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IGTV logo.png
Developer(s) Instagram (Facebook Inc.)
Initial release June 20, 2018; 2 months ago (2018-06-20)
Operating system iOS, Android
Size 140.3 MB (iOS), 30.05 MB (Android)
Available in 30 languages[1]
List of languages
English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Type Vertical video sharing platform
Licence Freeware

IGTV is a standalone vertical video application owned by Instagram made primarily for Smartphones.[2] Unlike Instagram, it allows users to upload vertical videos up to 10 minutes in length or up to 60 minutes if you are verified or popular. Despite it being a standalone app, basic functionality is also available within the Instagram app and website.[3]

The service was launched and introduced by CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring different creators such as Lele Pons.[4]


IGTV requires users to login with their Instagram account, it allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to 60 minutes in length with a file size of up to 5.4 GB.[5] The app automatically begins playing videos as soon as it is launched, which Kevin Systrom contrasted to video hosts where one must first locate a video.[6][7][8] The app is available globally for both IOS and Android and is currently ad free.[9]


  1. ^ "IGTV on the App Store". Apple App Store. Retrieved July 2, 2018. 
  2. ^ "IGTV is sweet — but you probably don't need the dedicated app. Here's why". Digital Trends. 2018-07-24. Retrieved 2018-09-02. 
  3. ^ "How to use Instagram's new IGTV app". South China Morning Post. Retrieved 2018-07-02. 
  4. ^ "With IGTV, Instagram Takes Aim at YouTube". WIRED. Retrieved 2018-07-02. 
  5. ^ "What are the video upload requirements for IGTV? | Instagram Help Center". Instagram Help. Retrieved June 27, 2018. 
  6. ^ "Instagram announces IGTV, a standalone app for longer videos". The Verge. Retrieved 2018-06-22. 
  7. ^ Rosney, Daniel (20 June 2018). "Instagram now allows 60-minute videos". BBC News. Retrieved 21 June 2018. 
  8. ^ "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. Retrieved 21 June 2018. 
  9. ^ "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. Retrieved 2018-07-05.