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DataXu Inc.
Company typePrivate
IndustryMarketing
FoundedSeptember 2009 (2009-09)[1]
FounderMike Baker, R. Bruce Journey, Williard Simmons and Sandro Catanzaro[2]
Headquarters
Boston, MA
,
USA
Key people
Mike Baker (co-Founder & CEO)[2]
ProductsProgrammatic marketing software
Number of employees
200+[3]
Websitedataxu.com

DataXu is a provider of programmatic marketing software for brands and agencies. The company’s core offering, the DataXu Platform, is cloud-based software that leverages data science and machine learning to optimize return on marketing investment (ROMI). DataXu was spun out of the MIT aeronautics and astronautics lab of Professor Ed Crawley, where PhD student and company co-founder Willard Simmons wrote the combinatorial language that guided NASA’s Mars mission plans[4]. Using their combinatorial optimization approach, the MIT team generated 1,162 potential Mars missions from 30 billion possibilities.[4] The name “DataXu” is a mash up of latin "Datir" (to give) and mandarin chinese "Xu" (to need)[5]

The company specializes in display, mobile, video and social marketing channels. Some of its major vertical industries are automotive, consumer packaged goods and financial services.[6]

History

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Headquartered in Boston, MA, USA, DataXu was founded by Mike Baker, R. Bruce Journey, Dr. Willard Simmons and Sandro Catanzaro in 2009.[2]

Since its incorporation, DataXu has raised $55.8 million.[7] The company is backed by Thomvest Partners, Atlas Venture, Flybridge Capital Partners and Menlo Ventures.[7]

The DataXu platform sees 800,000 opportunities to buy ads every second—50 billion a day [8]

DataXu co-founded the OpenRTB consortium (now the RTB Project) whose standard for programmatic media was adopted by the IAB and is in use in more than 80 companies.[8]

With 11 offices in eight countries, DataXu services more than 700 customers around the world.[9]

DataXu and its co-founders M. Baker and B. Simmons were featured in 2013 in the BBC Documentary Horizon "The Age of Big Data".[10]

Acquisitions

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DataXu has acquired two companies:

  • Mexad (January 2012).[11]
  • Jasper Labs (April 2014).[12]

Industry Awards and Rankings

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DataXu has won a number of industry awards. DataXu was ranked the fifth fastest growing private company in the U.S. in 2013, and the "#1 fast growing private company in the marketing and advertising industry"[13]. by Inc. in the annual Inc. 500.

In 2013, DataXu cofounder and CEO Mike Baker was named "Entrepreneur of the Year, New England region" by Ernst & Young.[14]

In 2009, DataXu was named a TechCrunch 50 finalist.[15]

In 2011, DataXu was named a "Top Place to Work" by the Boston Globe[16] and a "Best Place to Work" by the magazine AdAge.[17]

DataXu was named an "AlwaysOn Global 250 Top Private Company" in 2012 and 2013.[18]

DataXu was named an "OnMedia Top 100 Private Company" in 2011[19] and 2013.[20]

Customers

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DataXu provides programmatic marketing software for customers such as Ford, Butler, Shine, Stern & Partners, Epson, Universal, Lexus, Sony and Amex.[21]

Competitors

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DataXu's competitors include Doubleclick, Rocket Fuel, MediaMath and Turn.[22]

See also

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References

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  1. ^ "DataXu". CrunchBase. April 2014.
  2. ^ a b c "DataXu's Management Team". DataXu. April 2014.
  3. ^ "DataXu's LinkedIn profile". LinkedIn. Retrieved May,8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ a b ""From Mars To Big Data"". Business Insider. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ ""Need" in Mandarin Chinese". Business Insider. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ "DataXu's industry solutions". DataXu. Retrieved August, 27 2014. {{cite web}}: Check date values in: |accessdate= (help)
  7. ^ a b "DataXu's Company Profile". CrunchBase. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  8. ^ a b "Boston's Next Gold Mine". boston.com. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help) Cite error: The named reference "boston-magazine" was defined multiple times with different content (see the help page).
  9. ^ "DataXu Simplifies Programmatic Marketing With New Software Console". businesswire. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  10. ^ "The Age of Big Data". imdb. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ "Mexad To Help Drive DataXu's DX3 Platform And Global, Brand Advertising Aspirations Says CEO Baker". AdExchanger. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "DataXu acquires San Francisco software company JasperLabs". Boston Business Journal. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  13. ^ "DataXu Tops Inc 500 as No 1 Fastest-growing Advertising Marketing Company". Inc. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  14. ^ "DataXu CEO Mike Baker Named Ernst & Young Entrepreneur Of The Year(R) 2013 Award Winner". Yahoo. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  15. ^ "TC50: DataXu Optimizes Ad Bidding, Buying Across Exchange Platforms In Real-Time". Techcrunch. Retrieved May,8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ "Top Places to Work". boston.com. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  17. ^ "Best Places to Work: No. 5 DataXu". adage.com. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  18. ^ "DataXu Selected as an AlwaysOn Global 250 Winner". dataxu.com. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  19. ^ "2011 OnMedia Top 100: 5 Massachusetts Companies Make the List". BostInno. Retrieved May,8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  20. ^ "Announcing the 2013 OnMedia 100 Top Private Companies". collective.com. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  21. ^ "DataXu CEO Confirms He Will File For An IPO". Business Insider. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
  22. ^ "Why Rocket Fuel Is A Very Risky Bet, Even For A DSP Bull". seekingalpha. Retrieved May, 8 2014. {{cite web}}: Check date values in: |accessdate= (help)
[edit]

Category:Marketing companies Category:Companies established in 2009 Category:Companies based in Massachusetts Category:Software companies based in Massachusetts Category:Massachusetts Institute of Technology

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