment system for mobile devices. LAN and TAM frequent flyer programs and their related companies will continue to make improvements to their current programs.[5] Regarding the brands associated with the Group, they will all be unified under one name in an effort to offer one service in accordance with the new brand.
New Logo
[edit]The logo was inspired by the region’s identity and heritage, both guiding design choices which ultimately resulted in two tailor-made colors, LATAM’s indigo and coral.
The first color represents the best of both brands as it’s the perfect middle ground between red and blue, TAM and LAN’s respective corporate colors. The second symbolizes energy and passion reinforcing the brands new image.
The colors are accompanied by other secondary colors highlighting Latin America’s rich cultural diversity.[6]
Subsidiaries
[edit]The following are LATAM’s subsidiaries:
CHI LAN
PER LAN Perú
ARG LAN Argentina
COL LAN Colombia
ECU LAN Ecuador
BRA TAM Linhas Aéreas S.A.
PAR TAM Transportes Aéreos Del Mercosur S.A. (TAM Airlines Paraguay)- CHI LAN CARGO
- COL LAN CARGO Colombia
- BRA ABSA (TAM Cargo)
MEX Mas Air
Destinations
[edit]The airline will operate passenger flights to countries in South America, Central America, North America and the Caribbean, Europe and Oceania:
| Argentina: | Buenos Aires, Iguazú, Salta, Tucumán, Córdoba, San Juan, Mendoza, Neuquén, Bahía Blanca, Bariloche, Comodoro Rivadavia, El Calafate, Río Gallegos, y Ushuaia. |
| Brazil: | Brasilia, Sao Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Boa Vista, Manaus, Belém, Santarém, Marabá, Macapá, Sao Luiz, Imperatriz, Teresina, Fortaleza, Natal, Joao Pessoa, Recife, Maceió, Aracajú, Palmas, Salvador, Ilheus, Una, Porto Seguro, Porto Velho, Rio Branco, Cuiabá, Goiania, Caldas Novas, Uberlandia, Vitoria, Campo Grande, Sao Joao do Rio Preto, Ribeirao Preto, Campinas, Curitiba, Londrina, Foz de Iguacu, Joinville, Navegantes, y Florianopolis. |
| Chile: | Santiago, Isla de Pascua, Arica, Iquique, Calama, Antofagasta, Copiapó, La Serena, Concepción, Temuco, Valdivia, Osorno, Puerto Montt, Chiloé, Balmaceda, y Punta Arenas. |
| Peru: | Lima, Cusco, Trujillo, Cajamarca, Chiclayo, Piura, Tarapoto, Iquitos, Talara, Tumbes, Pucalpa, Ayacucho, Arequipa, Puerto Maldonado, Juliaca, y Tacna. |
| Colombia: | Bogotá, Medellín, Barranquilla, Santa Marta, San Andrés, Cartagena, Montería, Quibdó, Ibagué, Pereira, Cali, Neiva, Puerto Asís, Leticia, Villavicencio, Yopal, Bucaramanga, Cúcuta, y Valledupar. |
| Ecuador: | Quito, Guayaquil, Cuenca, Baltra, and San Cristóbal. |
| Paraguay: | Asunción and Ciudad del Este |
| Bolivia: | La Paz an Santa Cruz de la Sierra |
| Uruguay: | Montevideo |
| Venezuela: | Caracas |
| Aruba: | Oranjestad |
| Canada: | Toronto |
| United States: | Miami, Orlando, New York, Los Angeles |
| Mexico: | Ciudad de México y Cancún |
| Cuba: | La Habana |
| Dominican Republic: | Punta Cana |
| Spain: | Madrid and Barcelona |
| United Kingdom: | London |
| Germany: | Frankfurt |
| France: | Paris |
| Italy: | Milan |
| Australia: | Sydney |
| New Zealand: | Auckland |
| Tahiti: | Papeete |
Hubs
[edit]LATAM’s main hubs are Santiago, Lima, Sao Paulo (GRU) and Bogota. The company is currently looking into a new hub in the northeast of Brazil with the objective of expanding operations between Europe and South America.[7] Bogota was recently announced as the new hub for the Caribbean. [8]
Fleet
[edit]| LAN | TAM | LATAM | |
|---|---|---|---|
| D820 | 6 | 0 | 6 |
| Airbus A319 | 25 | 27 | 52 |
| Airbus A320 | 72 | 83 | 155 |
| Airbus A321 | 5 | 23 | 28 |
| Airbus A330 | 0 | 10 | 10 |
| Boeing B767 | 24 | 14 | 38 |
| Boeing B777 | 0 | 10 | 10 |
| Boeing B787-8 | 10 | 0 | 10 |
| Boeing B787-9 | 3 | 0 | 3 |
| TOTAL | 145 | 167 | 312 |
VIP Lounges
[edit]
LATAM has 4 VIP lounges in some of the region’s main airports; at the Arturo Merino Benitez Airport in Santiago Chile, Guarulhos in Sao Paulo Brazil, Ezeiza in Buenos Aires Argentina and at the El Dorado Airport in Bogota Colombia. The most recent are the Santiago and Sao Paulo lounges.
A special feature of the new VIP lounges are the new colors and materials used in representation of Latin America and the colors representing the location of each airport. The objective is to highlight and recover some of the areas more salient cultural and folkloric aspects within the context of the Latin American continent.[9]
Design was created in part by Putnam Studio in Paris and where its namesake, Olivia Putnam, commented on the new VIP lounges: “I feel attracted to places with a strong sense of identity making them special and unique. More and more people feel a certain fear of the new international flavor that has no link to the location they’re in. That’s why we tried to optimize South America’s wonderful diversity by choosing locally grown natural materials."[10]
References
[edit]- ^ Brady, Paul (7 August 2015). "LAN and TAM will team up to create a new super-carrier called LATAM". Conde Nast Traveller. Retrieved 31 August 2015.
- ^ Guimaraes, Ligia (August 13, 2010). "LAN e TAM formam maior aérea da América do Sul, dizem empresas". O Globo G1 - Portuguese. Retrieved 31 August 2015.
- ^ Nomiyama, Chizu (6 August 2015). "LATAM Airlines merges Chile's LAN, Brazil's TAM into one brand". Reuters. Retrieved 31 August 2015.
- ^ "LATAM AIRLINES GROUP BECOMES FIRST AIRLINE GROUP IN THE AMERICAS TO JOIN THE DOW JONES GLOBAL SUSTAINABILITY INDEX". Incargo News. Incargonews.com. 25 September 2014. Retrieved 31 August 2015.
- ^ Mutzabaugh, Ben (7 August 2015). "So long, LAN and TAM; Airlines will soon fly under LATAM brand". USA Today Online. Retrieved 31 August 2015.
- ^ Mutzabaugh, Ben (7 August 2015). "So long, LAN and TAM; Airlines will soon fly under LATAM brand". USA Today Online. Retrieved 31 August 2015.
- ^ "LATAM Airlines Group has to undergo a delicate balance of short term pain for strategic gain". http://www.centreforaviation.com/. Centre for Aviation. Retrieved 4 September 2015.
{{cite web}}: External link in|website= - ^ Bohorquez Aya, Edwin (7 July 2015). "América Latina le habla duro a". El Espectador (Spanish). Retrieved 5 August 2015.
- ^ Allett, Tom. "LATAM Group opens largest VIP Lounge in South America". Airports International .Com. Key Publishing Limited. Retrieved 31 August 2015.
- ^ Clark, Jonny (30 November 2013). "An Interview With Olivia Putman, Designer Of The New LAN/TAM Lounges". The Design Air. Retrieved 31 August 2015.