CDS Global

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CDS Global
Type Subsidiary
Founded Des Moines, Iowa, USA (April 1, 1972)
Headquarters Des Moines, Iowa, USA
Area served North America, U.K., Australia
Employees 2,500 (2010)
Parent Hearst Corporation
Website www.cds-global.com

CDS Global, Inc. is a privately owned, international data management company based in Des Moines, Iowa[1] that specializes in magazine fulfillment services[clarification needed] for leading publishers around the world. Currently, the company is ranked the top fulfillment service bureau in North America.[2] The company also provides outsourced business solutions to publishers, direct marketing firms, financial institutions, nonprofits, municipalities, utilities, and product manufacturers around the world.[3]

It was founded in 1972 by a group of employees from Look after the magazine ceased publication.[4] The company employs over 2,500 individuals worldwide and has locations on three continents: North America, Europe and Australia. Since 1982, the company has operated as a unit of Hearst Corporation.[3]

History[edit]

In late 1971, Look ceased publication due to factors such as a staggering economy and rising postal rates.[5] Two months prior, the circulation department had completed the development of its new computer system that stored the names and addresses of customers on magnetic tape.

This new fulfillment system gave rise to the idea for a new business, with six Look employees looking for their first client. Edward Downe, Jr., publisher of Ladies' Home Journal and The American Home, agreed to not only be the company’s first client, but also its owner – if the company was named after him. Thus, on April 1, 1972, Downe Computer Services opened with 172 employees and one client.[4]

In 1977, the Charter Company in Jacksonville, Florida, started buying Downe Communications’ stock. This led to the buying out of Downe’s stock in 1978, and the changing of the company name to Charter Data Services (CDS).

Hearst Corporation acquired two Charter Company properties, Redbook and CDS, in 1982. After acquisition, Hearst changed the name of Charter Data Services to Communications Data Services. In 2007, the company’s name was changed to CDS Global.[3]

Specialization[edit]

CDS Global specializes in outsourced magazine fulfillment services[clarification needed] for publishers across the globe, and is currently ranked the top fulfillment service bureau in North America.[2] In 2012, CDS Global managed 132,000,000 paid subscriber records, giving the company over a 50% market share in North America.[2]

Additional Services[edit]

In addition to magazine fulfillment services, the company also provides outsourced business solutions[clarification needed] to publishers, direct marketing firms, financial institutions, nonprofits, municipalities, utilities, and product manufacturers around the world. Other services include customer service, integrated marketing, e-commerce, payment processing, and printing and mail management.[3]

International Reach[edit]

The company employs over 2,500 individuals worldwide, with sites located on three continents; Australia (Sydney), Europe (Market Harborough; Brighton), and North America (Boone, Iowa; Council Bluffs, Iowa; Harlan, Iowa; Tipton, Iowa; West Des Moines, Iowa; Wilton, Iowa; Bethlehem, Pennsylvania; Prescott, Arizona; New York City; Markham, Ontario; and Montreal).

International Entities[edit]

In 1993, the company purchased Tower Publishing Services Limited of England,[6] and in 2007, acquired 100 percent of its stock. In 2005, Tower expanded their reach by opening an office in Sydney, Australia.

INDAS Limited of Canada was purchased by the company in 2003.[7]

In 2010, the company acquired Optima, a fulfillment group operated by Optima Data Intelligence Services Limited in the U.K.[8]

References[edit]

  1. ^ "Large Private and Publicly Held Employers, Greater Des Moines". Greater Des Moines Partnership. June 30, 2009. Retrieved 2009-07-07. 
  2. ^ a b c "2013 Fulfillment Service Bureau Survey". Audience Development. Winter 2013. Retrieved 2012-03-11. 
  3. ^ a b c d "IT Services: CDS Global, Inc.". Bloomberg Businessweek. Retrieved 2010-04-27. 
  4. ^ a b Elbert, David (October 26, 1997). "Good Idea Grows out of Tragedy". The Des Moines Register. p. 1G-2G. Retrieved 2008-05-23. 
  5. ^ "Cowles Closing Look Magazine After 34 Years". The New York Times. September 17, 1971. p. 1. 
  6. ^ "British Venture for Hearst Unit". The New York Times. April 22, 1993. p. Business. Retrieved 2008-05-29. 
  7. ^ "The Deals". FOLIO: Magazine. February 1, 2003. Retrieved 2008-05-30. 
  8. ^ "CDS Global Buys Optima". Audience Development. February 2, 2010. Retrieved 2010-04-27. 

External links[edit]