Grumpy Cat at the 2013 South by Southwest festival
|Other appellation(s)||Grumpy Cat, Tard|
April 4, 2012
|Known for||Grumpy facial expression|
Her owner Tabatha Bundesen says that her permanently grumpy-looking face is due to feline dwarfism. Grumpy Cat's popularity originated from a picture posted to the social news website Reddit by Bundesen's brother Bryan on September 22, 2012. It was made into an image macro with grumpy captions. "The Official Grumpy Cat" on Facebook has over 4 million "likes". Grumpy Cat was featured on the front page of The Wall Street Journal on May 30, 2013 and on the cover of the October 7, 2013 issue of New York Magazine.
The Bundesens say that Tardar Sauce's face appears grumpy because of feline dwarfism and an under bite. She and her brother Pokey were born to normal parents with "a flat face, bubble eyes, and a short tail". Tardar Sauce is undersized and has hind legs that "are a bit different". Ironically, Tardar Sauce is calm and "actually really nice," whereas Pokey has a grumpy personality.
According to the Bundesens, Tardar Sauce is a normal cat "99% of the time". Photo sessions are only once a week, and handling by strangers is limited. At SXSW Tardar Sauce made limited two-hour appearances each day as Grumpy Cat.
Ben Lashes is Grumpy Cat's manager who also represents Keyboard Cat and Nyan Cat. Bundesen took a leave of absence from her day job at Red Lobster to manage Grumpy Cat's schedule and Bryan manages her website, Facebook, YouTube and Twitter.
According to the U.S. Patent and Trademark Office database, "Grumpy Cat Limited" applied to trademark "Grumpy Cat" and an image of her at the end of January 2013. Licensed merchandise like t-shirts and mugs are advertised on the website and sold at Hot Topic. Plush toys are in the works. Bryan said that by March 2013 they earned "mid-five figures" and "low-six-figure" by May 2013. The corporation has an estimated value of $1 million. Grenade Beverage LLC makes Grumpy Cat "Grumppuccino" iced coffee beverages.
MSNBC named Grumpy Cat 2012's most influential cat. Grumpy Cat won BuzzFeed's Meme of the Year Award at the 2013 Webby Awards. Grumpy Cat won first prize Golden Kitty at the second annual Internet Cat Video Film Festival. Grumpy Cat won a Lifetime Achievement Award at the 2013 Friskies.
Book and calendar
The official Grumpy Cat book was published on July 23, 2013 by Chronicle Books. Grumpy Cat: A Grumpy Book "teaches the fine art of grumpiness and includes enough bad attitude to cast a dark cloud over the whole world. Featuring brand new as well as classic photos, and including grump-inspiring activities and games, Grumpy Cat delivers unmatched, hilarious grumpiness that puts any bad mood in perspective." The book is available in both print and digital formats from retailers worldwide. It debuted at #8 Hardcover Nonfiction on Publishers Weekly's best seller list and #7 on the New York Times Best Seller List
Additionally, Chronicle Books published The Grumpy Cat 2014 Wall Calendar on July 23, 2013.
Grumpy Cat has appeared on Today, Good Morning America, CBS Evening News, Anderson Live, VH1's Big Morning Buzz Live and The Soup. Grumpy Cat appeared on the "Garage Logic" radio broadcast the day of the Minnesota State Fair live Internet Cat Film Festival. Grumpy Cat promoted Grumpy Cat: A Grumpy Book at BookExpo America. She attended her book's launch at Kitson and The Grove's Barnes & Noble in Los Angeles.
Grumpy Cat met Lil Bub at the second annual Internet Cat Video Film Festival at the Minnesota State Fair in August 2013.
Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?" TMZ reported that Friskies paid for flying first class, a private hotel room with king-sized bed, a personal assistant, a chauffeur, and unlimited Friskies food and bottled water. Bryan Bundesen said the car was a BMW X5 with tinted windows. On March 22, 2013, Grumpy Cat traveled to New York City promoting the show and appeared on Good Morning America and Anderson Live and visited Time for a photoshoot. Michael Noer "interviewed" Grumpy Cat for Forbes, released March 25.
2013 SXSW Interactive
In March 2013, Grumpy Cat attended SXSW Interactive, hosted at the Mashable House. Friskies paid travel expenses to Austin in order to film "Will Kitty Play With It?" CNN, CBS, and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Elon Musk, Al Gore, and Neil Gaiman. Over 600 fans, including Dennis Crowley, waited for hours in the line, which was nearly three blocks long, to take a photo. Ian Somerhalder took photos with Grumpy Cat and called her "my new love", "very peaced out", "sweet as pumpkin pie", and "kind of amazing".
Grumpy Cat appears in Lil Bub & Friendz, a documentary premiered at the Tribeca Film Festival on April 18, 2013 and won the Tribeca Online Festival Best Feature Film. In May 2013, Broken Road Productions optioned Grumpy Cat for a "Garfield-like feature film" adaptation. Producer Todd Garner said "We think we can build a big family comedy around this character."
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