World Muslimah

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World Muslimah
World Muslimah Logo.png
Logo of Miss World Muslimah
Formation 2011
Type Beauty pageant
Headquarters Jakarta
Official language
Key people
Eka Shanty

The World Muslimah,[1][2] also known as Miss World Muslimah,[3] is an annual international beauty pageant and awards event for young Muslim women who are judged to have shown dedication, reputation and concern for Islamic values and community development. The event is run as an international charity event by the World Muslimah Foundation (WMF) to benefit relief of Muslim women in food crises, wars, conflicts and natural disasters.

The first World Muslimah Award was held online at 1 August 2011, and the first Grand Final was held 13 September in the same year.

The requirements are designed to be different from those of pageants like Miss World.[4] Contestants are required to demonstrate religious piety, to be positive role models and show a life of Muslim spirituality.[5]

World Muslimah Foundation[edit]

The pageant contest is organized by the World Muslimah Foundation (WMF) is a Muslim women’s organization found in 2011, that aims to enhance understanding of Islam and promote essential skills. WMF aims to reduce poverty, focusing primarily on the core issues of education and women's empowerment. It provides training and entrepreneurship programs, and operates charity programs for Muslim women who live in remote areas, orphanage houses, disasters land field and conflict victims. The programs are aimed particularly at Muslim women with insufficient access to education, Muslim women who play a significant role as a mother, Muslim women with demonstrable talent but low opportunity, abandoned Muslim women and refugee Muslim women.

In cooperation with Global Islamic Philanthropy, an association of Muslim based foundations in Indonesia, WM Foundation distributes donations to humanitarian crisis zones such as Rohingya, Palestine, Syria and Somalia.[6]

Beyond pageant[edit]

The contest was first held in 2011 and was then only open to Indonesians, but it was later opened up to international entrants. Before entering the World Muslim selection, the 20 finalists have to come to Jakarta, Indonesia to participate in a workshop which is divided into two themes.

  • Sholeha (pious) and Smart: participants focus on spiritual subjects including Quran memorization, the development of humanitarian intelligence, the challenges of Islam, woman and their future development, and being the best wife and mother in Islam.

Recitation of Quran, along with performing both compulsory prayers and gaining more knowledge of Islam, are the finalists' daily activities during the duration of the event. Even more so, outside the event because finalists are intended to be exemplary models of the ideal Muslimah.[7][8][9]

Selection criteria[edit]

There is a competency evaluation program assessing the contestants in academics, religious knowledge, information technology and social community.[10]

Cover selection mechanism consists of 3 levels:

Selection Stage(s) Jury Members Evaluation of participants
Initial process Online Jury and voters
  • Completion of online registration form
  • Short essay quality about Hijab experience, achievement and social activities written by participants
  • Assessment of profiles of the participants
  • Online public Comments and support
Semifinals Online vote and Semifinal board of jury
  • Video documentary about recent activities , family and Al Qur’an reading quality
  • Talent, personality and potential to be Muslim women’s ambassador
  • Public speaking, innovation and creativity
Grand Final
  • Workshop jury
  • Grand final jury (female)
  • Observer jury (male)
  • 100 honorary judges

(9-12 years old orphan children)

  • Online Vote
  • Interview
  • Intellectual intelligence, emotional and spiritual level
  • Islamic knowledge and values understanding
  • Total appearance
  • Sisterhood among participants
  • Orphan kids choice for Top 2 Winner participants

The values[edit]

World Muslimah aims to redefine the meaning of women’s beauty and appreciation. Combining the righteous concept in Al Quran and Hadiths, WMF judges contestants on value-based personality development, which consists of seven ideal characters, five commitments and six lifestyles of "Sholeha, Smart and Stylish".

Character Commitment Dedicated lifestyle
S Sincere and Grateful S Shalat, Zakat and Sabr are my attitude S Islamic Fashion
H Honest M Muhammad is my only role model T Islamic Finance
O Organize A Al-Quran is my ultimate knowledge Y Islamic Fund
L Lovable R Riba and Riya are my enemies L Islamic Fundamental Education
E Emphatic T Tawhid is my self confidence I Islamic Life
H Humble Halal Food S Islamic Festive Tourism
A Affirmative H

Winning categories[edit]

Winners are announced in the following different categories during the event.

  1. The Winner World Muslimah
  2. Runner Up I World Muslimah
  3. Runner Up II World Muslimah
  4. The Best Al Qur’an Recitation
  5. The Most Talented Muslimah
  6. The World Netizen Muslimah
  7. The Most Favorite World Muslimah (online vote)
  8. The Most Inspiring Video Profile (online vote)


Year Date Country Miss World Muslimah Location
2015 October TBA TBA Bali, Indonesia
2014 21 November  Tunisia Fatma Ben Guefrache[11][12] Yogyakarta, Indonesia
2013 18 September  Nigeria Obabiyi Aishah Ajibola[13] Jakarta, Indonesia
2012 15 September  Indonesia Nina Septiani[14] Jakarta Indonesia
2011 11 September  Indonesia Dika Restiyani[15] Jakarta Indonesia


The winner is crowned at the finale, and is presented with a trophy. Prizes have also been given since 2011, including a Hajj pilgrimage trip, and educational trips to Europe, Middle East, Turkey, Brunei Darussalam, Malaysia, India, Bangladesh, Pakistan, Sri Lanka and Iran, scholarships, internship program and funds from Islamic Banking to support economic development.

See also[edit]