Cheerwine

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Cheerwine
Cheerwine
Type Cherry soda
Manufacturer Carolina Beverage Corporation
Distributor Local bottlers and distributors
Country of origin United States
Introduced 1917
Variants Diet Cheerwine
Retro Cheerwine

Cheerwine is a soft drink produced by the Carolina Beverage Corporation of Salisbury, North Carolina. It has been produced since 1917.

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[edit] Overview and history

When the Maysville Syrup Company of Maysville, Kentucky went under in 1917, L.D. Peeler and other invested businessmen moved the company to North Carolina and renamed it the Carolina Beverage Corporation.[1] That same year, Peeler purchased a recipe for a cherry flavored soda from a Saint Louis flavor salesman, which eventually became Cheerwine.[2] Though it had been around since 1917, Cheerwine first became a registered trademark in 1926.[3]

Cheerwine has a very sweet cherry flavor, is burgundy-colored, and has an unusually high degree of carbonation compared to other soft drinks. The product was named for its color and taste; the company website states that "it made sense to name a burgundy-red, bubbly, cherry concoction—Cheerwine."[3] The "Retro Cheerwine" variant is sold in glass bottles and is sweetened with cane sugar instead of high-fructose corn syrup.[4]

The company also markets Cheerwine flavored ice cream, sherbet, and cream bars.[5]

[edit] Availability

Cheerwine is available in most of the southeastern United States, from West Virginia south to Georgia, but is better known in the Carolinas and Virginia. Other spots to find Cheerwine are the many "specialty soda" stores throughout the country.

In April 2005, other regions of the United States began to bottle Cheerwine; mainly through Pepsi distributors.[citation needed]

A fan-created website, CheerwineFinder.com, was launched with the purpose of enabling people to find and identify local Cheerwine retailers.

[edit] References

[edit] External links