I Am Because We Are
|I Am Because We Are|
cover for the DVD to the film
|Directed by||Nathan Rissman|
|Music by||Patrick Leonard|
John Martin White
|Editing by||Danny Tull|
|Distributed by||Semtex Films|
|Running time||90 minutes|
The film premiered at the 7th annual Tribeca Film Festival in New York City, on April 24, 2008 and at the 61st annual Cannes Film Festival in Cannes, France on May 21, 2008. The film also headlined the 2008 Traverse City Film Festival. On December 1, 2008, it premiered in the U.S. on the Sundance Channel for World AIDS Day. On March 26, 2009, the film was uploaded by Madonna's team onto YouTube and Hulu for free viewing.
The film won the VH1 Do Something Docu Style Award in 2010.
The film documents the concern over the millions of orphans in the African country of Malawi who have lost parents and siblings to HIV and AIDS, many of whom live on the streets. The film also shows the efforts with Madonna's charitable organisation Raising Malawi in helping with improving their lives and conditions.
Madonna said about the film: "To say that this film is a labor of love is trivial. It's also the journey of a lifetime. I hope you all are as inspired watching it as I was making it."
A companion book containing 180 pages with 106 duotone and 44 four-color photographs taken during the visit, as well as stills from the video was released in January 2009. Author proceeds from the sale of the book were to be donated to the charitable organization Raising Malawi for their extensive work with orphans throughout Malawi.
- Released: January 2009
- Photographer: Kristen Ashburn, with foreword by Madonna
- Publisher: PowerHouse
The title is derived from former Archbishop of Cape Town and anti-apartheid activist Desmond Tutu's speech regarding the African philosophy of Ubuntu. Ubuntu is an idea present in African spirituality that says "I am because we are", or we are all connected, we cannot be ourselves without community, health and faith are always lived out among others, an individual's well being is caught up in the well being of others. In Malawi, this African philosophy is known as "uMunthu". In Chichewa, it is kali kokha nkanyama, tili awiri ntiwanthu (when you are on your own you are as good as an animal of the wild; when there are two of you, you form a community).”
The film received positive reviews in the media. The Times, giving it 4 out of 5 stars, wrote: "This rich material makes for a completely absorbing film. Certain scenes, such as women and children literally dying of AIDS in front of the camera, drew gasps from the shocked audience in the screening room at Cannes. It's impossible to tear your eyes away from the screen. Not that the film portrays Malawian people as innocent victims of circumstances beyond their control. Rissman doesn't shy away from the culture of drinking, crime and violence that is prevalent in the country. Together, he and Madonna have made a shocking and incredibly moving film that is much more than an extended Comic Relief appeal."
A news article in The Guardian said, "Madonna the documentary-maker came, saw and conquered the world's biggest film festival yesterday with a powerful polemic on the effects of disease and poverty on Malawi...The queen of reinvention presented her film, I Am Because We Are, which she wrote and produced, to general acclaim. Alongside her was her former gardener Nathan Rissman, who directed."
The film was shown at the 2008 Traverse City Film Festival, held from July 29 to August 3. Michael Moore, who founded the festival, said in May 2008 about the film: "I saw her film a month ago and was so deeply moved in a way that rarely happens with movies these days. I asked her immediately if she would come to our festival and she said, "yes." I have known her for years and she is truly one of the most caring and generous people I have met. Her presence here in Traverse City will have a profound impact on people." In the fall of 2008, Madonna released a video message announcing plans to build a school in Malawi, the Raising Malawi Academy for Girls.
- Madonna coming to TC for Film Festival
- "Madonna's 'I Am Because We Are' Web Premiere". Madonna.com. 2009-03-26. Retrieved 2009-03-27.[dead link]
- Breaking news - Madonnatribe.com
- Madonna about the film
- Madonna directs a new movie
- "I Am Because We Are Photographs by Kristen Ashburn". Powerhousebooks.com. 2008-08-02. Retrieved 2009-11-21.
- Breaking News
- The Times Review
- The Guardian news article
- Madonna to appear at Traverse City Film Festival