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AdoroCinema
AdoroCinema logo used since 2019
Type of site
Web portal
Founded1 April 2000; 24 years ago (2000-04-01)
Country of origin Brazil
OwnerGrupo Webedia
URLwww.adorocinema.com
CommercialNo
RegistrationOptional (Free)

AdoroCinema is a Brazilian entertainment website.[1][2] The content includes releases, reviews, news about awards and stars of the screen.[3] It has the market's largest database in Portuguese, with more than 40 000 movie, series and personality files.[4] The site has been online since April 1st, 2000 and belongs to Webedia.[5][6]

Historical

[edit]

The website was launched on April 1, 2000, and consisted of a database with information about movies and movie stars.[7] Later, news about the world of entertainment was added.[8] In 2003, AdoroCinema was in the final of the IBest Award and was voted one of the three best movie websites, according to the official jury. In 2005, it was again in the top three according to the popular jury.[8]

In August 2011, French mediatech Webedia became the owner of AdoroCinema.[9] The following year, the site underwent two layout redesigns: in February and November, new features and services were added, giving users the opportunity to interact with the platform, such as infographics on personalities' pages and the “Express Notes” section, in which readers could rate the films registered on AdoroCinema.

In 2015, the site entered into a partnership with the Terra news portal to distribute its content on the portal. In the same year, AdoroCinema created a function that allowed users to connect via their Facebook account. This way, they could also bookmark movie pages and personalities.

In November 2016, the portal adopted the slogan “Let's watch together”, with the intention of getting even closer to its movie-loving audience.[10] Along with the slogan came a new brand positioning following the sponsorship of Expocine [pt] 2016. The portal also adopted the slogan “Let's watch together”, with the intention of getting even closer to its cinephile audience.[11]

In February 2018, the portal held the AdoroCinema Awards, the biggest digital audiovisual awards on the Brazilian internet. The award received 162,000 votes from internet users. In April, in partnership with Warner and IGN Brasil, AdoroCinema promoted the film Ready Player One with a gameplay in the Webedia Arena and 16 invited micro-influencers [pt].[12][13][14] In June, when the vertical's Instagram reached the 1 million followers mark, AdoroCinema was the first portal to produce exclusive content for the platform, with the daily program “Take do Dia”, for the - until then - new IGTV tool.[15] The content was published on the portal's website.[15]

In March 2019, AdoroCinema, in partnership with Universal Pictures for the release of the film Happy Death Day 2U, announced the AdoroCinema Impact product, an advertising model that aims to reach users as they browse the site through native content such as the trailer, the main element of the format, news and the film's technical sheet.[16] In April, the portal announced its rebranding, still under the motto “Let's watch together”, and restructured its editorial model and YouTube video grid with the launch of new original programs.[17] The “Take of the Day” program, launched the previous year, also reached 25 million views in the IGTV format. In September, AdoroCinema welcomed Rebecca Barbosa as its new commercial director.[18] That same year, the portal reached 2 million followers on Instagram, created its TikTok account, and was present with in-person coverage of the biggest film and pop culture festivals and events in the world.[17]

With the onset of the COVID-19 pandemic in March 2020 and the paralysis of movie premieres, AdoroCinema is turning its editorial line to television programming and streaming for the public to watch at home.[19] In addition, all the production and recording of the video grid is adapted remotely. In May, AdoroCinema took part in SuperLiveNerd, produced by Omelete to raise donations for Gerando Falcões, an NGO that offers sport, culture and professional training to people from the favelas and outskirts of the city.[20]

In April 2021, still in a pandemic scenario, AdoroCinema produced its first major live remote covering the Oscar awards.[21] The same year also saw the implementation of native integration buttons on movie and series listings, a service with redirects to the main streaming platforms available in Brazil, a feature for the user in addition to the service of the nearest movie theater sessions.

In 2022, the portal once again produced its Oscar live stream with 4 hours of transmission and coverage of the awards from the red carpet.[22] Also during 2022, AdoroCinema ran a campaign with Perdigão to promote the film Minions: The Rise of Gru, and was present at the 24th edition of the Rio de Janeiro International Film Festival, covering the entire film showcase.[23][24] This was also the year that the portal included soap operas in its portfolio of works in partnership with the Globoplay streaming service.[25] AdoroCinema also won the Jury Academy Award at iBest 2022 in the “Cinema, TV and Streaming” category.[26] Closing out the year, the site produced its first retrospective for TikTok, in partnership with the network, pointing out all the highlights in the audiovisual world.[27]

References

[edit]

Category:Brazilian film websites Category:News websites Category:Online film databases Category:Online person databases

  1. ^ "Onde ver 'Rustin', filme sobre ativista negro e gay produzido pelos Obama". Folha de S.Paulo (in Brazilian Portuguese). November 16, 2023. Archived from the original on March 10, 2024. Retrieved December 9, 2024.
  2. ^ Neto, Nilson (November 14, 2023). "AdoroCinema anuncia seu novo podcast, que já estreia na próxima quinta-feira". O Globo (in Brazilian Portuguese). Archived from the original on November 18, 2023. Retrieved December 9, 2024.
  3. ^ Amendola, Gilberto (June 6, 2024). "Dani Calabresa e Miá Mello falam sobre dublagem de Divertida Mente 2 em Podcast". Estadão (in Brazilian Portuguese). Archived from the original on July 20, 2024. Retrieved December 9, 2024.
  4. ^ "Sobre o AdoroCinema". AdoroCinema (in Brazilian Portuguese). Archived from the original on November 26, 2024. Retrieved December 9, 2024.
  5. ^ "Webedia brazil launches "OdioCinema" a new video format with Adorocinema on YouTube • Webedia Group". Webedia Group. November 16, 2023. Archived from the original on March 1, 2024. Retrieved December 9, 2024.
  6. ^ "Webedia Brazil : AdoroCinema produces Super Live to accompany the Oscar 2022 with the public • Webedia Group". Webedia Group. April 27, 2024. Archived from the original on July 23, 2024. Retrieved December 9, 2024.
  7. ^ Pereira, Aline (April 1, 2024). "AdoroCinema completa 24 anos - e estes 8 filmes também! Foram um sucesso em 2000 e nem parece que faz tanto tempo". Terra (in Brazilian Portuguese). Archived from the original on April 13, 2024. Retrieved December 9, 2024.
  8. ^ a b "AdoroCinema 15 anos: Relembre momentos marcantes da nossa trajetória!". AdoroCinema (in Brazilian Portuguese). April 1, 2015. Archived from the original on November 3, 2015. Retrieved December 9, 2024.
  9. ^ "AdoroCinema e Webedia unem operações". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). November 19, 2023. Archived from the original on December 9, 2024. Retrieved December 9, 2024.
  10. ^ Dores, Kelly (November 30, 2016). "AdoroCinema adota a assinatura "Vamos assistir juntos"". Propmark (in Portuguese). Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  11. ^ "AdoroCinema anuncia novo posicionamento". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). November 29, 2016. Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  12. ^ Stagni, Tahis (March 3, 2018). "Jogador Nº1: Veja como foi o evento do IGN Brasil". IGN Brasil (in Brazilian Portuguese). Archived from the original on June 23, 2024. Retrieved December 10, 2024.
  13. ^ Sena, Leticia (April 24, 2018). "Warner Pictures, AdoroCinema e IGN promovem ação do filme Jogador Nº 1". Grandes nomes da propaganda (in Brazilian Portuguese). Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  14. ^ "Warner Pictures, AdoroCinema e IGN promovem ação do filme Jogador Nº 1". Drop de Jogos (in Brazilian Portuguese). April 24, 2018. Archived from the original on September 20, 2022. Retrieved December 10, 2024.
  15. ^ a b Oliveira, Jéssica (June 7, 2018). "Emissoras e anunciantes entram no IGTV com diferentes estratégias". propmark (in Portuguese). Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  16. ^ "AdoroCinema renova identidade e conteúdos". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). April 29, 2019. Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  17. ^ a b "AdoroCinema renova identidade e conteúdos". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). April 24, 2019. Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  18. ^ "Webedia Brasil nomeia Antoine Clauzel como head de Entretenimento". Live MKT (in Brazilian Portuguese). October 30, 2019. Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  19. ^ Mendes, Fernanda (March 23, 2020). "Sites de cinema se adaptam à escasso cenário de estreias". Exibidor (in Portuguese). Archived from the original on September 22, 2022. Retrieved December 10, 2024.
  20. ^ Monteiro, Thaís (May 25, 2020). "Live celebra o "Orgulho Nerd" para arrecadar fundos". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Archived from the original on December 10, 2024. Retrieved December 10, 2024.
  21. ^ "Oscar 2021: AdoroCinema vai realizar live comentando a premiação nas redes sociais". AdoroCinema (in Brazilian Portuguese). April 25, 2021. Archived from the original on May 14, 2021. Retrieved December 10, 2024.
  22. ^ "AdoroCinema alcança mais de 20 milhões com cobertura completa do Oscar • Webedia Brazil". Webedia Brazil (in Brazilian Portuguese). April 27, 2022. Archived from the original on December 4, 2023. Retrieved December 10, 2024.
  23. ^ "Perdigão e AdoroCinema estreiam parceria no lançamento do filme Minions 2: A origem de Gru". ABC da Comunicação. June 7, 2022. Archived from the original on June 27, 2023. Retrieved December 10, 2024.
  24. ^ Jesus, Nathalia (October 10, 2022). "Guia do Festival do Rio 2022: Tudo o que está acontecendo no evento carioca este ano". AdoroCinema (in Brazilian Portuguese). Archived from the original on October 25, 2022. Retrieved December 10, 2024.
  25. ^ "AdoroCinema traz novelas do Globoplay para o catálogo". propmark (in Portuguese). October 19, 2022. Archived from the original on July 24, 2024. Retrieved December 10, 2024.
  26. ^ "Cinema, TV and Streaming". I Best. Archived from the original on December 25, 2022. Retrieved December 10, 2024.
  27. ^ "AdoroCinema e TikTok fazem retrospectiva dos filmes e séries que marcaram 2022". Promoview - Insights sobre Brand Experience e Live Marketing (in Brazilian Portuguese). December 29, 2022. Archived from the original on December 10, 2024. Retrieved December 10, 2024.
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