Egg Beaters

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For other uses, see Egg beater (disambiguation).
EggBeaters logo.jpg

Egg Beaters is a product marketed in the United States, claiming to be a healthy substitute[1] for chicken eggs. Egg Beaters is primarily egg whites with added flavorings, vitamins and thickeners xanthan gum and guar gum.[2] It contains no egg yolks.[3]

Past and present[edit]

Egg Beaters was introduced in 1972 and originally sold frozen as "Fleischmann's Egg Beaters". Advertisements at the time stated, "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg." A 16 oz. package cost 79 cents in 1973.[4] The refrigerated version was introduced in 1994.[5] For a brief time, the company sold Egg Beaters With Yolk, which contained a small amount of yolk.[6]

The product was originally introduced by Standard Brands which merged with Nabisco in 1981 to form Nabisco Brands, Inc.[7] ConAgra acquired Nabisco's refrigerated food business in late 1998.[8]

Variations[edit]

Egg Beaters are sold frozen or refrigerated in various size containers,[9] and seven varieties, Original, 100% Egg Whites, Garden Vegetable, Cheese & Chives, Southwestern Style, Three Cheese, and Florentine. Most contain no fat or cholesterol, and all provide substantially less food energy (calories), fat and cholesterol than whole eggs. [10]

References[edit]

  1. ^ Eggbeaters website-Health Benefits Accessed 1/22/2011
  2. ^ Eggbeaters website FAQ Nutrition Accessed 1/22/2011
  3. ^ Eggbeaters website-Health Benefits Accessed 1/22/2011
  4. ^ Salisbury Daily Times (February 28, 1973)
  5. ^ Eggbeaters website - History. Archived, on 8 February 2011
  6. ^ Vanessa L Facenda "ConAgra Egg Substitute Beats a Path to Gen Yers." Brandweek, February 18, 2008, 14.
  7. ^ Nabisco History
  8. ^ Gunset, George (22 July 1998). "Conagra To Acquire 2 Nabisco Units". Chicago Tribune. Retrieved 23 February 2013. 
  9. ^ Eggbeaters website-Products Accessed 1/22/2011
  10. ^ Eggbeaters website-Coompare to Shell Eggs Accessed 1/22/2011

External links[edit]