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Café Coffee Day

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Coffee Day Global Limited
Café Coffee Day
Company typeSubsidiary of Coffee Day Enterprises Limited
BSE: 539436
NSE: COFFEEDAY
(parent company)
ISININE335K01011
IndustryCoffeehouse
Founded1996; 28 years ago (1996)
FounderV. G. Siddhartha
HeadquartersCoffee Day Square, Vittal Mallya Road,
Bengaluru, Karnataka
,
India[1]
Number of locations
1,556 (17 October 2015)
Area served
India, Austria, Czech Republic, Malaysia and Egypt
Key people
V.G. Siddhartha (Chairman)
Products
Coffee  • Tea  • Pastries • Frappuccino beverages  • Smoothies
Revenue₹13.26 billion (US$160 million)[2] (2015)
Number of employees
5000+
ParentCoffee Day Enterprises Limited
SubsidiariesCafé Emporio
Coffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
Coffee Day Beverages
Websitewww.cafecoffeeday.com

Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.[3]

History

Coffee Day Global Limited is a Chikmagalur based company which grows coffee in its own estates of 12, 000 acres. [4] It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.[5]

File:CoffeeDayLogo.jpg
Original logo

Café Coffee Day was started as a retail restaurant arm of CGL in 1996.[6] The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest ₹10 billion (US$120 million) in Coffee Day Resorts, owned by the company.[7] The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk.[8] This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.[9]

A cup of coffee at CCD
Sandwich, Coffee & Tea served at Cafe Coffee Day
A veg burger at CCD
Cafe latte At CCD

The company is known for being vertical integrated to cut costs: from owning the plantations,[4] growing the coffee,[4] making the coffee machines[10] to making the furniture for the outlets.[4]

Outlets

As of March 2015, there are 1530 outlets across 29 states of India.[11] Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia and Egypt.

Subsidiaries

In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.

Cafe Coffee Day's divisions include:

  • Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets
  • Coffee Day Square, a high level coffee bar in Bangalore, Chennai, Mumbai, New Delhi
  • Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
  • Coffee Day Beverages, which runs over 34,000 vending machines
  • Coffee Day Exports, its exporting wing
  • Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
  • Coffee Day B2C Plant, Coffee vending machine manufacturing division

Awards

Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.[citation needed]

According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee Day was ranked 210th among India's most trusted brands.[12]

See also

Footnotes

  1. ^ http://www.coffeeday.com/contact.html
  2. ^ http://articles.economictimes.indiatimes.com/2015-11-24/news/68536109_1_tata-starbucks-ruchi-sally-elargir-solutions
  3. ^ http://www.coffeeday.com/aboutus.html
  4. ^ a b c d "Forbes India Magazine - V.G. Siddhartha is Branching Out".
  5. ^ "Full of beans". Calcutta. The Telegraph. 3 April 2014. Retrieved 25 July 2014.
  6. ^ "How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market". Economic Times. 8 January 2014. Retrieved 25 July 2014.
  7. ^ "KKR-led consortium to invest Rs 1k-cr in Coffee Day Resorts". Economic Times. 15 March 2010. Retrieved 24 July 2014.
  8. ^ "Cafe Coffee Day unveils new logo". Bangalore. Deccan Herald. 6 October 2010. Retrieved 24 July 2014.
  9. ^ "Cafe Coffee Day to go for makeover, to open 180 outlets this fiscal". Mumbai. Daily News and Analysis. 28 June 2010. Retrieved 24 July 2014.
  10. ^ "Competition in the coffee retailing sector steps up".
  11. ^ "Cafe Coffee Day – India's favourite Coffee Shop & hangout place".
  12. ^ "India's Most Trusted Brands 2014".
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