Heated tobacco product: Difference between revisions

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{{Distinguish|Electronic cigarette}}
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</noinclude>{{Paid contributions|date=October 2018}}
{{Use dmy dates|date=December 2017}}
A '''heat-not-burn tobacco product'''{{#tag:ref|A '''heat-not-burn tobacco product''' ('''HNB'''),<ref name=JenssenWalley2017>{{cite journal|last1=Jenssen|first1=Brian P.|last2=Walley|first2=Susan C.|last3=McGrath-Morrow|first3=Sharon A.|title=Heat-not-Burn Tobacco Products: Tobacco Industry Claims No Substitute for Science|journal=Pediatrics|year=2017|pages=e20172383|issn=0031-4005|doi=10.1542/peds.2017-2383|pmid=29233936}}</ref> is also variously known as '''heat-not-burn cigarette''' ('''HC'''),<ref name=KamadaYamashita2016>{{cite journal|last1=Kamada|first1=Takahiro|last2=Yamashita|first2=Yosuke|last3=Tomioka|first3=Hiromi|title=Acute eosinophilic pneumonia following heat-not-burn cigarette smoking|journal=Respirology Case Reports|volume=4|issue=6|year=2016|pages=e00190|issn=20513380|doi=10.1002/rcr2.190|pmc=5167280|pmid=28031826}}</ref> '''heated tobacco product''' ('''HTB'''),<ref name=WHO2018/> '''electronic heated tobacco product''',<ref name=St.HelenJacobIII2018/> '''electronically-heated cigarette smoking system''' ('''EHCSS'''),<ref name=Lindson-HawleyHartmann-Boyce2016/> '''tobacco heating system''',{{sfn|McNeill|2018|p=30}} '''smokeless tobacco stick''',<ref name=KHN2018>{{cite news|url=https://khn.org/morning-breakout/philip-morris-smokeless-tobacco-stick-shouldnt-be-marketed-as-safer-than-cigarettes-fda-panel-says/|title=Philip Morris' Smokeless Tobacco Stick Shouldn't Be Marketed As Safer Than Cigarettes, FDA Panel Says|publisher=[[Kaiser Family Foundation|Kaiser Health News]]|date=26 January 2018}}</ref> or a '''T-vapor'''.<ref name=UngerUnger2018/>|group=notes}} [[heat]]s up [[tobacco]] using a [[battery (electricity)|battery]]-powered heating-system.<ref name=WHO2018/> As it starts to heat the tobacco, it generates an [[aerosol]] that contains [[nicotine]] and other chemicals, that is inhaled.<ref name=WHO2018/> They may or may not generate [[tobacco smoke|smoke]].<ref name=Katz2017/> They contain nicotine, which is the reason these products are [[addiction|addictive]].<ref name=WHO2018/> They also contain additives not found in tobacco, and are frequently [[Flavor#Flavorants or flavorings|flavored]].<ref name=WHO2018/> It heats tobacco leaves at a lower temperature than traditional [[cigarette]]s,<ref name=LiSaad2018/> which is about 250–350&nbsp;°C (around 500&nbsp;°F.<ref name=Caputi2016/>).<ref name=PieperMallock2018/> These products provide some of the behavioral aspects of [[tobacco smoking|smoking]].<ref name=Bentley2017/> There are different types of heat-not-burn tobacco products.{{sfn|MHNZ|2017|p=4}} One type uses an embedded heat source; another type uses an external heat source; another one uses a heated sealed chamber; to deliver nicotine using tobacco leaf.{{sfn|MHNZ|2017|p=4}} Some use product-specific customized cigarettes.<ref name=WHO2018/> They are not [[electronic cigarette]]s.<ref name=WHO2018/> They can overlap with e-cigarettes such as a combination of an e-cigarette and a heat-not-burn tobacco product, for the use of tobacco or [[construction of electronic cigarettes#E-cigarette liquid|e-liquid]].{{sfn|MHNZ|2017|p=4}}
{{Use British English|date=December 2017}}


An '''electrically-heated smoking system''', also known as a '''heated tobacco product''' or '''heat-not-burn tobacco product''' ('''HNB'''), uses an electric heating element<ref name=WHO2018/> to [[char]] [[tobacco]],<ref name=char/> at a lower temperature than a conventional cigarette.<ref name=Cap2016>{{cite journal|last1=Caputi|first1=TL|date=24 August 2016|title=Heat-not-burn tobacco products are about to reach their boiling point.|journal=Tobacco Control|volume=26|issue=5|pages=609–610|doi=10.1136/tobaccocontrol-2016-053264|pmid=27558827}}</ref> The result is a smoke that contains [[nicotine]], other chemicals, and [[particulates]].<ref name=WHO2018/><ref name=constituents/>{{rp|Table 1}} These products may match some of the behavioral aspects of [[smoking]].<ref name=Bentley2017>{{cite news|url=https://www.forbes.com/sites/realspin/2017/03/15/heat-not-burn-tobacco-the-next-wave-of-a-harm-reduction-revolution/#629237cc6292|title=Heat-Not-Burn Tobacco: The Next Wave Of A Harm-Reduction Revolution|first=Guy | last=Bentley|work=[[Forbes]]|date=15 March 2017}}</ref> Some tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims.<ref name=Cap2016/><ref name=WHO2016/>
A 2016 [[World Health Organization]] report found no compelling evidence has been presented for the claims of [[tobacco harm reduction|lowered risk or health benefits]] compared with traditional cigarettes, which are based on industry-funded research for these products.{{sfn|WHO|2016|p=6}} A 2018 [[Public Health England]] (PHE) report states that the evidence indicates that heat-not-burn tobacco products may be much safer than traditional cigarettes but less safe than e-cigarettes.{{sfn|McNeill|2018|p=220}} The aerosol contains levels of nicotine and cancer-causing chemicals comparable to regular cigarettes.<ref name=JenssenWalley2017/> Another source found, some of the substances inhaled from using these products are [[carcinogen]]s.<ref name=COT2017/> Although heat-not-burn tobacco products are probably less dangerous than smoking, it would be better for smokers to [[smoking cessation|completely stop]], according to the [[Committee on Toxicity]].<ref name=COT2017/> There is a lack of evidence on the possible effects of second-hand exposure.<ref name=WHO2018/> The limited evidence on air emissions from the use of heat-not-burn tobacco products indicates that toxic exposure from these products is greater than that of e-cigarettes.{{sfn|McNeill|2018|p=23}} There is insufficient evidence on the efficacy of such products on [[smoking cessation|quitting smoking]].<ref name=LiSaad2018/>


Some of these products take loose-leaf tobacco in a heated chamber; others require product-specific cigarettes.<ref name=LopezHiler2016/><ref name=WHO2018/> Products heating cigarettes using an external heat source first came to market in 1988, however they were not a commercial success.<ref name=Cap2016/> These products are currently being re-introduced by [[Big Tobacco|large tobacco]] companies.<ref name=Chin2017/>
As early as the 1960s, the tobacco companies developed alternative tobacco products with the goal of supplementing the cigarette market with products.<ref name=BialousGlantz2018/> Heat-not-burn tobacco products first came to market in 1988, however they were not a commercial success.<ref name=Caputi2016/> There has been a global decline in tobacco consumption that, if continued, will negatively impact the tobacco industry's profits.<ref name=BialousGlantz2018/> This decline led the industry to invent and market new products, such as heat-not-burn tobacco products.<ref name=BialousGlantz2018/> Smokers regularly reported heat-not-burn tobacco product use to be less satisfying than smoking a cigarette.{{sfn|McNeill|2018|p=23}} These products have been introduced by [[Big Tobacco|large tobacco]] companies.<ref name=Chin2017/> The introduction of the latest generation of heat-not-burn tobacco products appears to be the latest chapter in the decades-old [[tobacco industry]] strategy of working to create partnerships with governments and health advocates, presenting these alleged 'harm reduction' products as an option to address the [[prevalence of tobacco consumption|tobacco epidemic]].<ref name=BialousGlantz2018/> Current [[smoking ban]]s may not have been extended to include such products.<ref name=Rapaport2017/>


== Health effects ==
== Health effects ==
[[File:Electrically-heated smoking devices being smoked by a testing machine.jpg|thumb|E-cigarette emissions machine with electrically-heated tobacco products.<ref name=PieperMallock2018/> The emissions of four electrically-heated tobacco products can be generated in parallel in an emissions experiment.<ref name=PieperMallock2018/> The emissions generated are analyzed using appropriate analytical techniques, which allows a comparison of different applications and products.<ref name=PieperMallock2018/>|alt=E-cigarette emissions machine with electrically-heated tobacco products. The emissions of four electrically-heated tobacco products can be generated in parallel in an emissions experiment. The emissions generated are analyzed using appropriate analytical techniques, which allows a comparison of different applications and products.]]
[[File:Electrically-heated smoking devices being smoked by a testing machine.jpg|thumb|E-cigarette smoking machine smoking four electrically-heated smoking devices in parallel. There is a lack of independent research, and the conclusions of internal industry research have been challenged]]
There is not enough research to evaluate the level of harm of these products.<ref name=RIVM2016>{{cite web|url=http://www.rivm.nl/bibliotheek/rapporten/2016-0103.pdf|title=Alternatieve tabaksproducten: harm reduction? |pages=1–66|publisher=[[Netherlands National Institute for Public Health and the Environment]]|year=2016}}</ref> A 2016 [[Cochrane review]] found that it was unclear whether using these products instead of conventional cigarettes would "substantially alter the risk of harm".<ref name=pmid27734465>{{cite journal |doi=10.1002/14651858.CD005231.pub3 |pmid=27734465 |title=Interventions to reduce harm from continued tobacco use |journal=Cochrane Database of Systematic Reviews |volume=10 |pages=CD005231 |year=2016 |last1=Lindson-Hawley |first1=Nicola |last2=Hartmann-Boyce |first2=Jamie |last3=Fanshawe |first3=Thomas R. |last4=Begh |first4=Rachna |last5=Farley |first5=Amanda |last6=Lancaster |first6=Tim }}</ref> Also in 2016, the [[WHO]] noted that some scientists believe these products to be as harmful as traditional [[cigarette]]s, and stated that no convincing evidence had been presented for industry claims of lowered risk and health benefits. Independent research is not available to support these claims; they are based on industry-funded research.<ref name=WHO2016>{{cite web|title=Further development of the partial guidelines for implementation of Articles 9 and 10 of the WHO FCTC|url=http://www.who.int/fctc/cop/cop7/FCTC_COP_7_9_EN.pdf?ua=1&ua=1|pages=5–6|publisher=[[World Health Organization]]|date=12 July 2016|quote=As previously discussed, products that heat rather than burn are claimed to be less harmful than traditional cigarettes, although these claims of risk reduction are based on industry-funded studies. Independent studies should be conducted to investigate these claims. Convincing evidence has yet to be provided for the claims of risk reduction and health benefits of products that heat rather than burn tobacco [37]. Some scientists consider these heated tobacco products to be just as harmful as conventional cigarettes[38].}}</ref> Independent 2018 reanalysis of data from industry research has found deficiencies and omissions in the evidence used to support the industry's claims.<ref name=effects>{{cite journal |doi=10.1136/tobaccocontrol-2018-054333 |pmid=30158208 |title=IQOS labelling will mislead consumers |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s48–s54 |year=2018 |last1=McKelvey |first1=Karma |last2=Popova |first2=Lucy |last3=Kim |first3=Minji |last4=Lempert |first4=Lauren Kass |last5=Chaffee |first5=Benjamin W. |last6=Vijayaraghavan |first6=Maya |last7=Ling |first7=Pamela |last8=Halpern-Felsher |first8=Bonnie }}</ref><ref name=constituents/><ref>{{cite journal |doi=10.1136/tobaccocontrol-2018-054296 |pmid=30158203 |title=Assessment of industry data on pulmonary and immunosuppressive effects of IQOS |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s20–s25 |year=2018 |last1=Moazed |first1=Farzad |last2=Chun |first2=Lauren |last3=Matthay |first3=Michael A. |last4=Calfee |first4=Carolyn S. |last5=Gotts |first5=Jeffrey }}</ref>
{{As of|December 2017}}, it is impossible to quantify the health risk from using these products.<ref name=COT2017/> There is very limited information available on their health effects.<ref name=COT2017/> It is not clear what the [[adverse effect]]s are in the short-term.<ref name=RIVM2018/> The long-term effects are unclear.<ref name=RIVM2016/> A 2016 [[Cochrane review]] found that it was unclear whether using an electronically-heated cigarette smoking system instead of traditional cigarettes would "substantially alter the risk of harm".<ref name=Lindson-HawleyHartmann-Boyce2016>{{cite journal|last1=Lindson-Hawley|first1=Nicola|last2=Hartmann-Boyce|first2=Jamie|last3=Fanshawe|first3=Thomas R|last4=Begh|first4=Rachna|last5=Farley|first5=Amanda|last6=Lancaster|first6=Tim|title=Interventions to reduce harm from continued tobacco use|journal=Cochrane Database of Systematic Reviews|year=2016|issn=14651858|doi=10.1002/14651858.CD005231.pub3|pmid=27734465}}</ref> There is a lack of long-term studies.<ref name=PieperMallock2018/> There are different kinds of heat-not-burn tobacco products available and therefore the effects each kind produces will vary.{{sfn|McNeill|2018|p=219}} This creates a challenge for researchers.{{sfn|McNeill|2018|p=219}} It is not known how users evaluate the safety of these products.<ref name=KotzKastaun2018/> Among those who have tried such products, approximately 50% believe they are safer than traditional cigarettes and the other 50% believe they are just as unsafe as traditional cigarettes.<ref name=KotzKastaun2018/>


[[Action on Smoking and Health]] stated in 2016 that due to "the tobacco industry's long record of deceit" regarding the health risks involving smoking, it is important to conduct independent studies into the health effects of these products.<ref name=ASH2016>{{cite web|title=ASH reaction to new Philip Morris IQOS 'heat not burn' product|url=http://ash.org.uk/media-and-news/press-releases-media-and-news/ash-reaction-to-new-philip-morris-iqos-heat-not-burn-product/|website=Action on Smoking and Health|date=30 November 2016}}</ref> Carlos Jiménez, director of research on smoking at the Spanish Society of Pneumonology and Thoracic Surgery, criticized the industry data available in 2017.<ref>{{cite news|url=http://www.larazon.es/atusalud/salud/es-posible-conseguir-un-tabaco-menos-nocivo-EC14345980|title=¿Es posible conseguir un tabaco menos nocivo?|last=Conquero|first=Belén V.|publisher=Larazon.es|language=es-ES|date=20 January 2017}}</ref>
A 2016 [[World Health Organization]] report stated claims of [[tobacco harm reduction|lowered risk or health benefits]] for heat-not-burn tobacco products compared with traditional cigarettes are based on industry-funded research, but compelling independent research is not available to support these claims.{{sfn|WHO|2016|p=6}} There is not enough research to provide a balanced assessment of their harm.<ref name=RIVM2016>{{cite web|url=http://www.rivm.nl/bibliotheek/rapporten/2016-0103.pdf|title=Alternatieve tabaksproducten: harm reduction?|trans-title=Alternative tobacco products: harm reduction?|page=5|publisher=[[Netherlands National Institute for Public Health and the Environment]]|year=2016}}</ref> With an assorted range of [[electronic cigarette]]s devices in the UK, it is unclear whether heat-not-burn tobacco products will offer any favorable benefit as an another plausible harm reduction product.{{sfn|McNeill|2018|p=220}} A 2016 World Health Organization reported noted that some scientists believe that heat-not-burn tobacco products to be as dangerous as traditional [[cigarette]]s.{{sfn|WHO|2016|p=6}}


The effects of second-hand exposure are unknown.<ref name=WHO2018>{{cite web |url=http://www.who.int/tobacco/publications/prod_regulation/heated-tobacco-products/en/ |title=Heated tobacco products (HTPs) information sheet |publisher=[[World Health Organization]] |year=2018 |quote=In order to produce the nicotine-infused vapor, HTPs heat tobacco up to 350°C (lower than 600°C as in conventional cigarettes) using battery-powered heating-systems... Currently, there is also insufficient evidence on the potential effects of second-hand emissions produced by HTPs.}}</ref>
The aerosol contains levels of [[nicotine]] and cancer-causing chemicals comparable to regular cigarettes.<ref name=JenssenWalley2017/> They contain comparable levels of many [[volatile organic compound]]s and greater amounts of the [[polycyclic aromatic hydrocarbon]] [[acenaphthene]] than regular cigarettes.<ref name=Katz2017/> The substances in the emissions of traditional cigarettes such as [[tar (tobacco residue)|tar]], nicotine, [[Carbonyl group#Carbonyl compounds|carbonyl compound]]s (including [[acetaldehyde]], [[acrolein]], and [[formaldehyde]]), and [[nitrosamine]]s are also found in emissions of heat-not-burn tobacco products.<ref name=KaurMuthumalage2018>{{cite journal|last1=Kaur|first1=Gurjot|last2=Muthumalage|first2=Thivanka|last3=Rahman|first3=Irfan|title=Mechanisms of toxicity and biomarkers of flavoring and flavor enhancing chemicals in emerging tobacco and non-tobacco products|journal=Toxicology Letters|volume=288|year=2018|pages=143–155|issn=03784274|doi=10.1016/j.toxlet.2018.02.025|pmid=29481849}}</ref> A 2017 study found a 10% rise in carbon monoxide and formaldehyde air levels than compared to the background during heat-not-burn tobacco product use.<ref name=KaunelienėMeišutovič-Akhtarieva2018/> A 2017 study found heat-not-burn tobacco products generated emissions of particulate metals and organic compounds as well as aldehydes.<ref name=KaunelienėMeišutovič-Akhtarieva2018/> Research suggests that heat-not-burn tobacco products generate less concentrations of airborne contaminates in indoor places in comparison to a traditional cigarette.<ref name=KaunelienėMeišutovič-Akhtarieva2018>{{cite journal|last1=Kaunelienė|first1=Violeta|last2=Meišutovič-Akhtarieva|first2=Marija|last3=Martuzevičius|first3=Dainius|title=A review of the impacts of tobacco heating system on indoor air quality versus conventional pollution sources|journal=Chemosphere|volume=206|year=2018|pages=568–578|issn=00456535|doi=10.1016/j.chemosphere.2018.05.039|pmid=29778082}}</ref>


=== Addiction and quitting ===
A 2018 [[Public Health England]] (PHE) report found "Compared with cigarettes, heated tobacco products are likely to expose users and bystanders to lower levels of particulate matter and harmful and potentially harmful compounds (HPHC). The extent of the reduction found varies between studies."{{sfn|McNeill|2018|p=219}} They also noted that the evidence indicates that the levels of nicotine inhaled from heat-not-burn tobacco products is less than that of cigarette smoke.{{sfn|McNeill|2018|p=208}} Exposure to mutagenic and other harmful substances is lower than with traditional cigarettes.<ref name=PieperMallock2018/> However, reduced exposure to harmful substances does not mean that health risks are equally reduced.<ref name=PieperMallock2018/> Even low exposure increases the risks for cancers, stroke, and other cardiovascular diseases compared to non-smokers.<ref name=PieperMallock2018/> It is still unclear to what extent the reduced levels lead to lowered health risks.<ref name=PieperMallock2018/> Heat-not-burn tobacco products do not reduce being exposed to nicotine or the risk for the potential addiction to nicotine, according to the [[Committee on Toxicity]] in 2017.<ref name=COT2017/> Some of the substances inhaled from using these products are [[carcinogen]]s.<ref name=COT2017>{{cite web|url=https://cot.food.gov.uk/sites/default/files/heat_not_burn_tobacco_summary.pdf|title=Toxicological evaluation of novel heat-not-burn tobacco products – non-technical summary|pages=1–4|publisher=[[Committee on Toxicity]]|date=11 December 2017}}</ref> A 2018 PHE report states that the evidence indicates that heat-not-burn tobacco products may be much safer than traditional cigarettes but less safe than e-cigarettes.{{sfn|McNeill|2018|p=220}} Although heat-not-burn tobacco products are probably less dangerous than smoking, it would be better for smokers to [[smoking cessation|completely stop]], according to the Committee on Toxicity in 2017.<ref name=COT2017/>
Such products are believed to be just as addictive as conventional cigarettes.<ref name=Germany_risks>{{cite journal |doi=10.1007/s00103-018-2823-y|pmid=30284624|title=Tabakerhitzer als neues Produkt der Tabakindustrie: Gesundheitliche Risiken|journal=Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz|volume=61|issue=11|pages=1422–1428|year=2018|last1=Pieper|first1=Elke|last2=Mallock|first2=Nadja|last3=Henkler-Stephani|first3=Frank|last4=Luch|first4=Andreas}}</ref> Nearly half of people using these products had never used conventional cigarettes,<ref name=Italy/> according to a small survey done in Italy.<ref>{{cite journal |last1=Liu |first1=Xiaoqiu |last2=Lugo |first2=Alessandra |last3=Spizzichino |first3=Lorenzo |last4=Tabuchi |first4=Takahiro |last5=Pacifici |first5=Roberta |last6=Gallus |first6=Silvano |title=Heat-not-burn tobacco products: concerns from the Italian experience |journal=Tobacco Control |date=26 January 2018 |pages=tobaccocontrol-2017-054054 |doi=10.1136/tobaccocontrol-2017-054054}}</ref> This has caused concern that the products might cause [[nicotine addiction]] rather than [[harm reduction|reduce harm]] to those who already smoke.<ref name=Italy>{{cite journal |doi=10.2188/jea.JE20180040 |pmid=29657258 |pmc=5911679 |title=Heat-Not-Burn Tobacco Products Are Getting Hot in Italy| quote="These trends may be of concern, since we have previously shown that nearly half of Italian IQOS users (45%) and over half of the people interested in IQOS (51%) are never smokers. Therefore, such a product may represent, at least in Italy, a gateway for nicotine addiction among never smokers rather than a harm reduction substitution for current smokers"|journal=Journal of Epidemiology |volume=28 |issue=5 |pages=274–275 |year=2018 |last1=Liu |first1=Xiaoqiu |last2=Lugo |first2=Alessandra |last3=Spizzichino |first3=Lorenzo |last4=Tabuchi |first4=Takahiro |last5=Gorini |first5=Giuseppe |last6=Gallus |first6=Silvano }}</ref>


There is not enough evidence to know if HnB products help with quitting smoking.<ref name="pregnancy">{{cite journal |last1=Li |first1=Gerard |last2=Saad |first2=Sonia |last3=Oliver |first3=Brian G. |last4=Chen |first4=Hui |title=Heat or Burn? Impacts of Intrauterine Tobacco Smoke and E-Cigarette Vapor Exposure on the Offspring's Health Outcome |journal=Toxics |date=1 August 2018 |volume=6 |issue=3 |pages=43 |doi=10.3390/toxics6030043 |pmid=30071638 |pmc=6160993 |issn=2305-6304 |quote=There is insufficient evidence on the efficacy of heat-not-burn tobacco on smoking cessation. Neither is there information on the potential impact of maternal inhalation of heat-not-burn tobacco smoke during pregnancy on fetal outcomes, all of which require urgent attention.}}</ref> In one manufacturer-led study, smokers using Hnb products mostly did not stop using regular cigarettes; they mostly used both, although the HnB products were supplied to them for free.<ref name=effects/>
The physiological changes, such as inflammation in multiple organ systems, energy metabolism, and carcinogenesis, in responses to heat-not-burn tobacco emissions has not been well characterized due to limited research in this area, especially in animal models.<ref name=LiSaad2018/> A 2018 ''[[in vitro]]'' study suggested a less harmful pathophysiological response in human organotypic oral epithelial cultures when exposed to such smoke.<ref name=LiSaad2018/> A 2016 animal study showed that heat-not-burn tobacco emissions did not increase surfactant lipids, surfactant proteins, surfactant metabolizing proteins, inflammatory eicosanoids and their metabolic enzymes, and several ceramide classes, compared with tobacco cigarette smoke-exposed mice.<ref name=LiSaad2018/> A 2016 study found that even with reduced toxicants in heat-not-burn tobacco emissions, overuse (40 tobacco sticks per day) can still lead to [[eosinophilic pneumonia]] in humans.<ref name=LiSaad2018/>


===Pregnancy===
[[Action on Smoking and Health#ASH (United Kingdom)|Action on Smoking and Health]] in the UK stated in 2016 that due to "the tobacco industry's long record of deceit" regarding the health risks involving smoking, it is important to conduct independent studies into the health effects of these products.<ref name=ASH2016>{{cite web|title=ASH reaction to new Philip Morris IQOS 'heat not burn' product|url=http://ash.org.uk/media-and-news/press-releases-media-and-news/ash-reaction-to-new-philip-morris-iqos-heat-not-burn-product/|publisher=[[Action on Smoking and Health#ASH (United Kingdom)|ASH UK]]|date=30 November 2016}}</ref>
There is no information on the effects of smoking HnB devices during pregnancy, as of 2018.<ref name="pregnancy"/> However, they are nicotine-containing products.<ref name=WHO2018/> It is unsafe to use any product containing [[nicotine#Fetal development and breastfeeding|nicotine during pregnancy and breastfeeding]],<ref name=notsafe>{{Cite journal| doi = 10.1093/toxsci/kfq103| issn = 1096-6080| volume = 116| issue = 2| pages = 364–374| last1 = Bruin| first1 = Jennifer E.| last2 = Gerstein| first2 = Hertzel C.| last3 = Holloway| first3 = Alison C.| title = Long-Term Consequences of Fetal and Neonatal Nicotine Exposure: A Critical Review| journal = Toxicological Sciences| date = 2010-04-02| pmid = 20363831| pmc = 2905398|quote=Overall, the evidence provided in this review overwhelmingly indicates that nicotine should no longer be considered the ‘‘safe’’ component of cigarette smoke. In fact, many of the adverse postnatal health outcomes associated with maternal smoking during pregnancy may be attributable, at least in part, to nicotine alone.}}</ref> as nicotine harms the fetus.<ref>{{Cite journal| doi = 10.3109/00016341003605719| pmid = 20225987| pmc = 5881107| issn = 1600-0412| volume = 89| issue = 4| pages = 454–464| last1 = England| first1 = Lucinda J.| last2 = Kim| first2 = Shin Y.| last3 = Tomar| first3 = Scott L.| last4 = Ray| first4 = Cecily S.| last5 = Gupta| first5 = Prakash C.| last6 = Eissenberg| first6 = Thomas| last7 = Cnattingius| first7 = Sven| last8 = Bernert| first8 = John T.| last9 = Tita| first9 = Alan Thevenet N.| last10 = Winn| first10 = Deborah M.| last11 = Djordjevic| first11 = Mirjana V.| last12 = Lambe| first12 = Mats| last13 = Stamilio| first13 = David| last14 = Chipato| first14 = Tsungai| last15 = Tolosa| first15 = Jorge E.| title = Non-cigarette tobacco use among women and adverse pregnancy outcomes| journal = Acta Obstetricia et Gynecologica Scandinavica|date=31 December 2010|quote=The use of any products containing nicotine likely will have adverse effects of fetal neurological development. }}</ref> Nicotine use during pregnancy increases the child's risk of [[respiratory problem]]s, [[Neurobehavioral disorder|neurobehavioral defects]], obesity, [[type 2 diabetes]], [[hypertension]], and infertility.<ref name=Schraufnagel2014>{{cite journal |vauthors=Schraufnagel DE, Blasi F, Drummond MB, Lam DC, Latif E, Rosen MJ, Sansores R, Van Zyl-Smit R |title=Electronic cigarettes. A position statement of the forum of international respiratory societies |journal=American Journal of Respiratory and Critical Care Medicine |volume=190 |issue=6 |pages=611–8 |date=September 2014 |pmid=25006874 |doi=10.1164/rccm.201407-1198PP |url=https://www.thoracic.org/newsroom/press-releases/journal/articles/FIRS-E-cigarette-position-paper.pdf}}</ref>


== Nature and function ==
The impact on the overall population is unclear.<ref name=RIVM2016/> There is disagreement to the extent to which heat-not-burn tobacco products generate air emissions .{{sfn|McNeill|2018|p=210}} There is also disagreement regarding the composition of the air emissions.{{sfn|McNeill|2018|p=210}} There is a lack of evidence on the possible effects of second-hand exposure.<ref name=WHO2018/> There is anticipated to be a reduced risk to bystanders where smokers were using heat-not-burn tobacco products instead of smoking.<ref name=COT2017/> The limited evidence on air emissions from the use of heat-not-burn tobacco products indicates that toxic exposure from these products is greater than that of e-cigarettes.{{sfn|McNeill|2018|p=23}}
[[File:Verkohlte Pizza 2013-04-01-2663.jpg|thumb|This pizza was baked for four hours. Like the tobacco in these products, it has [[charring|charred]], and it has released pyrolysis products and particulate matter, but most of the carbon has not oxidized and it has not been reduced to [[ash]] (see [[carbonization]]).]]


Nicotine is released from tobacco heated above 140°C.<ref>{{cite journal | last1=Forster | first1=Mark | last2=Liu | first2=Chuan | last3=Duke | first3=Martin | title=An experimental method to study emissions from heated tobacco between 100-200°C | journal=Chemistry Central Journal | date=16 April 2015 | volume=9 | pages=20 | pmid=25941536 | pmc=4418098 | doi=10.1186/s13065-015-0096-1 }}</ref> Heating tobacco causes [[pyrolysis]]; organic material breaks down, releasing most of the substances found in regular cigarette smoke.<ref name=constituents_pyrolysis_quote/><ref name="char"/> At higher temperatures, the [[carbon]] increasingly combines with atmospheric [[oxygen]], releasing [[carbon monoxide]] and [[carbon dioxide]].<ref name=constituents_pyrolysis_quote/> It is possible to heat to a temperature hot enough to cause pyrolysis, but not hot enough to oxidize and release the carbon.<ref name=constituents_pyrolysis_quote>{{cite journal |doi=10.1136/tobaccocontrol-2018-054321 |pmid=30158205 |title=IQOS: Examination of Philip Morris International's claim of reduced exposure |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=tobaccocontrol–2018–054321 |year=2018 |last1=St.Helen |first1=Gideon |last2=Jacob Iii |first2=Peyton |last3=Nardone |first3=Natalie |last4=Benowitz |first4=Neal L |quote=PMI’s MRTP application fails to address the important question of whether the aerosol generation process for IQOS produces toxic substances not found in the smoke of combustible cigarettes, which could have been answered through non-targeted chemical analysis. Combustible tobacco cigarettes reach about 900°C during a puff and smoulder at about 400°C between puffs.[23] The burning process, substances emitted and their levels vary at different temperatures.[38] Distillation, the process during which nicotine and aromas are transferred from tobacco to smoke, occurs below 300°C; pyrolysis occurs at about 300°C–700°C, entails the decomposition of biopolymers, proteins, and other organic materials and generates the majority of substances emitted in smoke; and combustion occurs above 750°C and results in the generation of carbon dioxide, CO and water.[38] HeatSticks are heated to a maximum of 350°C,[19] a temperature sufficient to enable pyrolytic decomposition of some organic materials. Formation of toxic volatile organic compounds, including formaldehyde, acetaldehyde and acrolein, via dehydration and oxidation of the humectants, propylene glycol and glycerin, have been reported in e-cigarette aerosols at similar temperatures as IQOS.[39–42] In addition, flavouring chemicals in e-cigarettes undergo thermal degradation and contribute significantly to levels of toxic aldehydes emitted in e-cigarette aerosol.[43] Since the constituents of HeatSticks may be different from that of combustible cigarettes, including flavourants and additives, it is plausible that the IQOS aerosol may contain substances not present in tobacco smoke.}}<!--Please note that this article is licensed under CC-BY 4.0, and the text is thus usable in Wikipedia; quote added as content was challenged--></ref> This [[Charcoal#History|ancient]] process is called [[charring]],<ref name="char">{{cite journal |pmid=29535257 |url=https://tobaccocontrol.bmj.com/content/early/2018/02/20/tobaccocontrol-2017-054104 |laysummary=https://www.bmj.com/company/newsroom/heat-not-burn-smokeless-tobacco-product-may-not-be-as-harm-free-as-claimed/ |laysource=BMJ |year=2018 |last1=Davis |first1=Barbara |title=IQOS: Evidence of pyrolysis and release of a toxicant from plastic |journal=Tobacco Control |pages=tobaccocontrol-2017-054104 |last2=Williams |first2=Monique|last3=Talbot |first3=Prue |doi=10.1136/tobaccocontrol-2017-054104 |doi-broken-date=2018-10-31 |quote=Charring due to pyrolysis (a form of organic matter thermochemical decomposition) was observed in the tobacco plug after use. When the manufacturer’s cleaning instructions were followed, both charring of the tobacco plug and melting of the polymer-film filter increased. Headspace analysis of the polymer-film filter revealed the release of formaldehyde cyanohydrin at 90°C, which is well below the maximum temperature reached during normal usage.}}</ref> and the carbon-rich residue is called [[char]].<ref name="char_character">{{cite journal |last1=Sharma |first1=Ramesh K. |last2=Wooten |first2=Jan B. |last3=Baliga |first3=Vicki L. |last4=Martoglio-Smith |first4=Pamela A. |last5=Hajaligol |first5=Mohammad R. |title=Characterization of char from the pyrolysis of tobacco |journal=Journal of Agricultural and Food Chemistry |date=13 February 2002 |volume=50 |issue=4 |pages=771–783 |pmid=11829644 |issn=0021-8561}}</ref>
In 2017, [[Ministry of Health (New Zealand)|Ministry of Health in New Zealand]] stated "There is limited information on product use, including whether smokers are likely to switch completely from tobacco smoking or use both types of product, as well as initiation by non-smokers (including young people)."{{sfn|MHNZ|2017|p=5}} In 2017, the Committee on Toxicity stated "The Committees were concerned over the potential for non-smokers including children and young people, who would not otherwise start to smoke cigarettes, to take up using these products as they are not without risk."<ref name=COT-2017/> Compared to not using heat-not-burn tobacco products, there is an increase in risk for non-smokers who begin using them.<ref name=COT-2017/> A growing body of evidence shows that never-users of tobacco products, especially children and adolescents, could be susceptible to new products and that this could result in later use of traditional cigarettes.<ref name=JenssenWalley2017/> In 2017, the Committee on Toxicity "Committees were particularly concerned for young people, who do not smoke, starting to use these products, due to the potential for longer exposure over the remainder of their lives compared to adults and to possible differences in sensitivity."<ref name=COT-2017>{{cite web|url=https://cot.food.gov.uk/sites/default/files/heat_not_burn_tobacco_statement.pdf|title=Statement on the toxicological evaluation of novel heat-not-burn tobacco product|pages=1–10|publisher=Committee on Toxicity|date=11 December 2017}}</ref>


HnB products vary, but can heat to these charring temperatures<!--temperatures hot enough to release smoke, but not most of the carbon-->.<ref name=constituents_pyrolysis_quote/><ref name="char"/><ref name=WHO2018/> The composition of the smoke is changed by lower temperatures: levels of some substances fall, while levels of others rise.<ref name=constituents>{{cite journal |doi=10.1136/tobaccocontrol-2018-054321 |pmid=30158205 |title=IQOS: Examination of Philip Morris International's claim of reduced exposure |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s30–s36 |year=2018 |last1=St.Helen |first1=Gideon |last2=Jacob Iii |first2=Peyton |last3=Nardone |first3=Natalie |last4=Benowitz |first4=Neal L. }}</ref> While the nicotine is the main addictive component in tobacco, some pyrolysis products of tobacco are thought to reinforce addiction (such as [[acetaldehyde]], [[norharman]], and [[Harmane|harman]]),<ref name=Bruijnzeel2012>{{cite journal |doi=10.1016/j.neubiorev.2012.02.015 |pmid=22405889 |pmc=3340450 |title=Tobacco addiction and the dysregulation of brain stress systems |journal=Neuroscience & Biobehavioral Reviews |volume=36 |issue=5 |pages=1418–1441 |year=2012 |last1=Bruijnzeel |first1=Adrie W. }}</ref><ref>{{cite journal |doi=10.1093/ntr/nts192 |pmid=22990226 |title=Abuse Potential of Non-Nicotine Tobacco Smoke Components: Acetaldehyde, Nornicotine, Cotinine, and Anabasine |journal=Nicotine & Tobacco Research |volume=15 |issue=3 |pages=622–632 |year=2013 |last1=Hoffman |first1=A. C. |last2=Evans |first2=S. E. }}</ref> some of which have been found in lower levels in the smoke of HnB products.<ref>{{cite journal |doi=10.1111/add.14365 |pmid=29920842 |title=Carbonyl emissions from a novel heated tobacco product (IQOS): Comparison with an e-cigarette and a tobacco cigarette |journal=Addiction |volume=113 |issue=11 |pages=2099–2106 |year=2018 |last1=Farsalinos |first1=Konstantinos E. |last2=Yannovits |first2=Nikoletta |last3=Sarri |first3=Theoni |last4=Voudris |first4=Vassilis |last5=Poulas |first5=Konstantinos |last6=Leischow |first6=Scott J. }}</ref>
=== Addiction and quitting ===


These products are marketed as "heat-not-burn"<ref name="marketing">{{cite journal |last1=Staal |first1=Yvonne CM |last2=van de Nobelen |first2=Suzanne |last3=Havermans |first3=Anne |last4=Talhout |first4=Reinskje |title=New Tobacco and Tobacco-Related Products: Early Detection of Product Development, Marketing Strategies, and Consumer Interest |journal=JMIR Public Health and Surveillance |date=28 May 2018 |volume=4 |issue=2 |pages=60–6 |doi=10.2196/publichealth.7359 |pmid=5996176 |pmc=5996176 |issn=2369-2960}}</ref> and "smoke-free".<ref name=prohibited>{{Cite news| issn = 1170-0777| title = Tobacco company charged over importing prohibited product| work = NZ Herald| accessdate = 2018-06-06| date = 2017-05-18| url = https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11858402}}</ref> However, independent researchers who tested a common "heat-not-burn" device explicitly disagreed with the claim that they are smokeless,<ref name=better_query/><ref name=npr_FDA>{{Cite web| title = FDA Panel Gives Qualified Support To Claims For 'Safer' Smoking Device| work = NPR.org| accessdate = 2018-06-04| url = https://www.npr.org/sections/health-shots/2018/01/25/580213742/fda-panel-gives-qualified-support-to-claims-for-safer-smoking-device}}</ref> arguing that the emitted aerosol is smoke, as it contains pyrolysis products.<ref>{{cite journal |doi=10.1001/jamainternmed.2017.5861 |pmid=29114801 |title=Perplexing Conclusions Concerning Heat-Not-Burn Tobacco Cigarettes—Reply |journal=JAMA Internal Medicine |volume=177 |issue=11 |pages=1699–1700 |year=2017 |last1=Auer |first1=Reto |last2=Cornuz |first2=Jacques |last3=Berthet |first3=Aurélie }}</ref> Independent researchers studying the [[aerosols]] produced by heat-not-burn products commonly call those aerosols "smoke".<ref>{{cite journal |last1=Mallock |first1=Nadja |last2=Böss |first2=Lisa |last3=Burk |first3=Robert |last4=Danziger |first4=Martin |last5=Welsch |first5=Tanja |last6=Hahn |first6=Harald |last7=Trieu |first7=Hai-Linh |last8=Hahn |first8=Jürgen |last9=Pieper |first9=Elke |last10=Henkler-Stephani |first10=Frank |last11=Hutzler |first11=Christoph |last12=Luch |first12=Andreas |title=Levels of selected analytes in the emissions of "heat not burn" tobacco products that are relevant to assess human health risks |journal=Archives of Toxicology |date=2018 |volume=92 |issue=6 |pages=2145–2149 |doi=10.1007/s00204-018-2215-y |pmid=29730817 |pmc=6002459 |issn=0340-5761}}, and sources therein</ref> Independent research has also disputed the claim that the products are "heat-not-burn" devices.<ref name="char"/><ref name=strategy>{{cite journal |doi=10.1136/tobaccocontrol-2018-054340 |pmid=30209207 |pmc=6202178 |title=Heated tobacco products: Another tobacco industry global strategy to slow progress in tobacco control |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s111–s117 |year=2018 |last1=Bialous |first1=Stella A. |last2=Glantz |first2=Stanton A. }}</ref>
They contain nicotine, which is the reason these products are [[addiction|addictive]].<ref name=WHO2018/> The nicotine content in the emissions of heat-not-burn tobacco products is in the same range as the nicotine emissions of traditional cigarettes, which suggests a comparable addictiveness and dependence potential.<ref name=PieperMallock2018>{{cite journal|last1=Pieper|first1=Elke|last2=Mallock|first2=Nadja|last3=Henkler-Stephani|first3=Frank|last4=Luch|first4=Andreas|title=Tabakerhitzer als neues Produkt der Tabakindustrie: Gesundheitliche Risiken|journal=Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz|trans-title="Heat not burn" tobacco devices as new tobacco industry products: health risks|language=German|year=2018|issn=1436-9990|doi=10.1007/s00103-018-2823-y|pmid=30284624}}{{CC-notice|cc=by4|url=https://link.springer.com/article/10.1007%2Fs00103-018-2823-y|author(s)=Elke Pieper, Nadja Mallock, Frank Henkler-Stephani, and Andreas Luch}}</ref> Dual use among heat-not-burn tobacco regular users with combustible products is common.<ref name=TabuchiGallus2018/> Nearly half of Italian IQOS users (45%) and over half of the people interested in IQOS (51%) are never smokers.<ref name=LiuLugo2018/> Therefore, such a product may represent, at least in Italy, a gateway for [[nicotine addiction]] among never smokers rather than a [[harm reduction]] substitution for current smokers.<ref name=LiuLugo2018/> In Germany, heat-not-burn tobacco product use is not common and is generally more frequent among smokers who have been educated longer and who make more money.<ref name=KotzKastaun2018/> Use in Japan, where that have been sold since 2014, is much higher.<ref name=KotzKastaun2018/> Use in Italy was 1.4% among the people and 3.1% among regular tobacco users.<ref name=KotzKastaun2018/> Research demonstrated that users of heat-not-burn tobacco products is greater among women who smoke.<ref name=KotzKastaun2018/>


== History ==
That are commonly used instead of or along with combustible tobacco products.<ref name=KotzKastaun2018>{{cite journal|last1=Kotz|first1=Daniel|last2=Kastaun|first2=Sabrina|title=E-Zigaretten und Tabakerhitzer: repräsentative Daten zu Konsumverhalten und assoziierten Faktoren in der deutschen Bevölkerung (die DEBRA-Studie)|journal=Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz|trans-title=E-cigarettes and heat-not-burn products: representative data on consumer behaviour and associated factors in the German population (the DEBRA study)|language=German|volume=61|issue=11|year=2018|pages=1407–1414|issn=1436-9990|doi=10.1007/s00103-018-2827-7|pmid=30284626}}</ref> There is insufficient evidence on the efficacy of heat-not-burn tobacco products on [[smoking cessation|quitting smoking]].<ref name=LiSaad2018>{{cite journal|last1=Li|first1=Gerard|last2=Saad|first2=Sonia|last3=Oliver|first3=Brian|last4=Chen|first4=Hui|title=Heat or Burn? Impacts of Intrauterine Tobacco Smoke and E-Cigarette Vapor Exposure on the Offspring’s Health Outcome|journal=Toxics|volume=6|issue=3|year=2018|pages=43|issn=2305-6304|doi=10.3390/toxics6030043|pmc=6160993|pmid=30071638}}{{CC-notice|cc=by4|url=https://www.mdpi.com/2305-6304/6/3/43/htm|author(s)=Gerard Li, Sonia Saad, Brian G. Oliver, and Hui Chen}}</ref> A 2018 World Health Organization report states that "Conclusions cannot yet be drawn about their ability to assist with quitting smoking (cessation), their potential to attract new youth tobacco users ([[gateway drug theory|gateway effect]]), or the interaction in dual use with other conventional tobacco products and e-cigarettes."<ref name=WHO2018/>


=== Pregnancy ===

Pregnant women who wish to quit smoking but are unable, are left with few options.<ref name=LiuLugo2018/> As [[nicotine replacement therapy|nicotine replacement products]] is often ineffective for quitting smoking, pregnant women turn to alternatives such as heat-not-burn tobacco.<ref name=LiSaad2018/> There is no information available on potential impact of maternal inhalation of heat-not-burn tobacco emissions during pregnancy on fetal outcomes.<ref name=LiSaad2018/> The risk to the fetus from heat-not-burn tobacco products during pregnancy is hard to quantify.<ref name=COT2017/> Although the risk to the fetus is probably less than smoking during pregnancy, the Committee on Toxicity recommends to completely stop smoking.<ref name=COT2017/>

== Construction ==
<gallery mode=packed heights=295px>
File:Low-temperature cigarette disassembled.png|Tobacco stick; above, disassembled, below, intact.<ref name=PieperMallock2018/> A: Reconstituted tobacco film, made of dried tobacco [[suspension (chemistry)|suspension]].<ref name=PieperMallock2018/> 70% tobacco, [[humectants]] (water and [[glycerol|glycerin]]) to encourage aerosol formation, binding agents, and aroma agents.<ref name=PieperMallock2018/> B: Hollow [[acetate]] tube.<ref name=PieperMallock2018/> C: [[Polymer]] film filter cools the aerosol.<ref name=PieperMallock2018/> D: Soft [[cellulose acetate]] mouthpiece, which mimics the feel of a traditional cigarette.<ref name=PieperMallock2018/>|alt=Tobacco stick; above, disassembled, below, intact. A: Reconstituted tobacco film, made of dried tobacco suspension. 70% tobacco, humectants (water and glycerin) to encourage aerosol formation, binding agents, and aroma agents. B: Hollow acetate tube. C: Polymer film filter cools the aerosol. D: Soft cellulose acetate mouthpiece, which mimics the feel of a traditional cigarette.
</gallery>
Nicotine is released from tobacco heated above 150&nbsp;°C.<ref name=ForsterLiu2015>{{cite journal|last1=Forster|first1=Mark|last2=Liu|first2=Chuan|last3=Duke|first3=Martin G|last4=McAdam|first4=Kevin G|last5=Proctor|first5=Christopher J|title=An experimental method to study emissions from heated tobacco between 100-200°C|journal=Chemistry Central Journal|volume=9|issue=1|year=2015|issn=1752-153X|doi=10.1186/s13065-015-0096-1|pmc=4418098|pmid=25941536}}</ref> Combustible tobacco cigarettes reach about 900&nbsp;°C during a puff and smoulder at about 400&nbsp;°C between puffs.<ref name=St.HelenJacobIII2018/> The burning process, substances emitted and their levels vary at different temperatures.<ref name=St.HelenJacobIII2018/> Distillation, the process during which nicotine and aromas are transferred from tobacco to smoke, occurs below 300&nbsp;°C; [[pyrolysis]] occurs at about 300&nbsp;°C–700&nbsp;°C, entails the decomposition of biopolymers, proteins, and other organic materials and generates the majority of substances emitted in smoke; and combustion occurs above 750&nbsp;°C and results in the generation of [[carbon dioxide]], [[carbon monoxide]], and water.<ref name=St.HelenJacobIII2018/> HeatSticks are heated to a maximum of 350&nbsp;°C, a temperature sufficient to enable pyrolytic decomposition of some organic materials.<ref name=St.HelenJacobIII2018/> Formation of toxic volatile organic compounds, including formaldehyde, acetaldehyde and acrolein, via dehydration and oxidation of the humectants, propylene glycol and glycerin, have been reported in e-cigarette aerosols at similar temperatures as IQOS.<ref name=St.HelenJacobIII2018/> In addition, flavoring chemicals in e-cigarettes undergo thermal degradation and contribute significantly to levels of toxic aldehydes emitted in e-cigarette aerosol.<ref name=St.HelenJacobIII2018/> Since the constituents of HeatSticks may be different from that of combustible cigarettes, including flavorants and additives, it is plausible that the IQOS aerosol may contain substances not present in tobacco smoke.<ref name=St.HelenJacobIII2018>{{cite journal|last1=St.Helen|first1=Gideon|last2=Jacob III|first2=Peyton|last3=Nardone|first3=Natalie|last4=Benowitz|first4=Neal L|title=IQOS: examination of Philip Morris International’s claim of reduced exposure|journal=Tobacco Control|volume=27|issue=Suppl 1|year=2018|pages=s30–s36|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054321|pmid=30158205}}{{CC-notice|cc=by4|url=https://tobaccocontrol.bmj.com/content/27/Suppl_1/s30.long|author(s)=Gideon St.Helen, Peyton Jacob III, Natalie Nardone, and Neal L Benowitz}}</ref> The IQOS HeatSticks do not generate a flame, they are [[charring|charred]] following use.<ref name=Davis2017>{{cite journal|last1=Davis|first1=Barbara|last2=Williams|first2=Monique|last3=Talbot|first3=Prue|title=iQOS: evidence of pyrolysis and release of a toxicant from plastic|journal=Tobacco Control|date=20 February 2018|pages=tobaccocontrol–2017–054104|doi=10.1136/tobaccocontrol-2017-054104 |doi-broken-date=2018-10-25|issn=0964-4563|url=https://tobaccocontrol.bmj.com/content/early/2018/02/20/tobaccocontrol-2017-054104|pmid=29535257}}</ref> Heat-not-burn tobacco products may or may not generate [[tobacco smoke|smoke]].<ref name=Katz2017>{{cite journal|last1=Katz|first1=Mitchell H.|title=No Smoke—Just Cancer-Causing Chemicals|journal=JAMA Internal Medicine|volume=177|issue=7|date=July 2017|pages=1052|issn=2168-6106|doi=10.1001/jamainternmed.2017.1425|pmid=28531245}}</ref>

The heat-not-burn tobacco product consists of 3 components with different functions.<ref name=PieperMallock2018/> These include the tobacco stick with processed tobacco, a pen-like heater (holder), in which the tobacco stick is inserted, which is then heated by means of an electrically controlled heating element, and a charger (the charger), which recharges the heater after use.<ref name=PieperMallock2018/> The heat-not-burn tobacco products automatically stops the heating process after 6 minutes or 14 moves, so that pyrolysis products and pollutant release are limited in time as well as by a maximum number of puffs per stick.<ref name=PieperMallock2018/> The tobacco stick contains a compressed tobacco film as well as several filter elements.<ref name=PieperMallock2018/> The tobacco film consists of a dried tobacco suspension that has been rolled up into a paper-thin brown tobacco foil.<ref name=PieperMallock2018/> This consists of about 70% tobacco as well as humectants, binders and flavorings.<ref name=PieperMallock2018/> Water and glycerin are used as humectants to prevent drying out and to promote aerosol formation upon heating.<ref name=PieperMallock2018/> The filter elements consist of 2 independent systems: A polymer film filter that cools the aerosol, followed by a soft cellulose acetate mouthpiece filter that mimics the sensory aspects of a traditional cigarette.<ref name=PieperMallock2018/>

Heat-not-burn tobacco products are a [[battery (electricity)|battery]]-powered systems that produce nicotine-containing emissions by heating tobacco.<ref name=PieperMallock2018/> For this purpose, tobacco sticks are placed in a corresponding heater and heated to about 250–350&nbsp;°C (around 500&nbsp;°F.<ref name=Caputi2016/>).<ref name=PieperMallock2018/> This results in nicotine-containing emissions, which are inhaled via a mouthpiece with a filter segment.<ref name=PieperMallock2018/> Heat-not-burn tobacco products heat tobacco leaves at a lower temperature than traditional cigarettes.<ref name=LiSaad2018/> Heat-not-burn tobacco products usually heat up tobacco, rather than use liquids.{{sfn|McNeill|2018|p=201}} Another type of heat-not-burn tobacco product is the loose-leaf tobacco [[vaporizer (inhalation device)|vaporizer]] that entails putting loose-leaf tobacco into a chamber, which is electrically heated using an element.<ref name=LopezHiler2016/> Some use product-specific customized cigarettes.<ref name=WHO2018/> They are not e-cigarettes.<ref name=WHO2018/> They can overlap with e-cigarettes such as combining an e-cigarette and a heat-not-burn tobacco product, for using tobacco or [[construction of electronic cigarettes#E-cigarette liquid|e-liquid]].{{sfn|MHNZ|2017|p=4}}

== History ==
{{multiimage
{{multiimage
|direction=vertical
|direction=vertical
|image1=Eclipse cigarette.jpg
|image1=Eclipse cigarette.jpg
|caption1=Steam Hot One, a Japanese variant of the Eclipse made by [[Japan Tobacco]].
|caption1=Steam Hot One, a Japanese variant of the Eclipse made by Japan Tobacco.
|alt=The first image is displaying a Steam Hot One, a Japanese variant of the Eclipse made by Japan Tobacco. The second image is displaying a Philip Morris' Heatbar pictured without a specifically designed cigarette.
|alt=The first image is displaying a Steam Hot One, a Japanese variant of the Eclipse made by Japan Tobacco. The second image is displaying a Philip Morris' Heatbar pictured without a specifically designed cigarette.
|image2=Heatbar.jpg
|image2=Heatbar.jpg
|caption2=[[Philip Morris International|Philip Morris]]' Heatbar pictured without a specifically designed cigarette.
|caption2=Philip Morris' Heatbar pictured without a specifically designed cigarette.
|}}
|}}
As early as the 1960s, the tobacco companies developed alternative tobacco products with the goal of supplementing the cigarette market with products.<ref name=BialousGlantz2018/> The first commercial heat-not-burn product was the [[R. J. Reynolds Tobacco Company|R. J. Reynolds]] [[Premier (cigarette)|Premier]],<ref>{{cite news|url=https://www.nytimes.com/1988/11/19/business/smokeless-cigarette-s-hapless-start.html|title='Smokeless' Cigarette's Hapless Start|last=Mcgill|first=Douglas C|issn=0362-4331|work=[[The New York Times]]|date=19 November 1988}}</ref> a smokeless cigarette launched in 1988 and described as difficult to use.<ref>{{cite book|url=https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA51|title=Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time|last=Haig|first=Matt|year=2003|publisher=Kogan Page Publishers|isbn=978-0-7494-4433-4}}</ref> Many smokers disliked the taste.<ref>{{cite web|url=https://www.pbs.org/wgbh/nova/body/safer-cigarettes-history.html|title="Safer" Cigarettes: A History|last=Parker-Pope|first=Tara|publisher=[[PBS]]|date=10 February 2001}}</ref> It was shaped like a traditional cigarette, and when heated the smoldered [[charcoal]] moved past processed [[tobacco]] containing more than 50 percent [[glycerol|glycerin]] to create an [[aerosol]] of [[nicotine]].<ref>{{cite news|url=https://www.nytimes.com/1994/11/27/us/little-smoke-little-tar-but-full-dose-of-nicotine.html|title=Little Smoke, Little Tar, but Full Dose of Nicotine|last=Hilts|first=Philip J.|issn=0362-4331|work=The New York Times|date=27 November 1994}}</ref> It did require some combustion.<ref name=O'Connell2016/> In 1989,<ref name=AndersonLing2008/> after spending $325 million,<ref name=Haig2005>{{cite book|last=Haig|first=Matt|title=Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time|url=https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA51|year=2005|publisher=Kogan Page Publishers|isbn=978-0-7494-4433-4|pages=51–}}</ref> R. J. Reynolds pulled it from the market months later after organizations recommended to the US [[Food and Drug Administration]] (FDA) to restrict it or classify it as a drug.<ref name=Fisher2014>{{cite news|url=https://www.forbes.com/sites/danielfisher/2014/05/29/is-this-the-cigarette-of-the-future-and-will-the-fda-let-you-buy-it/#1c0f86987478|title=Is This The Cigarette Of The Future, And Will The FDA Let You Buy It?|last=Fisher|first=Daniel|work=Forbes|date=29 May 2014}}</ref>
The first commercial heat-not-burn product was the [[R. J. Reynolds Tobacco Company|R.J. Reynolds]] [[Premier (cigarette)|Premier]],<ref>{{cite news|url=https://www.nytimes.com/1988/11/19/business/smokeless-cigarette-s-hapless-start.html|title='Smokeless' Cigarette's Hapless Start|last=Mcgill|first=Douglas C|issn=0362-4331|work=[[The New York Times]]|date=19 November 1988}}</ref> a smokeless cigarette launched in 1988 and described as difficult to use.<ref>{{cite book|url=https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA51|title=Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time|last=Haig|first=Matt|year=2003|publisher=Kogan Page Publishers|isbn=978-0-7494-4433-4}}</ref> Many smokers disliked the taste.<ref>{{cite web|url=https://www.pbs.org/wgbh/nova/body/safer-cigarettes-history.html|title="Safer" Cigarettes: A History|last=Parker-Pope|first=Tara|publisher=[[PBS]]|date=10 February 2001}}</ref> It was shaped like a traditional cigarette, and when heated the smoldered [[charcoal]] moved past processed [[tobacco]] containing more than 50 percent [[glycerol|glycerin]] to create a smoke including [[aerosol]]ized [[nicotine]].<ref>{{cite news|url=https://www.nytimes.com/1994/11/27/us/little-smoke-little-tar-but-full-dose-of-nicotine.html|title=Little Smoke, Little Tar, but Full Dose of Nicotine|last=Hilts|first=Philip J.|issn=0362-4331|work=The New York Times|date=27 November 1994}}</ref> It did require some combustion.<ref name=O'Connell2016/> In 1989,<ref name=AndersonLing2008/> after spending $325 million,<ref name=Haig2005>{{cite book|first=Matt | last=Haig|title=Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time|url=https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA51|year=2005|publisher=Kogan Page Publishers|isbn=978-0-7494-4433-4|pages=51–}}</ref> R.J. Reynolds pulled it from the market months later after organisations recommended to the US [[Food and Drug Administration]] (FDA) to restrict it or classify it as a drug.<ref name=Fisher2014>{{cite news|url=https://www.forbes.com/sites/danielfisher/2014/05/29/is-this-the-cigarette-of-the-future-and-will-the-fda-let-you-buy-it/#1c0f86987478|title=Is This The Cigarette Of The Future, And Will The FDA Let You Buy It?|last=Fisher|first=Daniel|work=Forbes|date=29 May 2014}}</ref>


The Premier product concept went on to be further developed and re-launched as [[Eclipse (cigarette)|Eclipse]]<ref name=AndersonLing2008>{{cite journal|last1=Anderson|first1=S J|last2=Ling|first2=P M|title="And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public|journal=Tobacco Control|volume=17|issue=4|year=2008|pages=222–229|issn=0964-4563|doi=10.1136/tc.2007.024273|pmc=2845302|pmid=18332064}}</ref> in the mid-1990s,<ref>{{cite web|url=http://www.tobaccojournal.com/New_heat-not-burn_brand_from_RAI.52768.0.html|title=New heat-not-burn brand from RAI|publisher=Tobacco Journal International|date=5 January 2015}}</ref> and was available in limited distribution as of 2015.<ref name=Craver2015/> [[Reynolds American]] stated that the Revo was a "repositioning" of its Eclipse.<ref name=Harlay2016/> R. J. Reynolds' Revo was withdrawn in 2015.<ref name=Craver2015>{{cite news|url=http://www.journalnow.com/business/business_news/local/reynolds-ends-revo-test-market-in-wisconsin/article_e23495d0-353e-11e5-98d3-cbaf921dc91c.html|title=Reynolds ends Revo test market in Wisconsin|last=Craver|first=Richard|work=[[Winston-Salem Journal]]|date=28 July 2015}}</ref>
The Premier product concept went on to be further developed and re-launched as [[Eclipse (cigarette)|Eclipse]]<ref name=AndersonLing2008>{{cite journal|last1=Anderson|first1=S J|last2=Ling|first2=P M|title="And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public|journal=Tobacco Control|volume=17|issue=4|year=2008|pages=222–229|issn=0964-4563|doi=10.1136/tc.2007.024273|pmid=18332064|pmc=2845302}}</ref> in the mid-1990s,<ref>{{cite web|url=http://www.tobaccojournal.com/New_heat-not-burn_brand_from_RAI.52768.0.html|title=New heat-not-burn brand from RAI|publisher=Tobacco Journal International|date=5 January 2015}}</ref> and was available in limited distribution as of 2015.<ref name=Craver2015/> [[Reynolds American]] stated that the Revo was a "repositioning" of its Eclipse.<ref name=Harlay2016/> R.J. Reynolds' Revo was withdrawn in 2015.<ref name=Craver2015>{{cite news|url=http://www.journalnow.com/business/business_news/local/reynolds-ends-revo-test-market-in-wisconsin/article_e23495d0-353e-11e5-98d3-cbaf921dc91c.html|title=Reynolds ends Revo test market in Wisconsin|last=Craver|first=Richard|work=[[Winston-Salem Journal]]|date=28 July 2015}}</ref>


[[Philip Morris International]] launched a cigarette in 1998 that was placed into an electronic heating device as Accord.<ref name=Rossel2016>{{cite news|url=http://www.tobaccoreporter.com/2016/06/all-eyes-on-iqos/|title=All eyes on iQOS|last=Rossel|first=Stefanie|publisher=Tobacco Reporter|date=1 June 2016}}</ref> Also in 1998 the company launched Accord in Osaka, Japan, calling it Oasis.<ref name=EliasDutra2018/> The [[battery (electricity)|battery]]-powered product was the size of a [[pager]].<ref>{{cite news|url=http://adage.com/article/news/philip-morris-smokeless-accord-tobacco-marketer-cautious-brand-consumer-research/70262/|title=Philip Morris tries smokeless Accord: tobacco marketer, cautious about brand, doing 'consumer research'|last=Pollack|first=Juddan|work=[[Ad Age]]|date=27 October 1997}}</ref> The product was marketed as "low-smoke".<ref name=EliasDutra2018/> Advertisements stating reduced risk were drafted for Accord in the US, but were never released.<ref name=EliasDutra2018/> An attempt was made in 2007 by Kenneth Podraza, who was the Vice President of Research and Development at Philip Morris in the US, to get the [[Surgeon General of the United States]] to endorse it.<ref name=EliasDutra2018/> It has not been shown that the Surgeon General replied to Podraza's letter.<ref name=EliasDutra2018/> Few people started using the Accord, and most users also continued to use traditional cigarettes.<ref name=EliasDutra2018/> The Accord ceased production in 2006, eight years after it came on the market.<ref name=EliasDutra2018/>
[[Philip Morris International]] (PMI) launched a cigarette in 1998 that was placed into an electronic heating device as Accord.<ref name=Rossel2016>{{cite news|last=Rossel|first=Stefanie|url=http://www.tobaccoreporter.com/2016/06/all-eyes-on-iqos/|title=All eyes on iQOS|publisher=Tobacco Reporter|date=1 June 2016}}</ref> The [[battery (electricity)|battery]]-powered product was the size of a [[pager]].<ref>{{cite news|url=http://adage.com/article/news/philip-morris-smokeless-accord-tobacco-marketer-cautious-brand-consumer-research/70262/|title=Philip Morris tries smokeless Accord: tobacco marketer, cautious about brand, doing 'consumer research'|last=Pollack|first=Juddan|work=[[Ad Age]]|date=27 October 1997}}</ref> The product was marketed as "low-smoke". Ads claiming reduced risk were drafted, but never released; an attempt was made to get the [[Surgeon General of the United States]] to endorse it without requiring long-term studies on its health effects. Few people started using the Accord, and almost all users also continued to use regular cigarettes. The Accord was discontinued in 2006, eight years after it came on the market.<ref name="redux">{{cite journal |doi=10.1136/tobaccocontrol-2018-054327 |pmid=30305324 |title=Revolution or redux? Assessing IQOS through a precursor product |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s102–s110 |year=2018 |last1=Elias |first1=Jesse |last2=Dutra |first2=Lauren M. |last3=St. Helen |first3=Gideon |last4=Ling |first4=Pamela M. }}</ref>


In 2007 Philip Morris International launched Heatbar;<ref>{{cite news|url=http://www.tobaccojournal.com/Anti-smoking_body_attacks_smokeless_cigarette_device.48750.0.html|title=Anti-smoking body attacks smokeless cigarette device|publisher=Tobacco Journal International|date=11 December 2007}}</ref> which was very similar to the Accord.<ref name=EliasDutra2018/> The Heatbar was around the size of a [[mobile phone]] and was said to heat specifically designed cigarettes rather than [[combustion|burning]] them.<ref name=Houston2007>{{cite news|url=http://www.theage.com.au/news/national/tobacco-giants-secret-new-weapon/2007/06/26/1182623909034.html|title=Revealed: tobacco giant's secret new weapon in the age of smoking bans|last=Houston|first=Cameron|work=[[The Age]]|date=27 June 2007}}</ref> The only benefit was to lower [[passive smoking|second-hand smoke]], which lead to Heatbar being discontinued.<ref>{{cite news|url=http://www.fool.com/investing/general/2014/02/01/why-philip-morris-internationals-new-heated-produc.aspx|title=Why Philip Morris International's New Heated Products Will Do Better Than Its Last Attempt|last=Cooper|first=Ted|publisher=[[The Motley Fool]]|date=1 February 2014}}</ref> Heatbar did not obtain any significant user reception.<ref>{{cite news|url=http://www.businessinsider.fr/us/philip-morris-is-releasing-a-ton-of-cool-new-cigarettes-2012-6/|title=Philip Morris Is Releasing A Bunch Of Crazy New Cigarettes|last=Lubin|first=Gus|work=[[Business Insider]]|date=25 June 2012}}</ref> Accord and Heatbar are predecessors of Philip Morris International's heat-not-burn tobacco products.<ref name=euromonitor>{{cite news|url=http://blog.euromonitor.com/2014/01/can-philip-morris-must-learn-from-the-mistakes-of-heat-not-burn-tobaccos-past.html|title=Has Philip Morris Learned from Heat-not-Burn Tobacco's Past?|last=MacGuill|first=Shane|publisher=Euromonitor International|date=23 January 2014}}</ref> Heat-not-burn tobacco products were not a commercial success, and most of them were quickly taken off the market following their debut.<ref name=Caputi2016/>
In 2007 PMI launched the Heatbar,<ref>{{cite news|url=http://www.tobaccojournal.com/Anti-smoking_body_attacks_smokeless_cigarette_device.48750.0.html|title=Anti-smoking body attacks smokeless cigarette device|publisher=Tobacco Journal International|date=11 December 2007}}</ref> which was nearly identical to the Accord.<ref name="redux"/> The Heatbar was around the size of a [[mobile phone]] and was said to heat specifically designed cigarettes rather than burning them.<ref name=Houston2007>{{cite news|url=http://www.theage.com.au/news/national/tobacco-giants-secret-new-weapon/2007/06/26/1182623909034.html|title=Revealed: tobacco giant's secret new weapon in the age of smoking bans|last=Houston|first=Cameron|work=[[The Age]]|date=27 June 2007}}</ref> The only benefit was to lower [[passive smoking|second-hand smoke]], which lead to Heatbar being discontinued.<ref>{{cite news|url=http://www.fool.com/investing/general/2014/02/01/why-philip-morris-internationals-new-heated-produc.aspx|title=Why Philip Morris International's New Heated Products Will Do Better Than Its Last Attempt|last=Cooper|first=Ted|publisher=[[The Motley Fool]]|date=1 February 2014}}</ref> Heatbar did not obtain any significant user reception.<ref>{{cite news|url=http://www.businessinsider.fr/us/philip-morris-is-releasing-a-ton-of-cool-new-cigarettes-2012-6/|title=Philip Morris Is Releasing A Bunch Of Crazy New Cigarettes|last=Lubin|first=Gus|work=[[Business Insider]]|date=25 June 2012}}</ref> Accord and Heatbar are predecessors of PMI's current heat-not-burn tobacco products.<ref name=euromonitor>{{cite news|url=http://blog.euromonitor.com/2014/01/can-philip-morris-must-learn-from-the-mistakes-of-heat-not-burn-tobaccos-past.html|title=Has Philip Morris Learned from Heat-not-Burn Tobacco's Past?|last=MacGuill|first=Shane|publisher=Euromonitor International|date=23 January 2014}}</ref>


In recent years leading up to 2018, increased [[tobacco control|tobacco control measures]] have directed the [[tobacco industry]] to develop alternative tobacco products, such as heat-not-burn tobacco products.<ref name=PieperMallock2018/> There has been a global decline in tobacco consumption that, if continued, will negatively impact the tobacco industry's profits.<ref name=BialousGlantz2018/> This decline led the industry to invent and market new products, such as heat-not-burn tobacco products.<ref name=BialousGlantz2018/> The introduction of these heat-not-burn tobacco products may also have been a response to the growing popularity of e-cigarettes beginning around 2007 after independent companies introduced them before the major multinational tobacco companies entered the e-cigarettes market.<ref name=BialousGlantz2018/> Furthermore, the global decline of cigarette consumption and decrease in adult smoking prevalence (from 24% in 2007 to 21% in 2015), combined with the success of tobacco control, including implementation of the [[WHO Framework Convention on Tobacco Control]], may also have lead the tobacco companies to consider alternative products to protect their profits and political interests.<ref name=BialousGlantz2018/> The ubiquitousness of e-cigarettes and growing dissatisfaction with they do not provide a throat-hit may present an opportunity for heat-not-burn tobacco products.<ref name=Caputi2016>{{cite journal|last1=Caputi|first1=TL|title=Heat-not-burn tobacco products are about to reach their boiling point.|journal=Tobacco Control|volume=26|issue=5|pages=609–610|date=24 August 2016|doi=10.1136/tobaccocontrol-2016-053264|pmid=27558827}}</ref> These products are have been introduced by [[Big Tobacco|large tobacco]] companies.<ref name=Chin2017>{{cite news|url=http://www.todayonline.com/singapore/heated-tobacco-products-just-bad-cigarettes|title=Heated tobacco products just as bad as cigarettes: Amy Khor|last=Chin|first=Neo Chai|work=[[Today (Singapore newspaper)]]|agency=[[Mediacorp]]|date=2 March 2017}}</ref> Philip Morris International anticipates a future without traditional cigarettes, but campaigners and industry analysts call into question the probability of traditional cigarettes being dissolved, by either e-cigarettes or other products like IQOS.<ref>{{cite news|url=https://www.theguardian.com/business/2016/nov/30/philip-morris-stop-selling-cigarettes-alternative-iqos|title=Philip Morris's vision of cigarette-free future met with scepticism|last=Davies|first=Rob|last2=Monaghan|first2=Angela|work=[[The Guardian]]|date=30 November 2016}}</ref>
The ubiquitousness of [[electronic cigarette]]s and growing dissatisfaction with not providing a throat-hit may present an opportunity for heat-not-burn tobacco products.<ref name=Cap2016/> These products are currently being introduced by [[Big Tobacco|large tobacco]] companies.<ref name=Chin2017>{{cite news|url=http://www.todayonline.com/singapore/heated-tobacco-products-just-bad-cigarettes|title=Heated tobacco products just as bad as cigarettes: Amy Khor|author=Neo Chai Chin|work=[[Today (Singapore newspaper)]]|agency=[[Mediacorp]]|date=2 March 2017}}</ref> PMI anticipates a future without traditional cigarettes, but campaigners and industry analysts call into question the probability of traditional cigarettes being dissolved, by either e-cigarettes or other products like iQOS.<ref>{{cite news|url=https://www.theguardian.com/business/2016/nov/30/philip-morris-stop-selling-cigarettes-alternative-iqos|title=Philip Morris's vision of cigarette-free future met with scepticism|last=Davies|first=Rob|last2=Monaghan|first2=Angela|work=The Guardian|date=30 November 2016}}</ref>


== Products ==
== Products ==
<gallery mode=packed heights=295px>
<gallery mode=packed heights=250px>
File:Electrically-heated cigarette system.png|Electrically-heated tobacco system. a) Charger (left) and holder (right), b) Tobacco stick (left) and holder with tobacco stick inserted (right), c) Disassembled holder, with heating element visible (left) and the holder's lid (right).<ref name=PieperMallock2018/>|alt=Electrically-heated tobacco system. a) Charger (left) and holder (right), b) tobacco stick (left) and holder with tobacco stick inserted (right), c) Disassembled holder, with heating element visible (left) and the holder's lid (right).
File:Electrically-heated cigarette system.png|Electrically-heated cigarette system. a) Charger (left) and cigarette holder (right), b) low-temperature cigarette (left) and holder with cigarette inserted (right), c) Disassembled holder, with heating element visible (left) and the holder's lid (right)
</gallery>
</gallery>
[[File:Low-temperature cigarette disassembled.png|upright=1.3|thumb|Low-temperature cigarette; above, disassembled, below, intact. A: Reconstituted tobacco film, made of dried tobacco [[Suspension (chemistry)|suspension]]. 70% tobacco, [[humectant]]s (water and [[glycerin]]) to encourage [[steam|wet steam]] formation, [[binding agent]]s, and aroma agents. B: Hollow [[acetate]] tube. C: [[Polymer]] film to cool the smoke. D: Soft [[cellulose acetate]] mouthpiece, which imitates the feel of a conventional cigarette.]]
The products use a heating-system where the tobacco is heated and [[aerosolization|aerosolized]].<ref name=WHO2018/> In addition to nicotine, they contain additives not derived from tobacco, and are frequently [[Flavor#Flavorants or flavorings|flavored]].<ref name=WHO2018>{{cite web|url=http://www.who.int/tobacco/publications/prod_regulation/heated-tobacco-products/en/|title=Heated tobacco products (HTPs) information sheet|publisher=[[World Health Organization]]|year=2018}}</ref> The evidence indicates that the concentrations of nicotine in mainstream heat-not-burn tobacco products aerosol are less than what is found in cigarette smoke.{{sfn|McNeill|2018|p=208}} Smokers regularly reported heat-not-burn tobacco product use to be less satisfying than smoking a cigarette.{{sfn|McNeill|2018|p=23}} The heat-not-burn tobacco products that were tested provided more nicotine in the aerosol than a [[construction of electronic cigarettes##First-generation|cigalike e-cigarette]] but not as much nicotine compared with a tank style e-cigarette.{{sfn|McNeill|2018|p=23}} They are designed to be similar to their combustible counterparts<ref name=Harlay2016/> and they provide some of the behavioral aspects of [[tobacco smoking|smoking]].<ref name=Bentley2017>{{cite news|url=https://www.forbes.com/sites/realspin/2017/03/15/heat-not-burn-tobacco-the-next-wave-of-a-harm-reduction-revolution/#629237cc6292|title=Heat-Not-Burn Tobacco: The Next Wave Of A Harm-Reduction Revolution|last=Bentley|first=Guy|work=[[Forbes]]|date=15 March 2017}}</ref> These products replicate the oral inhalation and exhalation, taste, rapid systemic delivery of nicotine, hand-to-mouth feel and throat hit sensations (depending on the temperature) that are similar to smoking traditional cigarettes.<ref name=LiSaad2018/> There are different types of heat-not-burn tobacco products in the marketplace.{{sfn|McNeill|2018|p=219}}

The products are designed to be similar their conventional counterparts.<ref name=Harlay2016/> A tobacco stick along with a heating element will provide the user a choice across the different heat-not-burn tobacco products available.<ref name=Harlay2016/>{{clarify|date=October 2018}} Another type of heat-not-burn tobacco product is the loose-leaf tobacco [[vaporizer (inhalation device)|vaporizer]] that entails putting loose-leaf tobacco into a chamber, which is electrically heated using an element.<ref name=LopezHiler2016/>


=== 3T ===
=== 3T ===
The 3T from Vapor Tobacco Manufacturing was launched in December 2014.<ref name=Tuinstra2014>{{cite news|url=http://www.tobaccoreporter.com/2014/12/certified-organic-e-liquids-being-launched-by-vtm/|title=Certified organic e-liquids being launched by VTM|first=Taco|last=Tuinstra|publisher=Tobacco Reporter|date=16 December 2014}}</ref> The product employs a patented, aqueous system whereby desired components are extracted into water.<ref name=O'Connell2013>{{cite web|last=O'Connell|first=Thomas|title=Method for preparing tobacco extract for electronic smoking devices|url=http://www.google.com/patents/US8479747|date=9 July 2013}}</ref> The liquid is mixed with glycerin and aerosolized producing a smoke without combustion by an electronic heating system.<ref name=O'Connell2013/> Their [[organic certification|organic]] liquids are made from organic tobacco, organic glycerin, and water.<ref name=Tuinstra2014/>
[[File:3T Prod1 A.png|thumb|right|3T Organic red, gold and menthol products.|alt=3T Organic red, gold and menthol bubble-packs containing stick-like products.]]
The 3T from Vapor Tobacco Manufacturing was launched in December 2014.<ref name=Tuinstra2014>{{cite news|url=http://www.tobaccoreporter.com/2014/12/certified-organic-e-liquids-being-launched-by-vtm/|title=Certified organic e-liquids being launched by VTM|last=Tuinstra|first=Taco|publisher=Tobacco Reporter|date=16 December 2014}}</ref> The product employs a patented, aqueous system whereby desired components are extracted into water.<ref name=O'Connell2013>{{cite web|last=O'Connell|first=Thomas|title=Method for preparing tobacco extract for electronic smoking devices|url=http://www.google.com/patents/US8479747|date=9 July 2013}}</ref> The liquid is mixed with glycerin and aerosolized by an electronic heating system.<ref name=O'Connell2013/> Their [[organic certification|organic]] liquids are made from organic tobacco, organic glycerin, and water.<ref name=Tuinstra2014/>


=== Firefly 2 ===
=== Glo ===


In 2016 [[British American Tobacco]] (BAT) launched a heat-not-burn product called glo in Japan.<ref name=TJT2017>{{cite news|url=http://www.japantimes.co.jp/news/2017/03/22/business/corporate-business/bat-finds-strong-japan-demand-glo-smokeless-tobacco-device/|title=BAT finds strong Japan demand for its Glo smokeless tobacco device|work=The Japan Times|agency=[[Reuters]]|date=22 March 2017}}</ref> glo is battery-powered.<ref name=TJT2017/> It uses a [[heating element]] with a tobacco stick.<ref name=Harlay2016/> In May 2017 they released i-glo in Canada.<ref name=Caplinger2017>{{cite news|url=https://www.fool.com/investing/2017/05/31/heres-why-the-worst-might-be-yet-to-come-for-phili.aspx|title=Here's Why the Worst Might Be Yet to Come for Philip Morris International|last=Caplinger|first=Dan|publisher=The Motley Fool|date=31 May 2017}}</ref> The glo iFuse debuted in Romania by BAT in 2015.<ref name=Harlay2016/> It uses a cartridge with a tobacco stick and a flavored nicotine liquid.<ref name=Harlay2016/> Bonnie Herzog, a senior analyst at [[Wells Fargo Securities]] stated that the proposed acquisition of [[R. J. Reynolds]] by BAT in 2016 would let them catch up in the technology competition.<ref>{{cite news|url=https://www.advfn.com/news_Innovation-Drives-BATs-47-Billion-Bid-WSJ_72727933.html|title=Innovation Drives BAT's $47 Billion Bid -- WSJ|publisher=[[ADVFN]]|date=24 October 2016}}</ref>
The Firefly developed the Firefly 2, which heats loose-leaf plant material and concentrates and is often used to vaporize marihuana.<ref name=StaalvandeNobelen2018>{{cite journal|last1=Staal|first1=Yvonne CM|last2=van de Nobelen|first2=Suzanne|last3=Havermans|first3=Anne|last4=Talhout|first4=Reinskje|title=New Tobacco and Tobacco-Related Products: Early Detection of Product Development, Marketing Strategies, and Consumer Interest|journal=JMIR Public Health and Surveillance|volume=4|issue=2|year=2018|pages=e55|issn=2369-2960|doi=10.2196/publichealth.7359|pmid=29807884}}{{CC-notice|cc=by4|url=http://publichealth.jmir.org/2018/2/e55/|author(s)=Yvonne CM Staal, Suzanne van de Nobelen, Anne Havermans, and Reinskje Talhout}}</ref>

=== glo ===

In 2016, [[British American Tobacco]] launched a battery-powered heat-not-burn product called glo in Japan.<ref name=TJT2017>{{cite news|url=http://www.japantimes.co.jp/news/2017/03/22/business/corporate-business/bat-finds-strong-japan-demand-glo-smokeless-tobacco-device/|title=BAT finds strong Japan demand for its Glo smokeless tobacco device|work=[[The Japan Times]]|agency=[[Reuters]]|date=22 March 2017}}</ref> It is also sold in South Korea, Switzerland, and Russia.<ref name=Caruana2016/> It uses a [[heating element]] with a tobacco stick,<ref name=Harlay2016/> which looks similar to a short cigarette.<ref name=Caruana2016/> In May 2017 they released i-glo in Canada.<ref name=Caplinger2017>{{cite news|url=https://www.fool.com/investing/2017/05/31/heres-why-the-worst-might-be-yet-to-come-for-phili.aspx|title=Here's Why the Worst Might Be Yet to Come for Philip Morris International|last=Caplinger|first=Dan|publisher=The Motley Fool|date=31 May 2017}}</ref> The glo iFuse debuted in Romania by British American Tobacco in 2015.<ref name=Harlay2016/> It uses a cartridge with a tobacco stick and a flavored nicotine liquid.<ref name=Harlay2016/> It is a hybrid of an heat-not-burn tobacco product and an e-cigarette.<ref name=St.HelenJacobIII2018/> It consists of a heating element, a liquid tank (like e-cigarettes) and a tobacco cavity through which the e-cigarette-like aerosol passes and is infused with tobacco flavor.<ref name=St.HelenJacobIII2018/> Bonnie Herzog, a senior analyst at [[Wells Fargo Securities]] stated that the proposed acquisition of [[R. J. Reynolds]] by British American Tobacco in 2016 would let them catch up in the technology competition.<ref>{{cite news|url=https://www.advfn.com/news_Innovation-Drives-BATs-47-Billion-Bid-WSJ_72727933.html|title=Innovation Drives BAT's $47 Billion Bid -- WSJ|publisher=[[ADVFN]]|date=24 October 2016}}</ref> The data on glo is limited.{{sfn|MHNZ|2017|p=5}}


=== IQOS ===
=== IQOS ===
{{undue section|date=October 2018}}
[[File:IQOS 02.jpg|thumb|right|IQOS, consisting of charger, holder, and tobacco stick.|alt=IQOS, consisting of charger, holder, and tobacco stick.]]
The introduction of IQOS ({{IPAc-en|ˈ|aɪ|k|oʊ|s}} {{respell|EYE|kohs}}<ref name=TET2016/>) was announced on June 26, 2014.<ref name=Felberbaum2014>{{cite news|url=http://www.salon.com/2014/06/26/philip_morris_intl_to_sell_marlboro_heatsticks/|title=Philip Morris Int'l to Sell Marlboro HeatSticks|last1=Felberbaum|first1=Michael|work=Salon (website)|agency=Associated Press|date=26 June 2014}}</ref> Some have stated IQOS stands for "I quit ordinary smoking", according to ''[[The Express Tribune]]''.<ref name=TET2016>{{cite news|url=https://tribune.com.pk/story/1208385/worlds-second-largest-tobacco-company-tells-people-quit-smoking/|title=World's second largest tobacco company tells people to quit smoking|author=News Desk|work=[[The Express Tribune]]|date=24 October 2016}}</ref> IQOS was not intended to be an acronym for "I Quit Ordinary Smoking," according to chief executive officer [[André Calantzopoulos]] of [[Philip Morris International]].<ref name=Gillette2017/> The company explained that the name began with a lowercase "i," then changed into "IQ" together with "OS," has no specific meaning.<ref name=Gillette2017/> The product is marketed by Philip Morris International under the [[Marlboro (cigarette)|Marlboro]] and [[Parliament (cigarette)|Parliament]] brands.<ref>{{cite news|url=https://www.fool.com/investing/general/2015/11/23/5-things-every-philip-morris-investor-should-know.aspx|title=5 Things Every Philip Morris Investor Should Know|last=Caplinger|first=Dan|publisher=The Motley Fool|date=23 November 2015}}</ref> Although it is marketed as a novel product, it is very similar to the "Accord" product released by the same company in 1998; however, the IQOS products have more nicotine, more tar, and less tobacco.<ref name=EliasDutra2018/> They are heated to a lower temperature, and the kit costs about US$40 more in 2018 dollars.<ref name=EliasDutra2018>{{cite journal|last1=Elias|first1=Jesse|last2=Dutra|first2=Lauren M|last3=St. Helen|first3=Gideon|last4=Ling|first4=Pamela M|title=Revolution or redux? Assessing IQOS through a precursor product|journal=Tobacco Control|volume=27|issue=Suppl 1|year=2018|pages=s102–s110|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054327|pmid=30305324}}</ref>
The introduction of IQOS <!--(I-Quit-Ordinary-Smoking<ref name=AuerConcha-Lozano2017/>)--> was announced on 26 June 2014.<ref name=Felberbaum2014>{{cite news|url=http://www.salon.com/2014/06/26/philip_morris_intl_to_sell_marlboro_heatsticks/|title=Philip Morris Int'l to Sell Marlboro HeatSticks|last1=Felberbaum|first1=Michael|work=Salon (website)|agency=Associated Press|date=26 June 2014}}</ref> Although it is marketed as a novel product, it is very similar to the "Accord" product released by the same company in 1998; however, the IQOS cigarettes have more nicotine, more tar, and less tobacco. They are heated to a lower temperature, and the kit costs about US$40 more in 2018 dollars.<ref name=redux/> The product is marketed by [[Philip Morris International]] (PMI) under the [[Marlboro (cigarette)|Marlboro]] and [[Parliament (cigarette)|Parliament]] brands.<ref>{{cite news|url=https://www.fool.com/investing/general/2015/11/23/5-things-every-philip-morris-investor-should-know.aspx|title=5 Things Every Philip Morris Investor Should Know|last=Caplinger|first=Dan|publisher=The Motley Fool|date=23 November 2015}}</ref>


Initially launched in 2014 in [[Nagoya|Nagoya, Japan]] and [[Milan|Milan, Italy]], IQOS is being gradually rolled out to other countries.<ref>{{cite web|url=http://marketrealist.com/2016/10/philip-morris-iqos-sales-japan-promising/|title=Why Philip Morris's iQOS Sales in Japan Are Promising|last=Nathan|first=Ralph|publisher=Market Realist|date=12 October 2016}}</ref> By the end of 2016, it was available in over twenty countries, with expansion plans into several more in 2017 as manufacturing capacity increases.<ref>{{cite news|url=https://www.reuters.com/article/us-pmi-iqos-uk-idUSKBN13P0LU|title=Philip Morris looks beyond cigarettes with alternative products|publisher=Reuters|date=30 November 2016}}</ref> As of May 2018, IQOS is available in over 37 countries.<ref name=St.HelenJacobIII2018/> Philip Morris International began selling IQOS and HEETS modified cigarettes in two of its stores in [[Seoul|Seoul, Korea]] on May 27, 2017.<ref name=Kim2017/> On June 5, 2017, other retailers in Seoul including CU and Electromart began offering them.<ref name=Kim2017>{{cite journal|last1=Kim|first1=Minji|title=Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea|journal=Tobacco Control|year=2017|pages=tobaccocontrol-2017-053965|issn=0964-4563|doi=10.1136/tobaccocontrol-2017-053965|pmid=29170165}}</ref> {{As of|2018}} IQOS is not approved for sale in the US.<ref name=Clarke2018>{{cite news|url=https://www.reuters.com/article/us-health-tobacco-pmi/u-s-panel-deals-blow-to-philip-morris-tobacco-device-idUSKBN1FE2IQ|title=U.S. panel deals blow to Philip Morris tobacco device|last1=Clarke|first1=Toni|publisher=Reuters|date=25 January 2018}}</ref> Philip Morris International has projected that when 30 billions units are sold, IQOS would increase profits by $700 million.<ref name=Mulier2014>{{cite news|url=https://www.bloomberg.com/news/2014-06-26/philip-morris-sees-700-million-boost-from-iqos-smoking-device.html|last1=Mulier|first1=Thomas|last2=Thesing|first2=Gabi|title=Philip Morris Sees $700 Million Boost From iQOS Smoking Device|publisher=Bloomberg News|date=26 June 2014}}</ref> In December 2017, the company launched TEEPS in the Dominican Republic.<ref name=Kaplan2018/> It is a heat-not-burn product that looks similar to a traditional cigarette.<ref name=Kaplan2018>{{cite news|url=https://www.bloomberg.com/news/articles/2018-04-19/philip-morris-sales-disappoint-as-cigarette-demand-slips-further|last1=Kaplan|first1=Jennifer|title=Philip Morris Plunges the Most in a Decade on Slump in Cigarettes|publisher=Bloomberg News|date=19 April 2018}}</ref>
Initially launched in 2014 in [[Nagoya]], [[Japan]] and [[Milan]], [[Italy]], IQOS is being gradually rolled out to other countries.<ref>{{cite web|url=http://marketrealist.com/2016/10/philip-morris-iqos-sales-japan-promising/|title=Why Philip Morris's iQOS Sales in Japan Are Promising|last=Nathan|first=Ralph|website=marketrealist.com|publisher=Market Realist|language=English|date=12 October 2016}}</ref> By end of 2016 it was available in over 20 countries, with expansion plans into several more in 2017 as manufacturing capacity increases.<ref>{{cite news|url=https://www.reuters.com/article/us-pmi-iqos-uk-idUSKBN13P0LU|title=Philip Morris looks beyond cigarettes with alternative products|publisher=Reuters|date=30 November 2016}}</ref> PMI has projected that when 30 billions units are sold, iQOS would increase profits by $700 million.<ref name=Bloomberg>{{cite news|first1=Thomas|last1=Mulier|first2=Gabi|last2=Thesing|title=Philip Morris Sees $700 Million Boost From iQOS Smoking Device|url=https://www.bloomberg.com/news/2014-06-26/philip-morris-sees-700-million-boost-from-iqos-smoking-device.html|publisher=Bloomberg News|date=26 June 2014}}</ref> To date, the company claims that total investments made in the development and assessment of these products have exceeded $3 billion.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2016-10-05/philip-morris-s-cigarette-alternative-could-reach-u-s-in-2017|title=Philip Morris’s Cigarette Alternative Could Hit U.S. in 2017|publisher=Bloomberg News|date=5 October 2016}}</ref> Phillip Morris spent €500 million on iQOS in 2016 alone.<ref name=pharmaceuticalization/>


iQOS consists of a charger around the size of a mobile phone and a holder that looks like a pen.<ref name=Hyo-sik2017>{{cite news|url=http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=229533|title=Philip Morris unveils smoke-free cigarette in Korea|author=Lee Hyo-sik|work=[[The Korea Times]]|date=17 May 2017}}</ref> The disposable tobacco stick, which looks somewhat like a short cigarette, has been dipped in [[propylene glycol]],<ref name=AuerConcha-Lozano2017/> is inserted into the holder which then heats it to temperatures up to 350&nbsp;°C.<ref name=Rossel2016/> The smoke released contains nicotine and other chemicals.<ref name=Bentley2017/> The amount of nicotine provided may be a little strong for [[lights (cigarette type)|light cigarette]] smokers.<ref name=Tai2015>{{cite news|url=http://asia.nikkei.com/Business/Trends/Philip-Morris-rolls-out-iQOS-smokeless-smokes|title=Philip Morris rolls out iQOS smokeless smokes|last=Tai|first=Mariko|date=31 August 2015|publisher=Nikkei Asian Review}}</ref> Users have reported less smell and odour on clothing.<ref name=O'Connell2016>{{cite news|url=https://www.bbc.com/news/business-38152297|title=Philip Morris could stop making conventional cigarettes|last=O'Connell|first=Dominic|publisher=[[BBC News]]|language=English|date=30 November 2016}}</ref> The smoke generated by iQOS contains substances from [[pyrolysis]] and thermogenic degradation that are identical to the constituents found in traditional [[list of cigarette smoke carcinogens|tobacco cigarette smoke]].<ref name=AuerConcha-Lozano2017/> A 2017 review found "little research on what substances are released after the device heats the tobacco-based paste. The physical effects on users are also not yet known."<ref name=DropeCahn2017>{{cite journal |doi=10.3322/caac.21413 |pmid=28961314 |title=Key issues surrounding the health impacts of electronic nicotine delivery systems (ENDS) and other sources of nicotine |journal=Ca: A Cancer Journal for Clinicians |volume=67 |issue=6 |pages=449–471 |year=2017 |last1=Drope |first1=Jeffrey |last2=Cahn |first2=Zachary |last3=Kennedy |first3=Rosemary |last4=Liber |first4=Alex C. |last5=Stoklosa |first5=Michal |last6=Henson |first6=Rosemarie |last7=Douglas |first7=Clifford E. |last8=Drope |first8=Jacqui }}</ref>
In the UK, IQOS has been sold at an exclusive shop in London since December 2016 and later it became available online and at a few other retailers in London.{{sfn|McNeill|2018|p=201}} Outside of an IQOS retail shop in Canada, marketing included a sign with the message, 'Building a Smoke-Free Future'.<ref name=MathersSchwartz2018>{{cite journal|last1=Mathers|first1=Annalise|last2=Schwartz|first2=Robert|last3=O'Connor|first3=Shawn|last4=Fung|first4=Michael|last5=Diemert|first5=Lori|title=Marketing IQOS in a dark market|journal=Tobacco Control|year=2018|pages=tobaccocontrol-2017-054216|issn=0964-4563|doi=10.1136/tobaccocontrol-2017-054216|pmid=29724866}}</ref> The packaging of IQOS is similar to [[iPhone]]s and other upscale [[smartphone]]s.<ref name=McKelveyPopova2018>{{cite journal|last1=McKelvey|first1=Karma|last2=Popova|first2=Lucy|last3=Kim|first3=Minji|last4=Chaffee|first4=Benjamin W|last5=Vijayaraghavan|first5=Maya|last6=Ling|first6=Pamela|last7=Halpern-Felsher|first7=Bonnie|title=Heated tobacco products likely appeal to adolescents and young adults|journal=Tobacco Control|volume=27|issue=Suppl 1|date=November 2018|pages=s41–s47|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054596|pmid=30352843}}</ref> The IQOS is marketed as a "smoke-free" alternative to traditional cigarettes, and promoted as a way to lower risk from smoking.<ref name=NZH2017>{{cite news|url=https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11858402|title=Tobacco company charged over importing prohibited product|work=[[The New Zealand Herald]]|date=18 May 2017}}</ref> Philip Morris International has been intensively promoting its IQOS product in Europe and Asia, as of 2017.<ref name=DropeCahn2017/> IQOS has over 1.4 million frequent users, according to the company, {{asof|2017|lc=y}}.<ref name=Gillette2017>{{cite news|url=https://www.bloomberg.com/news/features/2017-03-08/big-tobacco-has-caught-startup-fever|last1=Gillette|first1=Felix|last2=Kaplan|first2=Jennifer|last3=Chambers|first3=Sam|title=Big Tobacco Has Caught Startup Fever|publisher=[[Bloomberg News]]|date=8 March 2017}}</ref>


One independent study of the iQOS criticized Phillip Morris, saying "Dancing around the definition of smoke to avoid indoor-smoking bans is unethical" and called for more independent research, saying "Smokers and non-smokers need accurate information about toxic compounds released in IQOS smoke. This information should come from sources independent of the tobacco industry".<ref name=AuerConcha-Lozano2017>{{cite journal |doi=10.1001/jamainternmed.2017.1419 |pmid=28531246 |pmc=5543320 |title=Heat-Not-Burn Tobacco Cigarettes |journal=JAMA Internal Medicine |volume=177 |issue=7 |pages=1050–1052 |year=2017 |last1=Auer |first1=Reto |last2=Concha-Lozano |first2=Nicolas |last3=Jacot-Sadowski |first3=Isabelle |last4=Cornuz |first4=Jacques |last5=Berthet |first5=Aurélie }}</ref> After the study was published, the heads of the three Swiss universities where the authors worked received letters from Phillip Morris, accusing the authors of faulty methodology, and subsequently the researchers were not willing to talk to a journalist.<ref name=better_query>{{Cite news| issn = 0190-8286| last = Wan| first = William| title = Big Tobacco’s new cigarette is sleek, smokeless — but is it any better for you?| work = Washington Post| accessdate = 2018-05-27| date = 2017-08-11| url = https://www.washingtonpost.com/national/health-science/big-tobaccos-new-cigarette-is-sleek-smokeless--but-is-it-actually-healthier/2017/08/11/60e9fe5a-763e-11e7-8839-ec48ec4cae25_story.html}}</ref> [[JAMA Internal Medicine]], which published the study, described the letters as unusual and smacking of intimidation.<ref name=better_query/> Phillip Morris also published an online academic counter-argument.<ref name=better_query/>
As of 2016, the company stated total investments made in the development and assessment of these products have exceeded $3 billion.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2016-10-05/philip-morris-s-cigarette-alternative-could-reach-u-s-in-2017|title=Philip Morris's Cigarette Alternative Could Hit U.S. in 2017|publisher=Bloomberg News|date=5 October 2016}}</ref> Phillip Morris spent €500 million on IQOS in 2016 alone.<ref name=HendlinElias2017/> [[Papastratos]], Philip Morris International's division in [[Greece]], intends to revamp a cigarette factory into a manufacturer of tobacco sticks for use with IQOS products.<ref>{{cite news|url=https://www.reuters.com/article/us-greece-tobacco-philipmorris-idUSKBN16T1GU|title=Philip Morris to invest 300 million euros in Greece for smoke-free product|publisher=Reuters|date=22 March 2017}}</ref> Philip Morris International plans to invest in 2018 $320 million to build a second manufacturing plant in [[Dresden|Dresden, Germany]].<ref name=Caplinger2017/> IQOS is probably going to be a major part of Philip Morris International's expansion strategy.<ref name=Caplinger2017>{{cite news|url=https://www.fool.com/investing/2017/06/28/philip-morris-internationals-most-brilliant-move-s.aspx|title=Philip Morris International's Most Brilliant Move So Far in 2017|last=Caplinger|first=Dan|publisher=The Motley Fool|date=28 June 2017}}</ref>


In December 2016, PMI submitted an multi-million page application<ref name=pharmaceuticalization>{{cite journal |doi=10.7326/M17-0759 |pmid=28715843 |pmc=5568794 |title=The Pharmaceuticalization of the Tobacco Industry |journal=Annals of Internal Medicine |volume=167 |issue=4 |pages=278–280 |year=2017 |last1=Hendlin |first1=Yogi Hale |last2=Elias |first2=Jesse |last3=Ling |first3=Pamela M. }}</ref> to the US FDA for iQOS to be authorized as a [[modified risk tobacco product]].<ref>{{cite news|url=https://www.forbes.com/sites/greatspeculations/2016/12/30/fda-approval-for-iqos-to-be-a-game-changer-for-altria/|title=FDA Approval For iQOS To Be A Game Changer For Altria|author=Trefis Team|work=Forbes|date=30 December 2016}}</ref> The FDA reviewed Phillip Morris's data, some independent studies, including the May 2017 Swiss paper about toxic compounds in iQOS smoke mentioned above, a December 2017 amendment to the application by Phillip Morris on the same topic, and the FDA's own laboratory testing data.<ref name=FDA_briefing>{{Cite| last = January 24–25, 2018 Meeting of the Tobacco Product s Scientific Advisory Committee (TPSAC)| title = Modified Risk Tobacco Product Application s (MRTPAs) MR0000059 -MR00000 61 Philip Morris Products S.A.| accessdate = 2018-06-01| url = https://www.fda.gov/downloads/AdvisoryCommittees/CommitteesMeetingMaterials/TobaccoProductsScientificAdvisoryCommittee/UCM593109.pdf}}</ref>
The IQOS product consists of a charger around the size of a mobile phone and a holder that looks like a pen.<ref name=Hyo-sik2017>{{cite news|url=http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=229533|title=Philip Morris unveils smoke-free cigarette in Korea|last=Hyo-sik|first=Lee|work=[[The Korea Times]]|date=17 May 2017}}</ref> The product can collect personal data in regard to the smoking habits of the user.<ref name=Lasseter2018/> Philip Morris International stated it only retrieves the data when the product is not working properly.<ref name=Lasseter2018>{{cite news|url=https://www.reuters.com/investigates/special-report/tobacco-iqos-device/|title=Philip Morris device knows a lot about your smoking habit|last1=Lasseter|first1=Tom|last2=Wilson|first2=Duff|last3=Wilson|first3=Thomas|last4=Bansal|first4=Paritosh|publisher=Reuters|date=15 May 2018}}</ref> The disposable tobacco stick<ref name=AuerConcha-Lozano2017/> called HeatSticks or HEETS in some places they are sold,<ref name=Duprey2017>{{cite news|url=http://billingsgazette.com/business/investment/markets-and-stocks/will-be-philip-morris-international-inc-s-best-year-yet/article_6c45c0ed-01bf-5b95-aa9f-d84e9b9a312b.html|title=Will 2018 Be Philip Morris International Inc's Best Year Yet?|last=Duprey|first=Rich|work=[[Billings Gazette]]|date=9 December 2017}}</ref> looks similar to a short cigarette.<ref name=Caruana2016>{{cite news|url=https://www.vapingpost.com/2017/10/25/bat-to-launch-its-hnb-device-in-russia/|title=BAT to launch its HnB device in Russia|last=Caruana|first=Diane|publisher=VapingPost|date=25 October 2017}}</ref> The sticks contain processed tobacco and has been soaked in [[propylene glycol]].<ref name=AuerConcha-Lozano2017>{{cite journal|last1=Auer|first1=Reto|last2=Concha-Lozano|first2=Nicolas|last3=Jacot-Sadowski|first3=Isabelle|last4=Cornuz|first4=Jacques|last5=Berthet|first5=Aurélie|title=Heat-Not-Burn Tobacco Cigarettes: Smoke by Any Other Name.|journal=JAMA Internal Medicine|date=1 July 2017|issn=2168-6106|volume=177|issue=7|pages=1050–1052|doi=10.1001/jamainternmed.2017.1419|pmc=5543320|pmid=28531246}}</ref> The stick is inserted into the holder which then heats it to temperatures up to 350&nbsp;°C.<ref name=Rossel2016/> The smoke<ref name=AuerConcha-Lozano2017/> and aerosol released contains nicotine, tobacco and other chemicals.<ref name=WHO2018/> The amount of nicotine provided may be a little strong for [[lights (cigarette type)|light cigarette]] smokers.<ref name=Tai2015/> The sticks are available in regular, balanced regular, menthol and mint [[flavor]].<ref name=Tai2015>{{cite news|url=http://asia.nikkei.com/Business/Trends/Philip-Morris-rolls-out-iQOS-smokeless-smokes|title=Philip Morris rolls out iQOS smokeless smokes|last=Tai|first=Mariko|date=31 August 2015|publisher=Nikkei Asian Review}}</ref> Users have reported less smell and odor on clothing.<ref name=O'Connell2016>{{cite news|url=https://www.bbc.com/news/business-38152297|title=Philip Morris could stop making conventional cigarettes|last=O'Connell|first=Dominic|publisher=[[BBC News]]|language=en-GB|date=30 November 2016}}</ref> Philip Morris International states that IQOS generates no smoke because the tobacco does not combust and the stick is heated rather than burned.<ref name=AuerConcha-Lozano2017/> Even without fire, smoke can be produced.<ref name=AuerConcha-Lozano2017/> Both IQOS and traditional cigarettes do not completely combust ([[pyrolysis]]) tobacco.<ref name=AuerConcha-Lozano2017/> The emissions generated by IQOS contains substances from pyrolysis and thermogenic degradation that are identical to the constituents found in traditional [[list of cigarette smoke carcinogens|tobacco cigarette smoke]].<ref name=AuerConcha-Lozano2017/> The emissions generated by IQOS contains the identical harmful constituents as cigarette smoke, including volatile organic compounds at comparable levels to cigarette smoke, polycyclic aromatic hydrocarbons at vast various ranges, and carbon monoxide.<ref name=JenssenWalley2017/> All of these substances, on the basis of rigorous research of cigarette smoke, are known to cause significant harms to health.<ref name=JenssenWalley2017/> A 2017 review found "little research on what substances are released after the device heats the tobacco-based paste. The physical effects on users are also not yet known."<ref name=DropeCahn2017>{{cite journal|last1=Drope|first1=Jeffrey|last2=Cahn|first2=Zachary|last3=Kennedy|first3=Rosemary|last4=Liber|first4=Alex C.|last5=Stoklosa|first5=Michal|last6=Henson|first6=Rosemarie|last7=Douglas|first7=Clifford E.|last8=Drope|first8=Jacqui|title=Key issues surrounding the health impacts of electronic nicotine delivery systems (ENDS) and other sources of nicotine|journal=CA: A Cancer Journal for Clinicians|volume=67|issue=6|pages=449–471|year=2017|issn=0007-9235|doi=10.3322/caac.21413|pmid=28961314}}</ref> Carlos Jiménez, director of research on smoking at the Spanish Society of Pneumonology and Thoracic Surgery stated in 2017 that the IQOS product is still harmful.<ref>{{cite news|url=http://www.larazon.es/atusalud/salud/es-posible-conseguir-un-tabaco-menos-nocivo-EC14345980|title=¿Es posible conseguir un tabaco menos nocivo?|trans-title=Is it possible to get a less noxious tobacco?|last=Conquero|first=Belén V.|language=Spanish|work=[[La Razón (Madrid)|La Razón]]|date=20 January 2017}}</ref> IQOS is likely less toxic than traditional cigarettes.<ref name=RIVM2018>{{cite web|url=https://www.rivm.nl/en/Documents_and_publications/Common_and_Present/Newsmessages/2018/Addictive_nicotine_and_harmful_substances_also_present_in_heated_tobacco|title=Addictive nicotine and harmful substances also present in heated tobacco|publisher=Netherlands National Institute for Public Health and the Environment|date=15 May 2018}}</ref>


In January 2018, the FDA advisory panel ruled that Phillip Morris had not shown that their product cut health risks;<ref name=mercury>{{Cite web| title = FDA panel rejects 'heat-not-burn' cigarette safety claims| work = The Mercury News| accessdate = 2018-08-16| date = 2018-01-25| url = https://www.mercurynews.com/2018/01/25/fda-panel-rejects-heat-not-burn-cigarette-safety-claims/}}</ref><ref name=chicago_trib>{{cite web| last = Chambers| first = Sam| title = Big Tobacco spending billions to develop products that could move industry beyond cigarettes — but regulators are skeptical| work = chicagotribune.com| accessdate = 2018-05-28|archive-date=2018-06-21| archive-url = https://web.archive.org/web/20180621194319/http://www.chicagotribune.com/business/ct-biz-big-tobacco-cigarette-alternatives-iqos-20180126-story.html|url=http://www.chicagotribune.com/business/ct-biz-big-tobacco-cigarette-alternatives-iqos-20180126-story.html}}</ref> the panel also "expressed concerns about the lack of data" on risk relative to cigarettes.<ref name=FDA_rules>{{Cite web| title = FOOD AND DRUG ADMINISTRATION, Center for Tobacco Products (CTP), Tobacco Products Scientific Advisory Committee (TPSAC), meeting minutes, January 24-25, 2018| work =FDA | accessdate = 2018-06-01| url = https://www.fda.gov/downloads/AdvisoryCommittees/CommitteesMeetingMaterials/TobaccoProductsScientificAdvisoryCommittee/UCM599236.pdf}}</ref> The [[Campaign for Tobacco-Free Kids]] criticized the product, saying that it looks like the e-cigarettes which children use the most.<ref name=npr_FDA>{{Cite web| title = FDA Panel Gives Qualified Support To Claims For 'Safer' Smoking Device| work = NPR.org| accessdate = 2018-06-04| url = https://www.npr.org/sections/health-shots/2018/01/25/580213742/fda-panel-gives-qualified-support-to-claims-for-safer-smoking-device}}</ref> IQOS is marketed in stores and packaging which resemble those of high-end smartphones, a strategy expected to appeal to youth by associating it with their interests in new technology.<ref name="marketing_youth">{{cite journal |doi=10.1136/tobaccocontrol-2018-054596 |pmid=30352843 |title=Heated tobacco products likely appeal to adolescents and young adults |journal=Tobacco Control |volume=27 |issue=Suppl 1 |pages=s41–s47 |year=2018 |last1=McKelvey |first1=Karma |last2=Popova |first2=Lucy |last3=Kim |first3=Minji |last4=Chaffee |first4=Benjamin W. |last5=Vijayaraghavan |first5=Maya |last6=Ling |first6=Pamela |last7=Halpern-Felsher |first7=Bonnie }}</ref>
A 2017 independent study of the IQOS states that "Dancing around the definition of smoke to avoid indoor-smoking bans is unethical" and called for more independent research, stating "Smokers and non-smokers need accurate information about toxic compounds released in IQOS smoke. This information should come from sources independent of the tobacco industry".<ref name=AuerConcha-Lozano2017/> In 2017, according to two editors of the journal ''[[JAMA Internal Medicine]]'', after publication of a research letter describing harmful chemicals in heat-not-burn tobacco products, people from Philip Morris International contacted the institutions where the researchers worked and questioned the methods used in the study; the editors described this as a form of "pressure to suppress discourse that could harm commercial interests".<ref name=KatzRedberg2017>{{cite journal|last1=Katz|first1=MH|author-link1=Mitchell H. Katz|last2=Redberg|first2=RF|title=Science Requires Open Discourse.|journal=JAMA internal medicine|volume=178|issue=1|date=6 November 2017|doi=10.1001/jamainternmed.2017.5763|pmid=29114738}}</ref> Philip Morris International asked the [[University of Lausanne]] to retract the study.<ref name=Kiefer2017>{{cite journal|last1=Kiefer|first1=Bertrand|author-link1=Bertrand Kiefer|title=Tabac : nouveau produit, vieilles methods|trans-title=Tobacco: New product, Old methods|language=French|journal=[[Revue Médicale Suisse]]|year=21 June 2017|page=1312|url=https://www.revmed.ch/RMS/2017/RMS-N-568/Tabac-nouveau-produit-vieilles-methodes}}</ref> A spokeswoman for the University of Lausanne stated in an email that following the release of their study, the heads of the University of Bern, Lausanne University Hospital, and University of Lausanne where the authors worked received letters from Phillip Morris International, criticizing the authors for using a flawed [[methodology]] in the study.<ref name=Wan2017/> When contacted by a journalist from ''[[The Washington Post]]'', the researchers declined to comment.<ref name=Wan2017/> Philip Morris International had published an academic counter-argument on the Internet.<ref name=Wan2017>{{cite news|url=https://www.washingtonpost.com/national/health-science/big-tobaccos-new-cigarette-is-sleek-smokeless--but-is-it-actually-healthier/2017/08/11/60e9fe5a-763e-11e7-8839-ec48ec4cae25_story.html?utm_term=.208544f7ff5c|title=Big tobacco's new cigarette is sleek, smokeless — but is it actually healthier?|author=William Wan|work=[[The Washington Post]]|date=14 August 2017}}</ref> Philip Morris International told ''[[CBS This Morning]]'' in January 2018 that the IQOS product produces no smoke.<ref name=CBC2018>{{cite news|url=https://www.cbsnews.com/news/iqos-philip-morris-cigarette-alternative-smokeless-device-risks/|title=Questions over risks of Philip Morris's smoke-free tobacco device IQOS|publisher=[[CBC]]|date=24 January 2018}}</ref> Reto Auer, who directed the 2017 study, said in an interview prior to the US FDA two-day hearing, "We disagree with the claim that it's smokeless."<ref name=NPR018/> The FDA stated in January 2018 that "There are significant analytical issues in the Auer et al. study, such as lack of testing reference samples, low number of replicates, lack of selectivity on some analytical methods."<ref name=FDA2018/> In December 2017, [[Reuters]] published documents and testimonies of former employees detailing irregularities in the [[clinical trial]]s conducted by Philip Morris International for the approval of the IQOS product by the US FDA.<ref name=Lasseter2017>{{cite news|url=https://www.reuters.com/investigates/special-report/tobacco-iqos-science/|title=Scientists describe problems in Philip Morris e-cigarette experiments|last1=Lasseter|first1=Tom|last2=Bansal|first2=Paritosh|last3=Wilson|first3=Thomas|last4=Miyazaki|first4=Ami|last5=Wilson|first5=Duff|last6=Kalra|first6=Aditya|publisher=Reuters|date=20 December 2017}}</ref>


PMI intends to convert its customers in Japan to using heat-not-burn products.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2016-08-28/no-smoke-nicotine-hits-heat-up-japan-s-moribund-tobacco-market|title=Big Tobacco Wants to Turn Japan's Smokers Into Vapers|last=Yui|first=Monami|publisher=Bloomberg News|date=28 August 2016}}</ref> iQOS is sold as an alternative to cigarettes.<ref name=TE2016>{{cite news|url=https://www.economist.com/news/business/21697275-philip-morris-health-company-smoke-signals|title=Smoke signals|newspaper=The Economist|date=23 April 2016}}</ref> PMI states that they understand that its iQOS product will be as addictive as tobacco smoking.<ref name=ASH2016/> iQOS is sold with a warning that the best option is to avoid tobacco use altogether.<ref name=Mulier2016>{{cite news|url=https://www.bloomberg.com/news/articles/2016-03-24/marlboro-kicks-some-ash|title=Marlboro Kicks Some Ash|last1=Mulier|first1=Thomas|last2=Chambers|first2=Sam|last3=Liefgreen|first3=Liefgreen|publisher=Bloomberg News|date=24 March 2016}}</ref>
On December 5, 2016,<ref name=TrefisTeam2016/> Philip Morris International submitted a multi-million page application<ref name=HendlinElias2017>{{cite journal|last1=Hendlin|first1=Yogi Hale|last2=Elias|first2=Jesse|last3=Ling|first3=Pamela M.|title=The Pharmaceuticalization of the Tobacco Industry|journal=Annals of Internal Medicine|volume=167|issue=4|year=2017|pages=278|issn=0003-4819|doi=10.7326/M17-0759|pmc=5568794|pmid=28715843}}</ref> to the US FDA for IQOS to be authorized as a [[modified risk tobacco product]].<ref name=TrefisTeam2016>{{cite news|url=https://www.forbes.com/sites/greatspeculations/2016/12/30/fda-approval-for-iqos-to-be-a-game-changer-for-altria/|title=FDA Approval For iQOS To Be A Game Changer For Altria|author=Trefis Team|work=Forbes|date=30 December 2016}}</ref> Then in late March of 2017, Philip Morris International submitted to the US FDA for a premarket tobacco product application regarding its iQOS product.<ref name=Caplinger2017/> In May 2017, Philip Morris International had received notice that the US FDA had started a lengthy scientific review process for the IQOS product.<ref name=Caplinger2017>{{cite news|url=https://www.fool.com/investing/2017/05/26/the-fda-moves-forward-with-philip-morris-iqos-revi.aspx|title=The FDA Moves Forward With Philip Morris iQOS Review|last=Caplinger|first=Dan|publisher=The Motley Fool|date=26 May 2017}}</ref> On May 24, 2017, the US FDA had published papers acknowledging Philip Morris International's modified risk tobacco product application regarding the IQOS product.<ref name=speccomm2017>{{cite news|url=https://www.tobaccoreporter.com/2017/05/fda-starts-iqos-review/|title=FDA starts iQOS review|author=speccomm|publisher=Tobacco Reporter|date=26 May 2017}}</ref>

The advisory panel appointed by the US FDA reviewed Philip Morris International’s application in January 2018.<ref name=NPR018/> Matthew Myers, representing the [[Campaign for Tobacco-Free Kids]], told the US FDA advisory panel that "It is high-tech. It is sleek. It is designed in exactly the way that would appeal to young people."<ref name=NPR018/> Jeff Fortenbacher, CEO of Access Health, stated that "Patients who smoke clearly need more tools to help them quit."<ref name=NPR018/> The advisory panel voted in favor of the claim that IQOS reduced users' exposure to harmful chemicals.<ref name=NPR018/> The US FDA advisory panel stated that Philip Morris International did not demonstrate that the product reduces the risks of diseases associated with tobacco use.<ref name=Chambers2018>{{cite news|url=http://www.chicagotribune.com/business/ct-biz-big-tobacco-cigarette-alternatives-iqos-20180126-story.html|title=Big Tobacco spending billions to develop products that could move industry beyond cigarettes — but regulators are skeptical|last=Chambers|first=Sam|work=Chicago Tribune|date=26 January 2018|archiveurl= https://web.archive.org/web/20180621194319/http://www.chicagotribune.com/business/ct-biz-big-tobacco-cigarette-alternatives-iqos-20180126-story.html|archivedate=21 June 2018}}</ref> Philip Morris International's claim that "switching completely to iQOS presents less risk of harm than continuing to smoke cigarettes" did not gain support by the US FDA advisory panel.<ref name=NPR018>{{cite news|url=https://www.npr.org/sections/health-shots/2018/01/25/580213742/fda-panel-gives-qualified-support-to-claims-for-safer-smoking-device|title=FDA Panel Gives Qualified Support To Claims For|publisher=[[NPR|National Public Radio]]|date=25 January 2018}}</ref> The panel also "expressed concerns about the lack of data" on risk relative to traditional cigarettes.<ref>{{cite web|url=https://www.fda.gov/downloads/AdvisoryCommittees/CommitteesMeetingMaterials/TobaccoProductsScientificAdvisoryCommittee/UCM599236.pdf|title=Meeting of the Tobacco Products Scientific Advisory Committee January 24-25, 2018|publisher=Food and Drug Administration|date=24-25 January 2018}}</ref> The US FDA reviewed Phillip Morris International's data, independent studies, including a 2017 study on IQOS and a posted comment on Phillip Morris International's website about the 2017 study, a December 8, 2017 amendment to the application by Phillip Morris International on the same topic, and the US FDA's own laboratory testing data.<ref name=FDA2018>{{cite web|url=https://www.fda.gov/downloads/AdvisoryCommittees/CommitteesMeetingMaterials/TobaccoProductsScientificAdvisoryCommittee/UCM593109.pdf|title=Modified Risk Tobacco Product Applications (MRTPAs) MR0000059-MR0000061 Philip Morris Products S.A.|publisher=Food and Drug Administration|pages=12–15|date=24–25 January 2018}}</ref> The FDA intends to continue to review Philip Morris International's research.<ref name=Kaplan-2018>{{cite news|url=https://www.nytimes.com/2018/02/11/health/gottlieb-fda-drugs.html|title=F.D.A. Chief Goes Against the Administration Stereotype|last1=Kaplan|first1=Sheila|last2=Thomas|first2=Katie|work=The New York Times|date=11 February 2018}}</ref>

Philip Morris International intends to convert its customers in Japan to using heat-not-burn products.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2016-08-28/no-smoke-nicotine-hits-heat-up-japan-s-moribund-tobacco-market|title=Big Tobacco Wants to Turn Japan's Smokers Into Vapers|last=Yui|first=Monami|publisher=Bloomberg News|date=28 August 2016}}</ref> The IQOS products are sold as an alternative to regular cigarettes.<ref name=KatzRedberg2017/> Philip Morris International conducted studies using their IQOS product.<ref name=McKelveyPopova2018/> The participants in the studies who were given the IQOS product were not likely to quit using traditional cigarettes.<ref name=McKelveyPopova2018>{{cite journal|last1=McKelvey|first1=Karma|last2=Popova|first2=Lucy|last3=Kim|first3=Minji|last4=Lempert|first4=Lauren Kass|last5=Chaffee|first5=Benjamin W|last6=Vijayaraghavan|first6=Maya|last7=Ling|first7=Pamela|last8=Halpern-Felsher|first8=Bonnie|title=IQOS labelling will mislead consumers|journal=Tobacco Control|volume=27|issue=Suppl 1|year=2018|pages=s48–s54|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054333|pmid=30158208}}</ref> In 2016 PMI acknowledged that the IQOS product is probably as addictive as tobacco smoking.<ref name=ASH2016/> IQOS is sold with a warning that the best option is to avoid tobacco use altogether.<ref name=Mulier2016>{{cite news|url=https://www.bloomberg.com/news/articles/2016-03-24/marlboro-kicks-some-ash|title=Marlboro Kicks Some Ash|last1=Mulier|first1=Thomas|last2=Chambers|first2=Sam|last3=Liefgreen|first3=Liefgreen|publisher=Bloomberg News|date=24 March 2016}}</ref>

==== Comparison to traditional cigarettes ====

{|class="wikitable" style="margin-left:0.4em;"
|+Levels of 8 volatile organic substances, 16 polycyclic aromatic hydrocarbons, 3 inorganic substances, and nicotine of the IQOS product and traditional cigarettes∗<ref name=AuerConcha-Lozano2017/>
!Analyzed Substance
!<u>IQOS product</u>; Amount, Mean (SD)
!Duplicate tests for given assay
!<u>Traditional cigarettes</u>; Amount, Mean (SD)
!Duplicate tests for given assay
!Percentage (%) of the substance in each IQOS compared to traditional cigarettes
|-
|Volatile organic substances, μg per cigarette{{rp|1}}
|
|
|
|
|
|-
|Acetaldehyde
|133 (35)
|5
|610{{rp|2}}
|1
|22
|-
|Acetone
|12.0 (12.9)
|5
|95.5 (13.5)
|2
|13
|-
|Acroleine
|0.9 (0.6)
|2
|1.1
|1
|82
|-
|Benzaldehyde
|1.2 (1.4)
|5
|2.4 (2.6)
|2
|50
|-
|Crotonaldehyde
|0.7 (0.9)
|5
|17.4
|1
|4
|-
|Formaldehyde
|3.2 (2.7)
|5
|4.3 (0.4)
|2
|74
|-
|Isovaleraldehyde
|3.5 (3.1)
|5
|8.5 (10.8)
|2
|41
|-
|Propionaldehyde
|7.8 (4.3)
|5
|29.6 (36.6)
|2
|26
|-
|Polycyclic aromatic hydrocarbons, ng per cigarette{{rp|3}}
|
|
|
|
|
|-
|Naphthalene
|1.6 (0.5)
|4
|1105 (269)
|7
|0.1
|-
|Acenaphthylene
|1.9 (0.6)
|4
|235 (39)
|7
|0.8
|-
|Acenaphthene
|145 (54)
|4
|49 (9)
|7
|295
|-
|Fluorene
|1.5 (0.6)
|4
|371 (56)
|7
|0.4
|-
|Anthracene
|0.3 (0.1)
|4
|130 (18)
|7
|0.2
|-
|Phenanthrene
|2.0 (0.2)
|4
|292 (44)
|7
|0.7
|-
|Fluoranthene
|7.3 (1.1)
|4
|123 (18)
|7
|6
|-
|Pyrene
|6.4 (1.1)
|4
|89 (15)
|7
|7
|-
|Benz[a]anthracene
|1.8 (0.4)
|4
|33 (4.2)
|7
|6
|-
|Chrysene
|1.5 (0.3)
|4
|48 (6.2)
|7
|3
|-
|Benzo[b]fluoranthene
|0.5 (0.2)
|4
|24 (2.9)
|7
|2
|-
|Benzo[k]fluoranthene
|0.4 (0.2)
|4
|4.3 (2.8)
|7
|9
|-
|Benzo[a]pyrene
|0.8 (0.1)
|4
|20 (2.9)
|7
|4
|-
|Indeno[1,2,3-cd]pyrene
|ND
|4
|NA
|NA
|NA
|-
|Benzo[ghi]perylene
|ND
|4
|NA
|NA
|NA
|-
|Dibenzo[a,h]anthracene
|ND
|4
|NA
|NA
|NA
|-
|Inorganics, ppm in the mainstream smoked{{rp|4}}
|
|
|
|
|
|-
|Carbon dioxide
|3057 (532)
|5
|>9000
|3
|NA
|-
|Carbon monoxide
|328 (76)
|5
|>2000
|3
|NA
|-
|Nitric oxide
|5.5 (1.5)
|5
|89.4 (71.6)
|3
|6
|-
|Other evaluations
|
|
|
|
|
|-
|Nicotine, μg per cigarette{{rp|1}}
|301 (213)
|4
|361
|1
|84
|-
|Temperature,&nbsp;°C
|330 (10)
|2
|684 (197)
|1
|NA
|-
|Number of puffs
|12.6 (2.4)
|32
|13.3 (3.1)
|6
|NA
|-
|}

Abbreviations: NA, not analyzed; ND, not detected.<ref name=AuerConcha-Lozano2017/> {{rp|1}}The techniques applied were presented earlier in Varlet ''et al''(<ref name=VarletConcha-Lozano2016>{{cite journal|last1=Varlet|first1=Vincent|last2=Concha-Lozano|first2=Nicolas|last3=Berthet|first3=Aurélie|last4=Plateel|first4=Grégory|last5=Favrat|first5=Bernard|last6=De Cesare|first6=Mariangela|last7=Lauer|first7=Estelle|last8=Augsburger|first8=Marc|last9=Thomas|first9=Aurélien|last10=Giroud|first10=Christian|title=Drug vaping applied to cannabis: Is “Cannavaping” a therapeutic alternative to marijuana?|journal=Scientific Reports|volume=6|issue=1|year=2016|issn=2045-2322|doi=10.1038/srep25599|pmc=4881394|pmid=27228348}}</ref>) to analyze [[volatile organic compound]]s and nicotine.<ref name=AuerConcha-Lozano2017/> {{rp|2}}Due to there being one duplicate test, no [[standard deviation|SD]] can be determined.<ref name=AuerConcha-Lozano2017/> {{rp|3}}The values presented were illustrated from Vu ''et al''(<ref name=VuTaylor2015>{{cite journal|last1=Vu|first1=An T.|last2=Taylor|first2=Kenneth M.|last3=Holman|first3=Matthew R.|last4=Ding|first4=Yan S.|last5=Hearn|first5=Bryan|last6=Watson|first6=Clifford H.|title=Polycyclic Aromatic Hydrocarbons in the Mainstream Smoke of Popular U.S. Cigarettes|journal=Chemical Research in Toxicology|volume=28|issue=8|year=2015|pages=1616–1626|issn=0893-228X|doi=10.1021/acs.chemrestox.5b00190|pmc=4540633|pmid=26158771}}</ref>) for the ISO smoking regimen and for an average of the 35 highest selling US traditional cigarette brands.<ref name=AuerConcha-Lozano2017/> {{rp|4}}Carbon dioxide was assessed with a Testo 535 (Testo), and carbon monoxide and nitric oxide were assessed with a Pac 7000 that identified carbon monoxide (Draeger).<ref name=AuerConcha-Lozano2017/> The apparatus calculated the smoke whenever generated from the syringe pump.<ref name=AuerConcha-Lozano2017/>

∗A 2017 analysis comparing IQOS to popular US sold traditional cigarettes.<ref name=AuerConcha-Lozano2017/>


=== iSmoke OneHitter ===
=== iSmoke OneHitter ===
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iSmoke OneHitter by iSmoke was launched in 2015.<ref>{{cite news|url=http://www.csnews.com/product-categories/tobacco/ismoke-vapor-products?nopaging=1|title=The iSmoke OneHitter, iSmoke "3-in-1" and iSmoke Oven join portfolio.|work=Convenience Store News|year=2017}}</ref> It can be used as a loose-leaf tobacco vaporizer.<ref name=CSD2015/> It has a chamber that can be filled with up to 800-milligrams of tobacco.<ref name=CSD2015>{{cite news|url=http://www.cstoredecisions.com/2015/03/04/consumer-centric-vaping/|title=Consumer-Centric Vaping|work=Convenience Store Decisions|agency=Harbor Communications|date=4 March 2015}}</ref>
iSmoke OneHitter by iSmoke was launched in 2015.<ref>{{cite news|url=http://www.csnews.com/product-categories/tobacco/ismoke-vapor-products?nopaging=1|title=The iSmoke OneHitter, iSmoke "3-in-1" and iSmoke Oven join portfolio.|work=Convenience Store News|year=2017}}</ref> It can be used as a loose-leaf tobacco vaporizer.<ref name=CSD2015/> It has a chamber that can be filled with up to 800-milligrams of tobacco.<ref name=CSD2015>{{cite news|url=http://www.cstoredecisions.com/2015/03/04/consumer-centric-vaping/|title=Consumer-Centric Vaping|work=Convenience Store Decisions|agency=Harbor Communications|date=4 March 2015}}</ref>


=== Korea Tobacco & Ginseng Corporation ===
=== IUOC ===


[[Korea Tobacco & Ginseng Corporation]] announced on 8 June 2017 that they will launch a heat-not-burn tobacco product in September 2017.<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20170608000804|title=KT&G to release heat-not-burn tobacco amid iQOS growing popularity|work=[[The Korea Herald]]|date=8 June 2017}}</ref>
IUOC, marketed by Shenzhen Yukan Technology Co., Limited from China, can be used with any brand of cigarettes.<ref name=ABNewswire2017/> Users insert the entire cigarette into the product.<ref name=ABNewswire2017/> It does not use a tobacco stick.<ref name=ABNewswire2017/> The temperature reaches up to 395&nbsp;°C when in use.<ref name=ABNewswire2017/> IUOC can smoke around 10 cigarettes per charge.<ref name=ABNewswire2017>{{cite news|url=http://www.abnewswire.com/pressreleases/the-comparison-of-the-heat-not-burn-products-iuoc-and-iqos_141281.html|title=The comparison Of The Heat Not Burn Products IUOC and IQOS|publisher=AB Newswire|year=6 September 2017}}</ref>

=== lil ===

[[Korea Tobacco & Ginseng Corporation]] announced on June 8, 2017 that they will launch a heat-not-burn tobacco product in September 2017.<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20170608000804|title=KT&G to release heat-not-burn tobacco amid iQOS growing popularity|work=[[The Korea Herald]]|date=8 June 2017}}</ref> The heat-not-burn tobacco product named lil formally launched in November 2017.<ref name=YNA2017/> The battery-operated product employs heat to the tobacco leaves.<ref name=YNA2017>{{cite news|url=http://english.yonhapnews.co.kr/business/2017/11/20/69/0501000000AEN20171120011300320F.html|title=KT&G launches sales of new tobacco-heating device|publisher=[[Yonhap|Yonhap News Agency]]|date=11 November 2017}}</ref>


=== Pax 2 ===
=== Pax 2 ===


[[PAX Labs]], formerly known as Ploom,<ref name=Yakowicz2015>{{cite news|url=http://www.inc.com/will-yakowicz/pax-labs-vaporizer-company-raises-47-million.html|title=This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers|last=Yakowicz|first=Will|work=[[Inc. (magazine)|Inc.]]|date=10 June 2015}}</ref> sells PAX vaporizers.<ref>{{cite news|url=https://www.forbes.com/sites/freddiedawson/2015/07/31/pax-labs-looking-at-international-expansion/|title=Pax Labs Looking At International Expansion|last=Dawson|first=Freddie|work=Forbes|date=31 July 2015}}</ref> In 2010 they launched Ploom, a butane-powered product used for the heating tobacco or botanical products.<ref>{{cite news|url=https://techcrunch.com/2012/06/17/an-interview-with-the-creator-of-the-ultracool-pax-vaporizer/|title=Smoke Up: An Interview With The Creator Of The Ultracool Pax Vaporizer|last=Biggs|first=John|publisher=[[TechCrunch]]|date=17 June 2012}}</ref> Later models replaced butane heating with an electric system.<ref>{{cite news|url=https://www.wired.com/2013/07/ploom-two/|title=Review: Ploom Model Two|last=Lavrinc|first=Damon|work=[[Wired (magazine)|Wired]]|date=1 July 2013}}</ref> After its initial partnership with [[Japan Tobacco]] was abandoned, the company became known as Pax Labs.<ref>{{cite news|url=https://techcrunch.com/2015/03/11/this-was-published-at-4-20/|title=The Pax 2 Improves Upon One Of The Best Vaporizers On The Market|last=Lawler|first=Ryan|publisher=TechCrunch|date=11 March 2015}}</ref> The Pax 2 uses loose-leaf tobacco.<ref name=Harlay2016/> The surface of the Pax 2 remains cool, while the oven heats to temperatures up to 455&nbsp;°F.<ref name=Stenovec2016/> It has four temperature options.<ref name=Stenovec2016>{{cite news|url=http://www.businessinsider.com/what-is-the-pax-vaporizer-2016-3|title=How two guys from Stanford built the 'iPhone of vaporizers'|last=Stenovec|first=Tim|work=Business Insider|date=12 March 2016}}</ref>
[[PAX Labs]], formerly known as Ploom,<ref name=Yakowicz2015>{{cite news|url=http://www.inc.com/will-yakowicz/pax-labs-vaporizer-company-raises-47-million.html|title=This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers|first=Will | last=Yakowicz|work=[[Inc. (magazine)|Inc.]]|date=10 June 2015}}</ref> sells PAX vaporizers.<ref>{{cite news|url=https://www.forbes.com/sites/freddiedawson/2015/07/31/pax-labs-looking-at-international-expansion/|title=Pax Labs Looking At International Expansion|last=Dawson|first=Freddie|work=Forbes|date=31 July 2015}}</ref> In 2010 they launched Ploom, a butane-powered product used for the heating tobacco or botanical products.<ref>{{cite news|url=https://techcrunch.com/2012/06/17/an-interview-with-the-creator-of-the-ultracool-pax-vaporizer/|title=Smoke Up: An Interview With The Creator Of The Ultracool Pax Vaporizer|last=Biggs|first=John|publisher=[[TechCrunch]]|date=17 June 2012}}</ref> Later models replaced butane heating with an electric system.<ref>{{cite news|url=https://www.wired.com/2013/07/ploom-two/|title=Review: Ploom Model Two|last=Lavrinc|first=Damon|work=[[Wired (magazine)|Wired]]|date=1 July 2013}}</ref> After its initial partnership with [[Japan Tobacco]] was abandoned, the company became known as Pax Labs.<ref>{{cite news|url=https://techcrunch.com/2015/03/11/this-was-published-at-4-20/|title=The Pax 2 Improves Upon One Of The Best Vaporizers On The Market|last=Lawler|first=Ryan|publisher=TechCrunch|date=11 March 2015}}</ref> The Pax 2 uses loose-leaf tobacco.<ref name=Harlay2016/> The surface of the Pax 2 remains cool, while the oven heats to temperatures up to 455&nbsp;°F.<ref name=Stenovec2016/> It has four temperature options.<ref name=Stenovec2016>{{cite news|url=http://www.businessinsider.com/what-is-the-pax-vaporizer-2016-3|title=How two guys from Stanford built the 'iPhone of vaporizers'|last=Stenovec|first=Tim|work=Business Insider|date=12 March 2016}}</ref>


=== Ploom Tech ===
=== Ploom Tech ===


In January 2016, Japan Tobacco released Ploom Tech.<ref name=Rossel-2016>{{cite news|url=http://www.tobaccoreporter.com/2016/07/blending-nature-and-technology/|title=Blending nature and technology|last=Rossel|first=Stefanie|publisher=Tobacco Reporter|date=1 July 2016}}</ref> Japan Tobacco's Ploom has been withdrawn from the US.<ref name=Harlay2016>{{cite news|url=http://www.vapingpost.com/2016/11/09/what-you-need-to-know-about-heat-not-burn-cigarettes-hnb/|title=What you need to know about Heat-not-Burn (HNB) cigarettes|last=Harlay|first=Jérôme|publisher=VapingPost|date=9 November 2016}}</ref> The Ploom brand, however, remained with Japan Tobacco and the product itself has been replaced with a different product called Ploom Tech, in which an aerosol passes through a capsule of granulated tobacco leaves.<ref name=Tuinstra2016>{{cite news|url=http://www.tobaccoreporter.com/2016/01/jt-announces-launch-of-next-generation-ploom/|title=JT announces launch of next-generation Ploom|last=Tuinstra|first=Taco|publisher=Tobacco Reporter|date=26 January 2016}}</ref> Sales are being expanded throughout Japan in 2017.<ref>{{cite news|url=http://www.tobaccoreporter.com/2016/10/jt-to-expand-ploom-tech-sales/|title=JT to expand Ploom TECH sales|date=2016-10-10|work=Tobacco Reporter}}</ref> They intend to spend $500 million to increase their heated tobacco manufacturing capacity by late 2018.<ref name=Uranaka2017>{{cite news|url=http://www.channelnewsasia.com/news/business/japan-tobacco-plans-to-quadruple-smokeless-tobacco-output-capacity-by-2018--ceo-8892958|title=Japan Tobacco plans to quadruple smokeless tobacco output capacity by 2018: CEO|last1=Uranaka|first1=Taiga|last2=Sarkar|first2=Himani|publisher=[[Channel NewsAsia]]|agency=Reuters|date=29 May 2017}}</ref> Studies on [[Japan Tobacco International]]'s Ploom product has not been found.{{sfn|MHNZ|2017|p=5}}
In January 2016 Japan Tobacco (JT) released Ploom TECH.<ref name=Rossel-2016>{{cite news|url=http://www.tobaccoreporter.com/2016/07/blending-nature-and-technology/|title=Blending nature and technology|first=Stefanie | last=Rossel|publisher=Tobacco Reporter|date=1 July 2016}}</ref> JT's Ploom has been withdrawn from the US.<ref name=Harlay2016>{{cite news|url=http://www.vapingpost.com/2016/11/09/what-you-need-to-know-about-heat-not-burn-cigarettes-hnb/|title=What you need to know about Heat-not-Burn (HNB) cigarettes|first=Jérôme | last=Harlay|publisher=VapingPost|date=9 November 2016}}</ref> The Ploom brand, however, remained with JT and the product itself has been replaced with a different product called Ploom Tech, in which an aerosol passes through a capsule of granulated tobacco leaves.<ref name=Tuinstra2016>{{cite news|url=http://www.tobaccoreporter.com/2016/01/jt-announces-launch-of-next-generation-ploom/|title=JT announces launch of next-generation Ploom|first=Taco | last=Tuinstra|publisher=Tobacco Reporter|date=26 January 2016}}</ref> Sales are being expanded throughout Japan in 2017.<ref>{{cite news|url=http://www.tobaccoreporter.com/2016/10/jt-to-expand-ploom-tech-sales/|title=JT to expand Ploom TECH sales|date=2016-10-10|work=Tobacco Reporter}}</ref> They intend to spend $500 million to increase their heated tobacco manufacturing capacity by late 2018.<ref name=Uranaka2017>{{cite news|url=http://www.channelnewsasia.com/news/business/japan-tobacco-plans-to-quadruple-smokeless-tobacco-output-capacity-by-2018--ceo-8892958|title=Japan Tobacco plans to quadruple smokeless tobacco output capacity by 2018: CEO|author1=Taiga Uranaka|author2=Himani Sarkar|publisher=[[Channel NewsAsia]]|agency=Reuters|date=29 May 2017}}</ref>


=== V2 Pro ===
=== V2 Pro ===


V2 originally released their vaporizer line named V2 Pro in July 2014.<ref name=Monkeyshines2015/> The initial product was named Series 3.<ref name=Monkeyshines2015/> Series 3 comes with 3 cartridges including a loose-leaf cartridge, which heats the material by conduction.<ref name=Kahn2016>{{cite news|url=http://gazettereview.com/2016/03/v2-pro-series-3-vaporizer-vape-future/|title=V2 Pro Series 3 Vaporizer Review – Updated for 2017|last=Kahn|first=Steven|publisher=Bloomberg News|date=11 March 2016}}</ref> It comes with a battery and USB changer, among other things.<ref name=Kahn2016/> Pro Series 3X also by V2 can be used with dry material.<ref name=Silver2017/> It has three different air flow options that can be adjusted with a slight turn of the mouthpiece.<ref name=Silver2017>{{cite news|url=https://www.forbes.com/sites/curtissilver/2017/05/19/v2-pro-series-3x-is-the-highly-versatile-vape-youve-been-looking-for/#29cd13c347cf|title=V2 Pro Series 3X Is The Highly Versatile Vape You've Been Looking For|last=Silver|first=Curtis|work=Forbes|date=19 May 2017}}</ref> Series 7 comes with a loose-leaf cartridge, among other things.<ref name=Craft2015>{{cite news|url=http://www.idigitaltimes.com/v2-pro-series-7-review-premium-vapor-quality-surprisingly-affordable-vaporizer-451522|title=V2 Pro Series 7 Review: Premium Vapor Quality From A Surprisingly Affordable Vaporizer|last=Craft|first=Scott|work=[[IBT Media#Assets|iDigitalTimes]]|date=16 June 2015}}</ref> Series 7 lets the user change the temperature by using a single button.<ref name=Monkeyshines2015>{{cite news|url=http://hightimes.com/culture/high-buy-v2-pro-series-7/|title=High Buy: V2 Pro Series 7|author=Monkeyshines|work=[[High Times]]|date=1 April 2015}}</ref>
V2 originally released their vaporizer line named V2 Pro in July 2014.<ref name=Monkeyshines2015/> The initial product was named Series 3.<ref name=Monkeyshines2015/> Series 3 comes with 3 cartridges including a loose-leaf cartridge, which heats the material by conduction.<ref name=Kahn2016>{{cite news|url=http://gazettereview.com/2016/03/v2-pro-series-3-vaporizer-vape-future/|title=V2 Pro Series 3 Vaporizer Review – Updated for 2017|last=Kahn|first=Steven|publisher=Bloomberg News|date=11 March 2016}}</ref> It comes with a battery and USB changer, among other things.<ref name=Kahn2016/> Pro Series 3X also by V2 can be used with dry material.<ref name=Silver2017/> It has three different air flow options that can be adjusted with a slight turn of the mouthpiece.<ref name=Silver2017>{{cite news|url=https://www.forbes.com/sites/curtissilver/2017/05/19/v2-pro-series-3x-is-the-highly-versatile-vape-youve-been-looking-for/#29cd13c347cf|title=V2 Pro Series 3X Is The Highly Versatile Vape You've Been Looking For|first=Curtis|last=Silver|work=Forbes|date=19 May 2017}}</ref> Series 7 comes with a loose-leaf cartridge, among other things.<ref name=Craft2015>{{cite news|url=http://www.idigitaltimes.com/v2-pro-series-7-review-premium-vapor-quality-surprisingly-affordable-vaporizer-451522|title=V2 Pro Series 7 Review: Premium Vapor Quality From A Surprisingly Affordable Vaporizer|first=Scott|last=Craft|work=[[IBT Media#Assets|iDigitalTimes]]|date=16 June 2015}}</ref> Series 7 lets the user change the temperature by using a single button.<ref name=Monkeyshines2015>{{cite news|url=http://hightimes.com/culture/high-buy-v2-pro-series-7/|title=High Buy: V2 Pro Series 7|author=Monkeyshines|work=[[High Times]]|date=1 April 2015}}</ref>

== Prevalence ==

Since mid-2017, heat-not-burn tobacco products were sold in 27 countries.{{sfn|McNeill|2018|p=22, 218}} As of 2017, the market for such products is anticipated to expand by 60% over the next 10 to 15 years.<ref name=UngerUnger2018>{{cite journal|last1=Unger|first1=Michael|last2=Unger|first2=Darian W.|title=E-cigarettes/electronic nicotine delivery systems: a word of caution on health and new product development|journal=Journal of Thoracic Disease|volume=10|issue=S22|year=2018|pages=S2588–S2592|issn=20721439|doi=10.21037/jtd.2018.07.99|pmc=6178300|pmid=30345095}}</ref>

== Marketing ==

The term "heat-not-burn" refers to tobacco heated (at ~350&nbsp;°C) by an electrically-powered element or carbon, not combusted (at ~800&nbsp;°C).<ref name=LiSaad2018/> Terms used in marketing of cigarette-like products that "heat rather than burn" are referring to the product as "reduced risk" and "innovative."<ref name=StaalvandeNobelen2018/> Marketing slogans like "heat-not-burn" cannot be a substitute for science.<ref name=AuerConcha-Lozano2017/> Heat-not-burn tobacco products are not typically marketed as a harmless substitute to smoking.<ref name=KotzKastaun2018/>

The tobacco companies are using a series of claims in the marketing of heat-not-burn tobacco products.<ref name=BialousGlantz2018/> Both in websites and statements to the media and investors, heat-not-burn tobacco products are presented as less harmful but not risk-free.<ref name=BialousGlantz2018/> In a few instances, marketing materials claim that heat-not-burn tobacco products are potentially helpful to smokers who want to quit.<ref name=BialousGlantz2018/> Some media accounts of product launches state that heat-not-burn tobacco products reduce the levels of harmful tobacco components by 90%–95% compared with traditional cigarettes, while others emphasise the lack of odor or visible emissions as part of marketing campaigns.<ref name=BialousGlantz2018/> As of April 2018, there is no evidence to confirm this claimed 90%–95% lower level of harm.<ref name=BialousGlantz2018/> Other marketing claims highlight that these products produce no smoke, that is, are smoke-free.<ref name=BialousGlantz2018/> Implied in these claims, in advertisements and stores globally, is that smokers should switch from traditional cigarettes to these new, allegedly less harmful, products.<ref name=BialousGlantz2018/> The introduction of the latest generation of heat-not-burn tobacco products appears to be the latest chapter in the decades-old tobacco industry strategy of working to create partnerships with governments and health advocates, presenting these alleged 'harm reduction' products as an option to address the [[prevalence of tobacco consumption|tobacco epidemic]].<ref name=BialousGlantz2018/>

The tobacco companies use heat-not-burn tobacco products as part of their broader political and public relations activities to position them as 'partners' to address the tobacco epidemic rather than as the vectors that are causing it.<ref name=BialousGlantz2018/> This is a similar strategy previously used by the tobacco industry to promote itself as a partner of public health in reducing the harms of tobacco, while obfuscating the [[scientific evidence]] pointing that harm reduction is achieved through tobacco control policies that decrease consumption.<ref name=BialousGlantz2018>{{cite journal|last1=Bialous|first1=Stella A|last2=Glantz|first2=Stanton A|title=Heated tobacco products: another tobacco industry global strategy to slow progress in tobacco control|journal=Tobacco Control|volume=27|issue=Suppl 1|year=2018|pages=s111–s117|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054340|pmc=6202178|pmid=30209207}}{{CC-notice|cc=by4|url=https://tobaccocontrol.bmj.com/content/27/Suppl_1/s111.long|author(s)=Stella A Bialous and Stanton A Glantz}}</ref>

== Regulation ==
Current [[smoking ban]]s may not have been extended to include such products.<ref name=Rapaport2017/> In the majority of the countries in which they have been sold, heat-not-burn tobacco products have been taxed at a lower rate than traditional cigarettes.<ref name=Liber2018>{{cite journal|last1=Liber|first1=Alex C.|title=Heated tobacco products and combusted cigarettes: comparing global prices and taxes|journal=Tobacco Control|year=2018|pages=tobaccocontrol-2018-054602|issn=0964-4563|doi=10.1136/tobaccocontrol-2018-054602|pmid=30381439}}</ref>

"There is concern that heat-not-burn tobacco will skirt local ordinances that prevent smoking in public areas," [[Mitchell H. Katz]], director of the [[Los Angeles County Health Agency]], wrote in 2017.<ref name=Rapaport2017>{{cite news|url=https://www.reuters.com/article/us-health-tobacco-heatnotburn-idUSKBN18M2JB|title='Heat-not-burn' cigarettes still release cancer-causing chemicals|last=Rapaport|first=Lisa|publisher=Reuters|date=26 May 2017}}</ref> [[Action on Smoking and Health]] stated in 2016 that "unless and until independent evidence shows that IQOS and similar products are substantially less harmful than smoking then these products should be regulated in the same way as other tobacco products."<ref name=ASH2016/> [[Tobacco control]] activist [[Stanton Glantz]] stated that the US FDA should halt new tobacco products until tobacco companies stop selling traditional cigarettes.<ref>{{cite news|url=https://www.forbes.com/sites/danielfisher/2014/05/28/philip-morris-international-bets-big-on-the-future-of-smoking/#4fa6b7e454f5|title=Philip Morris International Bets Big On The Future Of Smoking|last=Fisher|first=Daniel|work=Forbes|date=16 June 2014}}</ref> It is recommended that indoor-smoking bans for traditional cigarettes be extended to heat-not-burn tobacco products.<ref name=AuerConcha-Lozano2017/>

In the United States, these products fall under the jurisdiction of the [[Food and Drug Administration]] as amended by the [[Family Smoking Prevention and Tobacco Control Act]] of 2016.<ref name=LopezHiler2016>{{cite journal|last1=Lopez|first1=Alexa A.|last2=Hiler|first2=Marzena|last3=Maloney|first3=Sarah|last4=Eissenberg|first4=Thomas|last5=Breland|first5=Alison B.|title=Expanding clinical laboratory tobacco product evaluation methods to loose-leaf tobacco vaporizers|journal=Drug and Alcohol Dependence|volume=169|year=2016|pages=33–40|issn=0376-8716|doi=10.1016/j.drugalcdep.2016.10.005|pmc=5140724|pmid=27768968}}</ref>

Advertisement for the IQOS product itself is not regulated under the European Union [[Tobacco Products Directive]].<ref name=Harlay2016/> Advertising for IQOS' tobacco stick may fall under the European Union Tobacco Products Directive.<ref name=Harlay2016/> The UK government has been looking into creating a separate category for taxing heat-not-burn tobacco products.{{sfn|McNeill|2018|p=201}}

Due to the alleged belief in heat-not-burn tobacco harm reduction in Italy, these products are exempted from the fiscal regimes of tobacco products.<ref name=LiuLugo2018/> Heat-not-burn tobacco products enjoy the same tax reduction as e-cigarettes, which is half that of traditional cigarettes.<ref name=LiuLugo2018/> Moreover, the enforcement of various tobacco control regulations is only minimally adopted for heated tobacco products in Italy.<ref name=LiuLugo2018/> First of all, health warnings are required to cover only 30% of the heat-not-burn tobacco product packaging (instead of 65% for traditional cigarettes), without pictorial images.<ref name=LiuLugo2018/> Second, comprehensive smoke-free regulations prohibiting smoking in all public places and workplaces do not apply to heat-not-burn tobacco products.<ref name=LiuLugo2018/> Finally, advertising and promotions are not banned for these new products.<ref name=LiuLugo2018/> This is evident by the presence in several strategic Italian cities of the "IQOS embassy" and "IQOS boutique", which are fancy concept stores where IQOS is promoted as a status symbol and people can try it for free.<ref name=LiuLugo2018/> Therefore, the most recognized tobacco control policies (ie, price/tax increase, smoking bans, advertising bans, and health warnings) have been compromised for heat-not-burn tobacco products in Italy.<ref name=LiuLugo2018>{{cite journal|last1=Liu|first1=Xiaoqiu|last2=Lugo|first2=Alessandra|last3=Spizzichino|first3=Lorenzo|last4=Tabuchi|first4=Takahiro|last5=Gorini|first5=Giuseppe|last6=Gallus|first6=Silvano|title=Heat-Not-Burn Tobacco Products Are Getting Hot in Italy|journal=Journal of Epidemiology|volume=28|issue=5|year=2018|pages=274–275|issn=0917-5040|doi=10.2188/jea.JE20180040|pmc=5911679|pmid=29657258}}{{CC-notice|cc=by4|url=https://www.jstage.jst.go.jp/article/jea/28/5/28_JE20180040/_pdf/-char/en|author(s)=Xiaoqiu Liu, Alessandra Lugo, Lorenzo Spizzichino, Takahiro Tabuchi, Giuseppe Gorini, and Silvano Gallus}}</ref>

Heat-not-burn tobacco products are not restricted for sale in Israel by the [[Ministry of Health (Israel)|Ministry of Health]].<ref name=Siegel-Itzkovich2017>{{cite news|url=http://www.jpost.com/Business-and-Innovation/Health-and-Science/Orgs-slam-Litzman-for-allowing-sale-of-iQOS-heated-smokeless-cigarettes-482967|title=Orgs slam Litzman for allowing sale of iQOS heated, smokeless cigarettes|last=Siegel-Itzkovich|first=Judy|work=[[The Jerusalem Post]]|date=2 March 2017}}</ref> Justice Ministry in Israel agreed with the view of three voluntary organizations that the IQOS is a tobacco product, and the product should be regulated in the same manner as tobacco products.<ref>{{cite news|url=https://www.haaretz.com/israel-news/business/israel-to-tax-iqos-e-cigarettes-like-ordinary-cigarettes-1.5730823|title=In Blow to Philip Morris, Israel to Tax iQOS E-cigarettes Like Ordinary Cigarettes|author=Ronny Linder-Ganz|work=[[Haaretz]]|date=16 January 2018}}</ref> In Israel IQOS are now taxed at the same rate as traditional cigarettes.<ref>{{cite web|url=https://www.jpost.com/Business-and-Innovation/Health-and-Science/Justice-Ministry-says-iQOS-product-will-be-treated-as-ordinary-tobacco-485912|title=Justice Ministry says iQOS product will be treated as ordinary tobacco|author=Judy Siegel-Itzkovich|work=The Jerusalem Post|date=3 April 2018}}</ref>

Ploom, IQOS, and glo fall under the Tobacco Business Act as tobacco products in Japan because they consist of tobacco leaf.<ref name=TabuchiGallus2018>{{cite journal|last1=Tabuchi|first1=Takahiro|last2=Gallus|first2=Silvano|last3=Shinozaki|first3=Tomohiro|last4=Nakaya|first4=Tomoki|last5=Kunugita|first5=Naoki|last6=Colwell|first6=Brian|title=Heat-not-burn tobacco product use in Japan: its prevalence, predictors and perceived symptoms from exposure to secondhand heat-not-burn tobacco aerosol|journal=Tobacco Control|volume=27|issue=e1|year=2018|pages=e25–e33|issn=0964-4563|doi=10.1136/tobaccocontrol-2017-053947|pmc=6073918|pmid=29248896}}</ref> Ploom and IQOS are governed by the Tobacco Industries Act regulations as tobacco products in Japan.<ref name=TabuchiKiyohara2016>{{cite journal|last1=Tabuchi|first1=Takahiro|last2=Kiyohara|first2=Kosuke|last3=Hoshino|first3=Takahiro|last4=Bekki|first4=Kanae|last5=Inaba|first5=Yohei|last6=Kunugita|first6=Naoki|title=Awareness and use of electronic cigarettes and heat-not-burn tobacco products in Japan|journal=Addiction|volume=111|issue=4|year=2016|pages=706–713|issn=0965-2140|doi=10.1111/add.13231|pmid=26566956}}</ref> The [[Liberal Democratic Party (Japan)|Liberal Democratic Party]] will deliberate over increasing the tax rate for heat-not-burn tobacco products in April 2018.<ref>{{cite news|url=https://www.japantimes.co.jp/news/2017/09/08/business/tax-hike-heat-not-burn-tobacco-products-consideration-ldp-begins-review-tax-reforms/#.Wb131bpFw5s|title=Tax hike on heat-not-burn tobacco products under consideration as LDP begins review of tax reforms|work=The Japan Times|date=8 September 2017}}</ref>

Electronic tobacco products using dry material are regulated as e-cigarettes in South Korea by the [[Ministry of Health and Welfare (South Korea)|Ministry of Health and Welfare]].<ref name=Jae-hyuk2017>{{cite news|url=http://www.koreatimes.co.kr/www/tech/2017/05/694_230069.html|title=IQOS available in Seoul Saturday|last=Jae-hyuk|first=Park|work=The Korea Times|date=26 May 2017}}</ref> Korea regulates e-cigarettes differently than traditional cigarettes for tax reasons.<ref name=Trefis2017/> As a result, IQOS are taxed at a decreased rate, compared to the 75% incurred on normal cigarettes.<ref name=Trefis2017>{{cite news|url=http://www.nasdaq.com/article/why-is-korea-easier-to-conquer-for-iqos-than-europe-cm845245|title=Why Is Korea Easier To Conquer For iQOS Than Europe?|author=Trefis Team|publisher=[[NASDAQ]]|date=13 September 2017}}</ref> Emerging tobacco products are banned in Singapore by the [[Ministry of Health (Singapore)|Ministry of Health]].<ref name=MOHS2016>{{cite news|url=https://www.moh.gov.sg/content/moh_web/home/pressRoom/pressRoomItemRelease/2016/singapore-enhances-tobacco-control-measures.html|title=Singapore Enhances Tobacco Control Measures|publisher=Ministry of Health (Singapore)|date=28 July 2016}}</ref>

After IQOS launched a marketing campaign in New Zealand in December 2016, the [[Ministry of Health (New Zealand)|Ministry of Health]] stated in 2017 that the refill sticks are not legal for sale in New Zealand under the [[Smoke-free Environments Act 1990]].<ref>{{cite news|url=https://www.odt.co.nz/news/national/legality-tobacco-product-question|title=Legality of tobacco product in question|last=Elder|first=Vaughan|work=[[Otago Daily Times]]|date=13 January 2017}}</ref> A representative for the company in New Zealand stated that IQOS product complies with the Smoke-Free Environments Act.<ref name=Caruana2017>{{cite news|url=http://www.vapingpost.com/2017/02/03/iqos-heatsticks-declared-illegal-in-nz/|title=iQos heatsticks declared illegal in NZ|last=Caruana|first=Diane|publisher=VapingPost|date=3 February 2017}}</ref> Three meetings between Ministry of Health officials and people from the tobacco industry were held from May 30, 2017 through June 2, 2017 to "discuss regulation of new tobacco and nicotine-delivery products".<ref name=NZMJ2017/> Later on, in August 2017, the government stated they would initiate a review process before products are sold for heat-not-burn tobacco products such as IQOS.<ref name=NZMJ2017>{{cite journal|url=https://www.nzma.org.nz/journal/read-the-journal/all-issues/2010-2019/2017/vol-130-no-1465-10-november-2017/7417|title=New Zealand’s legal action against IQOS postponed, consultation with Big Tobacco follows|publisher=New Zealand Medical Journal|volume=130|issue=1465|date=10 November 2017}}</ref> In 2018, Philip Morris International and the Ministry of Health were in a court over the legality of selling IQOS in New Zealand.<ref name=NZH2018>{{cite news|url=https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=12012546|title=iQOS may not be as harm-free as claimed, study finds|work=The New Zealand Herald|date=14 March 2018}}</ref> A New Zealand court decided in March 2018 that the HEETs sticks used in the IQOS product are legal to sell in New Zealand.<ref name=Zaharia2018>{{cite news|url=https://www.reuters.com/article/us-newzealand-pmi/new-zealand-court-gives-philip-morris-nod-to-sell-heated-tobacco-product-idUSKBN1H333X|title=New Zealand court gives Philip Morris nod to sell heated tobacco product|last=Zaharia|first=Marius|publisher=Reuters|date=27 March 2018}}</ref> Individuals can import heat-not-burn tobacco products to New Zealand for personal use.{{sfn|MHNZ|2017|p=ii}} {{Asof|2016}}, 19 countries have permitted the sale of IQOS.<ref name=AuerConcha-Lozano2017/>


== Notes ==
== Regulations ==
In the United States, these products fall under the jurisdiction of the [[Food and Drug Administration]].<ref name=LopezHiler2016>{{cite journal |doi=10.1016/j.drugalcdep.2016.10.005 |pmid=27768968 |pmc=5140724 |title=Expanding clinical laboratory tobacco product evaluation methods to loose-leaf tobacco vaporizers |journal=Drug and Alcohol Dependence |volume=169 |pages=33–40 |year=2016 |last1=Lopez |first1=Alexa A. |last2=Hiler |first2=Marzena |last3=Maloney |first3=Sarah |last4=Eissenberg |first4=Thomas |last5=Breland |first5=Alison B. }}</ref> {{Asof|2016}}, 19 countries have permitted the sale of iQOS.<ref name=AuerConcha-Lozano2017/> Advertisement for the iQOS, but not iQOS' tobacco stick, is not regulated under the European Union [[Tobacco Products Directive]].<ref name=Harlay2016/> Heat-not-burn tobacco products are not restricted for sale in Israel by the [[Ministry of Health (Israel)|Ministry of Health]].<ref name=Siegel-Itzkovich2017>{{cite news|url=http://www.jpost.com/Business-and-Innovation/Health-and-Science/Orgs-slam-Litzman-for-allowing-sale-of-iQOS-heated-smokeless-cigarettes-482967|title=Orgs slam Litzman for allowing sale of iQOS heated, smokeless cigarettes|first=Judy | last=Siegel-Itzkovich|work=[[The Jerusalem Post]]|date=2 March 2017}}</ref> Ploom and iQOS are governed by the Tobacco Industries Act regulations as tobacco products in Japan.<ref name=TabuchiKiyohara2016>{{cite journal |doi=10.1111/add.13231 |pmid=26566956 |title=Awareness and use of electronic cigarettes and heat-not-burn tobacco products in Japan |journal=Addiction |volume=111 |issue=4 |pages=706–713 |year=2016 |last1=Tabuchi |first1=Takahiro |last2=Kiyohara |first2=Kosuke |last3=Hoshino |first3=Takahiro |last4=Bekki |first4=Kanae |last5=Inaba |first5=Yohei |last6=Kunugita |first6=Naoki }}</ref> The [[Liberal Democratic Party (Japan)|Liberal Democratic Party]] will deliberate over increasing the tax rate for heat-not-burn tobacco products in April 2018.<ref>{{cite news|url=https://www.japantimes.co.jp/news/2017/09/08/business/tax-hike-heat-not-burn-tobacco-products-consideration-ldp-begins-review-tax-reforms/#.Wb131bpFw5s|title=Tax hike on heat-not-burn tobacco products under consideration as LDP begins review of tax reforms|work=The Japan Times|date=8 September 2017}}</ref> iQOS's refill sticks are not legal for sale in New Zealand by the [[Ministry of Health (New Zealand)|Ministry of Health]].<ref name=Caruana2017>{{cite news|url=http://www.vapingpost.com/2017/02/03/iqos-heatsticks-declared-illegal-in-nz/|title=iQos heatsticks declared illegal in NZ|first=Diane |last=Caruana|publisher=VapingPost|date=3 February 2017}}</ref> Emerging tobacco products are banned in Singapore by the [[Ministry of Health (Singapore)|Ministry of Health]].<ref name=MOHS2016>{{cite news|url=https://www.moh.gov.sg/content/moh_web/home/pressRoom/pressRoomItemRelease/2016/singapore-enhances-tobacco-control-measures.html|title=Singapore Enhances Tobacco Control Measures|publisher=Ministry of Health (Singapore)|date=28 July 2016}}</ref> Electronic tobacco products using dry material are regulated as e-cigarettes in South Korea by the [[Ministry of Health and Welfare (South Korea)|Ministry of Health and Welfare]].<ref name=Jae-hyuk2017>{{cite news|url=http://www.koreatimes.co.kr/www/tech/2017/05/694_230069.html|title=IQOS available in Seoul Saturday|author=Park Jae-hyuk|work=The Korea Times|date=26 May 2017}}</ref> Korea regulates e-cigarettes differently than traditional cigarettes for tax reasons.<ref name=Trefis2017/> As a result, iQOS are taxed at a decreased rate, compared to the 75% incurred on normal cigarettes.<ref name=Trefis2017>{{cite news|url=http://www.nasdaq.com/article/why-is-korea-easier-to-conquer-for-iqos-than-europe-cm845245|title=Why Is Korea Easier To Conquer For iQOS Than Europe?|author=Trefis Team|publisher=[[NASDAQ]]|date=13 September 2017}}</ref>
{{reflist|group=notes}}


Action on Smoking and Health stated in 2016 that "unless and until independent evidence shows that IQOS and similar products are substantially less harmful than smoking then these products should be regulated in the same way as other tobacco products."<ref name=ASH2016/> [[Tobacco control]] activist [[Stanton Glantz]] stated that the US FDA should halt new tobacco products until tobacco companies stop selling traditional cigarettes.<ref>{{cite news|url=https://www.forbes.com/sites/danielfisher/2014/05/28/philip-morris-international-bets-big-on-the-future-of-smoking/#4fa6b7e454f5|title=Philip Morris International Bets Big On The Future Of Smoking|last=Fisher|first=Daniel|work=Forbes|date=16 June 2014}}</ref> "There is concern that heat-not-burn tobacco will skirt local ordinances that prevent smoking in public areas," [[Mitchell H. Katz]], director of the [[Los Angeles County Health Agency]], wrote in 2017.<ref name=Rapaport2017>{{cite news|url=https://www.reuters.com/article/us-health-tobacco-heatnotburn-idUSKBN18M2JB|title='Heat-not-burn' cigarettes still release cancer-causing chemicals|first=Lisa|last=Rapaport|publisher=Reuters|date=26 May 2017}}</ref>
== Bibliography ==
*{{cite web|last1=McNeill|first1=A|last2=Brose|first2=LS|last3=Calder|first3=R|last4=Bauld|first4=L|last5=Robson|first5=D|url=https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/684963/Evidence_review_of_e-cigarettes_and_heated_tobacco_products_2018.pdf|title=Evidence review of e-cigarettes and heated tobacco products 2018|location=UK|publisher=[[Public Health England]]|pages=1–243|date=February 2018|ref={{harvid|McNeill|2018}}}}
*{{cite web|url=https://www.health.govt.nz/system/files/documents/pages/ris-regulation-smokeless-tobacco-and-nicotine-delivery-products.pdf|title=Regulatory Impact Statement: Regulation of smokeless tobacco and nicotine-delivery products|publisher=[[Ministry of Health (New Zealand)]]|pages=1–52|year=2017|ref={{harvid|MHNZ|2017}}}}
*{{cite web|url=http://www.who.int/fctc/cop/cop7/FCTC_COP_7_9_EN.pdf?ua=1&ua=1|title=Further development of the partial guidelines for implementation of Articles 9 and 10 of the WHO FCTC|pages=1–11|publisher=[[World Health Organization]]|date=12 July 2016|ref={{harvid|WHO|2016}}}}


== References ==
== References ==
{{reflist}}
{{reflist|32em}}
{{Cigarettes}}
{{Cigarettes}}



Revision as of 16:33, 9 January 2019

An electrically-heated smoking system, also known as a heated tobacco product or heat-not-burn tobacco product (HNB), uses an electric heating element[1] to char tobacco,[2] at a lower temperature than a conventional cigarette.[3] The result is a smoke that contains nicotine, other chemicals, and particulates.[1][4]: Table 1  These products may match some of the behavioral aspects of smoking.[5] Some tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims.[3][6]

Some of these products take loose-leaf tobacco in a heated chamber; others require product-specific cigarettes.[7][1] Products heating cigarettes using an external heat source first came to market in 1988, however they were not a commercial success.[3] These products are currently being re-introduced by large tobacco companies.[8]

Health effects

E-cigarette smoking machine smoking four electrically-heated smoking devices in parallel. There is a lack of independent research, and the conclusions of internal industry research have been challenged

There is not enough research to evaluate the level of harm of these products.[9] A 2016 Cochrane review found that it was unclear whether using these products instead of conventional cigarettes would "substantially alter the risk of harm".[10] Also in 2016, the WHO noted that some scientists believe these products to be as harmful as traditional cigarettes, and stated that no convincing evidence had been presented for industry claims of lowered risk and health benefits. Independent research is not available to support these claims; they are based on industry-funded research.[6] Independent 2018 reanalysis of data from industry research has found deficiencies and omissions in the evidence used to support the industry's claims.[11][4][12]

Action on Smoking and Health stated in 2016 that due to "the tobacco industry's long record of deceit" regarding the health risks involving smoking, it is important to conduct independent studies into the health effects of these products.[13] Carlos Jiménez, director of research on smoking at the Spanish Society of Pneumonology and Thoracic Surgery, criticized the industry data available in 2017.[14]

The effects of second-hand exposure are unknown.[1]

Addiction and quitting

Such products are believed to be just as addictive as conventional cigarettes.[15] Nearly half of people using these products had never used conventional cigarettes,[16] according to a small survey done in Italy.[17] This has caused concern that the products might cause nicotine addiction rather than reduce harm to those who already smoke.[16]

There is not enough evidence to know if HnB products help with quitting smoking.[18] In one manufacturer-led study, smokers using Hnb products mostly did not stop using regular cigarettes; they mostly used both, although the HnB products were supplied to them for free.[11]

Pregnancy

There is no information on the effects of smoking HnB devices during pregnancy, as of 2018.[18] However, they are nicotine-containing products.[1] It is unsafe to use any product containing nicotine during pregnancy and breastfeeding,[19] as nicotine harms the fetus.[20] Nicotine use during pregnancy increases the child's risk of respiratory problems, neurobehavioral defects, obesity, type 2 diabetes, hypertension, and infertility.[21]

Nature and function

This pizza was baked for four hours. Like the tobacco in these products, it has charred, and it has released pyrolysis products and particulate matter, but most of the carbon has not oxidized and it has not been reduced to ash (see carbonization).

Nicotine is released from tobacco heated above 140°C.[22] Heating tobacco causes pyrolysis; organic material breaks down, releasing most of the substances found in regular cigarette smoke.[23][2] At higher temperatures, the carbon increasingly combines with atmospheric oxygen, releasing carbon monoxide and carbon dioxide.[23] It is possible to heat to a temperature hot enough to cause pyrolysis, but not hot enough to oxidize and release the carbon.[23] This ancient process is called charring,[2] and the carbon-rich residue is called char.[24]

HnB products vary, but can heat to these charring temperatures.[23][2][1] The composition of the smoke is changed by lower temperatures: levels of some substances fall, while levels of others rise.[4] While the nicotine is the main addictive component in tobacco, some pyrolysis products of tobacco are thought to reinforce addiction (such as acetaldehyde, norharman, and harman),[25][26] some of which have been found in lower levels in the smoke of HnB products.[27]

These products are marketed as "heat-not-burn"[28] and "smoke-free".[29] However, independent researchers who tested a common "heat-not-burn" device explicitly disagreed with the claim that they are smokeless,[30][31] arguing that the emitted aerosol is smoke, as it contains pyrolysis products.[32] Independent researchers studying the aerosols produced by heat-not-burn products commonly call those aerosols "smoke".[33] Independent research has also disputed the claim that the products are "heat-not-burn" devices.[2][34]

History

Steam Hot One, a Japanese variant of the Eclipse made by Japan Tobacco.
Philip Morris' Heatbar pictured without a specifically designed cigarette.

The first commercial heat-not-burn product was the R.J. Reynolds Premier,[35] a smokeless cigarette launched in 1988 and described as difficult to use.[36] Many smokers disliked the taste.[37] It was shaped like a traditional cigarette, and when heated the smoldered charcoal moved past processed tobacco containing more than 50 percent glycerin to create a smoke including aerosolized nicotine.[38] It did require some combustion.[39] In 1989,[40] after spending $325 million,[41] R.J. Reynolds pulled it from the market months later after organisations recommended to the US Food and Drug Administration (FDA) to restrict it or classify it as a drug.[42]

The Premier product concept went on to be further developed and re-launched as Eclipse[40] in the mid-1990s,[43] and was available in limited distribution as of 2015.[44] Reynolds American stated that the Revo was a "repositioning" of its Eclipse.[45] R.J. Reynolds' Revo was withdrawn in 2015.[44]

Philip Morris International (PMI) launched a cigarette in 1998 that was placed into an electronic heating device as Accord.[46] The battery-powered product was the size of a pager.[47] The product was marketed as "low-smoke". Ads claiming reduced risk were drafted, but never released; an attempt was made to get the Surgeon General of the United States to endorse it without requiring long-term studies on its health effects. Few people started using the Accord, and almost all users also continued to use regular cigarettes. The Accord was discontinued in 2006, eight years after it came on the market.[48]

In 2007 PMI launched the Heatbar,[49] which was nearly identical to the Accord.[48] The Heatbar was around the size of a mobile phone and was said to heat specifically designed cigarettes rather than burning them.[50] The only benefit was to lower second-hand smoke, which lead to Heatbar being discontinued.[51] Heatbar did not obtain any significant user reception.[52] Accord and Heatbar are predecessors of PMI's current heat-not-burn tobacco products.[53]

The ubiquitousness of electronic cigarettes and growing dissatisfaction with not providing a throat-hit may present an opportunity for heat-not-burn tobacco products.[3] These products are currently being introduced by large tobacco companies.[8] PMI anticipates a future without traditional cigarettes, but campaigners and industry analysts call into question the probability of traditional cigarettes being dissolved, by either e-cigarettes or other products like iQOS.[54]

Products

Low-temperature cigarette; above, disassembled, below, intact. A: Reconstituted tobacco film, made of dried tobacco suspension. 70% tobacco, humectants (water and glycerin) to encourage wet steam formation, binding agents, and aroma agents. B: Hollow acetate tube. C: Polymer film to cool the smoke. D: Soft cellulose acetate mouthpiece, which imitates the feel of a conventional cigarette.

The products are designed to be similar their conventional counterparts.[45] A tobacco stick along with a heating element will provide the user a choice across the different heat-not-burn tobacco products available.[45][clarification needed] Another type of heat-not-burn tobacco product is the loose-leaf tobacco vaporizer that entails putting loose-leaf tobacco into a chamber, which is electrically heated using an element.[7]

3T

The 3T from Vapor Tobacco Manufacturing was launched in December 2014.[55] The product employs a patented, aqueous system whereby desired components are extracted into water.[56] The liquid is mixed with glycerin and aerosolized producing a smoke without combustion by an electronic heating system.[56] Their organic liquids are made from organic tobacco, organic glycerin, and water.[55]

Glo

In 2016 British American Tobacco (BAT) launched a heat-not-burn product called glo in Japan.[57] glo is battery-powered.[57] It uses a heating element with a tobacco stick.[45] In May 2017 they released i-glo in Canada.[58] The glo iFuse debuted in Romania by BAT in 2015.[45] It uses a cartridge with a tobacco stick and a flavored nicotine liquid.[45] Bonnie Herzog, a senior analyst at Wells Fargo Securities stated that the proposed acquisition of R. J. Reynolds by BAT in 2016 would let them catch up in the technology competition.[59]

IQOS

The introduction of IQOS was announced on 26 June 2014.[60] Although it is marketed as a novel product, it is very similar to the "Accord" product released by the same company in 1998; however, the IQOS cigarettes have more nicotine, more tar, and less tobacco. They are heated to a lower temperature, and the kit costs about US$40 more in 2018 dollars.[48] The product is marketed by Philip Morris International (PMI) under the Marlboro and Parliament brands.[61]

Initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries.[62] By end of 2016 it was available in over 20 countries, with expansion plans into several more in 2017 as manufacturing capacity increases.[63] PMI has projected that when 30 billions units are sold, iQOS would increase profits by $700 million.[64] To date, the company claims that total investments made in the development and assessment of these products have exceeded $3 billion.[65] Phillip Morris spent €500 million on iQOS in 2016 alone.[66]

iQOS consists of a charger around the size of a mobile phone and a holder that looks like a pen.[67] The disposable tobacco stick, which looks somewhat like a short cigarette, has been dipped in propylene glycol,[68] is inserted into the holder which then heats it to temperatures up to 350 °C.[46] The smoke released contains nicotine and other chemicals.[5] The amount of nicotine provided may be a little strong for light cigarette smokers.[69] Users have reported less smell and odour on clothing.[39] The smoke generated by iQOS contains substances from pyrolysis and thermogenic degradation that are identical to the constituents found in traditional tobacco cigarette smoke.[68] A 2017 review found "little research on what substances are released after the device heats the tobacco-based paste. The physical effects on users are also not yet known."[70]

One independent study of the iQOS criticized Phillip Morris, saying "Dancing around the definition of smoke to avoid indoor-smoking bans is unethical" and called for more independent research, saying "Smokers and non-smokers need accurate information about toxic compounds released in IQOS smoke. This information should come from sources independent of the tobacco industry".[68] After the study was published, the heads of the three Swiss universities where the authors worked received letters from Phillip Morris, accusing the authors of faulty methodology, and subsequently the researchers were not willing to talk to a journalist.[30] JAMA Internal Medicine, which published the study, described the letters as unusual and smacking of intimidation.[30] Phillip Morris also published an online academic counter-argument.[30]

In December 2016, PMI submitted an multi-million page application[66] to the US FDA for iQOS to be authorized as a modified risk tobacco product.[71] The FDA reviewed Phillip Morris's data, some independent studies, including the May 2017 Swiss paper about toxic compounds in iQOS smoke mentioned above, a December 2017 amendment to the application by Phillip Morris on the same topic, and the FDA's own laboratory testing data.[72]

In January 2018, the FDA advisory panel ruled that Phillip Morris had not shown that their product cut health risks;[73][74] the panel also "expressed concerns about the lack of data" on risk relative to cigarettes.[75] The Campaign for Tobacco-Free Kids criticized the product, saying that it looks like the e-cigarettes which children use the most.[31] IQOS is marketed in stores and packaging which resemble those of high-end smartphones, a strategy expected to appeal to youth by associating it with their interests in new technology.[76]

PMI intends to convert its customers in Japan to using heat-not-burn products.[77] iQOS is sold as an alternative to cigarettes.[78] PMI states that they understand that its iQOS product will be as addictive as tobacco smoking.[13] iQOS is sold with a warning that the best option is to avoid tobacco use altogether.[79]

iSmoke OneHitter

iSmoke OneHitter by iSmoke was launched in 2015.[80] It can be used as a loose-leaf tobacco vaporizer.[81] It has a chamber that can be filled with up to 800-milligrams of tobacco.[81]

Korea Tobacco & Ginseng Corporation

Korea Tobacco & Ginseng Corporation announced on 8 June 2017 that they will launch a heat-not-burn tobacco product in September 2017.[82]

Pax 2

PAX Labs, formerly known as Ploom,[83] sells PAX vaporizers.[84] In 2010 they launched Ploom, a butane-powered product used for the heating tobacco or botanical products.[85] Later models replaced butane heating with an electric system.[86] After its initial partnership with Japan Tobacco was abandoned, the company became known as Pax Labs.[87] The Pax 2 uses loose-leaf tobacco.[45] The surface of the Pax 2 remains cool, while the oven heats to temperatures up to 455 °F.[88] It has four temperature options.[88]

Ploom Tech

In January 2016 Japan Tobacco (JT) released Ploom TECH.[89] JT's Ploom has been withdrawn from the US.[45] The Ploom brand, however, remained with JT and the product itself has been replaced with a different product called Ploom Tech, in which an aerosol passes through a capsule of granulated tobacco leaves.[90] Sales are being expanded throughout Japan in 2017.[91] They intend to spend $500 million to increase their heated tobacco manufacturing capacity by late 2018.[92]

V2 Pro

V2 originally released their vaporizer line named V2 Pro in July 2014.[93] The initial product was named Series 3.[93] Series 3 comes with 3 cartridges including a loose-leaf cartridge, which heats the material by conduction.[94] It comes with a battery and USB changer, among other things.[94] Pro Series 3X also by V2 can be used with dry material.[95] It has three different air flow options that can be adjusted with a slight turn of the mouthpiece.[95] Series 7 comes with a loose-leaf cartridge, among other things.[96] Series 7 lets the user change the temperature by using a single button.[93]

Regulations

In the United States, these products fall under the jurisdiction of the Food and Drug Administration.[7] As of 2016, 19 countries have permitted the sale of iQOS.[68] Advertisement for the iQOS, but not iQOS' tobacco stick, is not regulated under the European Union Tobacco Products Directive.[45] Heat-not-burn tobacco products are not restricted for sale in Israel by the Ministry of Health.[97] Ploom and iQOS are governed by the Tobacco Industries Act regulations as tobacco products in Japan.[98] The Liberal Democratic Party will deliberate over increasing the tax rate for heat-not-burn tobacco products in April 2018.[99] iQOS's refill sticks are not legal for sale in New Zealand by the Ministry of Health.[100] Emerging tobacco products are banned in Singapore by the Ministry of Health.[101] Electronic tobacco products using dry material are regulated as e-cigarettes in South Korea by the Ministry of Health and Welfare.[102] Korea regulates e-cigarettes differently than traditional cigarettes for tax reasons.[103] As a result, iQOS are taxed at a decreased rate, compared to the 75% incurred on normal cigarettes.[103]

Action on Smoking and Health stated in 2016 that "unless and until independent evidence shows that IQOS and similar products are substantially less harmful than smoking then these products should be regulated in the same way as other tobacco products."[13] Tobacco control activist Stanton Glantz stated that the US FDA should halt new tobacco products until tobacco companies stop selling traditional cigarettes.[104] "There is concern that heat-not-burn tobacco will skirt local ordinances that prevent smoking in public areas," Mitchell H. Katz, director of the Los Angeles County Health Agency, wrote in 2017.[105]

References

  1. ^ a b c d e f "Heated tobacco products (HTPs) information sheet". World Health Organization. 2018. In order to produce the nicotine-infused vapor, HTPs heat tobacco up to 350°C (lower than 600°C as in conventional cigarettes) using battery-powered heating-systems... Currently, there is also insufficient evidence on the potential effects of second-hand emissions produced by HTPs.
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