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WMOM

Coordinates: 43°52′08″N 86°21′32″W / 43.869°N 86.359°W / 43.869; -86.359
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WMOM
File:WMOM-FM.jpg
Broadcast areaLudington, Michigan
Frequency102.7 MHz
BrandingWMOM 102.7
Programming
FormatTop 40 (CHR)/Alternative hybrid
AffiliationsMichigan Radio Network
Ownership
OwnerBay View Broadcasting
History
First air date
September 26, 1999
Call sign meaning
Mason-Oceana-Manistee (counties in coverage area)
Technical information
Facility ID76507
ClassA
ERP6,000 watts
HAAT100 meters
Links
WebcastListen Live
Websitewmom.fm

WMOM (102.7 FM) is a radio station broadcasting a Top 40 (CHR)/Alternative hybrid format. Licensed to Pentwater, Michigan, it serves the Ludington, Michigan area. It first began broadcasting in 1999.[1]

History

WMOM is owned by Bay View Broadcasting, Inc. The station broadcasts live from a storefront window at 206 Ludington Avenue in the historic section of Ludington, Michigan. Patrick Lopeman is the founder and principal owner of Bay View. Mr. Lopeman , as he prefers to be called by his employees, is a broadcast industry veteran who was also known as Pat 'man on the move' Martin. Bay View also developed WXYQ 101.5 in Manistee, Michigan in 1994. Today WXYQ is known as WMTE-FM Classic Hits Kool 1015. Mr. Lopeman was also a founding member of Europa Communications which developed WPHD in Elmira, New York.

WMOM has twice been nominated at the NAB Marconi CHR station of the year in 2003 and 2004.[citation needed] WMOM has also been honored with numerous local and statewide broadcast awards.[citation needed]

Every year WMOM sponsors the annual "Lake Jump", a fundraiser that has contributed $175,768.70 to charities and building projects in western Michigan. This was later given to a board as the station was unable to handle the complete responsibilities of the event. In 2009, a website was established to document the history of the WMOM Lake Jump which started in 2000.

The station evolved from a Top 40 (CHR) to a Top 40 (CHR)/Alternative hybrid mix by 2007. The formula, according to the station owner, is "two-thirds Top 40 and one-third Alternative."[2] WMOM also plays unreleased demos of local and regional artists.

References

  1. ^ "WMOM FM 102.7 Pentwater/Ludington". Michiguide.com. May 2, 2011. Retrieved June 2, 2011.
  2. ^ Ross, Sean (September 22, 2010). "Fresh Listen: Pat Lopeman's WMOM Ludington, Mich". 25 Plus. Radio-Info.com.

43°52′08″N 86°21′32″W / 43.869°N 86.359°W / 43.869; -86.359