Lego Ideas

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Lego Ideas, previously known as Lego Cuusoo, is a website started by Cuusoo and The Lego Group in 2008 which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[1]

Background[edit]

Lego Ideas was first introduced as an offshoot of the Japanese website Cuusoo, produced as a collaboration between that company and The Lego Group. Titled Lego Cuusoo, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product.

Process[edit]

Users express their idea by combining a written description of the idea and a sample lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which will then make the project eligible for production. The eligible projects are collectively reviewed in the order of whichever projects hit 10000 supporters within any of the three tri annual deadlines. If the product is cleared for production, it will be developed and later released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive five copies of the final set, as well as a 1% royalty of the product's net sales.

Sets[edit]

Currently seven sets have been produced:

     Set based on an original idea
     Set based on an existing theme/license or intellectual property

Cuusoo Set # Title Creator Project Notes
#001 21100 Shinkai 6500 At_guy Link
#002 21101 Hayabusa Daisuke Okubo[2] Link
#003 21102 Minecraft Micro World Mojang Link Based on the video game Minecraft[3]
#004 21103 Back to the Future DeLorean Time Machine m.togami and Sakuretsu Link Based on the Back to the Future DeLorean time machine[4]
#005 21104 Mars Science Laboratory Curiosity Rover Stephen Pakbaz Link Based on the NASA Mars Curiosity Rover
#006 21109 Exo Suit Peter Reid Link
#007 21108 Ghostbusters 30th Anniversary Brent Waller Link Based on the Ecto-1 from the Ghostbusters franchise.
#008 21110 Research Institute Ellen Kooijman Link

Rejected sets[edit]

A number of sets based on specific intellectual properties have been rejected due to the content matter presented. Anything which contains alcohol, sex, drugs, religious references, post-WWII warfare or based on a first person shooter is deemed inappropriate for younger Lego fans.[5] IPs rejected so far have been Firefly[6] and Shaun of the Dead.[7]

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro,[8] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise,[9] and the UCS Sandcrawler set due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.[10]

References[edit]

  1. ^ "Project Guidelines and House Rules". LEGO Ideas. 
  2. ^ Pearlman, Robert Z. (2012-03-03). "LEGO launches spacecraft model chosen by fans". MSNBC. 
  3. ^ Totilo, Stephen (2012-01-24). "There Will Be Official Minecraft Lego Sets". Kotaku. 
  4. ^ Rundle, Michael. "Lego To Make Official Back To The Future DeLorean After Fans' Vote". Huffpost Tech. Retrieved December 21, 2012. 
  5. ^ "Project Guidelines and House Rules". LEGO Ideas. 
  6. ^ "Congratulations to the Firefly Serenity playset reaching 10,000 supporters! Here's our decision on fit with the LEGO brand.". Lego Cuusoo (archived at the Internet Archive). 2012-05-07. 
  7. ^ "LEGO CUUSOO: The Winchester – Shaun Of The Dead Rejected". smashing-bricks.com. 2012-04-27. 
  8. ^ "Lego Cuusoo Pony Project Canned". equestriadaily.com. 2012-06-04. 
  9. ^ Towell, Justin (December 21, 2012). "Legend of Zelda LEGO rejected at final stage". Games Radar. Retrieved 28 July 2013. 
  10. ^ Courtney, Tim (June 14, 2013). "Results of the Fall 2012 LEGO® Review". The Official LEGO CUUSOO Blog. LEGO CUUSOO. Retrieved 27 July 2013. 

External links[edit]