Vidal Sassoon

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Vidal Sassoon
Sassoon in 2006.
Born (1928-01-17)17 January 1928
Hammersmith, London, United Kingdom
Died 9 May 2012(2012-05-09) (aged 84)
Los Angeles, California, U.S.
Cause of death Leukemia
Nationality British
Ethnicity Jewish
Occupation Hair stylist, businessman
Known for Founder of Sassoon
Notable work Bob cut hair style
Title CBE
Religion Jewish
Spouse(s) Elaine Wood (m. 1956-1958; divorced)
Beverly Adams (m. 1967-1980; divorced)
Jeanette Hartford-Davis (divorced)
Rhonda (m. 1992-2012; his death)
Children 4
Parent(s) Jack Sassoon
Betty Bellin

Vidal Sassoon, CBE (17 January 1928 – 9 May 2012) was a British and American hairstylist, businessman, and philanthropist. He was noted for creating a simple, close-cut geometric hair style called the Bob cut, worn by famous fashion designers like Mary Quant and film stars such as Mia Farrow, Goldie Hawn, Cameron Diaz, Natasha Kinski and Helen Mirren.[1]

His early life was one of extreme poverty, with seven years of his childhood spent in an orphanage. He quit school at age 14, soon holding various jobs in London during WWII. Although he hoped to become a professional football player, he became an apprentice hairdresser at the suggestion of his mother.

After developing a reputation for his innovative cuts, he moved to Los Angeles in the early 1970s, where he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products.[2] He also co-founded Paul Mitchell Systems with Paul Mitchell, one of his former students. Mitchell said that Sassoon was "the most famous hairstylist in the history of the world."[3]

He sold his business interests in the early 1980s to devote himself to philanthropy. Vidal Sassoon: The Movie, a documentary film about his life, was released in 2010.

Early life[edit]

Sassoon was born to Jewish parents in Hammersmith, London, and lived in Shepherd's Bush.[4] His mother, Betty (Bellin) (1900-1997)[5][6] was born in Aldgate, in the East End of London, in 1900. Although she was surrounded by grinding poverty, Sassoon writes that she nonetheless resolved to make the best of her life.[5] Her family had emigrated to England from Ukraine in the 1880s to escape the Antisemitism and pogroms then prevalent.[5] His father, Jack Sassoon,[7] was born in Thessaloniki, in the northern part of Greece.[5] They met in 1925 and married in 1927. They then moved to Shepherd's Bush, which contained a community of Greek Jews.[5] Sassoon had a younger brother, Ivor, who died from a heart attack at the age of 46.[8]

His father abandoned the family for another woman when Vidal was three years old.[5][7] With his mother now unable to support the family, they fell into poverty and were evicted, becoming suddenly homeless.[5] They were forced to move in with his mother's older sister. There, they shared a two-room tenement with his aunt and her three children. The tiny flat where the seven of them lived had no bathroom or inside toilet, forcing them to share the one outside landing toilet with three other families. He remembered often standing in line to use it in freezing weather. Their roof was also falling apart, which let rain pour through. "All we could see from our windows was the greyness of the tenement across the street," writes Sassoon. "There was ugliness all around."[5]

Due to poverty as a single parent, his mother eventually placed Sassoon and his younger brother in a Jewish orphanage, where they stayed for seven years,[9] until he was 11, when his mother remarried.[10] His mother was only allowed to visit them once a month and was never allowed to take them out.


He attended Essendine Road Primary School, a Christian school of about a thousand children. He was frequently taunted by classmates as a "Yid" or with chants of "All Jews have long noses."[5] One of his proudest days at the school was winning the 100-yard dash in an all-school contest. "The urge to win has never left me," he writes.[5]

Children being evacuated

However, he says that he was "a very bad student" with abysmal grades in most classes, except for mental arithmetic. After one session of mental arithmetic, his master said teasingly, "Sassoon, it is a pleasure to see that you have gaps of intelligence between bouts of ignorance."[5] He took a volunteer job as a choir boy for the local synagogue, which gave him one of the few chances to see his mother who would come on Saturdays.[5]

Sassoon and the other children at the school were evacuated after WWII began on September 3, 1939. He was eleven. "It's a date I'll never forget," he said. "Suddenly my brother and I and all our fellow orphans were on trains with hundreds of thousands of other kids, moving out of London."[5] He and his brother were taken to Holt, Wiltshire, a small village of a thousand people."[5]

First jobs[edit]

An underground bomb shelter in London during WWII

After his return to London he left school at the age of 14 and worked as a messenger. The war was in full force with London still being bombed, which forced him to sleep in underground shelters. During work hours, he said "I got used to seeing bodies and blood, and hearing cries of agony" as he carried messages from central London to the docks.[5]

Upon the insistence of his mother, they tried to get him into a hairdressing apprenticeship; his mother told him that her ambition was for him to become a professional hairdresser.[5] However, he saw himself becoming a football player, a sport he excelled at. "I could not imagine myself backcombing hair and winding up rollers for a living."[5][10][11]

When she took him to the hairdressing school of a well-known stylist, Adolph Cohen, they were disappointed immediately when they were told it was a two-year program and would cost much more than they could afford. "My mother looked so terribly dejected," he said, as they left the salon. "I thought she might faint."[5] A few minutes later, Mr. Cohen called them back to the salon, then told him, "You seem to have very good manners, young man. Start Monday and forget the cost." His mother began to cry out of joy.[5]

Wartime activities[edit]

At the age of 17, although he had been too young to serve in World War II, he became the youngest member of the 43 Group, a Jewish veterans' underground organisation. It broke up the British Union of Fascists meetings in East London.[12][13] The Daily Telegraph calls him an "anti-fascist warrior-hairdresser" whose aim was to prevent Sir Oswald Mosley's movement from spreading "messages of hatred" in the period following World War II.[12]

In 1948, at the age of 20, he joined the Haganah (which shortly afterwards became the Israeli Defence Forces) and fought in the 1948 Arab–Israeli War, which began after Israel declared statehood.[13][14] During an interview, he described the year he spent training with the Israelis as "the best year of my life," and recalled how he felt:

When you think of 2,000 years of being put down and suddenly you are a nation rising, it was a wonderful feeling. There were only 600,000 people defending the country against five armies, so everyone had something to do.[9]


Sassoon trained under Raymond Bessone, in his salon in Mayfair.[15] In 2010, Sassoon stated that "he really taught me how to cut hair...I'd never have achieved what I have without him."[16] Sassoon opened his first salon in 1954 in London;[17] singer-actress Georgia Brown, his friend and neighbor, claimed to be his first customer.[18]

Sassoon cutting Mia Farrow's hair for Rosemary's Baby in 1968

Sassoon stated his intentions in designing new, more efficient, hair styles: "If I was going to be in hairdressing, I wanted to change things. I wanted to eliminate the superfluous and get down to the basic angles of cut and shape."[19] Sassoon's works include the geometric perm and the "Nancy Kwan" hairstyles. They were all modern and low-maintenance. The hairstyles created by Sassoon relied on dark, straight, and shiny hair cut into geometric yet organic shapes.

In 1963, Sassoon created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic "bob cut." His geometric haircuts seemed to be severely cut, but were entirely lacquer-free, relying on the natural shine of the hair for effect. Advertising and cosmetics executive Natalie Donay is credited with discovering Sassoon in London and bringing him to the United States,[20] where in 1965 he opened his first New York City salon, on Madison Avenue.[21]

In 1966, inspired by 1920's film star Clara Bow's close cropped hair, he created designs for Emanuel Ungaro. Director Roman Polanski brought him to Hollywood from London in 1968, at a cost of $5,000, to create a unique pixie cut for Mia Farrow, who was to star in Rosemary's Baby.[3]

In the early 1970s Sassoon made Los Angeles his home.[3] In 1971 he promoted his 30-year-old second-in-command, artistic director Roger Thompson, to director of the Sassoon salon, explaining jocularly that, "Twenty-five years of schlepping behind a barber chair are enough!"[22] Sassoon co-founded Paul Mitchell Systems with Paul Mitchell, one of his former students. Mitchell said that Sassoon was "the most famous hairstylist in the history of the world."[3]

Goldie Hawn's bob cut in Cactus Flower (1969)

Sassoon began his "Vidal Sassoon" line of hair-care products in 1973.[23] The actor Michael Caine, who when young and struggling "was roommates with Terence Stamp and Vidal Sassoon — he used to cut my hair, and he always had a lot of models around,"[24] claimed to have inspired this, saying, "I told him that he must have something that is working for him while he slept. I told him he had to make shampoos and other hair-care products."[25] Whatever the inspiration, Sassoon's brand was applied to shampoos and conditioners sold worldwide, with a commercial campaign featuring the iconic slogan "If you don't look good, we don't look good."[26] Former salon colleagues also bought Sassoon's salons and acquired the right to use his name, extending the brand in salons into the United Kingdom and the United States.[3]

The El Paso, Texas-based Helen of Troy Corporation began manufacturing and marketing Sassoon hair-care products in 1980.[27] In 1983, Richardson-Vicks purchased the Los Angeles-based Vidal Sassoon Inc.[28] as well as Sassoon's Santa Monica, California, hairdressing school; the company had already bought his European businesses.[29] Sassoon's 1982 sales of hair products had topped $110 million, with 80 percent of revenues derived in the US.[28]

Two years later the company was bought by Procter & Gamble. Vidal, who remained a consultant through at least the mid-1990s,[29] sued in 2003 for breach of contract and fraud in federal court for allegedly neglecting the marketing of his brand name in favor of the company's other hair product lines, such as Pantene.[30]

He sold his business interests in the early 1980s to devote himself to philanthropy. By 2004, it was reported that Sassoon was no longer associated with the brand that bears his name.[3] He also had a short-lived television series called Your New Day with Vidal Sassoon, which aired in 1980.[31]

Sassoon was twice a guest on BBC Radio 4's Desert Island Discs, on 27 June 1970[32] and 9 October 2011, when he was also Resident Thinker on the Nowhereisland art project.[33]


Sassoon was appointed Commander of the Order of the British Empire (CBE) in the 2009 Birthday Honours.[34]

Personal life[edit]

Sassoon Salon, Leeds

Sassoon married his first wife, Elaine Wood, his salon receptionist, in 1956; the marriage ended in 1958 when she left Sassoon for British waterskiing champion David Nations.[35] In 1967, he married his second wife, actress Beverly Adams. They had three biological children and one adopted son:[36] daughter Catya (1968–2002), an actress who died from a drug-induced heart attack; son Elan BenVidal (b. 17 January 1970);[37][38] son David (b. circa 1972);[21] and daughter Eden Sassoon.[21] Some sources additionally cite Oley Sassone, a music-video director who spells his last name slightly differently, as a son[39][40] but this appears to be in error[citation needed]. Sassoon and Adams divorced after 13 years of marriage.[36] His third wife was Jeanette Hartford-Davis, a dressage champion and former fashion model; they married in 1983 and divorced soon after.[36] In 1992 he married designer Rhonda "Ronnie" Sassoon.[41]

Sassoon disinherited his son David, with whom he was estranged, stating in his will, "My son David Sassoon and his issue are hereby disinherited and shall take nothing under this will, and for the purposes of the will, shall be deemed to have predeceased me, leaving no surviving issue." He also left nothing in his will to his first three wives, Elaine Nations, Beverly Sassoon and Jeanette Sassoon.[42] Sassoon in his 2010 autobiography described David, adopted in 1975 at age 3, as an "African-American / Asian boy ... with twinkling eyes and an irresistible smile" who nonetheless became troubled and was eventually sent to a reform school.[42]


Having had a lifelong commitment to eradicating anti-Semitism, Sassoon started the Vidal Sassoon International Center for the Study of Antisemitism, or SICSA, in 1982.[3] Located at Hebrew University of Jerusalem, it is devoted to gathering information about antisemitism worldwide.

After selling his company, he then worked towards philanthropic causes such as the Boys Clubs of America and the Performing Arts Council of the Music Center of Los Angeles via his Vidal Sassoon Foundation.[43] He was also active in supporting relief efforts after Hurricane Katrina.[44] It also funded educational pursuits on a need-basis in Israel and elsewhere. At the time of his death he had academies in England, the United States and Canada, while initiating plans to open new ones in Germany and China.[44]

Illness and death[edit]

In June 2011 it was reported that Sassoon had been diagnosed with leukaemia two years earlier, and was receiving treatment in Beverly Hills, California, U.S.A. and London, U.K.[45] He died on 9 May 2012 at his home in Bel Air, Los Angeles.[46] His death was originally reported to be a result of natural causes,[47] and later reported to have been a result of his leukemia.[48] He died in the presence of his family. Los Angeles Police Department spokesman Kevin Maiberger[43] said that when the police arrived at his residence at Mulholland Drive[44][49] he was already dead. A memorial service was planned for a later date.[50]


Reactions to his death had a number of people who knew him explain his importance and influence on the hair fashion industry:

"He truly changed the world of hair and beauty. He was definitely the most innovative person ever to enter the industry. He led the way for the celebrity stylists of today."

Oscar Blandi, celebrity stylist[3]

"Vidal was like Christopher Columbus," said Angus Mitchell, who studied under Sassoon. "He discovered that the world was round with his cutting system. It was the first language that people could follow."[3] Neil Cornelius, the incumbent owner of Sassoon's first solo venture, called him a "hairdressing legend."[43]

Leading celebrity hairstylists also made statements. Lee Stafford said that "Sassoon revolutionised the way everybody wears their hair today, he also made British hairdressing the best in the world, he was my hero." Tabatha Coffey said "thank you for all you have done for our industry and for me."[44]

Grace Coddington, Sassoon's former model and creative director of American Vogue, said that he changed the way the public looked at hair:

Before Sassoon, it was all back-combing and lacquer; the whole thing was to make it high and artificial. Suddenly you could put your fingers through your hair! He didn’t create [Sassoon's five-point cut] for me; he created it on me. It was an extraordinary cut; no one has bettered it since. And it liberated everyone. You could just sort of drip-dry it and shake it.

John Barrett of the John Barrett Salon at Bergdorf Goodman said that Sassoon "was the creator of sensual hair. This was somebody who changed our industry entirely, not just from the point of view of cutting hair but actually turning it into a business. He was one of the first who had a product line bought out by a major corporation".[10]

Books and films[edit]

  • Sorry I Kept You Waiting, Madam (1968), his autobiography,
  • Sassoon, Vidal; Sassoon, Beverly (1975). A Year of Beauty and Health. New York: Simon & Schuster. ISBN 0-207-95751-7. 
  • Cutting Hair the Vidal Sassoon Way (1984).[44]
  • Sassoon, Vidal (2010). Vidal: The Autobiography. London: Macmillan. ISBN 978-0-230-74689-3. 
  • Vidal Sassoon: The Movie - How one man changed the world with a pair of scissors. (2010), a documentary film directed by Craig Teper.

See also[edit]


  1. ^ Helen Mirren with a chin length bob, Hairfinder
  2. ^ Martin, Richard. Encyclopedia of Popular Culture, St. James Press (2000) p.313
  3. ^ a b c d e f g h i "Liberator of ladies' hair Vidal Sassoon dies at 84", KSBW News, May 9, 2012
  4. ^ "Telegraph obituary". Retrieved 2012-05-13. 
  5. ^ a b c d e f g h i j k l m n o p q r s Sassoon, Vidal. Vidal: The Autobiography, Macmillan (2010) e-book
  6. ^ Abbe A. Debolt; James S. Baugess (31 December 2011). Encyclopedia of the Sixties: A Decade of Culture and Counterculture. ABC-CLIO. p. 582. ISBN 978-1-4408-0102-0. Retrieved 10 May 2012. 
  7. ^ a b "Vidal Sassoon: 'I adored my mother, even though she left me in an orphanage for SEVEN awful years'". Daily Mail. Associated Newspapers. 10 August 2010. Retrieved 10 May 2012. 
  8. ^ Armstrong, Lisa (21 October 2009). "Vidal Sassoon: the man who made English hairstyling great". The Times. News Corporation. Archived from the original on 15 June 2011. Retrieved 10 May 2012. 
  9. ^ a b Iley, Chrissy (16 May 2011), "Vidal Sassoon interview", The Telegraph, retrieved 11 May 2012 
  10. ^ a b c Weber, Bruce (9 May 2012), "Vidal Sassoon, Hairdresser and Trendsetter, Dies at 84", New York Times, retrieved 11 May 2012 
  11. ^ "Vidal Sassoon". 
  12. ^ a b "Vidal Sassoon: Anti-fascist warrior-hairdresser", The Telegraph, 14 Apr 2008, retrieved 12 May 2012 
  13. ^ a b The Archive Hour, BBC Radio 4, first broadcast 19 April 2008.
  14. ^ Gross, Terry (10 February 2011). "Fresh Hair on Fresh Air". NPR Fresh Air. 
  15. ^ "Mr Teasy-Weasy". BBC. November 2008. Retrieved 31 August 2011. 
  16. ^ Swan, Yvonne (22 October 2010). "Vidal Sassoon: 'My father was a playboy who abandoned us all for another woman when I was three'". Daily Mail. UK. Retrieved 31 August 2011. 
  17. ^ "British-born celebrity hairdresser Vidal Sassoon dies" BBC 9 May 2012
  18. ^ Barron, James (6 July 1992). "Georgia Brown, An Actress, 57; Was in 'Oliver!'". The New York Times. Retrieved 2 January 2013. 
  19. ^ Eby, Margaret. "R.I.P. Vidal Sassoon". The A.V. Club. Retrieved 10 May 2012. 
  20. ^ "Natalie Donay, Advertising Executive, 63". The New York Times. 27 April 1991. Retrieved 2 January 2013. 
  21. ^ a b c Taylor, Angela (13 November 1976). "New Sassoon Style Is Over the Counter". The New York Times. Retrieved 2 January 2013. 
  22. ^ Crenshaw, Mary Ann (18 October 1971). "At Sassoon, There's a New No. 1 Hairdresser". The New York Times. Retrieved 2 January 2013. 
  23. ^ Lewine, Edward (12 April 1998). "New Yorkers & Co.: Name That Goop And Make It Personal". The New York Times. Retrieved 2 January 2013. 
  24. ^ Hirschberg, Lynn (21 July 2002). "The Way We Live Now: 7-21-02: Questions For Michael Caine; International Man of Mystery". The New York Times. Retrieved 2 January 2013. 
  25. ^ Fabrikant, Geraldine (7 April 1996). "Talking Money with: Michael Caine: Appraising Caine, the Businessman". The New York Times. Retrieved 2 January 2013. 
  26. ^ 1989 commercial for Vidal Sassoon: "If you don't look good, we don't look good."
  27. ^ Gilpin, Kenneth N. (27 September 1984). "Business People: Helen of Troy Shifts Top Executive Officers". The New York Times. Retrieved 2 January 2013. 
  28. ^ a b "Richardson Seeks Sassoon". The New York Times. 25 April 1983. Retrieved 2 January 2013. 
  29. ^ a b Pener, Degen (28 February 1993). "Egos & Ids: A Master Of Modern Hair". The New York Times. Retrieved 2 January 2013. 
  30. ^ "Sassoon and P&G settle lawsuit". 3 September 2004. Retrieved 10 May 2012. 
  31. ^ "Your New Day", IMDB
  32. ^ - 09:00. "Desert Island Discs - Castaway : Vidal Sassoon". BBC. Retrieved 10 May 2012. 
  33. ^!/logbook25
  34. ^ The London Gazette: (Supplement) no. 59090. p. 24. 13 June 2009.
  35. ^ Sassoon, Vidal (10 August 2010). "'Nice to meet you,' she said after our wild lovemaking: Vidal Sassoon reveals his hair-raising salon secrets". Daily Mail. London. 
  36. ^ a b c "Slowing Down Not My Style". thisisbath. 4 September 2010. Retrieved 11 May 2012. 
  37. ^ "Mary Marshall Engaged to Wed W.E. O'Connell; Son to Mrs. Vidal Sassoon". The New York Times. 19 January 1970. Retrieved 2 January 2013. 
  38. ^ Bowers, Katherine (October 2008). "Sassoon's Heir Apparent". W. Retrieved 11 May 2012. 
  39. ^ Ito, Robert (March 2005). "Fantastic Faux!". Los Angeles. p. 110. Retrieved 1 January 2013. 
  40. ^ "Sassone, Oley; List of alternative name: Sassone, Francis G.". British Film Institute. Retrieved 2 January 2013. 
  41. ^ Reed, Christopher (9 May 2012). "Vidal Sassoon Obituary". The Guardian. UK. Retrieved 26 March 2013. 
  42. ^ a b Craven, Nick; Young, Andrew (23 March 2013). "The £5m cut: Vidal Sassoon leaves adopted son out of will after failing to heal rift before his death". Daily Mail. UK. Retrieved 26 March 2013. 
  43. ^ a b c "Celebrity hairstylist Vidal Sassoon dies at home in L.A". Telegraph. Retrieved 10 May 2012. 
  44. ^ a b c d e Boyle, Louise (9 May 2012), "Vidal Sassoon death: Legendary hair stylist dies aged 84", Daily Mail, London, UK, retrieved 11 May 2012 
  45. ^ Caroline Graham (12 June 2011). "Vidal Sassoon, crimper of the bob, is fighting leukemia | Mail Online". Retrieved 10 May 2012. 
  46. ^ "Vidal Sassoon Found Dead in Bel Air Home - Beverly Hills Courier, Beverly Hills Newspaper". Retrieved 10 May 2012. 
  47. ^ Alastair Leithead (12 June 2009). "BBC News - British-born celebrity hairdresser Vidal Sassoon dies". Retrieved 10 May 2012. 
  48. ^ "Vidal Sassoon reportedly had long battle with leukemia". 25 November 2009. Retrieved 10 May 2012. 
  49. ^ "Legendary hairstylist Vidal Sassoon dies -". Retrieved 10 May 2012. 
  50. ^

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