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{{Use American English|date = February 2019}}
{{Use American English|date = February 2019}}
{{Short description|Study in linguistics}}
{{Short description|Study in linguistics}}
In [[linguistics]], '''sound symbolism''', '''phonesthesia''' or '''phonosemantics''' is the idea that vocal sounds or [[phoneme]]s carry meaning in and of themselves.
In [[linguistics]], '''sound symbolism''' is the idea that vocal sounds or [[phoneme]]s resemble the meaning they represent. It is a form of [[iconicity|linguistic iconicity]].

==Origin==
In the 18th century, [[Mikhail Lomonosov]] propagated a theory that words containing certain sounds should bear certain meanings; for instance, the front vowel sounds E, I, YU should be used when depicting tender subjects and those with back vowel sounds O, U, Y when describing things that may cause fear ("like anger, envy, pain, and sorrow").<ref>[http://feb-web.ru/feb/lomonos/texts/lo0/lo7/lo7-0892.htm М. В. Ломоносов. Краткое руководство к красноречию. Книга первая, в которой содержится риторика, показующая общие правила обоего красноречия, то есть оратории и поэзии, сочиненная в пользу любящих словесные науки (1748)] // Ломоносов М. В. Полное собрание сочинений / АН СССР. — М.; Л., 1950—1983.
Т. 7: Труды по филологии 1739—1758 гг. — М.; Л.: Изд-во АН СССР, 1952. — С. 242 (§ 172).</ref>

⚫
However, [[Ferdinand de Saussure]] (1857–1913) is considered to be the founder of modern 'scientific' linguistics. Central to what de Saussure says about words are two related statements: First, he says that "the [[Sign (linguistics)|sign]] is arbitrary". He considers the words that we use to indicate things and concepts could be any words &ndash; they are essentially just a consensus agreed upon by the speakers of a language and have no discernible pattern or relationship to the thing. Second, he says that, because words are arbitrary, they have meaning only in relation to other words. A dog is a dog because it is not a cat or a mouse or a horse, etc. These ideas have permeated the study of words since the 19th century.

⚫
==Types==
⚫
===Onomatopoeia===
⚫
{{see also|Onomatopoeia}}
This is the least significant type of symbolism. It is simply imitative of sounds or suggests something that makes a sound. Some examples are "crash", "bang", and "whoosh".

===Clustering===

Words that share a sound sometimes have something in common. If we take, for example, words that have no prefix or suffix and group them according to meaning, some of them will fall into a number of categories. So we find that there is a group of words beginning with /b/ that are about barriers, bulges and bursting, and some other group of /b/ words that are about being banged, beaten, battered, bruised, blistered and bashed. This proportion is, according to Magnus, above the average for other letters.

Another hypothesis states that if a word begins with a particular phoneme, then there is likely to be a number of other words starting with that phoneme that refer to the same thing. An example given by Magnus is if the basic word for 'house' in a given language starts with a /h/, then by clustering, disproportionately many words containing /h/ can be expected to concern housing: hut, home, hovel, habitat...

Sound symbolic words cannot be broken down into smaller units of meaning. Sound clusters are not treated as [[morpheme]]s. Words beginning with /gl/ (glitter, gleam, glow, glisten, etc.) pertain to light reflection but [gl] on its own has no meaning nor does every other word with /gl/ refer to light.<ref>{{Cite book|title=Introducing morphology|last=Lieber|first=Rochelle|publisher=Cambridge University Press|year=2016|isbn=9781107480155|edition= Second |location=Cambridge, United Kingdom|pages=48|oclc=907495600}}</ref>

Clustering is language dependent, although closely related languages will have similar clustering relationships.

===Iconism===
Iconism, according to Magnus, becomes apparent when comparing words which have the same sort of referent. One way is to look at a group of words that all refer to the same thing and that differ only in their sound, such as 'stamp', 'stomp', 'tamp', 'tromp', 'tramp', and 'step'. An /m/ before the /p/ in some words makes the action more forceful; compare 'stamp' with 'step' or 'tamp' with 'tap'. According to Magnus, the /r/ sets the word in motion, especially after a /t/ so a 'tamp' is in one place, but a 'tramp' goes for a walk. The /p/ in all those words would be what emphasizes the individual steps.

Magnus suggests that this kind of iconism is universal across languages.

===Phenomimes and psychomimes===

Some languages possess a category of words midway between onomatopoeia and usual words. Whereas [[onomatopoeia]] refers to the use of words to imitate actual sounds, there are languages known for having a special class of words that "imitate" soundless states or events, called ''phenomimes'' (when they describe external phenomena) and ''psychomimes'' (when they describe psychological states). On a scale that orders all words according to the correlation between their meaning and their sound, with the sound-imitating words like ''meow'' and ''whack'' at one end, and with the conventional words like ''water'' and ''blue'' at the other end, the phenomimes and the psychomimes would be somewhere in the middle. In the case of the Japanese language, for example, such words are learned in early childhood and are considerably more effective than usual words in conveying feelings and states of mind or in describing states, motions, and transformations.<ref>[http://web.aall.ufl.edu/SJS/Baba.pdf Junko Baba, "Pragmatic Function of Japanese Mimesis in Emotive Discourse"] The author shows that psychomimes "create more vivid and intensified expressions to fuel the liveliness of the personal conversation" and "are effectively used to dramatize the emotive state of the protagonist".</ref> They are not found, however, only in children's vocabulary, but widely used in daily conversation among adults and even in more formal writing. Like Japanese, the Korean language also has a relatively high proportion of phenomimes and psychomimes.

==History of phonosemantics==

Several ancient traditions exist which talk about an archetypal relationship between sounds and ideas. Some of these are discussed below, but there are others as well. If we include a link between ''letters'' and ideas then the list includes the [[Viking]] ''[[Runes]]'', the [[Hebrew]] ''[[Kabbalah]]'', the [[Arab]] ''[[Abjad]]'', etc.. References of this kind are very common in [[The Upanishads]], The [[Nag Hammadi Library]], the [[Celt]]ic ''[[Book of Taliesin]]'', as well as [[early Christian]] works, the [[Shinto]] [[Kototama]], and [[Shingon]] [[Buddhism]].

===Old Chinese===

[[Sinology|Sinologist]] Axel Schuessler asserts that in [[Old Chinese]], "Occasionally, certain meanings are associated with certain sounds."<ref name="Schuessler">Schuessler (2007), p. 27</ref> Concerning initials, he suggests that words with meanings such as "dark, black, covered" etc. tend begin with {{mono|*m-}}, while those indicating "soft, subtle, flexible" begin with {{mono|*n-}}.<ref name="Schuessler"/> Taking a broader perspective, he also notes that "Roots and stems meaning 'round, turn, return' have an initial {{mono|*w-}} not only in Chinese, but generally in the languages of the area."<ref name="Schuessler"/>

As for finals in Old Chinese, Schuessler points out, "Words that signify movement with an abrupt endpoint often end in {{mono|*-k}}," and "Words with the meaning 'shutting, closing' ... tend to end in final {{mono|*-p}}."<ref name="Schuessler"/> He also notes an overlap between the significations of initial {{mono|*m-}} and final {{mono|*-m}}: "Words that imply 'keeping in a closed mouth' tend to end in a final {{mono|*-m}}".<ref name="Schuessler"/>


==History==
===Plato and the Cratylus Dialogue===
===Plato and the Cratylus Dialogue===


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The idea of phonosemantics was sporadically discussed during the [[Middle Ages]] and the [[Renaissance]]. In 1690, [[John Locke|Locke]] wrote against the idea in ''[[An Essay Concerning Human Understanding]]''. His argument was that if there were any connection between sounds and ideas, then we would all be speaking the same language, but this is an over-generalisation. [[Gottfried Wilhelm Leibniz|Leibniz]]'s book ''[[New Essays on Human Understanding]]'' published in 1765 contains a point by point critique of Locke's essay. Leibniz picks up on the generalization used by Locke and adopts a less rigid approach: clearly there is no perfect correspondence between words and things, but neither is the relationship completely arbitrary, although he seems vague about what that relationship might be.<ref>adapted from a literature review by Magnus – see website below</ref>
The idea of phonosemantics was sporadically discussed during the [[Middle Ages]] and the [[Renaissance]]. In 1690, [[John Locke|Locke]] wrote against the idea in ''[[An Essay Concerning Human Understanding]]''. His argument was that if there were any connection between sounds and ideas, then we would all be speaking the same language, but this is an over-generalisation. [[Gottfried Wilhelm Leibniz|Leibniz]]'s book ''[[New Essays on Human Understanding]]'' published in 1765 contains a point by point critique of Locke's essay. Leibniz picks up on the generalization used by Locke and adopts a less rigid approach: clearly there is no perfect correspondence between words and things, but neither is the relationship completely arbitrary, although he seems vague about what that relationship might be.<ref>adapted from a literature review by Magnus – see website below</ref>


===Modern phonosemantics===
===Modern linguistics===
⚫
[[Ferdinand de Saussure]] (1857–1913) is considered to be the founder of modern 'scientific' linguistics. Central to what de Saussure says about words are two related statements: First, he says that "the [[Sign (linguistics)|sign]] is arbitrary". He considers the words that we use to indicate things and concepts could be any words &ndash; they are essentially just a consensus agreed upon by the speakers of a language and have no discernible pattern or relationship to the thing. Second, he says that, because words are arbitrary, they have meaning only in relation to other words. A dog is a dog because it is not a cat or a mouse or a horse, etc. These ideas have permeated the study of words since the 19th century.
In 1836 [[Wilhelm von Humboldt]] published ''Über die Verschiedenheit des menschlichen Sprachbaues und ihren Einfluß auf die geistige Entwicklung des Menschengeschlechts.'' It is here that he establishes the three kinds of relationship between sounds and ideas as discussed above under '''Types of Sound Symbolism'''. Below is a sample of researchers in the field of phonosemantics.


⚫
==Types==
[[Otto Jespersen]] suggests that: "Sound symbolism, we may say, makes some words more fit to survive." [[Dwight Bolinger]] of [[Harvard University]] was the primary proponent of phonosemantics through the late 1940s and the 1950s. In 1949, he published ''The Sign is Not Arbitrary''. He concluded that [[morpheme]]s cannot be defined as the minimal meaning-bearing units, in part because [[Meaning (linguistic)|linguistic meaning]] is so ill-defined, and in part because there are obvious situations in which smaller units are meaning-bearing.
⚫
===Onomatopoeia===

⚫
{{see also|Onomatopoeia}}
[[Ivan Fónagy]] (1963) correlates phonemes with [[metaphors]]. For example, nasal and velarized vowels are quite generally considered 'dark', front vowels as 'fine' and 'high'. Unvoiced stops have been considered 'thin' by European linguists, whereas the fricatives were labelled 'raw' and 'hairy' by the Greeks.
[[Onomatopoeia]] refers to words that imitate sounds. Some examples in English are ''bow-wow'' or ''meow'', each representing the sound of a [[dog]] or a [[cat]].

[[Hans Marchand]] provided the first extensive list of English [[phonestheme]]s. He wrote, for example, that "/l/ at the end of a word symbolizes prolongation, continuation" or "nasals at the end of a word express continuous vibrating sounds."

[[Gérard Genette]] published the only full length history of phonosemantics, ''Mimologics'' (1976). In 450 pages, Genette details the evolution of the linguistic iconism among linguists and poets, in syntax, morphology and phonology.<ref>The above review of modern phonosemantics is partially adapted from a literature review by Magnus - see website below.</ref>


===Ideophone===
Linguist [[Keith McCune]] demonstrated in his doctoral thesis that virtually every word in the [[Indonesian language]] has an iconic (phonosemantic) component. His two-volume doctoral thesis "The Internal Structure of Indonesian Roots" was completed at the [[University of Michigan]] in 1983 and published in [[Jakarta]] in 1985.
{{see also|Ideophones}}
An [[Ideophone|ideophone]] is "a member of an open lexical class of marked words that depict sensory imagery" <ref>{{cite journal |last1=Dingemanse |first1=Mark |title=Chapter 1. ‘Ideophone’ as a comparative concept |journal=Iconicity in Language and Literature |date=15 May 2019 |volume=16 |pages=13–33 |doi=10.1075/ill.16.02din}}</ref>. Unlike onomatopoeia, an ideophone refers to words that depict any sensory domain, such as [[vision]] or [[touch]]. Examples are Korean ''mallang-mallang'' 말랑말랑 'soft' and Japanese ''kira-kira'' キラキラ 'shiny'. Ideophones are heavily present in many African and East/Southeast Asian languages, such as [[Japanese]], [[Thai]], and [[Xhosa]]. Their form is very often [[reduplication|reduplicated]], but not necessarily so.


===Phonaesthemes===
Pramod Kumar Agrawal (2020)<ref>{{Cite journal|doi=10.1007/s10936-020-09701-y|title=Psychological Model of Phonosemantics|year=2020|last1=Agrawal|first1=Pramod Kumar|journal=Journal of Psycholinguistic Research|volume=49|issue=3|pages=453–474|pmid=32323122|pmc=7253384}}</ref> suggests a natural correlation between phonemes and psychological feelings. He presents a model in detail that explains this correlation. With several examples, he suggests that these psychological feelings have added a purposeful impact while words of different languages were getting created.
{{see also|Phonaestheme}}
A [[phonaestheme]] is a sub-morphemic sequence of sounds that are associated to a certain range of meanings. A well-known example is English ''gl-'', which is present in many words related to light or vision, such as ''gleam'', ''glow'', or ''glare''. Phonaesthemes, however, are not necessarily [[iconicity|iconic]], as they may be language-specific and may not iconically resemble the meaning they are associated to.


==Sound symbolism in basic vocabulary==
===Sound symbolism in basic vocabulary===
Blasi et al. (2016)<ref>{{cite journal |last1=Blasi |first1=Damián E. |last2=Wichmann |first2=Søren |last3=Hammarström |first3=Harald |last4=Stadler |first4=Peter F. |last5=Christiansen |first5=Morten H. |title=Sound–meaning association biases evidenced across thousands of languages |journal=Proceedings of the National Academy of Sciences |date=27 September 2016 |volume=113 |issue=39 |pages=10818–10823 |doi=10.1073/pnas.1605782113}}</ref>, Joo (2020)<ref>{{cite journal |last1=Joo |first1=Ian |title=Phonosemantic biases found in Leipzig-Jakarta lists of 66 languages |journal=Linguistic Typology |date=27 May 2020 |volume=24 |issue=1 |pages=1–12 |doi=10.1515/lingty-2019-0030}}</ref>, and Johansson et al. (2020)<ref>{{cite journal |last1=Erben Johansson |first1=Niklas |last2=Anikin |first2=Andrey |last3=Carling |first3=Gerd |last4=Holmer |first4=Arthur |title=The typology of sound symbolism: Defining macro-concepts via their semantic and phonetic features |journal=Linguistic Typology |date=27 August 2020 |volume=24 |issue=2 |pages=253–310 |doi=10.1515/lingty-2020-2034}}</ref> demonstrated that in the languages around the world, certain concepts in the basic vocabulary (such as the [[Swadesh List]] or the [[Leipzig-Jakarta list]]) tend to be represented by words containing certain sounds. Below are some of the phonosemantic associations confirmed by the three studies:
Blasi et al. (2016)<ref>{{cite journal |last1=Blasi |first1=Damián E. |last2=Wichmann |first2=Søren |last3=Hammarström |first3=Harald |last4=Stadler |first4=Peter F. |last5=Christiansen |first5=Morten H. |title=Sound–meaning association biases evidenced across thousands of languages |journal=Proceedings of the National Academy of Sciences |date=27 September 2016 |volume=113 |issue=39 |pages=10818–10823 |doi=10.1073/pnas.1605782113}}</ref>, Joo (2020)<ref>{{cite journal |last1=Joo |first1=Ian |title=Phonosemantic biases found in Leipzig-Jakarta lists of 66 languages |journal=Linguistic Typology |date=27 May 2020 |volume=24 |issue=1 |pages=1–12 |doi=10.1515/lingty-2019-0030}}</ref>, and Johansson et al. (2020)<ref>{{cite journal |last1=Erben Johansson |first1=Niklas |last2=Anikin |first2=Andrey |last3=Carling |first3=Gerd |last4=Holmer |first4=Arthur |title=The typology of sound symbolism: Defining macro-concepts via their semantic and phonetic features |journal=Linguistic Typology |date=27 August 2020 |volume=24 |issue=2 |pages=253–310 |doi=10.1515/lingty-2020-2034}}</ref> demonstrated that in the languages around the world, certain concepts in the basic vocabulary (such as the [[Swadesh List]] or the [[Leipzig-Jakarta list]]) tend to be represented by words containing certain sounds. Below are some of the phonosemantic associations confirmed by the three studies:


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==Use in commerce==
==Use in commerce==
Phonesthesia is used in commerce for the names of products and even companies themselves. <ref>{{cite journal |last1=Klink |first1=Richard R. |title=Creating Brand Names With Meaning: The Use of Sound Symbolism |journal=Marketing Letters |date=1 February 2000 |volume=11 |issue=1 |pages=5–20 |doi=10.1023/A:1008184423824 |url=https://link.springer.com/article/10.1023/A:1008184423824 |language=en |issn=1573-059X}}</ref>
Phonesthesia is used in commerce for the names of products and even companies themselves. According to linguist [[Steven Pinker]], one particularly "egregious example" was when cigarette maker [[Philip Morris International|Philip Morris]] rebranded to [[Altria]]. The name "Altria" is claimed to come from the Latin word for "high"<ref>{{cite news| url=http://www.accessmylibrary.com/coms2/summary_0286-2337818_ITM | work=Finance Wire | title=Altria Director Discusses Rebranding Company, CNNfn | date=November 11, 2003}}</ref> but Pinker sees the change as an attempt to "switch its image from bad people who sell addictive [[carcinogen]]s to a place or state marked by [[altruism]] and other lofty values".<ref name="Pinker">{{cite book | title=The Stuff of Thought | publisher=Penguin Books | year=2007 | author=Pinker, Steven | pages=304}}</ref> The brand names of many pharmaceuticals are common examples.


==See also==
==See also==

Revision as of 08:28, 21 November 2021

In linguistics, sound symbolism is the idea that vocal sounds or phonemes resemble the meaning they represent. It is a form of linguistic iconicity.

History

Plato and the Cratylus Dialogue

In Cratylus, Plato has Socrates commenting on the origins and correctness of various names and words. When Hermogenes asks if he can provide another hypothesis on how signs come into being (his own is simply 'convention'), Socrates initially suggests that they fit their referents in virtue of the sounds they are made of:

Now the letter rho, as I was saying, appeared to the imposer of names an excellent instrument for the expression of motion; and he frequently uses the letter for this purpose: for example, in the actual words rein and roe he represents motion by rho; also in the words tromos (trembling), trachus (rugged); and again, in words such as krouein (strike), thrauein (crush), ereikein (bruise), thruptein (break), kermatixein (crumble), rumbein (whirl): of all these sorts of movements he generally finds an expression in the letter R, because, as I imagine, he had observed that the tongue was most agitated and least at rest in the pronunciation of this letter, which he therefore used in order to express motion

— Cratylus.[1]

However, faced by an overwhelming number of counterexamples given by Hermogenes, Socrates has to admit that "my first notions of original names are truly wild and ridiculous".

Upanishads

The Upanishads and Vyākaraṇa contain a lot of material about sound symbolism, for instance:

The mute consonants represent the earth, the sibilants the sky, the vowels heaven. The mute consonants represent fire, the sibilants air, the vowels the sun… The mute consonants represent the eye, the sibilants the ear, the vowels the mind.

— Aitareya Aranyaka III.2.6.2.[2]

The concept of Sphota and Nirukta is also based on this.

Shingon Buddhism

Kūkai, the founder of Shingon, wrote his Sound, word, reality in the 9th century which relates all sounds to the voice of the Dharmakaya Buddha.

Early Western phonosemantics

The idea of phonosemantics was sporadically discussed during the Middle Ages and the Renaissance. In 1690, Locke wrote against the idea in An Essay Concerning Human Understanding. His argument was that if there were any connection between sounds and ideas, then we would all be speaking the same language, but this is an over-generalisation. Leibniz's book New Essays on Human Understanding published in 1765 contains a point by point critique of Locke's essay. Leibniz picks up on the generalization used by Locke and adopts a less rigid approach: clearly there is no perfect correspondence between words and things, but neither is the relationship completely arbitrary, although he seems vague about what that relationship might be.[3]

Modern linguistics

Ferdinand de Saussure (1857–1913) is considered to be the founder of modern 'scientific' linguistics. Central to what de Saussure says about words are two related statements: First, he says that "the sign is arbitrary". He considers the words that we use to indicate things and concepts could be any words – they are essentially just a consensus agreed upon by the speakers of a language and have no discernible pattern or relationship to the thing. Second, he says that, because words are arbitrary, they have meaning only in relation to other words. A dog is a dog because it is not a cat or a mouse or a horse, etc. These ideas have permeated the study of words since the 19th century.

Types

Onomatopoeia

See also: Onomatopoeia

Onomatopoeia refers to words that imitate sounds. Some examples in English are bow-wow or meow, each representing the sound of a dog or a cat.

Ideophone

See also: Ideophones

An ideophone is "a member of an open lexical class of marked words that depict sensory imagery" [4]. Unlike onomatopoeia, an ideophone refers to words that depict any sensory domain, such as vision or touch. Examples are Korean mallang-mallang 말랑말랑 'soft' and Japanese kira-kira キラキラ 'shiny'. Ideophones are heavily present in many African and East/Southeast Asian languages, such as Japanese, Thai, and Xhosa. Their form is very often reduplicated, but not necessarily so.

Phonaesthemes

See also: Phonaestheme

A phonaestheme is a sub-morphemic sequence of sounds that are associated to a certain range of meanings. A well-known example is English gl-, which is present in many words related to light or vision, such as gleam, glow, or glare. Phonaesthemes, however, are not necessarily iconic, as they may be language-specific and may not iconically resemble the meaning they are associated to.

Sound symbolism in basic vocabulary

Blasi et al. (2016)[5], Joo (2020)[6], and Johansson et al. (2020)[7] demonstrated that in the languages around the world, certain concepts in the basic vocabulary (such as the Swadesh List or the Leipzig-Jakarta list) tend to be represented by words containing certain sounds. Below are some of the phonosemantic associations confirmed by the three studies:

Concept Sound
Breast Nasal sounds (e. g. /m/)
Knee Rounded vowels (e. g. /o/)
Tongue Lateral consonants (e. g. /l/)

Relationship with neuroscience

This image is an illustration of the bouba/kiki effect. Canary Islanders called the shape on the left "kiki" and the one on the right "bouba".

In the 2003 BBC Reith Lectures, Vilayanur S. Ramachandran outlined his research into the links between brain structure and function. In the fourth lecture of the series he describes the phenomena of synesthesia in which people experience, for example, sounds in terms of colors, or sounds in terms of tastes. In one type of synesthesia, people see numbers, letters of the alphabet, or even musical notes as having a distinct color. Ramachandran proposes a model for how language might have evolved.[clarification needed] The theory may explain how humans create metaphors and how sounds can be metaphors for images – why for example sounds can be described as "bright" or "dull". In explaining how language might have evolved from cross activation of adjacent areas in the brain, Ramachandran notes four crucial factors, not all related to language, but which combined might have resulted in the emergence of language. Two of these four processes are of particular interest here.

Synesthetic cross modal abstraction: i.e. we recognize properties that sounds and images have in common and abstract them to store them independently. The sounds and shapes of the objects have characteristics in common that can be abstracted; for example, a "sharp", "cutting" quality of a word, and the shape it describes. Ramachandran calls this the 'Bouba/kiki effect', based on the results of an experiment with two abstract shapes, one blob-like and the other spiky, that asked people to relate the nonsense words bouba and kiki to them. The effect is real and observable, repeatable across linguistic groups, and evident even in the description of the experiment (with the bouba shape usually described using similar-sounding words like bulbous or blobby while the kiki shape is prickly or spiky).

Built in preexisting cross activation. Ramachandran points out that areas of the brain which appear to be involved in the mix-ups in synesthesia are adjacent to each other physically, and that cross-wiring, or cross activation, could explain synesthesia and our ability to make metaphors. He notes that the areas that control the muscles around the mouth are also adjacent to the visual centers, and suggests that certain words appear to make our mouth imitate the thing we are describing. Examples of this might be words like "teeny weeny", "diminutive" to describe small things; "large" or "enormous" to describe big things.

More recently, research on ideasthesia indicated that Kiki and Bouba have an entire semantic-like network of associated cross-modal experiences.

Relationship with poetry

The sound of words is important in the field of poetry, and rhetoric more generally. Tools such as euphony, alliteration, and rhyme all depend on the speaker or writer confidently choosing the best-sounding word.

John Michell's book Euphonics: A Poet's Dictionary of Enchantments collects lists of words of similar meaning and similar sounds. For example, the entry for "gl-" contains words for shiny things: glisten, gleam, glint, glare, glam, glimmer, glaze, glass, glitz, gloss, glory, glow, and glitter. Likewise, in German, nouns starting with "kno-" and "knö-" are mostly small and round: Knoblauch "garlic", Knöchel "ankle", Knödel "dumpling", Knolle "tuber", Knopf "button", Knorren "knot (in a tree)", Knospe "bud (of a plant)", Knoten "knot (in string or rope)".

Use in commerce

Phonesthesia is used in commerce for the names of products and even companies themselves. [8]

See also

References

  1. ^ (note this is an open source translation available at Internet Classics Archive
  2. ^ [1] The Upanishads, translated by Max Müller, 1879.
  3. ^ adapted from a literature review by Magnus – see website below
  4. ^ Dingemanse, Mark (15 May 2019). "Chapter 1. 'Ideophone' as a comparative concept". Iconicity in Language and Literature. 16: 13–33. doi:10.1075/ill.16.02din.
  5. ^ Blasi, Damián E.; Wichmann, Søren; Hammarström, Harald; Stadler, Peter F.; Christiansen, Morten H. (27 September 2016). "Sound–meaning association biases evidenced across thousands of languages". Proceedings of the National Academy of Sciences. 113 (39): 10818–10823. doi:10.1073/pnas.1605782113.
  6. ^ Joo, Ian (27 May 2020). "Phonosemantic biases found in Leipzig-Jakarta lists of 66 languages". Linguistic Typology. 24 (1): 1–12. doi:10.1515/lingty-2019-0030.
  7. ^ Erben Johansson, Niklas; Anikin, Andrey; Carling, Gerd; Holmer, Arthur (27 August 2020). "The typology of sound symbolism: Defining macro-concepts via their semantic and phonetic features". Linguistic Typology. 24 (2): 253–310. doi:10.1515/lingty-2020-2034.
  8. ^ Klink, Richard R. (1 February 2000). "Creating Brand Names With Meaning: The Use of Sound Symbolism". Marketing Letters. 11 (1): 5–20. doi:10.1023/A:1008184423824. ISSN 1573-059X.

Sources

Further reading

  • Hinton, L., J. Nichols and J. J. Ohala (eds), 1994. Sound Symbolism. Cambridge: Cambridge University Press.
  • Lockwood, G., & Dingemanse, M. (2015). Iconicity in the lab: A review of behavioral, developmental, and neuroimaging research into sound-symbolism. Frontiers in Psychology, 6, 1246. https://doi.org/10.3389/fpsyg.2015.01246
  • Sidhu, D. M., & Pexman, P. M. (2018). Five mechanisms of sound symbolic association. Psychonomic Bulletin & Review, 25, 1619-1643. https://doi.org/10.3758/s13423-017-1361-1
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