Curtis Publishing Company
Saturday Evening Post, published by the Curtis Publishing Company, 1897-1969
The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the Ladies' Home Journal and The Saturday Evening Post, The American Home, Holiday, Jack & Jill, and Country Gentleman. In the 1940s, Curtis also had a comic book imprint, Novelty Press.
The Curtis Publishing Company was founded in 1891 by publisher Cyrus Curtis, who published the People's Ledger, a news magazine he had begun in Boston in 1872 and moved to Philadelphia in 1876. He had also established the Tribune and Farmer in 1879, from the women's section of which he fashioned the Ladies' Home Journal under the editorship of his wife, Louisa Knapp, in 1883. These publications were taken under the imprimatur of the new company. In 1897, Curtis spent $1,000 to buy Saturday Evening Post, which would become one of the nation's most popular periodicals, known for its timely articles and stories and frequent cover illustrations by Norman Rockwell.
The advent of television in the late 1940s and early 1950s eroded the popularity of general-interest periodicals like the Post and the Journal, and in March, 1962, Curtis Publishing's president Robert A. MacNeal announced that the company had lost money for the first time since its incorporation, more than 70 years before.
Perfect Film loaned the company $5 million in 1968 at the request of Curtis' primary loan holder, First National Bank of Boston, to extend its loans. Curtis sold its Philadelphia headquarters to real estate developer John W. Merriam for $7.3 million to pay off most of the First National loan; it then leased half of the building back.
In 1968, Curtis Publishing sold the Ladies' Home Journal, and The American Home, to Downe Communications for $5.4 million in stock, and then sold the stock for cash to operate with. Six million Post subscribers were then sold to Life for cash, a $2.5 million loan and a contract with Curtis' circulation and printing services subsidiaries. Despite these attempts to revive the Saturday Evening Post, and with no purchaser for the magazine, Curtis Publishing shut down the magazine in 1969. In March 1969, the Federal Trade Commission directs Curtis to offer cash refunds for unfulfilled portions of Post subscriptions. Perfect Film purchased Curtis Circulation Company that same year. In 1976, The Saturday Evening Post Society was spun off from Curtis to publish its flagship magazine and U.S. Kids was formed which publishes their portfolio of children's magazines.
|Designated||November 30, 1998|
Curtis Center and Dream Garden
In 1910 the company built its headquarters building at the intersection of S. 6th and Walnut Streets near Independence Hall, designed by Edgar Viguers Seeler (1867-1929) in the Beaux Arts style. The full-block building goes through to S. 7th Street to the west and Sansom Street to the north. The building was renovated in 1990 by Oldham and Seltz and John Milner Associates.
The interior of the building features a terraced waterfall and fountain, an atrium with faux-Egyptian palm trees, and the 15-by-49-foot (4.6 m × 14.9 m) glass-mosaic Dream Garden (1916) designed by Maxfield Parrish and made by Louis Tiffany and Tiffany Studios. The work was commissioned by Edward Bok, who was the Senior Editor of the company at the time, and was exhibited at Tiffany Studios in New York City for a month before being installed in the building's lobby, which took six months. The mosaic required 100,000 pieces of hand-fixed favrile glass in 260 different colors.
In 1998, the mosaic was sold to casino owner Steve Wynn, who intended to move it to one of his casinos is Las Vegas. This was blocked by local historians and art lovers who raised $3.5 million to prevent the move. The money was provided by the Pew Charitable Trusts to the Pennsylvania Academy of the Fine Arts, which now owns the work.
- Friedrich, Otto. Decline and Fall. Harper and Row, 1970, p. 10
- "Magazines: New Man for Curtis". Time. May 3, 1968. Retrieved 6 August 2011.
- Bedingfield, R. E. Curtis Publishing Sells 2 Magazines; Downe Paying $5.4-Million in Stock, The New York Times, August 15, 1968, Business and Finance section, p. 54.
- Anonymous. Too Few Believers. Time. Friday, Aug. 23, 1968
- Welles, Chris (Feb 10, 1969). "Post-Mortem". New York Magazine. pp. 32–36. Retrieved 5 August 2011.
- "FTC Orders Refunds By Curtis". Tri City Herald. March 20, 1969. p. 21. Retrieved 23 September 2011.
- Gallery, John Andrew, ed. (2004). Philadelphia Architecture: A Guide to the City (2nd ed.). Philadelphia: Foundation for Architecture. ISBN 0962290815., p.161
- "The Curtis Center" and on USHistory.org
- "Dream Garden" on USHistory.org
- Walters, Patrick (December 21, 2006). "Eakins painting to stay in Philadelphia". The Star (Toronto). Retrieved April 30, 2010.
|Wikimedia Commons has media related to Curtis Publishing Company Building.|
- Curtis Publishing Company website
- Listing and photographs at the Historic American Buildings Survey
- The Curtis Publishing Company Records, including financial records, advertising standards, magazines and newspaper clippings, are available for research use at the Historical Society of Pennsylvania.
- Flickr photos of the Curtis Building
- Old postcards of the Curtis Building
- Curtis Institute of Music website
- The Frederic W. Goudy Collection at the Library of Congress contains illustrative advertizing posters for the Curtis Publishing Company.