White River Marine Group

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White River Marine Group, LLC
Subsidiary (Parent company: Bass Pro Shops)
HeadquartersSpringfield, Missouri
Key people
John Morris, founder
ProductsFishing & Sport Boats

White River Marine Group is an American company that develops, manufactures and markets fishing and recreational boats and related marine products. It was founded in 1978 by John Morris, founder of Bass Pro Shops. The company is owned by Bass Pro Shops. The Group's boats, and their accompanying trailers, are manufactured in plants located in southern Missouri, Arkansas, and Miami, Oklahoma. The company headquarters is located in Springfield, Missouri.


The company dates back the late 1970s when John Morris (founder of Bass Pro Shops) came up with the idea of selling a ready-to-fish boat. Over time, other boat brands were acquired. The Group sells their boats at Bass Pro Shops retail stores, retail centers owned by the Group, as well as a network of Independent boat retailers in the United States, Canada, and in more than 25 other countries around the world.


A list of all brands owned by the Group.

  • Ascend
  • Astro (out of production)
  • Champion (out of production)
  • Fisher (out of production)
  • Grizzly
  • Kenner
  • Legend (out of production)
  • Mako[1]
  • Nitro
  • ProCraft (out of production)
  • Ranger.
  • Regency
  • Stratos (out of production)
  • Sun Tracker
  • Tahoe
  • Tracker
  • Triton


  1. ^ "Mako Boats -- Defining the Fishing Experience". Retrieved 2015-02-22.

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