KFIG

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For the Fresno, California radio station that held the call sign KFIG at 1430 AM from 1988 to 1992 and from 1992 to 2012, see KYNO.
KFIG
City of license Fresno, California
Broadcast area Fresno, California
Branding 940 ESPN Fresno
Frequency 940 kHz
First air date 1937 (as KFRE)
Format Sports
Power 50,000 watts
Class B
Facility ID 18407
Former callsigns KFRE (1937-2000)
KWRU (2000-2010)
KYNO (2010-2012)
Affiliations ESPN Radio
Owner John Ostlund
Webcast Listen Live
Website 940espnfresno.com

KFIG is a sports radio station broadcasting at 940 kHz in Fresno, California, United States of America

KFRE Station history[edit]

KFRE was first licensed on August 18, 1937 on 1190 kHz. It moved to 890 kHz in 1939 then to 920 kHz in 1941 as a result of the NARBA agreement. It moved to the current 940 kHz frequency in 1942.

KYNO Station history[edit]

KYNO from 1957 and throughout the 1960s and 1970s, was a Top-40 station, and was the #1 "Hooper" rated station in Fresno under the ownership of Eugene Chenault. KYNO was the testing ground for the "Boss Radio" format that would be adopted at such stations as KHJ, Los Angeles; KFRC, San Francisco and CKLW, Windsor, Ontario.

Program director Bill Drake and disc jockeys such as K.O. Bailey, Les Turpin, Ed Mitchell, and Gary Mack went against the cross town rival KMAK ("K-Make"), its program director Ron Jacobs and DJs Robert W. Morgan (who would become legendary in Los Angeles), Jim Price, Glenn Adams, Jay Stevens, Frank Terry & Tom Maule. This radio war is now known as the "Battle Of Fresno."

Back in 1975, Richard Cano got his chance to DJ there at the tail end of the Boss Radio days. Cano went on to work at other Fresno stations, as Program Director and Mornings at KBOS-FM in 1979 and returning in 1984 at KMGX (X-104) to obtain the #1 Morning show until 1989 when he went onto do Mornings in Salt Lake City at KKAT-FM.

Eventually, KYNO stopped playing music and for a time was an all-sports radio station that carried the Fresno Grizzlies of the Pacific Coast League.

From 1999 until August 30, 2008, the station was Spanish language and known as Radio Guadalupe, usually christian music and programming in that language.

former branding

KYNO changed frequencies from 1300 AM to 940 AM on April 1, 2010 and changed frequencies from 940 AM to 1430 AM on October 6, 2012.

Format changes[edit]

In 2008, the station was purchased by John Ostlund, owner of FM station KJWL, for a reported $1.6 million.[1]

The new ownership changed to a politically conservative news/talk format (one of five such formats in the region) on September 1, 2008, starting with a lineup featuring nationally syndicated talk show hosts, such as Bill O'Reilly, Dennis Miller, Dr. Laura, Don Imus and Larry King Live.

On October 6, 2012, KYNO dropped the news talk format to become a full-time ESPN Radio Network affiliate under new call letters, KFIG.

[edit]

KYNO-FM 940 Logo.jpg

References[edit]

External links[edit]

Coordinates: 36°29′20″N 119°19′33″W / 36.48889°N 119.32583°W / 36.48889; -119.32583