It takes its name from a Colonial-Revival-style mansion and estate built by Arthur E. Newbold on the north side of Willow Grove Avenue in 1895. In the 1920s, his son, Arthur Jr., hired architect George Howe to transform the mansion into a French-Norman-style manor house and farm of the same name, which was famous in its time. Other mansions on large pieces of ground were built in the area in the late-19th and early-20th centuries. Few were built after the 1929 onset of the Great Depression, and the area remained that way until after World War II.
"Laverock" was demolished in 1956, and split-level houses were built on the former estate, and as infill around other existing houses. Today, the area is a residential-only neighborhood known for the abundance of large black oak trees throughout. Laverock shares its zipcode with Glenside, Pennsylvania.