The New Mexico Bowl (officially known since 2011 as the Gildan New Mexico Bowl for sponsorship reasons) is an NCAA-sanctioned post-season college footballbowl game that has been played annually since 2006 at University Stadium on the campus of the University of New Mexico in Albuquerque, New Mexico. Since its founding, the bowl has been typically scheduled as one of the first of the season, played before Christmas since its inception. In 2011, clothing manufacturer Gildan became the first title sponsor for the game.
ESPN, whose ESPN Regional Television division (also known as ESPN Plus) supervises the bowl activities as one of the six bowl games they run, is the television home for the game. The game is the only annually nationally televised sporting event in the state of New Mexico. The 2006 contest was the first bowl game played in New Mexico, seeing the San Jose State Spartans defeat the New Mexico Lobos20-12. The current champions of the New Mexico Bowl are the Arizona Wildcats who beat the Nevada Wolf Pack 49–48 in the 2012 game. The game was the highest-scoring and closest New Mexico Bowl of all-time and ended with two Arizona touchdowns in the final 42 seconds of play.
The New Mexico Bowl trophy is a 20-inch piece of Zia Pueblo pottery, painted with Pueblo symbols, the New Mexico Bowl logo, football players, and the logos of the competing teams. The Zia symbol, a Zia Pueblo symbol that is used in the state flag, is incorporated into the bowl game logo. The most valuable player trophies are crafted from traditional leather shields.
The New Mexico Bowl stays active in the offseason among the nation and the local community. The bowl co-sponsors the Presbyterian Ear Institutes' Run To Break The Silence, a 5K, 10K and 20K fun run at Sandia Resort and Casino. They also team with NCAA Football to put on a free clinic for area youth coached by both New Mexico and New Mexico State coaches.