Viva Radio

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Viva Radio
City Brooklyn, New York
Slogan "Viva Radio – Bringing online radio back on track!"
Owner American Apparel
Website [1]

Viva Radio (Viva) was an eclectic, Brooklyn, New York-based Internet radio station. Music programming was drawn from a roster of contributors known for their passion and depth of music knowledge. Each contributor had their own profile with extensive playlist archives, and shows were available after their original time of airing. Viva offered a picture, bio and contact information for its contributors.

The station ran 24 hours a day, 7 days a week. Viva was the official in-store music and audio network for American Apparel stores and may have played live in over 160 of its retail locations worldwide. The website for Viva Radio is no longer available.


Viva is known for the depth of its programming, because each DJ was hand selected for the strength of their musical selections. Shows cover genres like dance music, indie rock, pop, rap and jazz.

The station was founded in June 2006. It has 60,000 unique listeners a month. Viva was created in order to give DJs, musicians, art and fashion personalities a place to showcase their favorite music.

Its slogan was "Bringing radio back on track!"

Contributors put together new shows for the station weekly. Viva had 57 contributors, many of them from Los Angeles and New York City. The site is currently unavailable.

Viva has a studio in Park Slope, Brooklyn for conducting live shows and interviews.

VivaLive Series[edit]

VivaLive is a series where the station records and rebroadcasts live music performances. The station loosely edits the live material with interviews reflecting artist mood and experience. Each part of the series is one to two hours long and airs about two weeks after the recording date. Current recordings include performances by: !!!, Battles, Bonde Do Role, Black Dice, Glass Candy, The Fucking Champs, The Rapture and Simian Mobile Disco.

Viva Me + You Series[edit]

In addition to regular programming, Viva invites contributors and others to come into the Brooklyn studio to record live broadcasts, known as Me + You sessions. Guests play music and discuss their selections. Past Me + You participants include: Amazing Baby, Suzanne Vega, Dandy Warhols, Dennis Coffey, Calvin Harris, Matthew Dear, Black Lips, Mike Bones, Christy and Emily, Andrew W.K., Jon Glaser, MGMT, Excepter, Dark Meat, The Teenagers, Tyvek, Dez Mona, King Khan, Jeffrey Jensen, Love as Laughter, Jennifer O'Connor, Growing, The Fiery Furnaces, Tilly and the Wall, Jay Reatard, Yacht Rock's JD Ryznar, Fiasco, Japanese Motors, Deertick, Times New Viking, Secret Machines, The Duke Spirit, Matthew Young, Ssion, Chairlift, McCarthy Trenching, Craig Wedren, Here We Go Magic, Nite Jewel, Kinetic Stereokids, Violens, Micachu and the Shapes, Suckers, Doug Paisley, White Rabbits, Cheveu, Kurt Vile, The xx, Gary War, Simian Mobile Disco, Sexy Crimes, Hugh Cornwell, The Raveonettes, So So Glos, Hospital Bombers, The Moi Non Plus, Findlay Brown, Glass Rock, Tune-Yards, Holly Miranda, Oh No Ono

Naked Fridays[edit]

One of Viva Radio's newest radio programs that features weekly mixes from today's up and coming DJs from North America. The inspiration for Naked Fridays comes from the Midwest lunchtime and midnight hour DJ mixes on house, hip hop, and R&B stations like Detroit's WJLB, and Chuck Chillout's Saturday Nights on NYC's KISS 98.7 FM. These radio mixes have produced international club hits. Recent contributors include Joseph Colbourne, Justine D, and Tropical Jeremy.

77 Boadrum Online Companion[edit]

Viva hosts a site with exclusive video footage from the Boredoms 77 Boadrum drum event. On July 7, 2007, devoted participants and fans gathered at the Empire-Fulton Ferry State Park in Brooklyn's DUMBO neighborhood to experience an ensemble of 77 drummers performing as "one giant instrument" under the direction of Japanese music legends the Boredoms. The Viva site hosts video interviews with many of the drummers, as well as a rare interview with Boredoms leader Yamantaka Eye.

Viva Contributors[edit]

Contributor Show title and link
Andrew Vincent Music: Response
The Art Decade Team Art Decade Radio
Billy J Electric Adolescent
Brendan Timmins Nadnerb’s Urban Cuisine
Brian Tipton Killing Time
Brother Horden N.Soul UK
Bryan Camphire & Harry Bleakly McDowell IV Promise & Warning
Byron S Like-Like or Like
Brian Szente Zestrogen
Carlos Pavan Smooth City
Candice & Sullivan Pump Up the Volume
Casey Masback Sometimes Almost Always
Cat Hartwell Closet Jams
CFCF Do You Want New Wave or Do You Want the Truth?
Corey Reid L.A. Chuck Tennis Dream
Dan Selzer Pyjamarama
Daniel Roversi VIVA BRAZIL
Dara and An Ancient Bison Seeing Ear Dogs
Dave Renard Deadheat
Deano Sounds Cultures of Soul
Derek Caterwaul Freeform Caterwaul
DJ BWYSE She Talks in Stereo
Dulce Fernandez Sensacion En Espanol!
Earmon Harkin Reckless Radio
Flavorpill Flavorpill Radio
Gabriele Caroti The Thicket
Ted Shumaker Gay Beach
Gerry Mak Raise Your Horn To Asgarth
Glen Szabo Absinthe & Presents
Greg Baise La Vie C’est Chouette
INgrooves INgrooves 101.9
Iris Alonzo Life Partners
J. Tripp Strange Baby
Jason Jones Divers Songs
Jay Schleidt & Boy With Man Head The Acid Living Room
JAZ The Weejun Hour
Jill Bradshaw J’aime Musique
Johnathan Kochis That Ish
Jonny Makeup Jonny Makeup
Joseph Colbourne Straight Down to the Bone
Kim Sorise SoundHouse
Lady Starlight Metal for Muthas
Larry Grogan Funky 16 Corners Radio Show
Lazlo Kovacs & Boy Hasoi HEAPS
Lisa and Christine Red Velvet
Louise Paradis Oui
Mae Moreno the Perfect Prescription
Mark Walat SLY
Martin Bruneau MercyBlow
Marylouise Pels & Vanessa Giovacchini POSSO
Matthew Sanders Limosique
Max Wowch Burger Time
Maxwell Williams Maximum Thrills
Mechatransducer Mechatransducer
Micah Moses Public Sensory Forum
Nate Walton Above the Clouds
Nathan Brown Joy!
Olivier Zeitoun CIRCE
Peter Gunn & Flex Unger Clean & Humble Radio
Peter Jacobson Wrecks
Piper K Black Hole
Marylouise Pels & Vanessa Giovacchini POSSO
Reynard Seifert California Select
Rob Low Slow and Low
Ryan Creed 120 Minutes Forever
Ryan Hamilton You Could Be Free Again
Sambarella DJ The Gruv Gallery
Sebastien Tellier Sexual Radio
Sheri Barclay The Barclay Hour
Street Carnage Street Carnage Plus One
Subbacultcha! Subbacultcha!
Tobias Rochman Slang King
Troy Russell Believe It, Achieve It!
Zach Gunsel That in the Workplace

External links[edit]