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When Love Takes Over

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"When Love Takes Over"
Song

"When Love Takes Over" is a song by French DJ David Guetta, featuring main vocals by American R&B singer Kelly Rowland. Recorded and composed by Guetta, Rowland, Miriam Nervo, Olivia Nervo, and Fred Rister for Guetta's fourth studio album, One Love (2009), the track was released digitally as the album's lead single in May 2009. The track became a number one smash, topping charts in the UK, Ireland, Italy, Belgium (Wallonia), Switzerland, Slovakia, and Turkey, and on the European Hot 100 Singles. It has charted within the top five of many other European countries, as well as charting in North America becoming Guetta's second Hot 100 hit, following "Love is Gone".

Production

Rowland met Guetta while attending one of his shows in Southern France during the summer of 2008. She later met up with him and asked him to show her one of his tracks and what he showed her was a "pop number built around a lush piano loop and throbbing percussion" which was the early works of "When Love Takes Over". The beat moved Rowland to tears. "I felt so much emotion from the track; something happened the first time I heard it, and it was just beautiful", she said. Guetta, meanwhile, is banking on the single to garner a stronger stateside following.[4]

After being moved by Guetta's track, Rowland took the song to London and began to work on lyrics. The finished product was released in March at Miami's Ultra Music Festival. "I had spent nights dancing in the South of France from 12:45 a.m. to 8 in the morning", Rowland said, "but I had never thought about recording a dance track myself. Hearing David's song made me consider taking on this whole new style." "The track with Kelly has made me experiment with a more American urban influence", Guetta says. "Musically, it's opened a new world for me. It's pure pop with a lot of detail, and Kelly had this Whitney Houston vibe and nailed it."[4]

Reception

David Balls of Digital Spy gave the song stars:

"A collaboration with French DJ David Guetta, 'When Love Takes Over' is further evidence that Rowland may no longer be resigned to living in Beyoncé's shadow. Fusing classic dance beats with a heady, emotionally-charged vocal, it's a world away from the midtempo R&B numbers with which she started her solo career. In fact, this packs a punch from the very first listen, meaning it could well become one of the summer anthems of 2009."

Bill Lamb of About.com gave the song stars commenting on the introductory piano line, confident, classic diva vocals from Kelly Rowland, and the airy, club-centric beat but disregards that it may be a bit too breezy and simple. Overall, he thinks that Kelly Rowland demonstrates that she has the vocal pipes to be a major star and that "When Love Takes Over" is just the push she needs.[5]

Chart performance

In the United Kingdom, it was originally scheduled to be released digitally and physically on 15 June 2009. However, two other versions of the song by Airi L appeared and so the digital version was brought forward to 11 June 2009 instead.[6] "When Love Takes Over" debuted on the UK Singles Chart on 14 June 2009 at number seven. On 21 June 2009 the single climbed to number one, becoming Rowland's second number one as a featured artist in the UK and Guetta became the first French person (excluding people of French origin) to have a number one in UK charts.[7][8] It has also peaked at number one on the Irish Singles Chart.

In the U.S. the song gained popularity slowly, mainly due to heavy-airplay at radio-stations, the song has sold so far over 100,767 downloads,[9] and after Guetta and Rowland appeared at the show So You Think You Can Dance, the song entered to the iTunes Top 100 Songs.

Kelly and David Guetta appeared at German show “The Dome”. They’ve received Gold Record for their #1 single “When Love Takes Over”.

The song has so far peaked at number 1 in 10 countries.

Live performance

Kelly Rowland and French DJ David Guetta were tapped to perform for the Miss Universe pageant show on August 23, joining previously announced act Flo Rida. Rowland and Guetta performed their hit song "When Love Takes Over" during the Evening Gown portion of the pageant. The 58th Annual Miss Universe Pageant, hosted by "Access Hollywood" host Billy Bush and "Celebrity Apprentice" star Claudia Jordan, was telecast live on NBC from Atlantis Paradise Island in the Bahamas. Only two days after the performance, the song re-entered the Billboard Hot 100 chart at number 100.

On October 15, the song will be performed live by Guetta and Rowland at the 2009 MTV Awards Latin America. 3 days earlier , on October 12, Rowland performed "When Love Takes Over" during live event in the Bulgarian capital Sofia.

Music video

File:David Guetta - Kelly Rowland - When Love Takes Over.JPG
Guetta on his DJ set beside Rowland producing vocals during the party scene in the music video for "When Love Takes Over"

The teaser for "When Love Takes Over" was released on 26 May 2009 by David Guetta on his official YouTube page. Jonas Åkerlund directed the video.[10][11]

In the teaser for the video, Guetta went on to say the plot of the video is similar to the song, "You see Kelly walking her path, her story and me on the other side." In the clip you can see Kelly walking alone down a road, and singing on the beach as the sun is setting. Guetta is seen pushing his DJ equipment around town until they meet at a party. "They share that love and share it with the other people to make that big party", said Guetta. In the end Rowland and Guetta meet up and finish the song at the party.[10] The video was released to YouTube on June 4, 2009.

Charts

Certifications

Country Certification Sales
Digital Singles
Germany Gold[23] 150,000+
Switzerland Platinum[24] 30,000+

Chart procession and succession

Preceded by
"Infinity 2008" by Guru Josh Project
"Let the Feelings Go" by AnnaGrace (first run)
 U.S. Billboard Hot Dance Airplay number-one single
6 June 2009 – 18 July 2009 (first run)
8-15 August 2009 (second run) 		Succeeded by
"Let the Feelings Go" by AnnaGrace (first run)
"Let the Feelings Go" by AnnaGrace (second run)
Preceded by
"Untouched" by The Veronicas
"My Baby's Waiting" by Industry
 Irish Singles Chart number-one single
18 June 2009 (first run)
2 July 2009 – 9 July 2009 (second run) 		Succeeded by
"My Baby's Waiting" by Industry
"I Gotta Feeling" by Black Eyed Peas
Preceded by
"I'm Not Getting Enough" by Ono
 U.S. Billboard Hot Dance Club Songs number-one single
20 June 2009 – 27 June 2009 		Succeeded by
"Bad, Bad Boy" by The Perry Twins featuring Niki Haris
Preceded by UK Singles Chart number-one single
21 June 2009 - 27 June 2009 		Succeeded by
Preceded by Türkiye Top 20 number-one single
29 June 2009 – 		Succeeded by
Incumbent
Preceded by
"Boom Boom Pow" by Black Eyed Peas
 Belgian Singles Chart (Wallonia) number-one single
4 July 2009 – 25 July 2009 		Succeeded by
"I Gotta Feeling" by Black Eyed Peas
Preceded by
"Stahn uf" by Baschi, Bligg, Ritschi, Seven & Stress
 Swiss Singles Chart number-one single
5 July 2009 – 23 July 2009 		Succeeded by
Preceded by
"Boom Boom Pow" by Black Eyed Peas
 European Hot 100 Singles number-one single
18 July 2009 – 25 July 2009 		Succeeded by
"I Know You Want Me (Calle Ocho)" by Pitbull
Preceded by Slovak IFPI Airplay Chart number-one single
18 July 2009 – 		Succeeded by
Incumbent
Preceded by
"Domani 21/04.2009" by Artisti Uniti Per l'Abruzzo
 Italian Singles Chart number-one single
15 August 2009 		Succeeded by
Preceded by Spanish Los 40 Principales number-one single
12 September 2009 – 18 September 2009 		Succeeded by

Release history

Region Date Label Format
United Kingdom 10 June 2009[6] EMI Digital download

References

  1. ^ http://www.billboard.com/new-releases/david-guetta-featuring-akon-sexy-bitch-1004004045.story#/new-releases/david-guetta-featuring-akon-sexy-bitch-1004004045.story
  2. ^ [1]
  3. ^ New Zealand Singles Chart
  4. ^ a b Lipshutz, Jason (2009-03-26). "Kelly Rowland Finds 'Love' On The Dancefloor". Billboard. Retrieved 2009-06-20.
  5. ^ Bill Lamb. David Guetta featuring Kelly Rowland - "When Love Takes Over" About.com. Accessed August 9, 2009.
  6. ^ a b UK iTunes Store
  7. ^ http://www.bbc.co.uk/radio1/chart/singles.shtml
  8. ^ "First UK number one for DJ Guetta". BBC News. 21 June 2009. Retrieved 2009-06-21.
  9. ^ http://atrl.net/forums/showthread.php?t=71025
  10. ^ a b http://www.youtube.com/watch?v=CZK2oXJMjgI
  11. ^ Official behind the scenes video clip - David Guetta ft Kelly Rowland
  12. ^ a b c d e f g h i j k l m n o p q "David Guetta and Kelly Rowland – When Love Takes Over – Music Charts". αCharts.us. Retrieved 2009-05-14.
  13. ^ "David Guetta feat. Kelly Rowland – When Love Takes Over – swisscharts.com". SwissCharts.com. Retrieved 2009-07-24.
  14. ^ "RADIO TOP100 Oficiální". IFPI (in Czech). Retrieved 2009-07-24.
  15. ^ "Rádiós Top 40 játszási lista – 2009. 29. hét". Mahasz (in Hungarian). Retrieved 2009-07-24.
  16. ^ http://www.billboardmagazine.com/bbcom/charts/chart_display.jsp?g=Singles&f=Italy
  17. ^ RT100 13 September
  18. ^ "Airplay Detection TOPHIT 100 WEEKLY (20/07 – 26/07/2009)". TopHit. Retrieved 2009-07-24.
  19. ^ "RADIO TOP100 Oficiálna". IFPI (in Slovak). Retrieved 2009-07-24.
  20. ^ http://www.promusicae.es/listastonos/listas/Top%2050%20Canciones%20w35.pdf
  21. ^ "Billboard Türkiye Top 20 (2009-05-29)". Billboard Türkiye (in Turkish). Retrieved 2009-05-29.
  22. ^ Caulfield, Keith (2009-06-10). "Dave Matthews Band Is 'King' Of Charts". Billboard. Retrieved 2009-06-10.
  23. ^ http://www.youtube.com/watch?v=xCHr1mqLWSY&feature=related
  24. ^ http://hitparade.ch/weekchart.asp?cat=s

External links

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