Will Butler-Adams

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Will Butler-Adams
Brompton bikes (1444158981).jpg
Born (1974-05-11) 11 May 1974 (age 44)[1]
London Edit this on Wikidata
Alma materNewcastle University
Sarah Georgina MacIntyre (m. 2004)
ChildrenThree daughters[1]

William David Butler-Adams (born 11 May 1974 in London)[1] OBE[2] FRGS is the Managing Director (MD) of Brompton Bicycle Limited[3][4][5][6] a manufacturer based in the United Kingdom[7] and Brompton Bike Hire Limited[5] a provider of bicycle-sharing systems.[8][9]

Education and early life[edit]

Butler-Adams was born in London, the last of four children of Rosalie, daughter of Major General William Pat Arthur Bradshaw and David Bernard Butler-Adams (b. 1939), a wine merchant. David's father was Derek Butler-Adams (1908–1996). David's mother was Beatrice Margaret Baker (1911–1994), the latter by whom William David Butler-Adams is related to Anglican priest Robin Griffith-Jones, cricket enthusiast Nigel Baker and British politician Peter Baker.[10]

Butler-Adams was educated at Aysgarth School in Yorkshire[1] and Rugby School from 1987 to 1992 in Warwickshire.[11] He was awarded a first class Master of Engineering (MEng) degree in Mechanical engineering from Newcastle University in 1997.[1] During his degree he studied the Spanish language at the University of Valladolid in Spain.[12]


He started his career as a project manager for Imperial Chemical Industries (ICI) where he worked from 1997 to 2000 and continued as a Plant Manager for DuPont from 2000 to 2002.[1] He joined Brompton at the age of 28,[13] following a serendipitous meeting with the company's Chairman, Tim Guinness, on a coach journey.[14]

At Brompton, he was promoted to director in 2006 and managing director (aka CEO) in 2008.[14] Since 2002, Brompton has increased in size by an order of magnitude, from around 27 employees to over 200 employees while turnover has increased from around £2 million to £25 million.[14][15] As of 2016 he serves as a commissioner on the UK Commission for Employment and Skills.[15][16][17]

Awards and honours[edit]

Butler-Adams has been a member of the Institution of Mechanical Engineers (MIMechE) since 1993 and a Fellow (FIMechE) since 2014.[1] He qualified as a Chartered Engineer (CEng) in 2001[1] and has been a Fellow of the Royal Geographical Society since 2013.[1] He was appointed Order of the British Empire (OBE) in the 2015 New Year Honours.[2]

Will Butler-Adams (right) with the British Ambassador to Japan Tim Hitchens (left) in 2015.

Personal life[edit]

Butler-Adams married Sarah Georgina MacIntyre in 2004[1] and has three daughters.[18] His recreations include aviation (he holds a private pilot licence) and wine (he has been a Liveryman of the Worshipful Company of Vintners since 2010).[1]

Other recreations include travel and the environment: in 1995 he led a nine-week expedition up the Amazon River, which was the subject of a Channel 4 documentary[better source needed] and also led an expedition to summit of Aconcagua in 2000, which raised over £130,000 for charitable causes.[1][clarification needed]


  1. ^ a b c d e f g h i j k l BUTLER-ADAMS, William David. ukwhoswho.com. Who's Who. 2015 (online Oxford University Press ed.). A & C Black, an imprint of Bloomsbury Publishing plc. closed access (subscription required)
  2. ^ a b "No. 61092". The London Gazette (Supplement). 2014-12-31. p. N10.
  3. ^ Shaw, Dougal (2016). "CEO Secrets: Brompton Bikes' boss shares business tips". bbc.co.uk. London: BBC News. Archived from the original on 2016-03-07.
  4. ^ "William BUTLER ADAMS, born May 1974". companieshouse.gov.uk. London: Companies House. Archived from the original on 2016-07-12.
  5. ^ a b "William David BUTLER-ADAMS". companieshouse.gov.uk. London: Companies House. Archived from the original on 2016-07-12.
  6. ^ Dugdale, Addy (2010). "Interview: Will Butler-Adams, CEO of Brompton Bikes". fastcompany.com. New York: Fast Company. Archived from the original on 2015-07-10.
  7. ^ Will Butler Adams explains which bits of the Brompton bike are made in Britain on YouTube, published by the Made in Britain Campaign
  8. ^ Will Butler-Adams on Twitter
  9. ^ An interview with Will Butler-Adams, CEO of Brompton Bicycles on YouTube, published by PricewaterhouseCoopers
  10. ^ thepeerage.com
  11. ^ Anon (2015). "Business Forum with Will Butler-Adams". rugbyschool.co.uk. Rugby: Rugby School. Archived from the original on 2016-07-13.
  12. ^ Cummins, Kate (2011). "Brompton managing director Will Butler-Adams". theengineer.co.uk. London: The Engineer. Archived from the original on 2016-07-13.
  13. ^ Hughes-Penney, Robert (2015). "An Interview with Will Butler-Adams: Cycles of success". rathbones.com. London: Rathbone Brothers. Archived from the original on 2016-07-12.
  14. ^ a b c Smale, Will (2013). "Brompton boss: The bike-maker who disproved the doubters". bbc.co.uk. London: BBC News. Archived from the original on 2016-03-08.
  15. ^ a b "Will Butler-Adams OBE". gov.uk. London: Gov.uk. Archived from the original on 2016-07-11.
  16. ^ LSBF Great Minds Series: Will Butler-Adams from Brompton Bicycle on YouTube, published by the London School of Business and Finance
  17. ^ The story behind Brompton Bicycles, Will Butler-Adams on YouTube, published by Good Person To Know (GPTK)
  18. ^ Urwin, Rosamund (2015). "Brompton CEO Will Butler-Adams on why the future of the foldable bike is electric". standard.co.uk. London: London Evening Standard. Archived from the original on 2016-01-01.