Porsche Design Group
Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Bietigheim-Bissingen, Germany, was founded in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group’s accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio in Zell am See, Austria, which works also for other companies in the field of industrial and product design, and the Porsche Design and Porsche Design Driver's Selection brands.
Originally, there were five independently operated companies with 2 different brands: Porsche Design/Design by F.A. Porsche and Porsche Selection
The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. The 911 quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic. Porsche has been producing car-related accessories since the 1950s, like luggage series, purses, T-shirts, calendars, model cars and buttons were been offered in the "Porsche Boutique". In the decades that followed, numerous classic men’s accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide. At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the “Design by F.A. Porsche" brand for internationally known clients. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Design Driver's Selection" in 2004. In the year 2012 Porsche Design celebrated 40 Years of Porsche Design and opened several concept stores all around the world. The biggest "Porsche Design House" is in Berlin with 400 m2.
All of the Studio's design work is distinguished by clarity and functionality of form, careful selection of materials, and high-quality workmanship that combines traditional craftmanship with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand name Porsche Design.
“If you analyze the function of an object, its form often becomes obvious” F. A. Porsche “Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained.” F. A. Porsche
The P'6510 was the world's first black chronograph released 1972.
Kitchen knives for CHROMA Cnife
In 1978 Porsche Design presented the spectacles P'8478, one of the most worn sunglasses in the world.
The P'8479 was worn by Yoko Ono on various record covers and magazine covers.
In 2011 Porsche Design partnered with RIM to create the BlackBerry P'9981 smart phone featuring a stainless steel and leather design. In 2013 Porsche Design began selling the P'9982 in stainless steel and either crocodile or Italian leather. The device has increased the internal memory of its sister model, the Z10 with 64GB on board. Together with a 64GB microSD slot the phone can have a total storage of 128GB. In the Fall of 2014 Porsche Design developed the Porsche Design P'9983 phone based on the BlackBerry Q10 with 64GB of on board internal memory.
The Porsche Design Studios have also worked within the transport industry to design projects such as the MX3000 three-car electric multiple units built exclusively for the Oslo Metro by Siemens in Vienna, Austria and are a redesigned and updated modification of trains used on the Vienna U-Bahn. The Singapore Airport Metro also uses trains designed by Porsche Design Studios.
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