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It began in 1983, being made by Kraft General Foods. In 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002. In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.
- "Wake up in the morning wantin' some breakfast. What am I gonna spread on my toast? Ohhh, Ohhh, Vitalite."
- "Vitalite 80s advert". YouTube. 2012-08-06. Retrieved 2013-08-31.
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