Quirky is a New York City based invention company. The company allows inventors to submit their ideas, while also assisting them in the development process. The company's website lets people sell their inventions in an online shop or several retail stores including Home Depot and Best Buy, with whom they have partnered. Those who choose to market their products with Quirky receive a portion of the profit made. Quirky also partnered with GE to develop an app, called "Wink", to wirelessly control and monitor smart products.