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Barry Callebaut

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Barry Callebaut
Company typePublic
SIX: BARN
ISINCH0009002962 Edit this on Wikidata
FoundedMerger of Cacao Barry and Callebaut in 1996
HeadquartersZurich, Switzerland
Area served
Worldwide
Key people
Andreas Jacobs, Chairman
ProductsChocolate
Revenue10,386,300,000 Swiss franc (2024) Edit this on Wikidata
704,400,000 Swiss franc (2024) Edit this on Wikidata
417,500,000 Swiss franc (2024) Edit this on Wikidata
Number of employees
8,933 (2010)
WebsiteBarry-Callebaut.com

Barry Callebaut is the world's largest chocolate manufacturer.[1] It was created in 1996 through the merging of the Belgian chocolate producer Callebaut and the French company Cacao Barry. It is currently based in Zurich, Switzerland, and operates in 26 countries worldwide. It was created in its present form by the German immigrant Klaus Johann Jacobs.

Its customers include multinational and national branded consumer goods manufacturers, artisanal users of chocolate (chocolatiers, pastry chefs, bakeries, and caterers), and food retailers, for whom it makes private label as well as branded products.

In addition to manufacture, the company undertakes research into chocolate recipes: for example, in recent years it has launched tooth-friendly chocolate, probiotic chocolate, chocolate with a high level of antioxidants (sold under the brand name ACTICOA), and "rebalanced" chocolate, which has an improved nutritional profile.These improvements are based under Callebaut's innovation strategy. Health and Wellness, experience and indulgence, and convenience.

History

Cacao Barry

Cacao Barry was founded by Charles Barry in France in 1842. The company's founder traveled to Africa to seek out a selection of cocoa beans that would enable him to create his first connoisseur’s chocolate. In 1923, Alexandre Lacarré took over the reins and carried out a number of ambitious projects for the company. In 1952, Cacao Barry became active from bean to gourmet chocolate. In 1963, the company created "Baking Sticks" and simultaneously the chocolate croissant ('pain au chocolat'[citation needed] ). In 1973, they launched the “Your demonstration partner ” brand to introduce personalized assistance & support to professionals. In 1994, shortly before the merger of 1996, they launched the Pure Origine of Cacao Barry brand.

Callebaut

Callebaut was a Belgian company, founded by Eugenius Callebaut as a brewery in Wieze, Belgium, in 1850. The brewery began producing chocolate bars in 1911 and soon switched entirely to chocolate production. They began producing chocolate couverture in 1925.

Bernard Callebaut

One of Eugenius Callebaut's great-great-grandsons, Bernard Callebaut, opened his own chocolate company in Calgary, Alberta called Chocolaterie Bernard Callebaut, which went into receivership in 2010 and was ultimately sold to a former employee's firm. Bernard Callebaut has since started a second company called Papa Chocolat. Neither company is affiliated with Barry Callebaut.

Merger & IPO

In 1996 the Belgian chocolate producer Callebaut and the French chocolate company Cacao Barry joined forces, creating a new company called Barry Callebaut. By that time, both Cacao Barry and Callebaut were recognized in the food industry as reliable suppliers of high-quality products and as dependable business partners for thousands of wholesale and retail specialists in the chocolate industry. In 1998 Barry Callebaut was listed on the SIX Swiss Exchange.

Acquisitions since original merger

In 1999 the company acquired Swiss chocolate maker Carma AG. In 2002 the group bought German company Stollwerck. These acquisitions were followed in 2003 by the acquisition of Dutch-Belgian company Luijckx Chocoladen N.V., AM Foods amba (vending mixes) in Sweden in 2004, FPI Food Processing International in the U.S in 2007 and KL-Kepong Cocoa Products Sdn Bhd in Malaysia in 2008. It sold Stollwerck in 2011.[2]

Barry Callebaut also opened chocolate factories in Russia, China, and Mexico.

Barry Callebaut is now present in 28 countries, operates about 40 production facilities, employs more than 7,000 people and has annual sales of more than CHF 4.8 billion (fiscal year 2007/08). The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. It also provides a comprehensive range of services in the fields of product development, processing, training and marketing.

Company History

  • 1999 Acquisition of Carma AG in Switzerland
  • 2002 Acquisition of the Stollwerck Group in Germany
  • 2003 Acquisition of Dutch Group Graverboom B.V. (including Luijckx B.V.)
  • 2004 Acquisition of the vending mix business of AM Foods in Sweden
  • 2004 Opening of a sales office in Tokyo, Japan
  • 2005 Opening of a chocolate factory in California, U.S.
  • 2007 Opening of a chocolate factory in Chekhov (near Moscow), Russia
  • 2007 Major outsourcing contracts with Nestlé, Hershey’s and Cadbury
  • 2007 Acquisition of a cocoa factory in Eddystone, Pennsylvania, U.S.
  • 2008 Opening of a chocolate factory in Suzhou (near Shanghai), China
  • 2008 Signing of the acquisition of chocolate production capacity from Morinaga, Japan
  • 2008 Opening of Chocolate Academies in Suzhou (China), Zundert (Netherlands), Mumbai (India), Chekhov (Russia) and Chicago (U.S.)
  • 2008 Acquisition of a 60% stake in KL-Kepong Cocoa Products Sdn Bhd in Malaysia
  • 2008 Strategic partnership with Biolands of Tanzania
  • 2008 Sale of African consumer business
  • 2008 Opening of a specialty factory for frozen pastry in Alicante, Spain
  • 2009 Opening of a chocolate factory in Monterrey, Mexico
  • 2010 Opening of a chocolate factory in Extrema, Brazil
  • 2011 Adquisition of a chocolate factory in Toluca, Mexico
  • 2011 Sale of Stollwerck to Baronie Group

Products

Barry Callebaut offers a wide range of chocolates, fillings and decorations, compounds as well as other cocoa and/or nut-based products for the chocolate, ice cream, biscuit, dairy, and other food industries. Their standard range is packaged as blocks, easymelts, drops, pearls, sticks or in liquid form. The company also offers chocolate products to meet the special needs of artisan customers, including bakers, pastry chefs, hotels, restaurants and caterers and produces a small number of consumer products under the brands Sarotti, Jacques and Alprose.

In 2005, Barry Callebaut introduced a "healthy" chocolate product called ACTICOA, which contains higher levels of polyphenol antioxidants (cocoa flavanols) than any other chocolate; there is scientific evidence that these flavanols have particular health benefits.[3]

Awards

  • In November 2005, America's Test Kitchen named Callebaut's cocoa powder its top brand for baking. It had previously named Callebaut's baking chocolate its "best value" in taste tests.
  • In April 2007, Barry Callebaut's then-CEO De Maeseneire received the Vlerick Award from the Alumni of the Vlerick Leuven Gent Management School.
  • In the January & February 2008 issue of Cook's Illustrated magazine, Callebaut's Intense Dark Chocolate, L-60-40NV topped the recommended list in a tasting of dark chocolate.[4]

Chocolate Academies

In various locations all over the world, Barry Callebaut has set up training centres for chocolate professionals who wish to improve their working skills in chocolate and learn about new trends, techniques and recipes. Chocolate academies are currently located in Wieze (Belgium), St. Hyacinthe (Canada), Meulan (France), Lodz (Poland), Singapore, Zürich (Switzerland), Banbury (United Kingdom), Suzhou (China), Zundert (the Netherlands), and recently Mumbai (India) and Chicago(USA).

References

  1. ^ Greil, Anita (10 January 2011). "A Growing Taste for Chocolate". Wall Street Journal. Retrieved 29 October 2011.
  2. ^ Koltrowitz, Silke (11 July 2011). "Barry Callebaut sells Stollwerck to Baronie Group". Reuters. Retrieved 23 February 2012.
  3. ^ [1]
  4. ^ McManus, Lisa (January & February 2008), "The Truth About Dark Chocolate", Cook's Illustrated, pp. 26–27 {{citation}}: Check date values in: |date= (help)
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