WMMI

WMMI

Shepherd, Michigan
Broadcast area	[1] (Daytime)
Frequency	830 kHz
Branding	WMMI 92.3 FM - AM 830
Programming
Format	Talk
Ownership
Owner	Robert and Laurie Peters (Latitude Media, LLC)
Sister stations	WCZY-FM
History
First air date	February 2, 1987
Call sign meaning	We're Mid-Michigan Info
Technical information
Class	D
Power	1,000 watts (Daytime)
Translator(s)	W222CP (92.3 MHz, Shepherd)
Links
Webcast	WMMI 830 AM listen online
Website	http://www.wczy.net/

WMMI (830 AM) is an AM radio station located in Shepherd, Michigan. It specializes in news and talk programming from a variety of providers, such as Michigan Radio Network, Michigan Talk Radio Network, Radio America, and Premiere Networks.

History

Beginnings

The groundwork for WMMI was first laid in July 1982, when the construction permit to build it was first granted. However, the station, owned originally by Great Lakes Radio Corporation, a company headed by Gary Randall, would not go on the air until almost five years later. Studios, offices and transmitter facilities were located at 4865 East Wing Road in Mount Pleasant. The station first went on the air as an affiliate of the Satellite Music Network, using its "Pure Gold" classic hits format, for music and disc jockeys, with some local announcers producing news and sports and commercials on site. The station also broadcast in stereo during these early years.

WCZY Signs On

In August 1988, Central Michigan Communications, a company headed by Mike Carey, purchased WMMI, pairing it with a construction permit they had acquired to build an FM station. That station, known as WCZY, went on the air on August 20, 1991.

Sale to Latitude Media

After more than 25 years of ownership, Central Michigan Communications in 2013 sold WMMI and WCZY to its current owner, Latitude Media, for $779,000.

Programming

WMMI specializes primarily in political and news programming, airing many of the biggest names in AM talk such as Rush Limbaugh, Herman Cain and more.

In addition, WMMI offers Michigan-focused news and talk every weekday with Michigan's Morning Show with Michael Patrick Shiels from 6A-9A.

On the weekends, WMMI airs an assortment of special-topic programs on a variety of interests, from cars to baseball to technology.

The station broadcasts during daytime hours only, to protect Class-A clear-channel station WCCO in Minneapolis at night.

References

• Michiguide.com - WMMI History
• Broadcasting & Cable Yearbook - 1990
• Broadcasting & Cable Yearbook - 1995
• Broadcasting & Cable Yearbook - 2000
• Broadcasting & Cable Yearbook - 2005
• Broadcasting & Cable Yearbook - 2010
• FCC Application to sell WMMI and WCZY to Latitude Media

External links

• WMMI in the FCC AM station database
• WMMI in Nielsen Audio's AM station database