Sanitarium Health and Wellbeing Company

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Sanitarium Health and Wellbeing
Type Private
Industry Food
Founded Melbourne, Victoria 1898
Headquarters Berkeley Vale, New South Wales, Australia
Auckland, New Zealand
Key people Kevin Jackson, CEO
Products Weet-Bix
Up & Go
Peanut butter
So Good
Marmite
Revenue A$300 million
Employees 1700
Website Sanitarium Australia
Sanitarium New Zealand

The Sanitarium Health & Wellbeing Company is the trading name of two sister food companies (Australian Health and Nutrition Association Ltd[1] and New Zealand Health Association Ltd).[2] Both are wholly owned by the Seventh-day Adventist Church.[3]

Founded in Melbourne, Victoria in 1898, Sanitarium has factories in a number of locations across Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. Sanitarium is committed to encouraging healthy diet and lifestyle choices and all the food products it manufactures and markets are plant derived or vegetarian.

Its flagship product is Weet-Bix, a top-seller in the Australian and New Zealand breakfast cereal market.

Sanitarium launched soy milk under the brand So Good in 1985 and has maintained market leadership of the soy milk category in supermarket in both Australia and New Zealand.[citation needed]

Up&Go, a breakfast drink was launched in 1997 is a successful and growing brand in the breakfast cereal category in both Australia and New Zealand.[citation needed] Up&Go is marketed as containing the same quantity of protein, fiber and energy as a bowl of 2 Weet-Bix with milk.

Sanitarium have produced and marketed many food products throughout its 100+ year history including Peanut Butter, Vegetarian Meals, Snacks and Beverages.

The company also operated health food shops in a number of cities, closing them in the 1980s.

History[edit]

Sanitarium factory at Cooranbong, New South Wales

During her time in Australia, pioneer Adventist Ellen G. White's son Willie convinced Seventh-day Adventist Edward Halsey, a baker at John Harvey Kellogg's Battle Creek Sanitarium, to immigrate to Australia.[4][5]

Halsey arrived in Sydney, New South Wales, on 8 November 1897.[6] He rented a small bakery in Melbourne, and produced Granola (made of wheats, oats, maize and rye) and Granose (the unsweetened forerunner to Weet-Bix). He and his team sold it from door to door as an alternative to fat-laden or poor nutritious foods popular at the time.

The business relocated to larger premises in Cooranbong, New South Wales.[3][6]

In 1900, Halsey transferred to New Zealand where he began making the first batches of Granola, New Zealand's first breakfast cereal, Caramel Cereals (a coffee substitute) and wholemeal bread in a small wooden shed[7] in the Christchurch suburb of Papanui.[8][9]

Sanitarium New Zealand and Sanitarium Australia are now separate companies, but work together.[8]

Sanitarium has factories in a number of locations across Australia and New Zealand, including Berkeley Vale and Cooranbong in New South Wales; Carmel in Perth, Western Australia; Brisbane, Queensland; Christchurch; and Auckland. Weet-Bix was originally manufactured, from 1928, at 659 Parramatta Road, Leichhardt where until recent times Sanitarium signage could still be seen. This factory predates the purchase of Weet-Bix by Sanitarium in 1930. A factory was operating in Palmerston North in New Zealand, but closed in the late 1990s. The Hackney factory in Adelaide, South Australia was closed in October 2010.

Tax exemption[edit]

Neither the Australia nor the New Zealand Sanitarium companies pay company tax on their profits, due to their ownership by a religious organisation.[10][11] On their official website Sanitarium defend their tax exemption with several points, stating they operate exclusively for charitable purposes, and that income tax exemptions are available to all companies and individuals in New Zealand who limit themselves to charitable purposes.[12]

However the exemption has been criticised[13][14] and is considered unfair by their competitors.[15]

Products[edit]

Breakfast cereals[edit]

  • Weet-Bix, and its family of products:
    • Weet-Bix Bites Wildberry
    • Weet-Bix Bites Crunch Honey
    • Weet-Bix Bites Apricot
    • Weet Bix Bites Energize
    • Weet Bix Multi-Grain
    • Weet-Bix Oat Bran
    • Weet-Bix Hi-Bran
    • Weet-Bix Energize Hi-Protein
  • Up & Go Liquid Breakfast
  • Up & Go Yoghurt

Some older names, no longer produced:

  • Gravy Quick
  • NrG Cereal (NZ)
  • Good Morning (NZ)
  • Stamina (NZ)
  • Maximize
  • Lite Bix (NZ)
  • Banana Ricies
  • Favoured Water

Meals[edit]

  • Deli Luncheon
  • Breakfast&Lunch Today

Spreads[edit]

  • Sanitarium Peanut Butter
  • Peanuts Peanut Butter (USA)
  • Natural Peanut Butter
  • Marmite (NZ & Aus)
  • Vitamite (Aus)
Marmite

Dairy alternatives[edit]

  • So Good and its family of products:
    • So Good Ice Cream
    • So Good Lite
    • So Good Almond Milk
    • Flavoured So-Good
    • Organics Simply Soy
    • Rice Milk

Meat alternatives[edit]

  • Vegie Delights range, which includes four kinds of vegan sausages
  • Savoury Lentils
  • Tender Pieces
  • Casserole Mince
  • Country Hotpot
  • Vegetarian Sausages
  • Nutmeat
  • Nutolene
  • Rediburger
  • Sanitarium brand nuts and confectionery

See also[edit]

References[edit]

  1. ^ "Australian Health and Nutrition Association Ltd", Bloomberg
  2. ^ "...New Zealand Health Association Limited trading as Sanitarium Health and Wellbeing Company...", sanitarium.co.nz
  3. ^ a b "Sanitarium Health Food Company". Adventist.org. 
  4. ^ "Peddling Health". Adventistreview.org. 6 June 2002. 
  5. ^ "Vegetarianism in Australia, A History" (PDF). Ivu.org.  |first1= missing |last1= in Authors list (help)
  6. ^ a b "Moments that made us". Sanitarium.com.au. 
  7. ^ "Edward Halsey's Sanitarium Red Shed". Ketechristchurch.peoplesnetworknz.info. Retrieved 2012-09-13. 
  8. ^ a b "History". Sanitarium.co.nz. 
  9. ^ "Spreads and breakfast cereals publisher=Teara.govt.nz". 
  10. ^ http://www.register.charities.govt.nz/CharitiesRegister/ViewCharity?accountId=580fe12e-831c-dd11-99cd-0015c5f3da29
  11. ^ http://www.business.govt.nz/companies/app/ui/pages/companies/1503254/detail
  12. ^ "Sanitarium gives its profits for charitable purposes". Sanitarium Health and Wellbeing Company. Retrieved 4 May 2013. 
  13. ^ Wallace, Max (8 August 2008). "Render unto Caesar". The Australian. Retrieved 16 August 2011. 
  14. ^ Gomez, Frank (18 April 2011). "Rich men in the tax-free kingdom of God". thepunch.com.au. Retrieved 16 August 2011. 
  15. ^ Blundell, Sally (2 February 2008). "The God dividend". listener.co.nz. Retrieved 16 August 2011. 
  • Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkeley Vale: Sanitarium Health Food Company

External links[edit]