Xyrena

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Xyrena
IndustryPerfume
Founded2015
FounderKillian Wells[1]
Headquarters,
Area served
Worldwide
Products
ParentNew Faction Inc.
Websitewww.xyrena.com

Xyrena[3] is a Los Angeles perfumery specializing in cruelty-free and vegan products certified by PETA,[4] Leaping Bunny,[5] and Vegan Awareness Foundation.[6] Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery."[7] Xyrena only releases fragrances in water-free Extrait de Parfum form and Vibe Spray™, a water-based body and room spray.[8]

History[edit]

Founder Killian Wells coined the name "Xyrena" as a compound of two terms:[9] XY for male and female chromosomes (echoed by the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed or reborn."[10] The name Xyrena also means "enchanter" in Old Greek.[11]

Notable fragrances[edit]

Aaliyah by Xyrena:[12] A tribute fragrance to the late singer known as the "Princess of R&B". Launched for pre-order on September 15, 2015, Aaliyah by Xyrena was developed in collaboration with Aaliyah's brother Rashad Haughton & mother Diane Haughton.[13] Missy Elliott supported the fragrance[14] with a tweet.[15] 5% of the proceeds from Aaliyah by Xyrena will be donated to the Aaliyah Memorial Fund.[16] An official web spot, directed by Killian Wells and Christopher Oroza was released for the fragrance.[17] On September 30, 2015 one thousand samples of the fragrance were gifted to attendees of PETA's 35th Anniversary Party with Paul McCartney.[18][19]

Flazéda by Pearl:[20] Created by Xyrena in collaboration with Pearl, Flazéda is the first commercial fragrance to be released by an alumnus of RuPaul's Drag Race[21] An official fashion film titled #LoveYourself[22] was released to support the fragrance; directed by Killian Wells and Christopher Oroza, the high-fashion short (featuring a soundtrack reminiscent of Amy Winehouse) was compared to branding by Vogue and Calvin Klein[23]

Formula 3 by Dalton Maldonado:[24] Formula 3 is the first signature fragrance from an openly gay athlete.[25][26] Part of the proceeds from Formula 3 go to support the LGBT sports organization You Can Play.[27] Professional athletes and celebrities have shown their support of the product on Twitter including Michael Sam, Wade Davis, Jason Collins, and Montel Williams.[28]

Awards[edit]

Pure Beauty Awards[edit]

  • 2016: Winner (Bronze) - Best International Breakthrough Brand [29]
  • 2016: Winner (Silver) - Best New Packaging & Design [30]

The Art and Olfaction Awards[edit]

  • 2016 (3rd Annual): Finalist - Best Independent Fragrance - Dark Ride [31]

Artisan Fragrance of the Year Awards[edit]

Fragrantica[edit]

  • 2016: Winner - Weirdest "What the ????" Fragrance Moment - Dark Ride [50]
  • 2016: Winner - The Funniest Name - Basic Bitch [51]

Telly Awards[edit]

  • 2016 (37th Annual): Winner (Silver) - People's Telly - Aaliyah by Xyrena Web Spot [52]
  • 2016 (37th Annual): Winner (Bronze) - Best Use of Humor for "Hellanut" Web Spot [52]
  • 2016 (37th Annual): Winner (Bronze) - Best Use of Music for "Aaliyah" Web Spot [52]
  • 2016 (37th Annual): Winner (Bronze) - Best Directing for "Flazéda" Web Spot [52]
  • 2016 (37th Annual): Winner (Bronze) - Best Beauty Commercial for "Flazéda" Web Spot [52]

MarCom Awards[edit]

  • 2016: Winner (Gold Award) - Corporate Image in Film & Video - "Who Is Xyrena"[53]
  • 2016: Winner (Platinum Award) - Online Placement in Media Relations & Publicity - Xyrena 2015 - 2016 Press Coverage [54]

Communitas Awards[edit]

  • 2016: Winner (Leadership Award) - Excellence In Corporate Social Responsibility (Ethical & Environmental)[55] Won alongside IAC (company) & Vonage

Basenotes Reader Awards[edit]

  • 2016: Finalist - Best Celebrity Fragrance - Aaliyah by Xyrena [56]
  • 2016: Finalist - Best Celebrity Fragrance - Andy Kaufman Milk & Cookies by Xyrena [56]

Taste Awards[edit]

  • 2018 (9th Annual): Finalist - Ferrara Flame Award for Best Branded Content for Killian Wells "Blue Dream" Music Video (Presented by Xyrena) [57]
  • 2016 (7th Annual): Winner - Viewers Choice Best Mini Film or Documentary "Flazéda by Pearl" [58]
  • 2016 (7th Annual): Finalist - Best Fashion Film "Flazéda by Pearl" [59]
  • 2016 (7th Annual): Finalist - Ferrara Flame Award for Best Branded Video Promotion or Campaign "Flazéda by Pearl" [59]

References[edit]

  1. ^ Khan, Ra'ed. "Aaliyah's Family to Release Fragrance in Tribute of the R&B Star". MTV UK. Viacom International Inc. Retrieved 28 September 2015.
  2. ^ "Xyrena perfumes and colognes". Fragrantica. Fragrantica Perfumes Magazine. Retrieved 28 September 2015.
  3. ^ "Xyrena - Basenotes.net". Basenotes. Basenotes.net. Retrieved 28 September 2015.
  4. ^ "PETA Search for Cruelty-Free Companies and Products". PETA. Retrieved 28 September 2015.
  5. ^ "Xyrena Leaping Bunny Listing". Leaping Bunny Program. Retrieved 28 September 2015.
  6. ^ "List of Companies That Are Using the Logo". Vegan Action. Retrieved 28 September 2015.
  7. ^ "Aaliyah 'Tribute' Perfume Commercial Hits the Net: Watch". Radio.com. CBS Local Media. Retrieved 28 September 2015.
  8. ^ "FAQ". Xyrena.com. Retrieved 28 September 2015.
  9. ^ "Xyrena perfumes and colognes". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  10. ^ "Definition of Renascor". Latin Dictionary. Latin-Dictionary.org. Retrieved 28 September 2015.
  11. ^ "Xyrena - Meaning of Xyrena". BabyNamesPedia. Baby Names Pedia. Retrieved 28 September 2015.
  12. ^ "Aaliyah Xyrena for women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  13. ^ Tardio, Andres. "Here's The Story Behind The New Aaliyah Fragrance". MTV.com. Viacom International Inc. Retrieved 28 September 2015.
  14. ^ "Aaliyah's Family Launches Tribute Fragrance". Rap-Up.com. Retrieved 28 September 2015.
  15. ^ Elliott, Missy. "Missy Elliott on Twitter". Twitter. Retrieved 28 September 2015.
  16. ^ Mychaskiw, Marianne. "Aaliyah Is Getting a Tribute Fragrance". InStyle. Time Inc. Retrieved 28 September 2015.
  17. ^ "Aaliyah by Xyrena The Official Tribute Fragrance". Vimeo. Xyrena. Retrieved 28 September 2015.
  18. ^ "PETA Gift Bag Event Sponsors". PETA. PETA. Retrieved 5 October 2015.
  19. ^ "Xyrena Tweet". Twitter. Xyrena. Retrieved 5 October 2015.
  20. ^ "Flazéda by Pearl Xyrenafor women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  21. ^ O'Donnell, Carey. "Pearl Releases New Signature Fragrance, Flazéda". Logo: NewNowNext. Viacom International Inc. Retrieved 28 September 2015.
  22. ^ "#LoveYourself - Flazéda by Pearl". Vimeo. Xyrena. Retrieved 28 September 2015.
  23. ^ Blankenship, Mark. "Drag Race Runner Up Pearl Has Turned 'Flazéda' Into A Fragrance". Previously.TV. Brother of Menelaus, Inc. Retrieved 28 September 2015.
  24. ^ "Formula 3 by Dalton Maldonado Xyrena for women and men". Fragrantica. Fragrantica.com Perfumes Magazine. Retrieved 28 September 2015.
  25. ^ "New Scent to Support LGBT Charity". License Magazine. Advanstar Communications Inc. Retrieved 28 September 2015.
  26. ^ Thulin, Lesley. "Xyrena Launches Fragrance From Athlete". Drug Store News. Lebhar Friedman. Retrieved 28 September 2015.
  27. ^ Zeigler, Cyd. "Smells Like Teen Athlete". OutSports. Vox Media, Inc. Retrieved 28 September 2015.
  28. ^ "#Formula3, inspired by @d_maldy23, is the 1st branded fragrance from an openly gay athlete!". Twitter. Retrieved 28 September 2015.
  29. ^ "Pure Beauty Awards 2016 winners revealed". Cosmetics Business. HPCi Media Limited.
  30. ^ "Pure Beauty Awards 2016 winners revealed". Cosmetics Business. HPCi Media Limited.
  31. ^ https://artandolfactionawards.com/2016-finalist-dark-ride/ Retrieved on 2016-05-09
  32. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  33. ^ https://www.fragrantica.com/perfume/Xyrena/Basic-Bitch-38872.html
  34. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  35. ^ https://www.fragrantica.com/perfume/Xyrena/Basic-Bitch-38872.html
  36. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  37. ^ https://www.fragrantica.com/perfume/Xyrena/Pool-Boy-38874.html
  38. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  39. ^ https://www.fragrantica.com/perfume/Xyrena/Basic-Bitch-38872.html
  40. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  41. ^ https://www.fragrantica.com/perfume/Xyrena/Basic-Bitch-38872.html
  42. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  43. ^ https://www.fragrantica.com/perfume/Xyrena/Pool-Boy-38874.html
  44. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  45. ^ https://www.fragrantica.com/perfume/Xyrena/Dark-Ride-34224.html
  46. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  47. ^ https://www.fragrantica.com/perfume/Xyrena/Basic-Bitch-38872.html
  48. ^ http://www.tastetv.com/2016/08/top-artisan-fragrances-year-2016/
  49. ^ https://www.fragrantica.com/perfume/Xyrena/Pool-Boy-38874.html
  50. ^ Harrison, Dr. Marlen. "Best Perfumes of 2016 According to Readers & Editors". Fragrantica.com. Fragrantica. Retrieved 6 March 2017.
  51. ^ Pekic, Sanja. "Best Perfumes of 2016 According to Readers & Editors". Fragrantica.com. Fragrantica. Retrieved 6 March 2017.
  52. ^ a b c d e https://www.instagram.com/p/BGnQ7r1wSus/
  53. ^ http://enter.marcomawards.com/winners/#/gold/2016 Retrieved on 2018-08-17.
  54. ^ http://enter.marcomawards.com/winners/#/platinum/2016 Retrieved on 2018-08-17.
  55. ^ http://communitasawards.com/winners-list/ Retrieved on 2018-08-17.
  56. ^ a b http://www.basenotes.net/features/3305-basenotes-reader-awards-2016-finalists Retrieved on 2016-05-10.
  57. ^ http://www.thetasteawards.com/9th-annual-taste-awards-finalists-honorees/
  58. ^ http://www.thetasteawards.com/tag/flazeda-by-pearl/ Retrieved on 2016-05-09
  59. ^ a b http://www.thetasteawards.com/7th-annual-taste-awards-finalists-and-honorees/ Retrieved on 2016-05-09.