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This provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged applications (e.g. music download on PC and handheld) and converged networks (IP networks).
Examples of this shifting trend are: Microsoft's Xbox (From IT to Entertainment), Apple's iPhone (From IT to Telecomm), and Sony's Vaio (From Consumer Electronics to IT).
According to Harry Strasser, former CTO of Siemens "[digital convergence will substantially impact people's lifestyle and work style]". The next hot trend in digital convergence is converged content, mixing personal (user generated) content with professional (copyright protected) content. An example are personal music videos that combine user generated photos with chart music. The German startup Trivid GmbH has developed an award winning solution, Clipgenerator, that enables users to create personal music videos with popular chart music and to share them in social communities such as facebook, myspace and Bebo.
Digital convergence also refers to the digitizing of traditional media. For example, during the advent of personal computers, text-only documents were the first to be digitized. Increasingly, graphics would be digitized, at first simple illustrations, then eventually photographs. Digital sound evolved from series of single-tone "beeps" to very detailed audio encodings.