Sarouk (also Saruk or Sarough) rugs are those woven in the village of Saruk and also the city of Arak, Iran and the surrounding countryside. Sarouk rugs have been produced for much of the last century. The early successes of the Sarouk rug are largely owed to the American market. From the 1910s to 1950s, the “American Sarouk” also known as the “Painted Sarouk” was produced. American customers had an affinity for the Sarouk’s curvilinear and floral designs. What they did not appreciate, however, was the color, so for much of the 1920s, 30s and 40s, rugs exported from Iran would get a dye job to a desirable, deep, raspberry-red color, once they made it to the States.
Sarouk rugs continue to be produced today, using the same methods as during early production – with the exception of the post-production dye job. Known for their exceptional quality and ability to withstand decades of wear, Sarouks continue to be a best seller of the Persian rugs. They are made with a high quality, tough wool using a Persian knot. A tell tale sign of a Sarouk is usually its blue weft threads, salmon or tomato-red color mixed with ivory and blues, and a very traditional, floral style. The finest of the modern Sarouk rugs comes from the small town of Ghiassabad.