Motorway (brand)

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Motorway
Company typeLimited company
IndustryAutomotive Industry
Founded2017 (2017)
FoundersTom Leathes, Alex Buttle, Harry Jones
Headquarters
London
,
UK
Area served
UK
Number of employees
350 (2022)
Websitemotorway.co.uk

Motorway is an online-only used car marketplace based in the UK. It uses a selling platform to allow users to sell their car to dealers. Motorway is based in London and Brighton in the UK.

History

Motorway was founded in July 2017 by Tom Leathes, Alex Buttle and Harry Jones, who had previously created Top10, a broadband comparison site that was acquired by uSwitch in 2010.[1]

Following an angel round of £500,000, Motorway launched in July 2017.[2] The company subsequently raised £2.75 million at seed level funding, with investors including LocalGlobe, a seed stage venture firm founded by Robin Klein and Marchmont Ventures (founded by Momondo and Cheapflights CEO Hugo Burge).[3]

The brand raised a further £11 million in Series A funding in 2019, with investors again led by Marchmont Ventures and LocalGlobe.[4] This brought the company's total funding up to £14.3 million.[5]

The founders announced in January 2020 that the service was receiving over 100,000 enquiries per month.[6]

During the COVID-19 pandemic, Motorway was forced to stop trading in March 2020 following the UK national lockdown. Trading resumed in May 2020 with contact-free transport to align with social distancing rules.[7]

By June 2020, Motorway reported £1.39m in used car sales on the platform per day.[8]

In March 2021, Lloyd Page, previously MoneySupermarket’s Marketing Director, joined Motorway as CMO.[9]

In June 2021, Motorway raised £48m in Series B funding led by Index Ventures, BMW i Ventures and Unbound.[10] At funding completion, Danny Rimer, partner at Index Ventures, joined Motorway’s board.[11]

In October 2021, Motorway announced its recent financial results to Bloomberg News, revealing $1 billion of sales expected in 2021, with $2 billion projected for the following year.[12]

In November 2021, Motorway raised $190m in a Series C funding round co-led by Index Ventures and ICONIQ Growth, valuing the business at over $1bn and seeing the company become a unicorn startup.[13]

Research

In January 2018, Motorway released a report on diesel prices, showing the value of diesel vehicles had declined by 5% in 2017, compared to a 10% price increase in petrol car prices. Some diesel cars fell in value by 26.3%. The figures were linked with taxes on diesel vehicles, introduced that year by the UK government.[14][15] A new study in 2019 found that used diesel cars had declined in value by 10.3% over the last two years.[16]

The company also launched a major investigation into the “price chipping” practices used by second-hand car dealers and online car buyers. The research showed that the price consumers were offered online was higher than the amount they actually received, with the average drop across all companies surveyed being 6%.[17] Cars valued under £5,000 could be “chipped down” by as much as 11%.[18]

Platform

Motorway's website is a two-sided marketplace platform for private car selling customers and verified dealers who buy cars from them.

The customer portal allows users to receive a vehicle valuation by sharing their car registration and mileage. Motorway provides this figure based on the data from its own marketplace and current market trends.[19] When the car is listed on Motorway's sales platform, verified dealers can place their bids.[20] The car is then collected for delivery to the dealership who makes the highest bid.

The dealer portal is restricted to professional car dealers. Dealers become notified of cars that suit their requirements once they become available, and place offers in a daily online sale.[21]

Awards

  • Used Car Product of the Year—Car Dealer Magazine, Used Car Awards 2019;[22]
  • IT Innovation of the Year, Retail & Wholesale—Motor Trader Industry Awards 2020;[23]
  • Used Car Product of the Year—Car Dealer Magazine, Used Car Awards 2020;[24]
  • Product Innovation of the Year—Car Dealer Magazine, Power Awards 2021;[25]
  • Used Online Car Trading Platform of the Year—Motor Trader Awards 2021;[26]
  • Used Online Car Trading Platform of the Year—Motor Trader Awards 2022[27]

Advertising

Motorway's first TV advert was shown in May 2019 and was aired across commercial TV until the end of that year.[28]

In August 2021, Motorway launched a nationwide marketing campaign, with a TV ad airing across all major UK commercial channels.[29]

In January 2022, Motorway announced it was the sponsor of ITV's Six Nations Championship rugby coverage across 2022 and 2023.[30]

In July 2022, Motorway announced it was the sponsor of BT Sport's broadcast coverage across 2022 and 2023 of the Premier League and UEFA Europa League.[31]

References

  1. ^ Sawers, Paul (2011-06-09). "UK price comparison site uSwitch.com acquires mobile and broadband comparer Top10.com". TNW | Uk. Retrieved 2021-06-18.
  2. ^ "Motorway raises £2.75M seed funding to help you sell your car". TechCrunch. Retrieved 2021-06-18.
  3. ^ "Used car marketplace Motorway picks up £11M Series A". TechCrunch. Retrieved 2021-06-18.
  4. ^ "Used car marketplace Motorway picks up £11M Series A". TechCrunch. Retrieved 2021-06-18.
  5. ^ "Online car marketplace motorway.co.uk raises £11m". BusinessCloud. 2019-06-26. Retrieved 2021-06-18.
  6. ^ "My Startup: Motorway". Prolific London. 2020-01-14. Retrieved 2021-06-18.
  7. ^ ellisdavies (2020-05-12). "Motorway resumes daily auctions and offers "no-contact" transport". Motor Trader. Retrieved 2021-06-18.
  8. ^ "Motorway celebrates record £1.39m used cars sales in a single day". www.am-online.com. Retrieved 2021-06-18.
  9. ^ "Why one CMO swapped big brands for the chance to 'build a household name'". Marketing Week. 2021-03-12. Retrieved 2021-06-18.
  10. ^ "Motorway's auction platform for second-hand cars raises $67.7M Series B led by Index Ventures". TechCrunch. Retrieved 2021-06-18.
  11. ^ "Investors pump an extra £48m into Motorway used car stocking portal". www.am-online.com. Retrieved 2021-06-18.
  12. ^ "Motorway expects annual sales on its platform to top $2 billion in 2022". Bloomberg. 2021-10-13. Retrieved 2021-10-17.
  13. ^ "Secondhand car auction platform Motorway hits unicorn status after $190M raise with Index, ICONIQ". Techcrunch. 2021-11-29. Retrieved 2021-11-29.
  14. ^ "Petrol used car prices rise 10% as 'demonised diesel' declines by 5%, says Motorway.co.uk". AM Online. 26 January 2018.
  15. ^ "Used diesel cars have lost up to a quarter of their value since the start of 2017". The Telegraph. 11 September 2017.
  16. ^ "Used diesel values drop by 10.3% in two years". AM Online. 1 February 2019.
  17. ^ "Most car-sellers receive less than their initial valuation, new research warns". The Independent. 14 October 2018.
  18. ^ "Six out of 10 car sellers fall victim to online price chipping, says Motorway". AM Online. 9 October 2018.
  19. ^ Poultney, Leon (2018-05-17). "The 10 best websites to quickly and easily value your car for free". The Telegraph. ISSN 0307-1235. Retrieved 2021-06-18.
  20. ^ Cook, James (2021-06-14). "BMW joins £48m bid to back used car website taking on Cazoo". The Telegraph. ISSN 0307-1235. Retrieved 2021-06-18.
  21. ^ ellisdavies (2019-06-25). "Motorway launches new dealer stock acquisition platform". Motor Trader. Retrieved 2021-06-18.
  22. ^ "Who won what at the 2019 Car Dealer Used Car Awards?". Car Dealer Magazine. 2019-11-25. Retrieved 2021-06-18.
  23. ^ "Motor Trader Industry Awards 2020 - Winners 2020". awards.motortrader.com. 2020-11-06. Retrieved 2021-06-18.
  24. ^ "Used Car Product of the Year, sponsored by Händler Protect, Highly Commended: Motorway". Car Dealer Magazine. 2021-02-05. Retrieved 2021-06-18.
  25. ^ "Product Innovation of the Year, Winner: Motorway". Car Dealer Magazine. 2021-10-13. Retrieved 2021-10-17.
  26. ^ Metropolis. "Motor Trader Industry Awards 2022 - Meet the 2021 Winners". awards.motortrader.com. Retrieved 2022-11-24.
  27. ^ Metropolis. "Motor Trader Industry Awards 2022 - 2022 Winners page". awards.motortrader.com. Retrieved 2022-11-24.
  28. ^ "Motorway.co.uk launches TV campaign". MNC. 2019-05-24. Retrieved 2021-06-18.
  29. ^ "Motorway's Lloyd Page on using long-term fame to fuel 'accelerated growth'". Marketing Week. 2021-08-20. Retrieved 2021-08-20.
  30. ^ "ITV lines up car marketplace brand Motorway for Six Nations coverage". Campaign. 2022-01-18. Retrieved 2022-01-18.
  31. ^ "Motorway to sponsor BT Sport's broadcast coverage of the Premier League and UEFA Europa League". Sky Media. 2022-07-22. Retrieved 2022-07-22.

See also

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