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User:Vipul/Giving Tuesday

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Giving Tuesday refers to the Tuesday after Thanksgiving in the United States (always held on a Thursday in late November). On this date, people are supposed to engage in altruistic acts, such as donating money to charity or signing up for volunteering activities. Giving Tuesday was started in 2012 as a response to what people perceived as increasing commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).[1][2]

History[edit]

2012[edit]

The idea for Giving Tuesday was first announced in October 2012, a month before the first planned Giving Tuesday (November 27, 2012). The announcement was made by Giving Tuesday founding partner Mashable, a technology website.[1] Other founding partners listed in the story were Skype (launching Skype for Peace) and Cisco. Other partner organizations announced over the coming weeks included Microsoft,[3] Sony, Aldo, Case Foundation, Heifer International, Phoenix House, and Starwood Hotels.[4] Mashable provided detailed coverage of Giving Tuesday.[5][6]

Other news and opinion websites that announced Giving Tuesday well in advance were CNet,[7] the Huffington Post,[8] and Deseret News.[9]

Shortly before, during, and after the date, Giving Tuesday was covered by Washington Post,[10] the White House official blog,[11] ABC News,[12] and the Huffington Post.[13][14] Forbes used the occasion to publish a guide to effective giving.[15]

2013 and later[edit]

Mashable also covered Giving Tuesday in 2013,[16] including a partnership with Google+ to hold a "hangout-athon" for Giving Tuesday.[17] The Huffington Post also covered Giving Tuesday extensively.[18]

Giving Tuesday also received coverage in many philanthropy information websites, including Charity Navigator[19] and the Chronicle of Philanthropy.[20][21][22] The December 4 Chronicle of Philanthropy article highlighted a donation by Good Ventures (a foundation funded by Dustin Moskovitz and run by his wife Cari Tuna) to GiveDirectly, Google's hangout-a-thon, and matching grants announced by the Case Foundation.

Giving Tuesday was also covered by mainstream newspapers such as the Los Angeles Times[23] and USA Today.[24]

Charitable giving on Giving Tuesday in 2013 was approximately twice the value in 2012.[24][21][22] Over 7,000 nonprofits participated in the 2013 Giving Tuesday.[20]

Reception[edit]

Reception of Giving Tuesday has generally been positive, with a large number of organizations, including Google, Microsoft, Skype, Cisco, UNICEF, the Case Foundation, and others joining in as partners.[25] Giving Tuesday has been praised as an antidote to consumer culture and as a way for people to give back.[21][19][9]

Timothy Ogden, managing director of the Financial Access Initiative at New York University and board member at effective altruism organization GiveWell, wrote articles for the Stanford Social Innovation Review skeptical of Giving Tuesday, one in 2012[26] and another in 2013.[27]

References[edit]

  1. ^ a b Fox, Zoe (October 23, 2012). "6 Inspiring Organizations Joining in #GivingTuesday". Mashable. Retrieved February 15, 2014.
  2. ^ "#GivingTuesday: About". Giving Tuesday. Retrieved February 15, 2014.
  3. ^ Fox, Zoe (November 2, 2012). "5 Companies Making Change on #GivingTuesday". Mashable. Retrieved February 15, 2014.
  4. ^ Fox, Zoe (November 20, 2012). "6 Inspiring Companies Joining #GivingTuesday". Mashable. Retrieved February 15, 2014.
  5. ^ Fox, Zoe (November 27, 2012). "10 Ways You Can Take Action for #GivingTuesday". Mashable. Retrieved February 15, 2014.
  6. ^ "Giving Tuesday (category)". Mashable.
  7. ^ Matyszczyk, Chris (November 19, 2012). "Giving Tuesday: Your penance after Black Friday, Cyber Monday: In order to assuage your guilt, crowdfunding platform Razoo wants you to give to charities. Can this possibly catch on?". CNet. Retrieved February 15, 2014.
  8. ^ Case, Jean (November 19, 2012). "Giving Tuesday -- What the Season of Giving Really Means". Huffington Post. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ a b White, Mercedes (November 15, 2012). "Giving Tuesday to give Black Friday a run for its money". Huffington Post. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ Gowen, Annie (November 27, 2012). "Organizers launch 'Giving Tuesday' to help charities". Washington Post. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Greenblatt, Jonathan (November 27, 2012). "Giving Tuesday". Retrieved February 15, 2014.
  12. ^ Kim, Susanna (November 26, 2012). "Charities Fight Consumerism With Giving Tuesday". Retrieved February 15, 2014.
  13. ^ Prois, Jessica (November 27, 2012). "Giving Tuesday Offers Worthy Ways To Give". Huffington Post. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ "Giving Tuesday Spurred 113% Spike In Number Of Donations". Huffington Post. November 30, 2012. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ Mayer, Caroline (November 26, 2012). "Giving Tuesday: 6 Mistakes to Avoid When Giving to Charity". Forbes. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Fox, Zoe (December 3, 2013). "15 Giving Tuesday Campaigns Making a Difference". Mashable. Retrieved February 15, 2014.
  17. ^ Mashable Team (December 2, 2013). "Google+ and Mashable to Host First Hangout-a-thon for Charity". Mashable. Retrieved February 15, 2014.
  18. ^ "Giving Tuesday". Retrieved February 15, 2014.
  19. ^ a b "#GivingTuesday: A Day of Giving Back". Charity Navigator. October 24, 2013. Retrieved February 15, 2014.
  20. ^ a b Flandez, Raymund (November 26, 2013). "Giving Tuesday's Second Year Brings More Participation". Chronicle of Philanthropy. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help); Missing or empty |url= (help); Unknown parameter |DUPLICATE_title= ignored (help)
  21. ^ a b c Flandez, Raymund; Frostenson, Sarah (December 4, 2013). "Giving Tuesday Shows Robust Results". Chronicle of Philanthropy. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ a b Flandez, Raymund; Frostenson, Sarah (December 5, 2013). "Giving Tuesday Doubled Donations in 2nd Year". Chronicle of Philanthropy. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ White, Ronald (December 2, 2013). "Charities hope to make 'GivingTuesday' as big as Black Friday". Los Angeles Times. Retrieved February 15, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  24. ^ a b Ostendorff, Jon (December 10, 2013). "Growth in online 'Giving Tuesday numbers 'inspiring'". Retrieved February 15, 2014.
  25. ^ "#GivingTuesday: Partners". February 15, 2014.
  26. ^ Ogden, Timothy (November 26, 2012). "The Curmudgeon's Guide to Giving Tuesday: The effort to make giving public and start a "giving season" won't materially affect giving in any positive way". Stanford Social Innovation Review. Retrieved February 15, 2014.
  27. ^ Ogden, Timothy (December 4, 2013). "What, Exactly, Is Giving Tuesday's Theory of Change? Giving Tuesday seems poised to be a permanent fixture in the philanthropic landscape. So what's the theory of change behind it?". Stanford Social Innovation Review. Retrieved February 15, 2014.

External links[edit]

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