Murder Kroger

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The Kroger supermarket at 725 Ponce de Leon Avenue in Poncey-Highland, Atlanta is popularly known as Murder Kroger[1] and since 2014, is being promoted as BeltLine Kroger.[2][3][4] The store opened in 1984 and is considered a local landmark.[5][6] Murders took place in the parking lot in 1991 and 2002.[7]

History and legend[edit]

An article in Creative Loafing called the store "one of the city's quirky charms that Atlantans seem to both love and hate at the same time".[1] It opened shortly after 1986, when low-interest government loans were used to convert the adjacent and former Ford Motor Company Assembly Plant into lofts and commercial spaces.[8] From the 1990s,[9] and until at least 2002,[10] the store had drivers license renewal services.

In 1991, a 25-year-old woman died after a shooting in the parking lot.[11] The Atlanta Journal-Constitution attributed the nickname "Scary Kroger" to the store because of the event.[11] In October 1999, a man robbed the Bank of America inside the store.[12] In August 2002, a strong odor raised the suspicions of a woman who reported her findings to police; a dead man was in a car in the parking lot.[7] A song titled "Murder Kroger" by the group Attractive Eighties Women, which incorporates a mention of the nearby Clermont Lounge into the lyrics, is dedicated to shoppers who frequent the store.[13]

Store features[edit]

In 2002 the store tested scan-it-yourself checkout devices.[14] After two Publix supermarkets opened nearby, the store was refurbished.[15] The closest neighboring Kroger, near Little Five Points, is the area's top performing one, as of 2006.[16]

Renovations are scheduled for completion in November 2014 at the market, including a bike/pedestrian ramp to the Atlanta BeltLine’s Eastside Trail, a bike repair station, new curbs and sidewalks (including paved sidewalk access to Ponce de Leon Avenue), new trees and landscaping, a “water quality pond” in the parking lot to filter runoff, new LED parking lot lighting and repaving the front and back parking lots.[2][17]


  1. ^ a b Thomas Wheatley (April 6, 2011). "Murder Kroger to get a makeover? Grocer says 'no'" Creative Loafing. Accessed September 12, 2013.
  2. ^ a b
  3. ^ "'Beltline Kroger'? Atlanta grocery store could get new nickname", 11 Alive (NBC Atlanta), August 15, 2014
  4. ^
  5. ^
  6. ^
  7. ^ a b LAW & ORDER: [Metro Edition] The Atlanta Journal - Constitution [Atlanta, Ga] 04 Aug 2002: F.8.
  8. ^ Enterprise THE BUSINESS OF THE CITY Kroger spreads wings downtown The Atlanta Journal the Atlanta Constitution (pre-1997 Fulltext) [Atlanta, Ga] 29 Aug 1996: D.04.
  9. ^ Q & A ON THE NEWS Bessonette, Colin. The Atlanta Journal the Atlanta Constitution [Atlanta, Ga] 01 Jan 1997: A.02.
  10. ^ 2002 ULTIMATE GUIDE: SOUTH METRO: YOUR GOVERNMENT: [Home Edition] The Atlanta Journal - Constitution [Atlanta, Ga] 25 July 2002: GD.24.
  11. ^ a b CityLights A weekly column of this and that: [Home Edition] The Atlanta Journal the Atlanta Constitution [Atlanta, Ga] 24 Aug 2000: JD; 1.
  12. ^ LAW AND ORDER: [Home Edition 1] The Atlanta Journal the Atlanta Constitution [Atlanta, Ga] 09 Oct 1999: F; 6.
  13. ^ "Murder Kroger" Attractive Eighties Women (live). Accessed September 14, 2013.
  14. ^ Ready to check out? Do it yourself: [Home Edition] DeGross, Renee. The Atlanta Journal the Atlanta Constitution [Atlanta, Ga] 14 July 2001: A.1.
  15. ^ GROCERY GLADIATORS: Kroger, Publix raise the stakes No. 1, No. 2 go all out as new rivals invade: [Home Edition] DeGross, Renee. The Atlanta Journal - Constitution [Atlanta, Ga] 12 May 2002: Q.1.
  16. ^ Unusual firm opens 'big boxes' intown: Persistence, flexibility and money are key: [Main Edition] WALTER WOODS, PATTI BOND. The Atlanta Journal - Constitution [Atlanta, Ga] 12 Nov 2006: D.1.
  17. ^

Coordinates: 33°46′18″N 84°21′49″W / 33.7717°N 84.3635°W / 33.7717; -84.3635