User:Rosieconforti/sandbox
YouTuber
[edit]Definition
[edit]A YouTuber, also known as a content creator, is an individual that has established celebrity status through their large followings on Youtube; a video-sharing website. A YouTuber produces and uploads videos varying on multiple topics, this includes fashion, cooking, sports, entertainment or informational purposes.
Achievements
[edit]
YouTubers become successful influencers through uploading content that is solely based on themselves and their talents. YouTubers have the opportunity to market themselves as entrepreneurs through selling various products and merchandise, consisting of clothing, books, apps, and cosmetics. There are numerous YouTubers that are successful authors of autobiographies about their rise to fame and being a YouTuber. English YouTuber, Zoella broke the record for highest first-week sales of a first-time novelist[1] with her Girl Online book series. Canadian YouTuber, Lilly Singh has earned her own NBC Late Night Talk Show. "A Little Late With Lilly Singh" is the only late-night talk show on a major network with a female host.[2] Popular YouTubers attend elite vacations with companies and are paid to promote the products and film their experience. Beauty brands such as Tarte Cosmetics invites content creators to an all-expenses-paid tropical vacation called "Trippin with Tarte"[3] including trips to Bora Bora, Maldives and Hawaii.
Influence
[edit]The rise of YouTuber's popularity is through the authentic personalities they portray in their videos, allowing viewers to feel an immediate connection with the content creator. They are seen as approachable and willing to build intimate experiences for their viewers. Social media enables micro-celebrity, a self-presentation technique in which people view themselves as a public persona to be consumed by others.[4] Niche celebrity such as Miranda Sings, a fictional character played by YouTuber Colleen Ballinger, is able to use social media to amass enough fans to support themselves through their online creative activities.[4]
In a study conducted by Defy Media, 63% of individuals between ages 13-14 said that they would try a brand or product recommended by a YouTuber, while 48% in regards to a movie or television star.[5] Secondly, a study conducted by Google, states that 40% of millennial subscribers say that their favourite YouTubers understand them better than their friends.[5] Unlike a traditional celebrity, a YouTuber is regularly active with their fans through replying to comments, question and answer sessions, and viewing posts; through creating these strong relationships, they have more engaged viewers.
Commercial Success
[edit]
A YouTuber earns their money through advertisement revenue; display ads beside a video, overlay ads, skippable video ads, non-skippable video ads and midroll ads.[6] The earned income depends on the obtained number of views, in conjunction to the subscribers.
YouTube transformed from a video-sharing site into a career path for content creators in mainstream media.[7] YouTube star Felix Kjellberg uploaded a video of himself speaking to a camera while playing video games in October 2010[7] and he now has an online audience of more than 90 million subscribers. As of 2016, his videos earned 29.6 million views per month on average, earning him an estimated yearly income of $1 million to $16.5 million.[7] Once a YouTuber achieves a substantial following, they are approached by brands and companies that sponsor their videos for marketing purposes. Being a YouTuber has turned into a business that is geared towards making a large profit, rather than seeking to create a community of content creators.[8] The highest-paid YouTubers in 2019 are currently Logan Paul, PewDiePie, Jake Paul, Smosh, Jeffree Star and Lilly Singh.[9] In a few years, these content creators have reached a wide audience and earned millions through uploading videos on the Internet.[8]
Article Evaluation
[edit]When evaluating an article:
Is everything in the article relevant to the article topic?
- The History of YouTube is not relevant when discussing the topic of YouTubers.
Is there anything that distracted you?
- No
Is any information out of date?
- All information used is within the past 5 years.
Is anything missing that could be added?
- The achievements and success completed by YouTubers.
What else could be improved?
- The YouTube Rewind and Commercial Success
Is the article neutral?
- Yes
Are there any claims that appear heavily biased toward a particular position?
- No
Are there viewpoints that are overrepresented, or underrepresented?
- No
Check a few citations.
Do the links work?
- Yes
Does the source support the claims in the article?
- Yes
Is each fact referenced with an appropriate, reliable reference?
- Yes
Where does the information come from? Are these neutral sources?
- Yes
If biased, is that bias noted?
- N/A
 | This is a user sandbox of Rosieconforti. You can use it for testing or practicing edits. This is not the sandbox where you should draft your assigned article for a dashboard.wikiedu.org course. To find the right sandbox for your assignment, visit your Dashboard course page and follow the Sandbox Draft link for your assigned article in the My Articles section. |
References
[edit]- ^ Singh, Anita (2014-12-02). "Zoella breaks record for first-week book sales". ISSN 0307-1235. Retrieved 2019-04-06.
- ^ Samhan, Jamie (2019-03-14). "Canadian Lilly Singh To Get Her Own NBC Late Night Talk Show". ET Canada. Retrieved 2019-04-06.
- ^ "Luxury flights: $192,000". Revelist.com. Retrieved 2019-04-06.
- ^ a b Marwick, Alice E. (2015-10-30), "You May Know Me from YouTube: (Micro-)Celebrity in Social Media", A Companion to Celebrity, John Wiley & Sons, Inc., pp. 333–350, ISBN 9781118475089, retrieved 2019-04-05
- ^ a b Network, Under 30. "Why YouTube Stars Influence Millennials More Than Traditional Celebrities". Forbes. Retrieved 2019-04-05.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "How Do YouTubers Get Paid?". Influencer Marketing Hub. 2017-03-01. Retrieved 2019-04-01.
- ^ a b c Kim, Jin. User-generated content (UGC) revolution? (Thesis). The University of Iowa.
- ^ a b Pereira, Sara; Moura, Pedro; Fillol, Joana (2018-12-01). "El fenómeno de los YouTubers: ¿qué hace que las estrellas de YouTube sean tan populares entre los jóvenes?". Fonseca, Journal of Communication. 0 (17): 107. doi:10.14201/fjc201817107123. ISSN 2172-9077.
- ^ Blair, Olivia (2018-12-04). "You won't believe how much the highest paid YouTubers earn in a year (it's a LOT)". Cosmopolitan. Retrieved 2019-04-06.