Billboard bicycle

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Tricycle billboard in Edinburgh, Scotland.

A billboard bicycle (advertising bike) is a type of mobile advertising in which a bike tows a billboard with an advertising message. Billboard bicycles, like some other forms of mobile advertising, offer a cost efficient, targeted, and environmentally friendly form of advertising. Gary Saunders of Queens, NY, New York, was credited in a 1999 New York Times article as the "brainchild" behind the billboard bicycle concept. Mr. Saunders' billboard bicycle, the Vital Sign, was geared toward messenger bikes and measured 12" by 18".[1] Since the introduction of the Vital Sign several different variations of the billboard bicycle, differing in both size and appearance, have been constructed.

Advantages[edit]

Advertising bike.
  • Low cost per thousand impressions
  • Environmentally friendly advertising
  • Innovative and eye-catching
  • Delivering high-impact impressions
  • Closer to the point of sale
  • High impact audio and visual combination
  • Ideal for pedestrian areas
  • All weather and season operation
  • Can be Bluetooth and GPS tracking system enabled
  • Riders can handout promotional material or do sampling
  • National, regional or local campaigns

Advertising efficiency[edit]

According to research conducted by the Outdoor Advertising Association of America, when compared to other advertising forms such as radio, television, and newspaper, billboard advertising is a more effective form in terms of cost per thousand impressions (CPM).[2] National Public Radio (NPR) in a 2005 news article commented on the billboard bicycles ability to target specific audiences.[3]

Environmental impact[edit]

Billboard bicycles are human powered, thus they leave no carbon footprint; however, they may contribute to urban traffic congestion and visual pollution.[citation needed]

Types[edit]

Today billboard bicycles come in a variety of shapes and sizes. Some billboard bicycles are one unit. Others are composed of a bike and a detachable billboard. Some billboard bicycles are specially manufactured to have a unique look in order to further attract an audiences attention. Others are simple frames which focus attention solely on the advertising message. Some billboard bicycles use large billboards; however the size of the billboard is limited by wind constraints. Other billboards are small, like Gary Saunders messenger sign noted above.

See also[edit]

References[edit]

  1. ^ Bernard Stamler, Neighborhood Report: Manhattan Up Close The New York Times, 10/19/1997
  2. ^ Outdoor Advertising Association of America
  3. ^ Tara Boyle, Mobile Billboards Herald Age of Drive-By Ads, National Public Radio, 4/30/2005