96.4 Eagle Radio

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96.4 Eagle Radio
964 The Eagle logo.png
Broadcast area Guildford
Frequency 96.4 MHz
First air date 4 January 1996
Format Hot AC
Audience share 10.3% (December 2009, [1])
Transmitter coordinates 51°13′42″N 0°36′19″W / 51.2284°N 0.6054°W / 51.2284; -0.6054Coordinates: 51°13′42″N 0°36′19″W / 51.2284°N 0.6054°W / 51.2284; -0.6054
Owner UKRD Group

96.4 Eagle Radio is an Independent Local Radio station in the Surrey and North Hampshire area of England owned by the UKRD Group. The radio station, based in Guildford, Surrey, was the brainchild of Mike Powell, previously the Managing Director of Surrey and Hampshire's County Sound Radio.

Peter Gordon (PG), the current breakfast show presenter and programme director, launched 96.4 The Eagle at 7:45am on 4 January 1996, with the words "Hey... I've landed.". The first song was 'Uptown Girl' by Billy Joel.

The station is mainly aimed at a family audience with chart songs being played at least 5-6 times an hour. There is also a good mix of older songs from the 70s, 80s, 90s and 00s. Music features include "The 7 at 7". In its broadcast area its listenership outstrips London rivals like Capital 95.8 and Heart, relying on local news and travel information. Eagle Radio has a sister station covering the same broadcast area, Eagle Extra,[2] which plays a greater variety of classic pop and rock songs.

Contents

Presenters [edit]

  • Simon Rose (Weekend Breakfast)
  • Beverley Fullen (Co-host of breakfast show)
  • Peter Gordon (Breakfast)
  • Adam Morris (weekdays 9.00 - 12.00)
  • Jenny McConnell (Sunday 11PM - 4.00PM)
  • Kim Robson (Weekdays 12.00 - 4.00pm)
  • Lewis Mason (Mon to Fri Evenings 8.00 - 10.00)
  • Wes Venn (Drivetime)

News and Travel Presenters [edit]

  • Safron Da Silva (News)
  • Anthony Zahra (News)
  • Elizabeth Williams (News)
  • Gary Scott (Travel)
  • Ed Bretten (Travel)

Past Presenters [edit]

  • Matt Rockley
  • Lisa Davis
  • Chris Brown
  • Mark Chivers (Chivs)
  • Philippa Collins
  • Paul Anderson
  • Ian Downs (Downsy)
  • Simon Cummings
  • Leona Graham
  • Anthony Rudd
  • Mark Watson
  • Alex Minns
  • Darren Scott
  • Emma Whittaker-Axon

The Love Crew [edit]

Eagle Radio has its own Promotions Team named 'The Love Crew'. These people promote the station on the streets and around events in the Surrey and Hampshire area dressed in Eagle Radio T-Shirts and Jackets. Instead of using their real names, Eagle Radio has given them nicknames to use to make them stand out. These names are also used by the DJ's when promoting events.

As of January 2010, the team is: Eggbert, Bear, Bunny, Chuckles, Daisy, Diamond, Graphix, Madge, Maverick, Melody, Missy, Roadrunner, Rocker, Romeo, Scratch, Sky, Smiler, Specs, Stuntman and Twinkle .

This is identical to the "Pirate FM Love Crew" in Cornwall. Both stations are owned by UKRD.

The Love Promotion [edit]

Eagle Radio currently uses a marketing campaign for the station using the term 'Love'. This is shown on Stickers; On Air Intros; Cars amongst others. (.... being the name of your town. Novelty stickers have been produced as well. If a listener's car is spotted with a sticker in the window and read out on air, they have 96.4 minutes to call in and claim £50 of free petrol.)

£1000 Minute [edit]

Every weekday morning at 8:15am on the Peter Gordon Breakfast Show, listeners are asked to call in for a chance of winning a grand. If they are selected they automatically win the album of the week but then get the chance to answer 10 general knowledge questions. They have a minute to answer all the questions and if they get them all right within that time, they win £1000.

Grand Weekend [edit]

In 2011, Eagle Radio launched the fifth season of the ever-popular "Grand Weekend" competition. The mechanic involves a featured musical artist who has songs played at 9am, 12 midday and 3pm on Saturday and Sunday. Listeners are encouraged to call in to register their participation. Then, on Monday morning at 07:45 as part of the breakfast show, Peter Gordon rings one of the registered listeners who must answer the call by saying the name of the Grand Weekend artist. If they do they win GBP 1000.

References [edit]

  1. ^ Listening figures.
  2. ^ "Eagle Extra- Official Website". 13 July 2012. 

External links [edit]

  • [1] Official website