Pirita occupies a relatively big area, but compared to other districts of Tallinn its population of 16,636 (as of1 Jan 2012) is relatively small. It mostly consists of private houses, instead of the large blocks of flats typical of some other districts of Tallinn, such as Lasnamäe and Mustamäe. Large parts of the district consist of newly built, modern buildings and houses. Pirita beach is located in Pirita.
Pirita is one of the most prestigious and wealthiest districts of Tallinn, partly thanks to natural benefits such as its beach and yachting harbour. Pirita beach is the largest in Tallinn, and in the summer can attract up to 30,000 visitors a day.