Aji Ichiban

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Aji Ichiban
HK MTR Shop Aji Ichiban.JPG
An outlet in a Hong Kong MTR station
Chinese name
Chinese 優之良品
Japanese name
Kanji 優の良品 / 味一番

Aji Ichiban (Chinese: 優之良品, Japanese: 優の良品 / 味一番) is one of the largest snack food franchises in Hong Kong, established in 1993 by Lai Chan Yuk Hing and Lai Hin Tai, which was the president and managing director, respectively. There are over 90 international locations in varying international destinations.[1]

Product[edit]

Items sold vary by location and encompass a wide range of flavors from both East Asian, Japanese and American cuisines, including beef jerky, dried apricots, Skittles, chocolates, nonpareils, spicy dried fish, plum tablets, chili olives, fried and shredded squid, shrimp crackers, hot dog and hamburger shaped gummy candies, wasabi peas, etc.[2] In addition to providing products based on gustatory appeal, many Aji Ichiban shops carry items that have ties to traditional Eastern remedies.[3] The stores have small bowls of samples for most of the snack items - mainly dried fruit and seafood preparations - so that customers can taste the snacks before they buy them.[4] The snacks are purchased by taking a bag and filling it up with food from the various stations, according to the cost. It is then weighed and you pay accordingly.[5]

Criticism[edit]

Aji Ichiban has long history of being criticized for misleading the country of origin with the Japanese Kanji labels.[6] In fact, none of their products are manufactured in Japan.[7] The brand Name 優の良品 (pronounce as Yuu no Ryouhin in Japanese) has different literal interpretation definition to its official English translation, Aji Ichiban.[8]

International locations[edit]

Canada[edit]

In Canada, Aji Ichiban has a store in Parker Place (百家店), an Asian shopping mall in the Golden Village district of Richmond in Metro Vancouver, British Columbia.[9]

United States[edit]

In the United States, Aji Ichiban USA was founded in 2000 as an exclusive franchise, with several stores located throughout the United States. Many Chinese political leaders paid visits to these locations. However, as of 2013, most of the locations have been closed.[10]

California

Illinois

Hawaii

Maryland

Massachusetts

New York

Pennsylvania

Texas

See also[edit]

References[edit]

  1. ^ "Shopping, Dining & Entertainment - Shopping - T1 - Packaged Food - Hong Kong International Airport". Hongkongairport.com. Retrieved 2014-08-19. 
  2. ^ Lee, Jennifer 8. (2006-01-27), "In Chinatowns, All Sojourners Can Feel Hua". The New York Times, [1].
  3. ^ Christy Liu, Media Asia, 30 January 2004, 12:00AM (2004-01-30). "HONG KONG ADWATCH: Aji Ichiban lives up to its name among Hong Kong viewers - Brand Republic News". Brandrepublic.com. Retrieved 2014-08-19. 
  4. ^ Aji Ichiban Japanese Steak House 513-347-3400. "Aji Ichiban Japanese Steak House - Cincinnati, OH". M.timesonline.com. Retrieved 2014-08-19. 
  5. ^ "Ichiban shop: Internet speed out of traditional enterprise - News". Wantinews.com. 2014-02-25. Retrieved 2014-08-19. 
  6. ^ Articles on Hong Kong Brands, Including: Octopus Card, Amoy Food, Caf de ... - Hephaestus Books - Google Boeken. Books.google.nl. 2011-08-28. Retrieved 2014-08-19. 
  7. ^ Articles on Food Companies of Hong Kong, Including: Caf de Coral, Dai Pai ... - Hephaestus Books - Google Books. Books.google.de. 2011-09-28. Retrieved 2014-08-19. 
  8. ^ Companies by City in Chin: Food Manufacturers of Hong Kong, Lee Kum Kee ... - Google Boeken. Books.google.nl. Retrieved 2014-08-19. 
  9. ^ Opening hours. "Aji Ichiban". Lonely Planet. Retrieved 2014-08-19. 
  10. ^ Food Manufacturers of Hong Kong: Beverage Companies of Hong Kong, Lee Kum ... - General Books LLC - Google Boeken. Books.google.nl. 2010-11-24. Retrieved 2014-08-19. 

External links[edit]